MobileMonday#6 - Herold Mobile Apps

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HEORLD Business Data GmbH

Mobile Monday Presentation - Mobile APPS

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HEROLD Business Data

Yellow Pages directory for the Austrian market

Around 380 Employees

Total Revenue 2009: € 85 Mio.

Customers 2009: 74.000

Business Data from over 330.000 companies and 4,1 mio. people phone numbers

Directories for print, online, mobile, CD

Local search & lead generating company

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Why is HEROLD doing mobile Apps and mobile optimised sites/ services?

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Key benefits from Apps for Herold

Mobile Apps can offer fully automated location based

- advertising - information presentation - navigationwithout asking the user for geographic

information

Mobile Devices are always on and ready to search!

Herold is “in the pocket” from thousands of users – “every time” and “every where”

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HEROLD Lead Generation Strategy

Offer Yellow Pages data in every situation and for every target group

- Many mobile apps users are 16-45 years old

Generate added value for YP/ WP Users

Increase visibility and reach of Austrian Company Information and our customers

Large download and usage potential of apps!

Print CD Online

Mobile

Mobile Apps

Company Information &

HEROLD Advertisers

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Growing Market and Opportunities

14% of the Austrians use mobile internet with their phone in 2009 (Source: Integral – AIM 2009)

Usage of mobile internet for searching will increase 42% yearly (Source: The Kelsey Group – 2009)

Mobile Apps offer a lot of new possibilities like:

-) localisation via GPS-) “Push”- functionalities-) …….

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HEROLD mobile Services

iPhone AppHEROLD mobile

Blackberry/ Nokia AppHEROLD mobile

Browser HEROLD.mobi

Easy access with Iconinstalled at every

4th iPhone in A

For every mobile with webbrowser

71.000 User

Easy access with Iconsearch directly on map

May 2010 230.000 Visits

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HEROLD mobile for iPhone

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HEROLD App Distribution

HEROLD mobile for iPhone- App Store- Link on www.herold.mobi, when

accessed with iPhone / iPod touch

Promotion!

Most downloaded Free App in Austria in October 09

Icon for App-Category „Referenz“

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Herold iPhone App Installations

Over 71.000 Downloads from October 09 – March 10producing over 100.000 Sessions per month

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HEROLD App Distribution

HEROLD mobile Java App for Nokia, Blackberry,…

- Link at www.herold.mobi, when accessed with supported device

- Nokia Ovi Store- Blackberry App World- Operator App Stores

Over 100 supported devices

Launch May10

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Success criteria's for App Distribution

Mobile Website herold.mobi – Teaser on startpage

Device detection at mobile Website

Forward from herold.at to herold.mobi for mobile devices

Popular Brand

Promotion

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HEROLD promotes mobile

Ads in newspapers Online Banners Taxis with „HEROLD

mobile“ ad Billboard Herold mobile Info site

(mobile.herold.at)

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Herold conclusions – App distribution

Guide the user to the App download sites!

Promote the App as much as you can!

Generate added value for the user!

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Herold iPhone App – Success factors

YP / WP Content „every time“ and “every where” available

Maps and Route integration

Easy Local Search thru GPS positioning

Auto completion for search keywords

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Value for Herold Customers

1 Call = 1 Lead

1st listing in the result list is called 5 times more often than the 2nd placed listing

Over 200 companies called more than 10x per month

Over 55.000 calls generated from mobile monthly

Customer can be found easily via map and route function

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Information

http://mobile.herold.at

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THANK YOU FOR

YOUR ATTANTION