7 Tips To Maximize Business Success on LinkedIn

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Presented by Joel Don, Community Manager ISA, Founder Comm Strategies Can you use LinkedIn to prospect, promote, and sell products and services? The answer is yes as long as you remember that leveraging LinkedIn for sales is no different than traditional marketing strategies. LinkedIn is different from other social channels, such as Facebook, Twitter, and Google Plus. It is a social network for professionals and people. And the focus is business. This presentation from the ISA Marketing & Sales Summit in September 2013 offers seven key tips for maximizing LinkedIn for sales and marketing, with a drill down on steps you need to take to enhance your public profile and engage with the LinkedIn community. The key to the LinkedIn success equation is to focus on how you show up, what you share and how you share,

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  • 1. 7 Tips to Maximize Business Success on LinkedIn Joel Don ISA Community Manager @joeldon joel@commstrategies.com

2. 2 3. 3 Your ability to (successfully) attract, persuade and close on LinkedIn is linked to your profile. You are one click away from business or a click-through. 4. 4 The LinkedIn Equation: How you show up What you share How you share 5. 5 Updates are press releases Create a robust profile; complete every profile field Use a professional photo Dont forget the headline Include websites or links (up to 3) Polish summary experience (employment history + accomplishments) specialties skills/expertise (endorsements) education organizations 6. 6 7. 7 Competitive issues Current employer Prospecting 8. 8 9. 9 Reveal ID to companies Job/career hunting Recruiting Reveal ID to companies Job/career hunting Recruiting 10. 10 11. 11 12. 12 13. 13 14. 14 15. 15 16. 16 17. 17 18. 18 Join maximum 50 groups Groups enable backdoor email access (skip InMail or Introductions) Sections: Discussions Promotions Jobs (LinkedIn paid listings) Jobs Discussions Read the Group Rules before posting Every group set specific posting and moderation policies Manager and/or member moderated Section policies New member and new LinkedIn account policies 19. 19 Questions Ideas Issues Trending topics Interesting articles (say why) Technical tips News Advice Webinars White papers Products Meetings Conferences Events Services 20. 20 21. 21 22. 22 Avoid exceeding 130 characters Start a discussion = headline and link to full post Add more details = supporting text Add link to Attach a link field Grabs summary of post/article Resolves post illustration graphic 23. 23 24. 24 25. 25 26. 26 27. 27 a leader in building automation and security 28. 28 Discussions Engagement Reputation LinkedIn Profile Company (Products & Services) 29. 29 30. 30 Most groups set to be moderated by managers and members Post to the appropriate section Flagging = brand diminished with min 2 members New LinkedIn policy on members that are blocked Blocked: Requires Moderation in all groups (aka LinkedIn jail) 31. 31 Focus on Discussions Deliver LinkedIn business card & engage Multiple group posting/same content Risks: cut, paste & run profile Promotions: Watch post frequency Sell reputation & resource first; then products or services Make every post an opp to engage, discuss Endorsements = poke Shortcut for recommendations Poke who you know; not sales/marketing strategy 32. 3232 Joel Don ISA Community Manager @joeldon joel@commstrategies.com public relations + social media + reputation enhancement