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Tooting Your Own Horn Women Who Tech TeleSummit March 31, 2008 Angie Chang, Women 2 Megan Fitzgerald, Career By Choice Lynne D. Johnson, Fast Company

Build Your Personal Brand

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Tooting Your Own Horn (Women Who Tech) Do you take credit for all of the fabulous work you do? Do you feel that you are forging ahead in your career or are you being overshadowed by your male colleagues? This panel will explore personal branding and provide tips and strategies to help you enhance your careers and visibility.

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Page 1: Build Your Personal Brand

Tooting Your Own HornWomen Who Tech TeleSummit

March 31, 2008

Angie Chang, Women 2

Megan Fitzgerald, Career By ChoiceLynne D. Johnson, Fast Company

Page 2: Build Your Personal Brand

“Everyone has a chance to be a brand worthy of

remark.”“The Brand Called You”

Tom Peters

Page 3: Build Your Personal Brand

TM

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createduncovered

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clarity

credibility

visibility focus

differentiate

succeed

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extract

express

exude

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[extract]

Get clear

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[extract]

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[express]

[express]

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[express]

[express]

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[express]

[express]

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[express]

[express]

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[exude]

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[exude]

[exude]

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branding

yourself

online

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MeGoogle SearchGoogle Search

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onlineidentitycalculator

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Page 23: Build Your Personal Brand

blog

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lynne johnson

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TM

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[email protected]

Empowering expats to use their personal brand for professional and business success

www.careerbychoice.com

Page 27: Build Your Personal Brand

Your name = Your brand

•Register your domain and SEO it like crazy

Page 28: Build Your Personal Brand

•Even SEO aliases

Page 29: Build Your Personal Brand

Your voice = Your brand•Leave comments

Page 30: Build Your Personal Brand

Your voice = Your brand

•Keep it real/Don’t go off brand

Page 31: Build Your Personal Brand

Your voice = Your brand

•Become an expert

Page 32: Build Your Personal Brand

Build community

Page 33: Build Your Personal Brand

Monitor your brand