Cannes Lions 2014 Jury Insights

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Text of Cannes Lions 2014 Jury Insights

  • Jury Insight Karina Ogandzhanyan, Promo&Activation Jury 2014
  • Jury Insight Cannes 2014:
  • : Promo&Activation Cannes Lions 2014, .
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  • short list: 1. Creativity 30% 2. Strategy - 20% 3. Execution - 20% 4. Results - 30%
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  • . 2: 1-3 Short list only 4-6 Possibly a winner 7-9 Definitely and Award Winner
  • , : . - , Contagious, AdsoftheWorld.com Predictions
  • / 2014 1. Applications , , - / 2. , - , c ( ), . 3. ( , - ) 4. Facebook, Instagram, Twitter, YouTube, Tumblr, TED 5. : , , , Charities . Financial crisis, cancer 6. . : ,
  • BROKEN LIVER http://www.youtube.com/watch?v=18dnCTdiSpE TRANSAVIA - EBAY http://www.youtube.com/watch?v=WzRAAbk4lww #SOMOSTODOSMACACOS #WEAREALLMONKEYS http://www.youtube.com/watch?v=pnCFs69flgk MAGIC OF FLYING http://www.youtube.com/watch?v=ph7e_nJJJII BUCHAREST NOT BUDAPEST http://www.youtube.com/watch?v=WP4hr9bZGis
  • 2014, + + () + Good Luck
  • , If I May charity, Sorry I spent it on myself. , . followers, . , .
  • , If I May SWEETIE http://www.youtube.com/watch?v=9hhyTN MlyUg SORRY I SPENT IT ON MYSELF http://www.youtube.com/watch?v=q8Zbrt6 w34g
  • Good Luck!