Get Media Ready: Expert tips to get you ready for your next media interview

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    06-May-2015

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Your ability to deliver a clear, concise message is extremely important. Thats why message preparation and media coaching is a strategic and necessary part of an overall communications program. If you are well-prepared, reporters will not only use your quotes in their story they may use you in another story.

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  • 1. I Didnt SayTHAT ! Expert Secrets toGet Media Ready! Copyright 2009 Communication Strategy Group

2.

  • Who the heck is this guy?

Copyright 2009 Communication Strategy Group 3.

  • Lets take a headcount

Copyright 2009 Communication Strategy Group 4.

  • Youre a Rock Star!

Copyright 2009 Communication Strategy Group 5.

  • Bring it On!

Copyright 2009 Communication Strategy Group 6.

  • What!?!

Copyright 2009 Communication Strategy Group 7.

  • No worries!

Copyright 2009 Communication Strategy Group 8.

  • Why am I here again?

Copyright 2009 Communication Strategy Group 9.

  • You CAN take it with you!

Copyright 2009 Communication Strategy Group 10.

  • How do I get media attention?

Copyright 2009 Communication Strategy Group 11.

  • Editorial is not Advertising.

Copyright 2009 Communication Strategy Group 12.

  • Brandtelling (Brand + Storytelling)

Copyright 2009 Communication Strategy Group 13.

  • Brandtelling uses brand stories.

Copyright Communication Strategy Group & Brandtelling 2008 14.

  • Industry news, local angle, something only your know.

Copyright 2009 Communication Strategy Group 15.

  • Studies & Surveys.

Copyright 2009 Communication Strategy Group 16.

  • Thought Leadership.

Copyright 2009 Communication Strategy Group 17.

  • Ready?

Copyright 2009 Communication Strategy Group 18.

  • Get Media Ready!

Copyright 2009 Communication Strategy Group 19.

  • Get reporter info
  • Compose your thoughts
  • Call reporter back

Copyright 2009 Communication Strategy Group The 15 Minute Rule 20.

  • Secret #1: An interview is not a conversation.

Copyright 2009 Communication Strategy Group 21.

  • Secret #2: You must know your core message.

Copyright 2009 Communication Strategy Group 22.

  • Secret #3: You will be paraphrased.

Copyright 2009 Communication Strategy Group 23.

  • Secret #4: YOU are driving the story.

Copyright 2009 Communication Strategy Group 24.

  • Secret #5:No two reporters are alike.

Copyright 2009 Communication Strategy Group 25.

  • Secret #6: Each reporter wants something different.

Copyright 2009 Communication Strategy Group 26.

  • Secret #7: Reporters are busy & lazy.

Copyright 2009 Communication Strategy Group 27.

  • Secret #8: Reporters want news with a twist.

Copyright 2009 Communication Strategy Group 28.

  • Secret #9: Reporters want news with all the fixins.

Copyright 2009 Communication Strategy Group 29.

  • Secret #10: YOU are the expert, so keep it simple.

Copyright 2009 Communication Strategy Group 30.

    • Secret #11: Reporters deadlines really matter.

Copyright 2009 Communication Strategy Group 31.

  • Secret #12: Most people forget to use their notes.

Copyright 2009 Communication Strategy Group 32.

    • Secret #13: Reporters like it when youre concrete.

Copyright 2009 Communication Strategy Group 33.

  • Secret #14: Picture words are more persuasive.

Copyright 2009 Communication Strategy Group 34.

    • Secret #15: Sometimes you need to talk in code.

Copyright 2009 Communication Strategy Group 35.

  • Secret #16: Off the record isnt.

Copyright 2009 Communication Strategy Group 36.

  • Secret #17: Freelancers may be your best friends.

Copyright 2009 Communication Strategy Group 37.

  • Secret #18: Picture = 1,000 words. Caption = Priceless.

Copyright 2009 Communication Strategy Group 38.

    • Secret #19: Your frame of reference is different.

Copyright 2009 Communication Strategy Group 39.

    • Secret #20: Its OK to stop talking.

Copyright 2009 Communication Strategy Group 40.

  • Questions?

Copyright 2009 Communication Strategy Group 41.

  • Free (and almost free)
  • PR Resources
  • http://services.GoCSG.com
  • (scroll down to bottom for link to listing)

Copyright 2009 Communication Strategy Group 42.

  • a strategic brand marketing agency
  • www.GoCSG.com
  • www.Brandtelling.com
  • Services.GoCSG.com
  • 866-997-2424
  • [email_address]

Copyright 2009 Communication Strategy Group