The 5 Best Ways to Attract New Customers to Your Business

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  • The 5 Best Ways to Attract New Customers to Your Business

    Whether your business is big or small, new or old, or simply a side projectyour business depends on

    the happiness and loyalty of your customersbut before you can have returning customers, you need

    to acquire new ones. So how do you attract new customers to your business?

    First and foremost, to be the most effective in your marketing strategy, know who your target audience

    is and what your business provides for them. This will make the following five solutions much easier

    to adopt into your marketing strategy.

    1. Create buzz surrounding your company.

    Volunteering your services within the community,

    creating contests for giveaways or sponsoring a sports

    team or childrens organization are all good ways to

    generate publicity for your business. If your business is

    more on the intellectual side such as social media

    consulting, web design, or lawoffer to teach an

    introductory class or offer free consultations. These

    options create exposure for your company and the

    recipients of your deeds are sure to spread news about

    you through word of mouth and thus, attract new

    clientele to your business.

    2. Be present on digital media. In this day and age, your business absolutely needs to have a website,

    some form of social media and web traffic strategy such as Search Engine Optimization or Pay-Per-

    Click Advertising. Now this does not mean that your business needs to be on every social media

    platform known to man, but rather on one or two strategically chosen platforms where you can have

    more direct interaction with your target demographic and where you can lead people back to your

    website to view your services. Similarly, implementing an effective SEO & SEM strategy for your

    website can easily become the best source for attracting new customers to your business.

    3. Build relationships. This should be an obvious one, but you should always keep in mind that you

    are a representation of the company that you work for. Therefore, a relationship that you built in the

    past and anyone that you meet in the future could be a potential client or lead the path towards a

    potential client and new market. Utilize this.

    4. Pay it forward. Create partnerships with nearby or other emerging businesses. This is a wonderful

    way to not only build relationships with other entrepreneurs, but also to increase traffic by gaining

    access to new markets and to decrease expenses by bundling marketing costs. Try offering a double

    promo or if you shop at one business, you get a discount coupon for the other one.

  • 5. Provide value and exceptional customer service. Probably the most influential tactic by far, you

    should always treat your customers with courtesy and respect. By providing superior service, a quality

    product, and an exceptional experience for your customers, your business will speak for itself.

    Customers will return and tell people within their networks about their experience, which further

    increases the amount of traffic towards your business. Word of mouth referrals are highly effective in

    converting prospects into customers.

    Those were the 5 best ways on how to attract new customers to your business in 2016.

    To learn more about how LAD Solutions can help you gain more customers, or to schedule a

    complimentary internet marketing analysis, please contact LAD Solutions at 888.523.2926 or visit


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