The 5 Best Ways to Attract New Customers to Your Business
Whether your business is big or small, new or old, or simply a side projectyour business depends on
the happiness and loyalty of your customersbut before you can have returning customers, you need
to acquire new ones. So how do you attract new customers to your business?
First and foremost, to be the most effective in your marketing strategy, know who your target audience
is and what your business provides for them. This will make the following five solutions much easier
to adopt into your marketing strategy.
1. Create buzz surrounding your company.
Volunteering your services within the community,
creating contests for giveaways or sponsoring a sports
team or childrens organization are all good ways to
generate publicity for your business. If your business is
more on the intellectual side such as social media
consulting, web design, or lawoffer to teach an
introductory class or offer free consultations. These
options create exposure for your company and the
recipients of your deeds are sure to spread news about
you through word of mouth and thus, attract new
clientele to your business.
2. Be present on digital media. In this day and age, your business absolutely needs to have a website,
some form of social media and web traffic strategy such as Search Engine Optimization or Pay-Per-
Click Advertising. Now this does not mean that your business needs to be on every social media
platform known to man, but rather on one or two strategically chosen platforms where you can have
more direct interaction with your target demographic and where you can lead people back to your
website to view your services. Similarly, implementing an effective SEO & SEM strategy for your
website can easily become the best source for attracting new customers to your business.
3. Build relationships. This should be an obvious one, but you should always keep in mind that you
are a representation of the company that you work for. Therefore, a relationship that you built in the
past and anyone that you meet in the future could be a potential client or lead the path towards a
potential client and new market. Utilize this.
4. Pay it forward. Create partnerships with nearby or other emerging businesses. This is a wonderful
way to not only build relationships with other entrepreneurs, but also to increase traffic by gaining
access to new markets and to decrease expenses by bundling marketing costs. Try offering a double
promo or if you shop at one business, you get a discount coupon for the other one.
5. Provide value and exceptional customer service. Probably the most influential tactic by far, you
should always treat your customers with courtesy and respect. By providing superior service, a quality
product, and an exceptional experience for your customers, your business will speak for itself.
Customers will return and tell people within their networks about their experience, which further
increases the amount of traffic towards your business. Word of mouth referrals are highly effective in
converting prospects into customers.
Those were the 5 best ways on how to attract new customers to your business in 2016.
To learn more about how LAD Solutions can help you gain more customers, or to schedule a
complimentary internet marketing analysis, please contact LAD Solutions at 888.523.2926 or visit