presents

Awareness Campaign for Raj Mistri/Dhalai Mistri

thoughtbehind…

Like in many other countries, the construction sector is one of the driving forces for development in Bangladesh. Many of the poor in Bangladesh villages migrate to Dhaka to work as construction laborers. They don’t have any kind of occupational, health or safety knowledge. They are vulnerable to accident and health diseases.

basicmodality

HOLCIM-MIXER MAN Campaign will Create awareness about the importance of proper knowledge about mixture ratio as well as Health & safety issues. Build Brand awareness to the specific target in order to create a strong brand image and encourage them to buy Holcim products. More than 1500 of aware workers who will participate in the workshop, will be awarded with a Certificate. They will become the Brand ambassadors, encourage potential buyer towards Holcim.

The awareness campaign will be conducted only in those areas (like district towns) where Raj-Mistri are the influential person for potential consumers of the product and sales.

geographicsegmentation

The awareness campaign will be carried on only the district towns, among the Raj-Mistri/Dhalai-Mistri who motivate small amount purchase.

targetpopulation

Pre-Event ActivitiesHype creation through PR: Through Social Media

(Facebook/Twitter), PR in press, TV and radio; interviews and special appearances.

Press Conference: Before 3 or 4days prior to the event.Communication One volunteer will communicate with Raj

Mistri/Dhalai Mistri/ Distributors/Local Leaders, Fix dates, venues and other requirements.

campaignplanning

gift items forparticipants

thankyou