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PENTACON GmbH Corporate Design

PENTACON GmbH - Corporate Design

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PENTACON GmbHCorporate Design

Corporate Identity

Table of Content

Corporate Design ����������������������������������������������������������1Corporate Identity ���������������������������������������������������������3

The corporate idea ���������������������������������������������������4The potential of a corporate design ������������������������5Market identity ���������������������������������������������������������6Brand steering wheel ����������������������������������������������7

Design basics ����������������������������������������������������������������8Corporate logo ���������������������������������������������������������9

Positioning and illustration ������������������������������������ 10Product logo ����������������������������������������������������������13

PENTACON Scanner����������������������������������������������� 13Notation �����������������������������������������������������������������15Colors ���������������������������������������������������������������������16

Primary colors ����������������������������������������������������� 16Secondary colors ������������������������������������������������� 16Division colors ������������������������������������������������������ 16

Typography �������������������������������������������������������������17Standard fonts ����������������������������������������������������� 17Secondary fonts (Web und MS Office) ����������������� 17

Paper����������������������������������������������������������������������18Office materials ����������������������������������������������������������19

Letterhead �������������������������������������������������������������20Example ������������������������������������������������������������������ 21Design �������������������������������������������������������������������� 22Measuring �������������������������������������������������������������� 23

Business cards ������������������������������������������������������24Design and measuring ������������������������������������������� 25

Notepad �����������������������������������������������������������������26Folder ���������������������������������������������������������������������27

Brochures �������������������������������������������������������������������29Brochures ��������������������������������������������������������������30

Design grid and measuring ����������������������������������� 31Front side example������������������������������������������������� 32Design �������������������������������������������������������������������� 33inner double page spread �������������������������������������� 34Design double page spread ����������������������������������� 35Design grid and measuring of the reverse page ��� 36

Reverse page example ������������������������������������������� 37Design reverse page ���������������������������������������������� 38Single page example ���������������������������������������������� 39Measuring single page ������������������������������������������� 40

Manuals�����������������������������������������������������������������������41Manuals �����������������������������������������������������������������42

Design grid an measuring ������������������������������������� 43Examples ���������������������������������������������������������������� 44

Signage �����������������������������������������������������������������������45Door signage ����������������������������������������������������������46Plant signage ���������������������������������������������������������47

Automotive industry ����������������������������������������������� 48Presentations ��������������������������������������������������������������49

PowerPoint ������������������������������������������������������������50Classic theme ��������������������������������������������������������� 51

Measuring ������������������������������������������������������������ 52Fonts and sizes ���������������������������������������������������� 53Colors ������������������������������������������������������������������� 58Charts ������������������������������������������������������������������ 59

Modern theme �������������������������������������������������������� 61Measuring ������������������������������������������������������������ 62Fonts and sizes ���������������������������������������������������� 63

Websites ����������������������������������������������������������������������64Websites�����������������������������������������������������������������65

Measuring �������������������������������������������������������������� 66Color ����������������������������������������������������������������������� 68Typography ������������������������������������������������������������� 69Font sizes (desktop) ����������������������������������������������� 69

Online IMS (QMS) ��������������������������������������������������������70Color ����������������������������������������������������������������������� 71

Email ���������������������������������������������������������������������������72Character set and signature����������������������������������73

Example (HTML or RTF) ����������������������������������������� 74Example (plain text) ����������������������������������������������� 75

4 5

The corporate idea

Identity as the sum of distinctive characteristics is one of the core elements of human cohabitation� To know to whom one belongs to — a group or other network of relationships — and its self-reflection and permanent adaption to external and internal inputs results in per-sonality which separates us from one another�

Companies are an accumulation of identities and sub-jected to the same processes like individuals� They need to know their place in the market or society and its continuous adaption to it, too� However, companies differ from humans� Other than humans, companies constantly try to get attention and make very effort to separate themselves from its competitors� This is whe-re the corporate idea comes into play� It creates and guarantees a distinctive and uniform appearance�

The terminology involved sometimes gets a bit mixed-up� The corporate identity (CI) is the sum of all identity shaping actions and covers a corporate policy, behavior suggestions (code of conduct or corporate behavior) up to a corporate design (CD)�

The corporate design‘s intention is an emotional ap-proach to the company and to draw attention to the company‘s goals� The main focus rests on an uniform appearance of every single element e�g� the logo, let-terheads, colors etc� An all-declaring regulation defi-nes and visualizes all possible use�

The potential of a corporate design

The consequent differentiation from others and the highlighting of its own characteristics are the challen-ges of an uniform appearance� What can a corporate design achieve?

• the self-image of the company will be visualized

• a clear distinction against the competitor and other market participants

• connection of all communication actions

• continuity, trust and credibility are generated

• increase in the costumer awareness

A working CD should feature the following criterias:

• generates attention

• conciseness

• autonomy

• recognition value

• longevity

• variability and expandability

• aesthetic

• modernity (contemporary perception)

• emotional control

6 7

Market identity

Innovation Quality

Fairness

Brand steering wheel

Brand expertise: „Who am I?“

PENTACON is a company with a long-standing tradition in the production of fine-mechanics and photo-optical products� It sees itself as a sup-plier of innovative technology and products which match highest quality demands�

Brand benefit: „What is my offer?“

PENTACON offers knowledge collected in deca-des and its intelligent and cross-functional use� Continuous development of new technologies and the enhancement of complex processes ensure innovative products from a single source�

Brand image: „How do I perform?“

Brand tonality: „How am I?“

• Innovative• Exact• Reliable• Quality aware• Future oriented• Thought out• Costumer oriented

9

Design basics

Corporate logo

The company logo is its most prominent advertising material and concisely symbolizes the corporate‘s image, its values, services and products�

Historically, the PENTACON logo originates in the Dres-den camera industry� Emerging from a union of various manufacturers, the state-owned Kinowerke Dresden was transformed into state-owned PENTACON� Ety-mologically, the name derives from the penta prism in modern SLR cameras and the brand name Icon (from Contax) of the former headquarter of the Zeiss Icon company�

Since 1964 almost unchanged, the logo consists of three elements — the nearly square base body, the company name in the lower quarter section and the Ernemann tower of the company‘s former headquarter at the Schandauer Straße in Dresden� This landmark of Saxon camera industry built by Heinrich Ernemann,

the inventor of the first cinema projector, today hosts the Technical Collection of Dresden�

The cyan of the base body stands for rationality, tech-nology and knowledge�

There are several versions of the logo valid:

• logo in spot color and CMYK

• logo in black/ white

• negative version of the logo

The logos are copyrighted and must never be changed or altered� The original files must always be used ex-clusively�

The logo files can be downloaded at https://www�pen-tacon�de/ueber-pentacon/corporate-design-down-load-und-materialien/

Logo (color):Spot color: HKS 47Pantone: Process Cyan CMYK: 100c/0m/0y/0kRGB: 0R/155G/224BWeb: #0099ccRAL:

circumferential white border

Logo (b/w):

circumferential black border

Negative logo:

circumferential white border

10 11

Corporate logoPositioning and illustration Positioning and illustration

Corporate logo

To company-wide guarantee the consistence of the logo it is important to always use the original files� The logo must never be changed or altered nor used in a deviating way other than regulated in the CD and the examples shown� In case of doubt, please consult the brand manager of the company�

Please take great care to ensure enough free space

To ensure the recognition of the PENTACON logo it is important to always use the logo as regulated in the CD�

Correct way:

• always use the color logo preferably on light backgrounds

• on darker backgrounds either use the cyan logo or its negative version

around the logo in all your designing� The circumfe-rential protection space ensures enough space to all neighboring design elements or borders�

The minimum logo height must never fall short below 5 mm�

Incorrect way:

• never use the PENTACON logo on colors that might be in strong contrast to the cyan of the logo

• never use the logo on heavy structured back-grounds or loud patterns or uneasy images

• never tilt, disproportional scale or slant the logo

Logo on light background Wrong: strong contrast background and logo disproportional scaled

Logo on dark background Wrong: logo tilted

Negative logo on dark background Wrong: logo on loud pattern background

½ ½1

½½

1

12 13

Corporate logo Product logo

paper size logo width

DIN A0 100 mm

DIN A1 70 mm

DIN A2 50 mm

DIN A3 35 mm

DIN A4 25 mm

DIN A5 17 mm

DIN A6 12 mm

business cards 16 mm

The width of the logo is calculated by the width of pa-per� Based on a DIN A4 paper, the logo width is calcula-ted of the shorter page side and will be rounded down to an integer� The ratio is:

logo width ≈ paper width x 25 / 210

UTo ensure the recognition of the PENTACON Scanner logo it is important to always use the logo as regulated in the CD�

There are several versions of the Scanner logo valid:

• logo in spot color and CMYK

• logo in black/ white

• negative version of the logo

The logo may be used with a prefixing PENTACON as well as separated�

The logo files can be downloaded at https://www�pen-tacon�de/ueber-pentacon/corporate-design-down-load-und-materialien/

Positioning and illustration PENTACON Scanner

Scanner logo (color):Spot color: HKS 47Pantone: Process Cyan CMYK: 100c/0m/0y/0kRGB: 0R/155G/224BWeb: #0099ccRAL:

Logo (color)

Logo (color)

Logo (black)

Logo (black)

Negativ version

Negative version

logo width

14 15

Product logo Notation

Please ensure enough space to other design elements or borders while using the PENTACON Scanner logo� The circumferential protection space helps to keep space to other elements�

The logo must never be changed or altered nor used in a deviating way other than regulated in the CD and the

The company name must always be capitalized� Few exceptions are URLs or email addresses� The following form of society is subjected to popular abbreviation ru-les (e�g� GmbH, AG, Ltd�, etc�)�

For official letters, the amendment „Foto- und Fein-werktechnik“ needs to follow the company name and its form of society� The amendment is used to distance from other companies or associations e�g� „Pentacon e�V�“ which doesn‘t stand in any connection to PENTA-CON�

PENTACON Scanner

examples shown� In case of doubt, please consult the brand manager of the company�

The minimum logo height must never fall short below 5 mm�

The following notation is incorrect and must not be used:

• always capitalize PENTACON negative example: „Pentacon employs ���“

• PENTACON must never be declined negative example: „PENTACON‘s strength ���“

• PENTACON must never be linked negative example: „PENTACON-Scanners are ���“

11

11

11

1

1 1

1

16 17

Colors Typography

Primary colors

Standard fonts

Secondary fonts (Web und MS Office)Division colors

Secondary colors

Logo blueHKS 47Pantone Process Cyan100c/0m/0y/0k0R/155G/224B#0099ccRAL

R&D100c/10m/0y/0k0R/149G/216B#0099cc

Production100c/100m/5y/0k23R/41G/127B#003366

Plastic injection molding0c/75m/100y/0k233R/93G/15B#ff6600

Measuring & calibration65c/0m/100y/0k106R/176G/35B#669933

Dark blueHKS 46Pantone 746290c/50m/30y/10k13R/90G/125B#006666RAL

Light blueHKS 50Pantone 29760c/0m/5y/0k96R/196G/229B#66ccccRAL

Black0c/0m/0y/100k0R/0G/0B#000000

White0c/0m/0y/0k100R/100G/100B#ffffff

Typography as an accentuating element of scripting plays a key-role in the PENTACON corporate design� The primary typeface is a DIN Pro® and used in all kinds of printed materials� It stands for technology, standardization and precision�

Until 2000 the official sans-serif typeface of the Ger-man Standards Institute (DIN) features a strong reada-bility and an even line-width�

For office applications (Microsoft Word, Excel, Power-point, etc�) the system font Arial is used� Another font other than Arial is not permitted�

All PENTACON websites us the Source Sans Pro font�

DIN Pro Regularabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

Arial Regularabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

Source Sans Proabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

DIN Pro Mediumabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

DIN Pro Boldabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

DIN Pro Italicabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

DIN Pro Medium Italicabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

DIN Pro Bold Italicabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

18

Paper

The haptics of a product is essential to its perception� High-quality print materials speak of great care and —like other elements of the CD — are key to a external brand awareness�

The following table lists all paper types and fields of applications permitted�

application paper manufacturer paper type weight

letterhead Papyrus Plano Dynamic, wood-free, bright-white, uncoated

80 g/m2

business cards Océ Top Colour, wood-free, bright-white, coated

300 g/m2

invitation card (general) Papyrus LuxoMagic, white, wood-free, ultra-glossy coated

350 g/m2

folder Deutsche Papier Hello uncoated, wood-free, white, double-side uncoated

400 g/m2

brochure (up to 20 pages) Papyrus LuxoMagic, white, wood-free, ultra-glossy coated

200 g/m2

brochure (more than 20 pages)

Papyrus LuxoMagic, white, wood-free, ultra-glossy coated

cover: 200 g/m2

content: 150 g/m2

flyer (DIN long) Papyrus LuxoMagic, white, wood-free, ultra-glossy coated

200 g/m2

Office materials

20 21

Letterhead Letterhead

The central design element of the PENTACON let-terhead is the logo in the upper right corner� Folding marks in the upper third and the middle of the sheet are used as additional accentuations and shall ease the folding and filing� The design is based on the regulati-ons of German DIN 676 (form B) and the DIN 5008�

The logos (company logo, ISO, etc�), the sender line and the additional business data are pre-printed in a print shop in offset printing� Content like texts or addresses are printed locally in an office printer�

Print designs may be ordered from the marketing de-partment�

Please also note:

• all locally printed elements have to be black

• the text is always set justified with 1�15 line height

• using Word please use a font-size between 10 and 12 pt depending on the text length� Variable font-sizes avoid overset texts

• the date needs to be set below the „date“ field

For additional adaptions and changes please contact the brand manager of the company

PENTACON GmbHFoto- und Feinwerktechnik | Enderstraße 92 | D-01277 Dresden

Ihr Zeichen Ihre Nachricht Unser Zeichen Telefon-Durchwahl Datum

GESCHÄFTSFÜHRERMichael Bledau

SITZ DER GESELLSCHAFTDresden

KONTAKTTel�: +49 351 2589-213Fax: +49 351 2589-303E-Mail: info@pentacon�deInternet: http://www�pentacon�de

HANDELSREGISTERAmtsgericht DresdenHRB 15473Steuernummer: 203/116/06043USt�-IdNr�: DE812413934

BANKVERBINDUNGENDeutsche Bank AGBIC: DEUTDE8CXXXIBAN: DE07 8707 0000 0513 3012 00

Commerzbank AGBIC: COBADEFFXXXIBAN: DE30 8504 0000 0800 3360 00

*

* die Akkreditierung gilt für den in der Urkundenanlage D-K-15161-01 festgelegten Umfang

Max MustermannFa. Musterbau AGAbteilung MarketingMusterstraße 1Erdgeschoß 301234 MusterhausenDeutschland

Betreff

Sehr geehrter Herr Mustermann,

Arial Regular 10pt, ZAB 12pt. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ip-sum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd guber-gren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu.

Mit freundlichen Grüßen

i.A. Max MustermannMarketing/PR

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Arial Regular 10pt, ZAB 12pt. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ip-sum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd guber-gren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie con.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu.

Mit freundlichen Grüßen

i.A. Max MustermannMarketing/PR

letterhead empty letterhead with text letterhead (follow-up) with text

PENTACON GmbHFoto- und Feinwerktechnik | Enderstraße 92 | D-01277 Dresden

Ihr Zeichen Ihre Nachricht Unser Zeichen Telefon-Durchwahl Datum

GESCHÄFTSFÜHRERMichael Bledau

SITZ DER GESELLSCHAFTDresden

KONTAKTTel�: +49 351 2589-213Fax: +49 351 2589-303E-Mail: info@pentacon�deInternet: http://www�pentacon�de

HANDELSREGISTERAmtsgericht DresdenHRB 15473Steuernummer: 203/116/06043USt�-IdNr�: DE812413934

BANKVERBINDUNGENDeutsche Bank AGBIC: DEUTDE8CXXXIBAN: DE07 8707 0000 0513 3012 00

Commerzbank AGBIC: COBADEFFXXXIBAN: DE30 8504 0000 0800 3360 00

*

* die Akkreditierung gilt für den in der Urkundenanlage D-K-15161-01 festgelegten Umfang

Max MustermannFa. Musterbau AGAbteilung MarketingMusterstraße 1Erdgeschoß 301234 MusterhausenDeutschland

Betreff

Sehr geehrter Herr Mustermann,

Arial Regular 10pt, ZAB 12pt. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ip-sum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd guber-gren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu.

Mit freundlichen Grüßen

i.A. Max MustermannMarketing/PR

Example

22 23

Letterhead

PENTACON GmbHFoto- und Feinwerktechnik | Enderstraße 92 | D-01277 Dresden

Ihr Zeichen Ihre Nachricht Unser Zeichen Telefon-Durchwahl Datum

GESCHÄFTSFÜHRERMichael Bledau

SITZ DER GESELLSCHAFTDresden

KONTAKTTel�: +49 351 2589-213Fax: +49 351 2589-303E-Mail: info@pentacon�deInternet: http://www�pentacon�de

HANDELSREGISTERAmtsgericht DresdenHRB 15473Steuernummer: 203/116/06043USt�-IdNr�: DE812413934

BANKVERBINDUNGENDeutsche Bank AGBIC: DEUTDE8CXXXIBAN: DE07 8707 0000 0513 3012 00

Commerzbank AGBIC: COBADEFFXXXIBAN: DE30 8504 0000 0800 3360 00

*

* die Akkreditierung gilt für den in der Urkundenanlage D-K-15161-01-00 festgelegten Umfang

1� DIN Pro, Bold, 6 pt, ZAB 7,2 pt, HKS 47K

2� DIN Pro, Regular, 6 pt, ZAB 7,2 pt, 0c/0m/0y/70k

3� DIN Pro, Regular, 7 pt, ZAB 8,5 pt, HKS 47K

4� DIN Pro, Light, 5 pt, ZAB 6 pt, 0c/0m/0y/70k

1�

1�2�

4�

2�

3�

Letterhead

PENTACON GmbHFoto- und Feinwerktechnik | Enderstraße 92 | D-01277 Dresden

Ihr Zeichen Ihre Nachricht Unser Zeichen Telefon-Durchwahl Datum

GESCHÄFTSFÜHRERMichael Bledau

SITZ DER GESELLSCHAFTDresden

KONTAKTTel�: +49 351 2589-213Fax: +49 351 2589-303E-Mail: info@pentacon�deInternet: http://www�pentacon�de

HANDELSREGISTERAmtsgericht DresdenHRB 15473Steuernummer: 203/116/06043USt�-IdNr�: DE812413934

BANKVERBINDUNGENDeutsche Bank AGBIC: DEUTDE8CXXXIBAN: DE07 8707 0000 0513 3012 00

Commerzbank AGBIC: COBADEFFXXXIBAN: DE30 8504 0000 0800 3360 00

*

* die Akkreditierung gilt für den in der Urkundenanlage D-K-15161-01 festgelegten Umfang

20

12,7

32,3

97,3

43,5

61,5

12,7

74,3

60

41,2 25 12,716,8

size: 210 mm x 297 mm

Design Measuring

24 25

Business cards Business cards

PENTACON business cards are designed two-sided� On the front side is the German version� The reverse side features an English version�

The logo is in the upper right corner� The left side holds the name - the German version features the academic degree below - and with little space underneath the po-sition in the company� The company details are noted in the two blocks at the lower-third of the card�

At the lower long-side is a blue text block featuring the profit units of the company�

Business cards are printed for every employee with external contacts� The designing and manufacturing is done by the marketing department�

Max MustermannDipl�-Ing� (FH)

Leiter Musterbau

Mechanische Fertigung | Mess-/ Kalibrierdienst | Kunststoffspritzguss | Optoelektronik | Formenbau

telefon +49 351 2589-000fax +49 351 2589-000mobil +49 171 12 34 567e-mail max�mustermann@pentacon�deweb http://www�pentacon�de

adresse PENTACON GmbH Foto- und Feinwerktechnik Enderstraße 92 01277 Dresden Deutschland

Max MustermannDipl�-Ing� (FH)

Leiter Musterbau

Mechanische Fertigung | Mess-/ Kalibrierdienst | Kunststoffspritzguss | Optoelektronik | Formenbau

telefon +49 351 2589-000fax +49 351 2589-000mobil +49 171 12 34 567e-mail max�mustermann@pentacon�deweb http://www�pentacon�de

adresse PENTACON GmbH Foto- und Feinwerktechnik Enderstraße 92 01277 Dresden Deutschland

Max Mustermann

总裁

机械制造 - 测量服务 - 光电产品 - 注塑成型 - 工具制造

phone +49 351 2589-000fax +49 351 2589-000mobile +49 171 12 34 567email max�mustermann@pentacon�deweb http://www�pentacon�de

address PENTACON GmbH Foto- und Feinwerktechnik Enderstraße 92 01277 Dresden Germany

Max Mustermann

Head of Prototyping

Mechanical Production | Measuring Services | Plastic Injection Molding | Optoelectronics | Mold Making

phone +49 351 2589-000fax +49 351 2589-000mobile +49 171 12 34 567email max�mustermann@pentacon�deweb http://www�pentacon�de

address PENTACON GmbH Foto- und Feinwerktechnik Enderstraße 92 01277 Dresden Germany

最高経営責任者

ミッハエール・ブレーダウ

精密機器製造 - 測定・計測業務 - プラスチック射出成形 - 電子光学機器・電子光学検査機器製造 - プラスチック射出成形用金型製造

phone +49 351 2589-000fax +49 351 2589-000mobile +49 171 12 34 567email max�mustermann@pentacon�deweb http://www�pentacon�de

address PENTACON GmbH Foto- und Feinwerktechnik Enderstraße 92 01277 Dresden Germany

ペンタコン フォト&精密機器製造技術有限会社

business card (German)

business card (Chinese)

business card (English)

business card (Japanese)

7,5

1510

,514

,57,

5

5 43,2 20,8 16 5

size: 55 mm x 90 mm

1�

2�

3�

4� 5�

6�

1� DIN Pro, Bold, 9 pt, line-spacing 10,5 pt, 0c/0m/0y/100k

2� DIN Pro, Regular, 6 pt, line-spacing 7,2 pt, 0c/0m/0y/100k prefix: 1 mm

3� DIN Pro, Regular, 7 pt, line-spacing 8,4 pt, 0c/0m/0y/100k

4� DIN Pro, Bold Italic, 5,5 pt, line-spacing 7 pt, 100c/0m/0y/0k

5� DIN Pro, Regular, 5,5 pt, line-spacing 7 pt, 0c/0m/0y/100k

6� DIN Pro, Medium, 5,7 pt, line-spacing 6,8 pt, character spacing: -70, baseline offset: -7 pt, 0c/0m/0y/0k, background: 100c/0m/0y/0k

Design and measuring

26 27

Notepad

0

0 1 2 3 4 5 6

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 160°15°

45°

60°

cmin

PENTACON GmbHFoto- und FeinwerktechnikEnderstraße 92 | 01277 Dresden Tel.: +49 (0351) 2589-213 | Fax: +49 (0351) 2589-303 E-Mail: [email protected] | www.pentacon.de

size: 210 mm x 297 mm

Folder

To bundle and present various information to the cus-tomer we recommend the use of presentation folders� The PENTACON folder can be modular extended and suits perfectly various occasions�

front view of the folder, size: 220 mm x 315 mm

28

Folder

The folder can be extended by a triangle fold in the inside or pasted in filing wires� The lower slits hold a business card�

folder opened

Brochures

30 31

Brochures

Brochures play a central role in print advertisement because of a targeted customer approach on a perma-nent media�

PENTACON brochures follow an uniform design prin-ciple and only differ from text and image material and a thick line with the division/ accentuation color (see also „Division colors“ at page 16)� All brochures and flyer are based on DIN A4 and divided by the golden section� The design grid is based on four columns�

The short side of the golden cut features the title, claims and an image matching the intention of the flyer�

The columns will be extended on the reverse side and the background saturation reduced by 20%�

design grid of a double page spread

Brochures

210

1259,8

14612,7

12,7 4,23342,975 12,7

Design grid and measuring

32 33

Brochures

PENTACON ScannerSchneider-Kreuznach

Xenon Sapphire®

Broschuere-4S-PE.indd 1 10/23/2012 1:00:04 PM

front side example (with markers and color bars)

Front side exampleBrochures

PENTACON ScannerSchneider-Kreuznach

Xenon Sapphire®

front side example

Design12,5

12,552,5

1� DIN Pro, Bold, 24 pt, line-spacing 28,8 pt, 0c/0m/0y/0k

2� DIN Pro, Regular, 20 pt, line-spacing 24 pt, 0c/0m/0y/0k, right-justified

1�

2�

34 35

Brochures

PENTACON Scanner

Die professionellen Scannerkameras PENTA-CON Scan 6000 und Scan 7000 sind das Ergebnis einer konsequenten Entwicklung und langjähri-gen Kompetenz der PENTACON GmbH Foto- und Feinwerktechnik aus Dresden.

Als Hersteller von speziellen Kameras zur hoch-auflösenden Bilderfassung und einer jahrzehn-telangen Tradition, verfügt PENTACON über umfassendes Know-how auf dem fotooptischen Gebiet. Mit den Scannern lassen sich große di-gitale Dateien von Vorlagen und unbewegten Objekten generieren, die eine detailgetreue Be-trachtung, Archivierung und Publizierung er-möglichen.

Funktionsweise

Die Bilderfassung erfolgt mittels einer CCD-Zei-le, auf der sich drei parallele Sensoren für die Farben Rot, Grün und Blau (RGB) befinden. Nach der Scharfstellung des Bildes auf die Ebene, in der sich die CCD-Zeile bewegt, erfolgt der Scan-vorgang. Ein Schrittmotor führt die Scanzeile über das Motiv. In einem Bildbearbeitungspro-gramm kann danach das erzeugte Bild betrach-tet, überprüft und erforderlichenfalls weiterbe-arbeitet werden.

PENTACON scanners

The professional scanner cameras PENTACON Scan 6000 and Scan 7000 are the results of out-standing research and development and the vast experience of the PENTACON GmbH.

As a manufacturer of high resolution cameras, the company has a long tradition and an exten-sive know-how in the field of photo-optics. The scanner cameras captures large digital images of exhibitis or non-moving objects, which allow detailed views, archiving or publishing.

Image capturing

The image capturing is carried out by a CCD-sen-sor line, which consists of three parallel sensors for red, green and blue (RGB). After focusing the image, the CCD line is moved by a stepper motor over the image plane, capturing the object. The resulting picture can be viewed, edited and ad-justed in any graphics software afterwards.

Ohne/ without Schneider Kreuznach Xenon Sapphire mit/ with Schneider Kreuznach Xenon Sapphire

Scannen mit Xenon Sapphire Objektiven

Bei der Verwendung von hochauflösenden Ka-meras ist oft das Objektiv der einschränkende Faktor für eine optimale Ausnutzung der theore-tisch möglichen Systemleistung. Die Xenon-Sap-phire-Objektive sind speziell für den Einsatz der neuen 16k-Line-Scan-Sensoren entwickelt wor-den. Im geforderten optischen Vergrößerungs-bereich reizen diese Objektive die Möglichkeiten der allerneuesten Sensorgeneration voll aus.

Scanning with Xenon Sapphire lenses

When using high resolution cameras, the lens is often the limiting factor in the full utilisation of the theoretically possible system performance. The Xenon-Sapphire lenses were specially de-veloped for use with new 16k line scan sensors. In their optical magnification range, they fully ex-ploit all the possibilities of the very latest sensor generation.

Xenon-Sapphire: New 16k line scan lenses

from SCHNEIDER KREUZNACH

Xenon-Sapphire: Neue 16k-Line-Scan-Objektive von SCHNEIDER KREUZNACH

Broschuere-4S-PE.indd 2-3 10/23/2012 11:33:46 AM

inner double page spread example (with markers and color bars)

inner double page spreadBrochures

PENTACON Scanner

Die professionellen Scannerkameras PENTA-CON Scan 6000 und Scan 7000 sind das Ergebnis einer konsequenten Entwicklung und langjähri-gen Kompetenz der PENTACON GmbH Foto- und Feinwerktechnik aus Dresden.

Als Hersteller von speziellen Kameras zur hoch-auflösenden Bilderfassung und einer jahrzehn-telangen Tradition, verfügt PENTACON über umfassendes Know-how auf dem fotooptischen Gebiet. Mit den Scannern lassen sich große di-gitale Dateien von Vorlagen und unbewegten Objekten generieren, die eine detailgetreue Be-trachtung, Archivierung und Publizierung er-möglichen.

Funktionsweise

Die Bilderfassung erfolgt mittels einer CCD-Zei-le, auf der sich drei parallele Sensoren für die Farben Rot, Grün und Blau (RGB) befinden. Nach der Scharfstellung des Bildes auf die Ebene, in der sich die CCD-Zeile bewegt, erfolgt der Scan-vorgang. Ein Schrittmotor führt die Scanzeile über das Motiv. In einem Bildbearbeitungspro-gramm kann danach das erzeugte Bild betrach-tet, überprüft und erforderlichenfalls weiterbe-arbeitet werden.

PENTACON scanners

The professional scanner cameras PENTACON Scan 6000 and Scan 7000 are the results of out-standing research and development and the vast experience of the PENTACON GmbH.

As a manufacturer of high resolution cameras, the company has a long tradition and an exten-sive know-how in the field of photo-optics. The scanner cameras captures large digital images of exhibitis or non-moving objects, which allow detailed views, archiving or publishing.

Image capturing

The image capturing is carried out by a CCD-sen-sor line, which consists of three parallel sensors for red, green and blue (RGB). After focusing the image, the CCD line is moved by a stepper motor over the image plane, capturing the object. The resulting picture can be viewed, edited and ad-justed in any graphics software afterwards.

Ohne/ without Schneider Kreuznach Xenon Sapphire mit/ with Schneider Kreuznach Xenon Sapphire

Scannen mit Xenon Sapphire Objektiven

Bei der Verwendung von hochauflösenden Ka-meras ist oft das Objektiv der einschränkende Faktor für eine optimale Ausnutzung der theore-tisch möglichen Systemleistung. Die Xenon-Sap-phire-Objektive sind speziell für den Einsatz der neuen 16k-Line-Scan-Sensoren entwickelt wor-den. Im geforderten optischen Vergrößerungs-bereich reizen diese Objektive die Möglichkeiten der allerneuesten Sensorgeneration voll aus.

Scanning with Xenon Sapphire lenses

When using high resolution cameras, the lens is often the limiting factor in the full utilisation of the theoretically possible system performance. The Xenon-Sapphire lenses were specially de-veloped for use with new 16k line scan sensors. In their optical magnification range, they fully ex-ploit all the possibilities of the very latest sensor generation.

Xenon-Sapphire: New 16k line scan lenses

from SCHNEIDER KREUZNACH

Xenon-Sapphire: Neue 16k-Line-Scan-Objektive von SCHNEIDER KREUZNACH

inner double page spread example

1� DIN Pro, Regular, 24 pt, line-spacing 28,8 pt, 0c/0m/0y/0k

2� DIN Pro, Bold, 14 pt, line-spacing 14,4 pt, 0c/0m/0y/80k, justification

3� DIN Pro, Regular, 12 pt, line-spacing 14,4 pt, 0c/0m/0y/80k, justification (last line left- justified)

4� line-size 10pt

5� DIN Pro, Regular, 9 pt, line-spacing 10,8 pt, 0c/0m/0y/80k, left-justified

1�

2�

3�

4�

5�

Design double page spread

12,7

9

36 37

Brochures

210

112,39,8

14612,7

12,7 4,23342,975 12,7

Design grid and measuring of the reverse page

12,7

Brochures

PENTACON GmbHFoto- und FeinwerktechnikEnderstraße 9201277 DresdenDeutschland

Tel.: +49-(0)351-2589-231Fax: +49-(0)351-2589-335Mail: [email protected]: http://scanner.pentacon.de

© P

ENTA

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3/TA

u

Technische Daten Scan 6000 SSucher: SpiegelreflexsucherBildsensor: trilineare CCD ZeileAnschluss: Schneckengang mit M39x1Max. Auflösung: 10.000 x 10.000 PixelScanfläche: 40 x 40 mmFarbtiefe: 3 x 12 Bit (14 Bit mit Multiexposure)Dateigröße: 285 MB (24 Bit), 570 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0Betriebssystem: Windows 2000, XP, Vista, 7Abmessungen: 234 x 122 x 96 mmGewicht: 1.500 g Optional: Autofokussystem

Technische Daten Scan 6000 NSucher: SpiegelreflexsucherBildsensor: trilineare CCD ZeileAnschluss: NikonMax. Auflösung: 7.350 x 9.450 PixelScanfläche: 29 x 38 mmFarbtiefe: 3 x 12 Bit (14 Bit mit Multiexposure)Dateigröße: 200 MB (24 Bit), 400 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0Betriebssystem: Win2000, XP, Vista, 7Abmessungen: 234 x 122 x 96 mmGewicht: 1.500 gOptional: Autofokussystem

Technical data Scan 6000 SView finder: SLR view finderSensor: tri-linear CCD lineMount: helical M39x1 mountMax. resolution: 10,000 x 10,000 pixelsScanning area: 40 x 40 mmColour depth: 3 x 12 Bit (14 Bit with multiexposure)File size: 285 MB (24 Bit), 570 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0OS: Windows 2000, XP, Vista, 7Measurements: 234 x 122 x 96 mmWeight: 1,500 gOptional: Auto-focus system

Technical data Scan 6000 NView finder: SLR view finderSensor: tri-linear CCD lineMount: NikonMax. resolution: 7,350 x 9,450 pixelsScanning area: 29 x 38 mmColour depth: 3 x 12 Bit (14Bit with multiexposure)File size: 200 MB (24 Bit), 400 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0OS: Win2000, XP, Vista, 7Measurements: 234 x 122 x 96 mmWeight: 1,500 gOptional: Auto-focus system

XENON SAPPHIRE 4.5/95Blendenumfang: 4.5 - 8Brennweite: 95,0 mmBildkreis: 62,5 mmFarbraum: tRGBVergrößerung: -0,07Objektabstand: 1.552 mmÜbertragung: 400 - 1.000 nmAnschluss: Schneider V-mount 70Adapter: M58 Adapter

XENON SAPPHIRE 4.5/95Aperture range: 4,5 - 8Focal lenght: 95.0 mmImage circle: 62.5 mmSpectrum: tRGBMagnification: -0.07Object distance: 1,552 mmTransmission: 400 - 1,000 nmMount: Schneider V-mount 70Scanner mount: M58 adapter

Broschuere-4S-PE.indd 4 10/23/2012 4:34:25 PM

reverse side example (with markers and color bars)

Reverse page example

38 39

Brochures

PENTACON GmbHFoto- und FeinwerktechnikEnderstraße 9201277 DresdenDeutschland

Tel.: +49-(0)351-2589-231Fax: +49-(0)351-2589-335Mail: [email protected]: http://scanner.pentacon.de

© P

ENTA

CON

Gm

bH/2

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Technische Daten Scan 6000 SSucher: SpiegelreflexsucherBildsensor: trilineare CCD ZeileAnschluss: Schneckengang mit M39x1Max. Auflösung: 10.000 x 10.000 PixelScanfläche: 40 x 40 mmFarbtiefe: 3 x 12 Bit (14 Bit mit Multiexposure)Dateigröße: 285 MB (24 Bit), 570 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0Betriebssystem: Windows 2000, XP, Vista, 7Abmessungen: 234 x 122 x 96 mmGewicht: 1.500 g Optional: Autofokussystem

Technische Daten Scan 6000 NSucher: SpiegelreflexsucherBildsensor: trilineare CCD ZeileAnschluss: NikonMax. Auflösung: 7.350 x 9.450 PixelScanfläche: 29 x 38 mmFarbtiefe: 3 x 12 Bit (14 Bit mit Multiexposure)Dateigröße: 200 MB (24 Bit), 400 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0Betriebssystem: Win2000, XP, Vista, 7Abmessungen: 234 x 122 x 96 mmGewicht: 1.500 gOptional: Autofokussystem

Technical data Scan 6000 SView finder: SLR view finderSensor: tri-linear CCD lineMount: helical M39x1 mountMax. resolution: 10,000 x 10,000 pixelsScanning area: 40 x 40 mmColour depth: 3 x 12 Bit (14 Bit with multiexposure)File size: 285 MB (24 Bit), 570 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0OS: Windows 2000, XP, Vista, 7Measurements: 234 x 122 x 96 mmWeight: 1,500 gOptional: Auto-focus system

Technical data Scan 6000 NView finder: SLR view finderSensor: tri-linear CCD lineMount: NikonMax. resolution: 7,350 x 9,450 pixelsScanning area: 29 x 38 mmColour depth: 3 x 12 Bit (14Bit with multiexposure)File size: 200 MB (24 Bit), 400 MB (48 Bit)Software: SilverFast AI Studio V6.5Interface: USB 2.0OS: Win2000, XP, Vista, 7Measurements: 234 x 122 x 96 mmWeight: 1,500 gOptional: Auto-focus system

XENON SAPPHIRE 4.5/95Blendenumfang: 4.5 - 8Brennweite: 95,0 mmBildkreis: 62,5 mmFarbraum: tRGBVergrößerung: -0,07Objektabstand: 1.552 mmÜbertragung: 400 - 1.000 nmAnschluss: Schneider V-mount 70Adapter: M58 Adapter

XENON SAPPHIRE 4.5/95Aperture range: 4,5 - 8Focal lenght: 95.0 mmImage circle: 62.5 mmSpectrum: tRGBMagnification: -0.07Object distance: 1,552 mmTransmission: 400 - 1,000 nmMount: Schneider V-mount 70Scanner mount: M58 adapter

Design reverse page

1� DIN Pro, Bold, 14 pt, line-spacing 14,4 pt, 0c/0m/0y/80k

2� DIN Pro, Regular, 12 pt, line-spacing 14,4 pt, 0c/0m/0y/80k

1�

2�

3� 5�

6�

4�

12,5

12,5

28

15,525 20

3� DIN Pro, Regular, 9 pt, line-spacing 10,8 pt, 0c/0m/0y/80k

4� 0c/0m/0y/20k

5� QR Code

BrochuresSingle page example

PENTACON Scan 8000Schneider-Kreuznach

Xenon Sapphire®

PENTACON Scan 8000Schneider-Kreuznach

Der PENTACON Scan 8000 ist ein vollkommen neuer technischer Ansatz in der Erstellung hoch auflösender Bilder. Verbesserte Technologien, ein breiteres Funk-tionsspektrum und ein hohes Maß an Bedienkomfort erlauben beeindruckende Aufnahmen in kürzerer Zeit.

Der PENTACON Scan 8000 ist kein Nachfolgemodell der Vorgänger Scan 6000 und Scan 7000 sondern eine voll-kommene Neuentwicklung. Moderne Technologien, ver-besserte Optiken und eine bedienerfreundliche Software erlauben ein größeres Einsatzgebiet und vielfältige An-wendungsmöglichkeiten.Die bisherige Scanfläche von 40 x 40 mm (PENTACON Scan 7000S) wurde auf 44 x 44 mm vergrößert und er-laubt nun eine Bildauflösung von 250 Megapixel in Voll-farbe bei 1.093 DPI auf DIN A1. Die Scandauer pro Auf-nahme beläuft sich auf ca. 20 Sekunden.

Durch mehrstufiges HDR scannen kann die Standard-Farbtiefe von 3 x12 Bit erhöht und noch detailreichere Aufnahmen erzeugt werden. 3D Vorlagen können mittels Fokus-Stacking Technik auch in der Tiefe scharf abgebil-det werden. Dabei wird der Fokus schrittweise verscho-ben und die Bilder anschließend ineinander verrechnet.Das Lichtspektrum reicht von Ultraviolett bis nahes In-frarot. Der neue präzisere Antrieb erlaubt den Einsatz des Scan 8000 auch als Messmittel.

Eine Gigabit LAN Schnittstelle ermöglicht das standort-unabhängige Arbeiten frei von Kabellängen oder sonsti-gen Begrenzungen.

Technische Parameter

Sensor: CMOSScanfläche: 44 x 44 mmBildkreis: 62 mmAuflösung: 250 Megapixel Vollfarbe, 1.093 DPI auf DIN A1Scandauer: 20 Sekunden (12 Bit)Spektrum: UV bis NIRFormate: TIFF, JPEG, PNG, FITSBetriebssystem: Windows 7 (64 Bit), Mac OS

Kontakt:PENTACON GmbHFoto- und Feinwerktechnik Enderstraße 92 01277 Dresden Internet: http://scanner.pentacon.de E-Mail: [email protected] Telefon: +49-(0)351-2589-231Fax: +49-(0)351-2589-335

© P

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Links: normaler Farbscan; Rechts: modifizierter Infrarot Scan

reverse page example (Einzelseite)

6� DIN Pro, Regular, 6 pt, line-spacing 7,2 pt, 0c/0m/0y/80k

40

Manuals

BrochuresMeasuring single page

PENTACON Scan 8000Schneider-Kreuznach

Xenon Sapphire®

PENTACON Scan 8000Schneider-Kreuznach

Der PENTACON Scan 8000 ist ein vollkommen neuer technischer Ansatz in der Erstellung hoch auflösender Bilder. Verbesserte Technologien, ein breiteres Funk-tionsspektrum und ein hohes Maß an Bedienkomfort erlauben beeindruckende Aufnahmen in kürzerer Zeit.

Der PENTACON Scan 8000 ist kein Nachfolgemodell der Vorgänger Scan 6000 und Scan 7000 sondern eine voll-kommene Neuentwicklung. Moderne Technologien, ver-besserte Optiken und eine bedienerfreundliche Software erlauben ein größeres Einsatzgebiet und vielfältige An-wendungsmöglichkeiten.Die bisherige Scanfläche von 40 x 40 mm (PENTACON Scan 7000S) wurde auf 44 x 44 mm vergrößert und er-laubt nun eine Bildauflösung von 250 Megapixel in Voll-farbe bei 1.093 DPI auf DIN A1. Die Scandauer pro Auf-nahme beläuft sich auf ca. 20 Sekunden.

Durch mehrstufiges HDR scannen kann die Standard-Farbtiefe von 3 x12 Bit erhöht und noch detailreichere Aufnahmen erzeugt werden. 3D Vorlagen können mittels Fokus-Stacking Technik auch in der Tiefe scharf abgebil-det werden. Dabei wird der Fokus schrittweise verscho-ben und die Bilder anschließend ineinander verrechnet.Das Lichtspektrum reicht von Ultraviolett bis nahes In-frarot. Der neue präzisere Antrieb erlaubt den Einsatz des Scan 8000 auch als Messmittel.

Eine Gigabit LAN Schnittstelle ermöglicht das standort-unabhängige Arbeiten frei von Kabellängen oder sonsti-gen Begrenzungen.

Technische Parameter

Sensor: CMOSScanfläche: 44 x 44 mmBildkreis: 62 mmAuflösung: 250 Megapixel Vollfarbe, 1.093 DPI auf DIN A1Scandauer: 20 Sekunden (12 Bit)Spektrum: UV bis NIRFormate: TIFF, JPEG, PNG, FITSBetriebssystem: Windows 7 (64 Bit), Mac OS

Kontakt:PENTACON GmbHFoto- und Feinwerktechnik Enderstraße 92 01277 Dresden Internet: http://scanner.pentacon.de E-Mail: [email protected] Telefon: +49-(0)351-2589-231Fax: +49-(0)351-2589-335

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Links: normaler Farbscan; Rechts: modifizierter Infrarot Scan

35,4

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1� DIN Pro, Regular, 9 pt, line-spacing 10,8 pt, 0c/0m/0y/80k

2� 0c/0m/0y/20k

3� QR Code

4� DIN Pro, Regular, 6 pt, line-spacing7,2 pt, 0c/0m/0y/80k

1�

2�

3� 4�

42 43

Manuals

Products in need of explanation require a meaningful description� Aside from a careful processing the main focus should rest on usability� A balanced mixture of text and image material should have a high priority�

All manuals are design in a square format� The design grid is based on four columns�

design grid of a double page spread

PENTACON manuals follow an uniform design prin-ciple and only differ from text and image material and a thick line with the division/ accentuation color (see also „Division colors“ at page 16)� This line is 10 pt in size�

Manuals

210

Design grid an measuring

31,11 15,5535,835 5

23,3326,5

147,79

design grid on a left page

44

ManualsExamples

cover page

inner double page spread

PENTACON Scan 6000Anleitung

Signage

46 47

Door signage

To ensure an uniform company signage, allocate em-ployess to its offices and ease orientation for visitors, signs are placed next to each door�

The signs have a square shape of 149 x 149 mm and offer space for five colleagues per signage� Below the name of the employee the position held is noted� Name and position are centered horizontal�

1� DIN Pro, Regular, 72 pt, line-spacing 22 pt, 100c/0m/0y/0k, positioned centered in the grey field

2� DIN Pro, Regular, 20 pt, line-spacing 24 pt, 0c/0m/0y/70k

3� DIN Pro, Regular, 13 pt, line-spacing 22 pt, 0c/0m/0y/70k

1�

5�

2�

3�

4�

25 9216 16

525

38

37,2537,25

37,2537,25

1� DIN Pro, Bold, 225 pt, 0c/0m/0y/70k

2� DIN Pro, Regular, 225 pt, 0c/0m/0y/70k

1�

2�

3�

20 %

Plant signage

To ensure an uniform signage in the company and to make the divisions in the plant visible from afar a me-aningful signage is recommended�

Due to the color restrictions in the automotive indus-try some colors are required aside from the regulati-ons of the CD� Since the signage sizes are variable, the gray bars on the left are calculated proportional to its

length� The gray stroke is 7 pt in size, 75 % of the overall area long and centered in the middle by 80 %�

MECH. FERTIGUNGDrehereiLager 101

80 %

3� DIN Pro, Regular, 180 pt, 0c/0m/0y/70k

4� 0c/0m/0y/20k

4� line size 1pt, 70 mm, 0c/0m/0y/70k

5� 0c/0m/0y/20k

48

MECH. FERTIGUNGDrehereiLager 101

1� DIN Pro, Bold, 225 pt, 0c/0m/0y/0k

2� DIN Pro, Regular, 225 pt, 0c/0m/0y/0k

1�

2�

3�

5�

20 %

In the automotive industry products on hold, restricted or storage areas are usually marked in red� This needs to be taken into account properly�

80 %

3� DIN Pro, Regular, 180 pt, 0c/0m/0y/0k

4� 0c/0m/0y/20k

5� 0c/100m/100y/0k

Plant signageAutomotive industry

4�

Presentations

50 51

PowerPoint

PowerPoint among the other two Microsoft products — Word and Excel — is one of the most common com-munication and visualization program in a company� Whether presenting in front of a customer or to intro-duce ideas internally, the strict compliance to the re-gulations in the CD ensure a lasting recognition of the company‘s identity�

The PENTACON CD offers two themes as pre-set masters with layouts and various page types�

You can chose from a classic theme and a image heavy modern version to present your ideas� Howe-ver it should always suit the occasion�

The following pages show the handling of the two versions�

classic theme

classic theme (example)

modern theme

modern theme (example)

PowerPoint

The classic PowerPoint theme should be used to pre-sent technical or rational topics such as:

• projects or technologies

• training

This is just a suggestion� The question which theme to use always should rely on the audience targeted�

The 4:3 master structured logically covers almost all use cases� Every presentation should be struc-tured in subsections which are linked to the table of content at the end of each section�

The master must not be altered on its own� Please contact the marketing manager in case of doubt�

Classic theme

52 53

PowerPointClassic themeMeasuring

4590

4590

90

measuring (in pixels)

PowerPointClassic themeFonts and sizes

splash screen

1� Arial, bold, 40 pt, 0r/0g/0b (black), capitalized, undescored

2� Arial, bold, 18 pt, 0r/0g/0b (black), italic

1�

2�

54 55

PowerPointClassic themeFonts and sizes

standard slide

1� Arial, bold, 20 pt, 0r/0g/0b (black)

2� Arial, bold, 18 pt, 0r/0g/0b (black), bullets disc, indented

3� Arial, bold, 18 pt, 0r/0g/0b (black), bullets line, indented

4� Arial, bold, 18 pt, 0r/0g/0b (black), bullets disc, indented

5� Arial, bold, 18 pt, 0r/0g/0b (black), bullets line, indented

6� Arial, bold, 18 pt, 0r/0g/0b (black), bullets chevron, indented

1�

2�3�

4�5�

6�

PowerPointClassic themeFonts and sizes

section slide

1� Arial, bold, 20 pt, 0r/0g/0b (black)

2� Arial, bold, 32 pt, 0r/0g/0b (black), capitalized

1�

2�

56 57

PowerPointClassic themeFonts and sizes

two contents

1� Arial, bold, 20 pt, 0r/0g/0b (black)

2� Arial, bold, 18 pt, 0r/0g/0b (black), bullets disc, indented

3� Arial, bold, 16 pt, 0r/0g/0b (black), bullets line, indented

4� Arial, bold, 16 pt, 0r/0g/0b (black), bullets disc, indented

5� Arial, bold, 16 pt, 0r/0g/0b (black), bullets line, indented

6� Arial, bold, 16 pt, 0r/0g/0b (black), bullets chevron, indented

1�

2�

3�4�

5�6�

PowerPointClassic themeFonts and sizes

single images

1� Arial, bold, 20 pt, 0r/0g/0b (black)

2� Arial, bold, 14 pt, 0r/0g/0b (black)

1�

2�

58 59

PowerPointClassic themeColors

Accent 10R/155G/224B

Hyperlink0R/155G/224B

Accent 4255R/180G/0B

Accent 296R/196G/229B

Accent 5166R/117G/0B

Visited hyperlink166R/117G/0B

Accent 313R/90G/125B

Accent 6255R/214G/115B

The colors are pre-set in the slide master� The following colors for links, graphics and graphs are permitted� The colors used (see also „Colors“ at page 16) derive from the primary colors tetradically�

PowerPointClassic themeCharts

The following examples show the use of colors and chart types� Gradients and shadings are prohibited� Please avoid the use of 3D visualizations or thin lines since the readability might decrease while projected�

bar chart

line chart line chart

bar chart

60 61

PowerPointClassic themeCharts

pie chart

bubble chart net chart

ring chart

PowerPoint

The modern PowerPoint theme should be used for emotional topics� This is just a suggestion� The ques-tion which theme to use always should rely on the au-dience targeted�

The design‘s main focus rests on heavy images� Con-tent is reduced to a minimum supported by an image only� Please pay attention to the copyright of images other than created by the author and place a owner and reference note at the end of the presentation�

The appeal of this theme lies in the moment of sur-prise and a smart combination of topic and image� Images remain in the head longer and create better associations� The content should not exceed more than four bullets�

The modern PowerPoint theme does not feature a master� Simply duplicate the initial slide and edit the copy�

Modern theme

62 63

PowerPointModern themeMeasuring

4590

4590

100

measuring (in pixels)

PowerPointModern themeFonts and sizes

splash screen

1� Arial, bold, 80 pt, 255r/255g/255b (white), capita-lized, shaded

2� Arial, bold, 20 pt, 255r/255g/255b (white)

3� 0r/0g/0b (black), 30% trans-parency

1�

2�3�

65

Websites

Websites

The Internet is the core medium of modern brand and corporate communication� The selection of the best tools, die deliberate adaption to new trends and deve-lopments and the direct customer dialog are the chal-lenges of successful advertisement�

The base of all on-line related content is the PENTA-CON corporate website featuring an overview of all business segments, products and information� This is the point where links to micro-sites and further infor-mation start� All adaption to the layout must be imple-mented successfully to the main website and after that rolled-out to additional micro-sites in the PENTACON design�

The layout is based on Twitter Bootstrap and au-tomatically fits into various view ports (desktop, tablet, smartphone)� The site is divided into 12 co-lumns�

The font used — Source Sans Pro — is linked from Google�

desktop view tablet view smartphone view

66 67

WebsitesMeasuring

1�170

126290

82

measuring desktop view (in pixels)

logo detail

16

WebsitesMeasuring

30

65

350350 350

140

68 69

WebsitesColor

Background/ body128R/128G/128B#808080

Mass text128R/128G/128B#808080

Link hover51R/51G/51B#333333

Content container255R/255G/255B#ffffff

Main menu/ links/ buttons0R/159G/227B#009fe3

Footer0R/80G/111B#00506f

Header0R/60G/90B#003c5a

WebsitesTypography

Font sizes (desktop)

PENTACON uses sans-serif fonts because of its tech-nical approach� The font used — Source Sans Pro — is linked from Google� Depending on the view port the font adapts automatically�

Source Sans Proabcdefghijklmnopqrstuvwxyzäöüß ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ1234567890!“§$%&/()=?#+-*{[]}\´`^°~|

Mass text: 14px, line-spacing 140%, left-justified

Headers h1: 28px, left-justified h2: 22px, left-justified h3: 16px, left-justified h4: 14px, left-justified

Image captions: 14px, line-spacing 140%, left-justified, italic

Links: 14px, line-spacing 140%, left-justified

Bild-Titel: 14px, line-spacing 140%, left-justified, back-ground color #009fe3, color #ffffff

Jumbotron-title: 24px, line-spacing 140%, left-justified, background color #009fe3, color #ffffff

Jumbotron-subtitle: 24px, line-spacing 140%, left-justi-fied, background color #000000 80%, color #ffffff

71

Online IMS (QMS)

Online IMS (QMS)Color

Core process146R/208G/80BOffice: light-green

Leadership process0R/176G/240BOffice: light-blue

Supporting process255R/192G/0BOffice: orange

HR document112R/48G/160BOffice: violett

Deviation process (correctable)255R/255G/0BOffice: yellow

Deviation process (incorrecta-ble)255R/0G/0BOffice: red

For quality control and internal knowledge transfer the company established a quality management system based on a CMS� Most of documents linked follow a color scheme� Since these documents are for internal use only, they do not collide with the colors in the CD (see also „Colors“ at page 16 )�

Word and Excel masters are provided by the quality manager�

73

Email

Character set and signature

Email is a vital part of modern corporate communica-tion and today is widely used� However, it should follow some basic rules�

As a standard first-contact emails are send in HTML or RTF format� This allows the use of design elements such as logos or advertisement banners� Some email programs filter these elements and convert them into plain text out of security reasons� The return email may be sent as plain text likewise�

Every PENTACON email is suffixed with a signature� Legal reasons require the following elements:

• legal format

• the company‘s headquarter

• registry court

• registry number

• name of the CEO

• personalized or general contact

The signature is separated from the email by using several hyphens� This is common sens and allows most email programs and news readers to automa-tically strip the signature from the email and pre-vent duplicate quotations�

References to additional Internet offers (micro-si-tes, social media, etc�) need to be designed as di-stinguishable links and need to be approved by the marketing�

The PENTACON logo is not part of the signature�

Because of the vast amount of languages spoken German and English are permitted only�

74 75

Character set and signature

--

Mit freundlichen Grüßen/ Yours sincerely

i.A. Max MustermannMusterbau

PENTACON GmbHFoto- und FeinwerktechnikEnderstraße 9201277 DresdenDeutschland/Germany

Tel.: +49 351 2589-xxxFax: +49 351 2589-xxxE-Mail: [email protected]: http://www.pentacon.de

Sitz der Gesellschaft: Dresden Handelsregister Dresden, HRB 15473Geschäftsführer: Michael Bledau

Für eine schnellere Bearbeitung Ihres Anliegens, bitten wir Sie immer den komplet-ten Vorgang mitzusenden.For a quicker processing of your request, please always include the complete e-mail communication of the specific topic.

Example (HTML or RTF)Character set and signature

--Mit freundlichen Grüßen/ Yours sincerely

i.A. Max MustermannMusterbau

PENTACON GmbHFoto- und FeinwerktechnikEnderstraße 9201277 DresdenDeutschland/Germany

Tel.: +49 351 2589-xxxFax: +49 351 2589-xxxE-Mail: [email protected]

http://www.pentacon.de

Sitz der Gesellschaft: Dresden Handelsregister Dresden, HRB 15473Geschäftsführer: Michael Bledau

Für eine schnellere Bearbeitung Ihres Anliegens, bitten wir Sie immer den kompletten Vorgang mitzusenden.For a quicker processing of your request, please always inclu-de the complete e-mail communication of the specific topic.

Example (plain text)

1� Arial, 10 pt, 110r/110g/110b

2� Arial, 10 pt, 0r/150g/255b

1�

2�

PENTACON GmbHletzte Änderung: 25�11�2016, 11:16 UhrSpeicherort: D:\PENTACON-Corporate-Design_en�inddVerantwortlich: Thomas Aurich