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2021 Media Kit
reimagining the way we eat
The fresher the better
Culinology®
CulinologyTHE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS
ASSOCIATION
| 18
CulinologySEPTEMBER 2019
Plant-forward menus taking root | 10
Member Pro� le: ADM’s John Stephanian | 26
Building a better-for-you business | 34
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S O LU T I O
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Culinology
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| 10
DECEMBER
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Glazes, driz
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18
Member p
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26
Innovating
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s’ spent gra
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www.Culinology.org www.FoodBusinessNews.net
Culinology®THE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS
ASSOCIATION
| 18
MARCH 2020
Flavor innovation 2020 | 10
Member pro� le: Nick Landry, Southeastern Mills | 26
Vegan claims on the upswing | 34
| GETS REALPlant based
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Culinology®
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Reach the food industry’s top innovatorsCulinology® is an
exciting partnership between the Research Chefs Association and
Sosland Publishing®. Culinology is the number one source of
culinary and technical information for the industrial food
community. It speaks directly to the product developers and
culinologists who are challenging food norms and introducing
nutritious and flavorful ingredients that satisfy consumers
worldwide. A survey of Culinology readers showed more than 92% are
actively engaged in ideation and prototype development at their
company. Culinology fuels their breakthroughs in food, beverage and
ingredient innovation.
Why Advertise in CULINOLOGY? Culinology readers play a pivotal
role in business development with leading manufacturers and
ingredient suppliers at all levels of the food industry. Our
readers are key decision makers at some of the largest and most
progressive companies in the food industry. They possess
significant buying power, with 95% having a role in product
development and/or purchasing. By advertising in Culinology, your
company remains top of mind with these culinologists, food
scientists and research chefs working to reimagine food as we know
it.
Culinology®
The trends in� uencing fats and oils innovation | 20
Member pro� le: Dianna Fricke, JR Simplot Co. | 28
Up� eld US CEO sees plant-based trend surging | 33
CulinologyCulinologyTHE OFFICIAL MAGAZINE OF THE RESEARCH CHEFS
ASSOCIATION
DECEMBER 2020
| 12|
Condimentinnovationis accelerating
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Culinology®
3QUIATUM ET DOLO TOREMPE RSPICIIS DOLOREM POREUAM LOREMUSE
Readership By the Numbers:Over one-third of Culinology readers
are involved in research and development, with the other two-thirds
working in management-level positions throughout the industry.
Reaching this audience puts your advertisement in front of the
people setting the
15,000 Print Subscribers · 35,000 Digital Users · 43,000 Total
Unique Audience
For more information about pricing and availability, reach out
to the CULINOLOGY sales team found on the back cover.
JUNE• Clean Label• Flavor Trends (Ethnic, Beverage, Snacks)•
Protein6 12
DECEMBER• Sweeteners (Nutriative and Non-nutriative)•
Plant-based Proteins
2021editorial calendar
OF CULINOLOGY READERS ARE INVOLVED IN PRODUCT DEVELOPMENT AND/OR
PURCHASING
95%
trends and making purchasing decisions. Readers of Culinology
are culinologists, research chefs, food scientists and company
executives who are active and influential to the product
development process.
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advertising opportunities
Culinology®
CULINOLOGY Digital EditionsAdvertisements appear just as they do
in print, and include live links for email addresses and websites.
For the current issue, our database of more than 35,000 subscribers
receives a special digital alert notifying them of its release.
It’s also posted on both Culinology.org and FoodBusinessNews.net on
the day it’s issued, and can be read in over 50 languages. All past
digital issues of Culinology are conveniently accessible to
everyone on RCA’s website at Culinology.org.
Digital Edition SponsorshipSponsorship Includes:(1) 160x600px
Wide Skyscraper - to the right of each page of the digital
edition(1) 550x150px Blockbuster- included on the digital edition
email alert
Only one sponsorship available each issue: $3,500/issue
Digital Edition Video 60-second video delivered on the intro
page of the digital edition: $750/issue
EXCLUSIVE VIDEO SPONSORSHIPTime after time, videos have proven
to drive more engagement than traditional link sharing or static
images. Use video to reach the people that matter most to your
business through the FoodBusinessNews.net video page — the best way
to house and present your company’s product demonstrations,
tutorials and other types of video presentations.
EDUCATIONAL WEBINARSBuild brand awareness and generate sales
leads by presenting an educational webinar. Webinars offer a
powerful activation opportunity for brands looking to share their
compelling content and expert insight with targeted audiences.
Leveraging the reach of Culinology and Food Business News to its
exclusive subscriber database drives significant viewership and
ensures that your messaging is heard by difference makers
throughout the food industry
Targeted Email MarketingDeliver your message directly to your
best prospects. Targeted emails are a great way to introduce new
products, announce special offers and drive qualified traffic and
leads to your website.
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Culinology®
5QUIATUM ET DOLO TOREMPE RSPICIIS DOLOREM POREUAM LOREMUSE
For more information about pricing and availability, reach out
to the CULINOLOGY sales team found on the back cover.
advertising opportunities (cont.)E-zinesSpotlight your company’s
technology or service by showcasing how it addresses a current
consumer trend in the marketplace or how it delivers solutions to
food companies’ challenges. Sharing the details behind success
stories from your customers' perspective, supplemented by input
from your company’s subject matter expert, creates a credible,
multimedia platform for informing your customers while enticing
them with a call to action.
White PapersFoodBusinessNews.net will host your white paper and
promote it to a targeted audience. White paper hosting includes
reference on the white paper listing page and a dedicated landing
page.
AdvertorialsTell your unique story and promote your special
capabilities with advertorials. Advertisers have the option of
providing their own content or having our editors and designers
write and produce the piece. As an added bonus, your advertorial in
the Culinology digital edition links directly to your website,
driving engaged readers to your doorstep.
Audience ExtensionReach FoodBusinessNews.net website visitors as
they visit social media sites, navigate the web or use mobile apps.
Audience Extension amplifies your message to our qualified readers
resulting in higher conversion and engagement rates. Place your
message in the right place, at the right time, to the right
people.
Automated Marketing CampaignOur Automated Marketing Campaigns
(AMCs) empower brands to amplify their marketing efforts across
various channels. With AMCs, we reach and engage your audience
through a multi-touch, multichannel process to nurture and qualify
them. AMCs deliver not only better results, but a highly defined
level of engagement with the audience you want to reach.
Custom PublishingFor unique custom digital publishing projects,
Sosland Publishing delivers a wealth of marketing solutions with
creativity, professionalism and credibility.
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Culinology®
For more information about specifications, please visit:
https://www.foodbusinessnews.net/media-guide/fbn-specs#cul.
For more information about Culinology or to advertise, contact
your sales representative.
Mike Gude: [email protected] Webster: [email protected]
Dave DePaul: [email protected] O’Shea: [email protected] Tom
Huppe: [email protected] or call (816) 756-1000 or
(800)-338-6201.
PRINT SPECIFICATIONSRATES
CULINOLOGY is aJOINT VENTURE OF:
PRINTING:
Offset
BINDING: Saddle stitchedPAPER STOCK: 100# Coated/60# Coated
Material Required: PDF/X-1a: 2001 Graphic images resolution
should be at least 300 dpi and converted to CMYK, minimum 150 line
screen. Bitmap images and QR code resolution must be 1200 dpi.Laser
proofs are for content only. Preferred Media: EmailPDF/X-1a
files can be emailed to [email protected]. For additional
information, contact the PreFlight Department. 4-Color
SpecificationsDensity: Total density of all colors combined in any
one area should not exceed 300%. Only one solid color should be
used in any one area. Colors AvailablePublication prints
standard 4-color process. PMS colors will be converted to the U.S.
Web Coated (SWOP) v2 profile. Metallic and PMS colors are printed
at additional cost.
Creative ServicesAt advertiser's request, publisher may perform
a specialized range of design, digital and media services
in-house. Services may include the creation of
advertisements, typeset in display material, ad alterations, etc.
The advertiser will be billed $125 per hour. A digital soft-proof
will be provided upon request to the advertiser if production
deadlines are met.
Send materials to [email protected].
Publication Trim Size 8 x 10.75Live Area: minimum .375 from
trim
Standard Ads(non-bleed) INCHES (width x depth)
Trim Bleed
2 Page Spread 15 X 10 16 X 10.75 16.25 X 11
1/2 Page Spread 15 X 4.875 16 X 5.375 16.25 X 5.625
Page 7 X 10 8 X 10.75 8.25 X 11
2/3 Page (V) 4.625 X 10 5.25 X 10.75 5.5 X 11
1/2 Page Island 4.625 X 7.5 5.25 X 8 5.5 X 8.25
1/2 Page (H) 7 X 4.875 8 X 5.375 8.25 X 5.625
1/2 Page (V) 3.375 X 10 4 X 10.75 4.25 X 11
1/3 Page (H) 7 X 3.25 8 X 3.75 8.25 X 4
1/3 Page (V) 2.125 X 10 2.75 X 10.75 3 X 11
1/3 Page Square 4.625 X 4.875 5.25 X 5.375 5.5 X 5.625
SIZES
1X 2X 4X
Full Page $4,250 $4,125 $3,675
2/3 Page $2,950 $2,800 $2,425
1/2 page $2,250 $2,100 $1,850
1/3 page $1,425 $1,325 $1,200
4801 Main St. Suite 650 • Kansas City, MO 64112816-756-1000 •
800-338-6201 • Fax: 816-968-2878 • www.sosland.com
mailto:[email protected]
