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AUDIENCE ENGAGEMENT REPORT1ST HALF — 2020
Electronic Design Audience Engagement Report 1st Half — 2020Electronic Design inspires innovation by providing expertise and insights on emerging technologies to electronics engineers of tomorrow. Hands-on, practical application content attracts and engages an audience of engineering professionals responsible for design and development of electronics in leading edge markets including aviation, automotive and aerospace.
Test and Measurement 44%Components 44% Embedded Hardware 44%Analog 43%Power 39%Wireless 34%Embedded Software 19%IoT Integration 14%Robotics 12%
Industrial
Computers/Computer Networks
Communications/Cellular/Broadcast
Consumer Electronics
Automotive
Test Equipment
Medical
Military/Defense/Aerospace
Aviation
ICs & Semiconductors
778,276Average Monthly Reach
TOP PRODUCTS OR TECHNOLOGIES OUR AUDIENCE WORKS WITH
TOP INDUSTRIES SERVED 29%
23%
21%
20%
19%
17%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the Electronic Design community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.
REACH DECISION MAKERS
58% of audience are engineers
31% of audience are managers and above
16%
15%
13%
12%
Electronic Design — Digital Engagement & Insights 1st Half — 2020
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
459,781Average Monthly Sessions
355,192Average Unique Monthly Visitors
801,027Average Monthly Page Views
58,406Combined Social Following
s 2% Year-to-Date
1,822Avg Monthly New Site Registrations
73% Desktop Visitors Average Monthly
27%Mobile Visitors Average Monthly
SUBSCRIBE TO MAGAZINE
60,000Electronic Design Magazine
Subscribers
Electronic Design — eNewsletter Engagement & Insights 1st Half — 2020
304,687 eNewsletter Reach
23.14%Average Total Open Rate
1.88%Average Total CTR
ANALOG & POWER SOURCE
Monthly Average51,425
Avg Total Open Rate 23.99%
AUTOMOTIVE ELECTRONICS
Monthly Average29,282
Avg Total Open Rate 21.97%
POWER AND ANALOG UPDATE NEWSLETTER
Monthly Average29,212
Avg Total Open Rate 25.56%
ED UPDATE
Monthly Average47,654
Avg Total Open Rate 20.69%
ELECTRONIC DESIGN TODAY
Monthly Average72,053
Avg Total Open Rate 23.53%
PRODUCT SPOTLIGHT
Monthly Average40,883
Avg Total Open Rate 18.91%
IOT FOR ENGINEERS
Monthly Average44,636
Avg Total Open Rate 20.78%
EMBEDDED UPDATE
Monthly Average16,280
Avg Total Open Rate 28.50%
Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
Electronic Design — What’s Trending in 20201st Half — 2020
TOP TOPICS
TOP VIEWED ARTICLES• Snubber Capacitors Stop Spikes• Inductor Current Measurement in Switched Power Supplies• What’s the Difference Between AC-DC and DC-DC Power Supplies?• A Different Twist to Single-Wire Data Transmission• 11 Myths About Motors• Impact of Coronavirus on Distributors of Electronic Components• Minimizing Power-Supply Voltage Drop on PCBs• What Actually Is a Hot Loop?• Measuring DCIR of Lithium-Ion Cells• Input Protection for Low-Distortion Op-Amp Circuits TOP WEBINARS
• Demystifying the IoT Technology Stack in 2020• Increase Measurement Confidence: 7 Proven Methods• How To Win In Your IoT Project and Journey• Creating New Outcomes-based Offerings with IoT• Create Cooler, Smaller, and Simpler DC-DC Power Supply Solutions Without Being an Expert• Fast-Track IoT Devices to Production With Cypress & Murata• An Introduction to Vector Network Analysis: Impedance, VSWR, and the Smith Chart
System COVID
AnalogTest Power
WEBINAR - ENGAGEMENT
78%Registrants are in
management or engineers
250+Estimated registrants from typical webinar
25,255 Total webinar registrants YTD
s 40.3% increase year over year
Insight: A 35 to 45 percent conversion rate is typically considered to be good.
INDUSTRY AVERAGE CONVERSION RATE FOR WEBINARS WITH MORE THAN 100 ATTENDEES
Source: ON24 WEBINAR BENCHMARKS REPORT - 2020
Training Continuing Education
43.52%
36.82%
52%Median Attendee Conversion Rate
59,980 Content Downloads and Articles Printed H1-20
HIGHLY ENGAGED CONTACTS
Electronic Design — Visits by Region2020
Country %
United States 37%
India 13%
United Kingdom 5%
Canada 4%
Germany 3%
Turkey 2%
Australia 2%
France 1%
Italy 1%
Taiwan 1%
Singapore 1%
Netherlands 1%
South Korea 1%
Malaysia 1%
H1 Monthly Average
41%North America 28%
Asia
32.5%Oceania
24%Europe
2.5%Africa
2%Central &
South America
Electronic Design — Sworn Publisher’s StatementMAGAZINE SUBSCRIBERS — 2020
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
2020 issues Print Digital Total Qualified
Jan/Feb 35,000 25,000 60,000Mar/Apr 34,220 25,780 60,000May/June 34,000 26,000 60,000Average Qualified Circulation for 6-Month Period
34,407 25,593 60,000
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Total Subscribers
Avg Qualified Circulation
30,064 4,343 25,593 60,000 60,000
U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION
1. Publication Title: Electronic Design2. Publication Number: 172-0803. Filing Date: 9/3/194.5. Number of Issues Published Annually: 66. Annual Subscription Price: Free to Qualified7.
8.
9.
10.
11.
12.
13.
15. Extent and Nature of Circulation39,109 37,900
0 0
0 0c. 36,349 35,156d.
0 0
e. 2,015 1,695
f. 38,364 36,851
g. 746 1,049
h. 39,109 37,900
i. 94.75% 95.40%
16 Electronic Copy Circulation
a. Requested and Paid Electronic Copies - -
b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 36,349 35,156
c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 38,364 36,851
(Line 16a)
d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 94.75% 95.40%
(16b diveded by 16c x 100) X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:
17.
September/October 2019
Date
9/3/19
PS Form 3526-R, July 2014
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).
Copies not Distributed
Total (Sum of 15f and g)
Percent Paid and/or Requested Circulation (15c divided by 15f times 100)
Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:
issue of this publication.
0
Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))
18
Debbie Brady, Manager, User Marketing
1,695
(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)
0 0
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))
Total Distribution (Sum of 15c and 15e)
(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)
1,698
(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)
317
33,185
(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®
1,920 1,971
14. Issue Date for Circulation Data: July/August 2019
a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)
(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
34,429
Publication Title: Electronic Design
United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)
Issue of Frequency: Bi-monthly - Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec
Complete Mailing Address of Known Office of Publication (Not Printer): Informa Media, Inc., 9800 Metcalf Ave., Overland Park, Johnson County, KS 66212-2216
Contact Person: Debbie BradyTelephone: 216-931-9882
Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Paul Miller, Informa Media, Inc., 605 Third Ave, New York, NY10158; Editor: Karen Field, Informa Media, Inc., 605 Third Ave, New York, NY 10158; Managing Editor: ,
Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158
Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A
Nonrequested Distribution (By Mail and Outside the Mail)
Average No. Copies Each Issue During
Preceding 12 MonthsNo. Copies of Single Issue Published
Nearest to Filing Date
#Information Classification: General
We hereby make oath and say that all data set forth in this statement are true.
Signed July 2020
Tracy Smith, Executive Vice President, Design & Engineering
Brenda Roode, Director, User Marketing
Electronic Design — Primary Business & IndustryMAGAZINE SUBSCRIBERS — 2020
PRIMARY JOB FUNCTION
Industry (Multiple Choice)
Design and Development Engineering
Mgmt
Research and Development
Hardware or Software Devel-
opment
Design and Development
Engineer
Hobbyist or Maker
Executive or Operat-ing Mgmt
Student/Professor/Instructor Academic
Other TOTAL Magazine Subscribers
Aerospace 1,021 424 195 1,930 27 884 92 181 4,754
Aviation 2,547 651 255 4,075 73 2,262 182 202 10,247
Automotive 3,368 951 448 5,195 190 3,333 250 301 14,036
Computers/Computer Networks 4,182 1,153 1,120 6,324 351 4,196 443 281 18,050
Communications/Cell/Broadcast 3,793 880 568 5,642 181 3,308 260 292 14,924
Consumer Electronics 3,428 1,014 643 6,026 328 3,331 325 223 15,318
Data Centers 745 231 152 968 27 845 87 161 3,216
Ics & Semiconductors 2,291 628 291 3,887 77 1,903 203 159 9,439
Industrial 4,696 1,231 680 8,607 148 4,082 284 382 20,110
Medical 2,727 896 377 4,433 96 2,776 235 226 11,766
Military/Defense 3,442 1,031 443 5,822 83 2,736 208 261 14,026
Smart Home/Buildings 699 233 159 1,002 81 860 108 97 3,239
Test Equipment 3,261 1,026 504 5,765 175 2,710 280 275 13,996
Other including Acad/Lab/Con 1,248 498 191 2,373 100 1,684 334 541 6,969
Total 37,448 10,847 6,026 62,049 1,937 34,910 3,291 3,582 160,090
Total Respondents 13,237 4,079 2,515 24,848 912 11,704 1,152 1,553 60,000
Average Number of Industries Specified Per Respondent* 2.83 2.66 2.40 2.50 2.12 2.98 2.86 2.31 2.67
Electronic Design — Subscribers by StateMAGAZINE SUBSCRIBERS — 2020
Subscribers by State STATE BREAKOUT OF MAGAZINE SUBSCRIBERS
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
11,225
4,339
4,813
11,039
11,435
13,190
118
State Subscribers
Alabama 627
Arizona 1,307
Arkansas 226
California 8,803
Colorado 1,263
Connecticut 857
D. C. 197
Delaware 129
Florida 3,000
Georgia 1,240
Idaho 307
Illinois 2,330
Indiana 1,167
Iowa 534
Kansas 453
Kentucky 414
Louisiana 281
Maine 159
Maryland 1,258
Massachusetts 2,114
Michigan 2,265
Minnesota 1,429
Mississippi 249
Missouri 863
Montana 139
Nebraska 274
State Subscribers
Nevada 358
New Hampshire 494
New Jersey 1,624
New Mexico 376
New York 3,137
North Carolina 1,396
North Dakota 96
Ohio 2,378
Oklahoma 438
Oregon 958
Pennsylvania 2,293
Rhode Island 237
South Carolina 585
South Dakota 138
Tennessee 782
Texas 3,868
Utah 520
Vermont 124
Virginia 1,376
Washington 1,464
West Virginia 182
Wisconsin 1,263
Wyoming 69
Total 48 US Contiguous States
56,041
State Subscribers
Alaska 46
Hawaii 72
Total Alaska & Hawaii 118
Possessions & Other Areas 72
Total U.S. Pos-sessions 72
Circulation Outside the U.S.
Canada 2,740
International 1,016
Military/Civilian Overseas, APO/FPO
13
Total Interna-tional 3,769
Grand Total 60,000