Business Communication Chapter 5

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    08-Nov-2014

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Chapter 5

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<p>Completing Business Messages</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 1</p> <p>Revising Your Message Content Readability Clarity Conciseness</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 2</p> <p>The Three-Step ProcessPlanning Analyze SituationGather Information Select Medium</p> <p>Writing</p> <p>CompletingRevise Produce Message Proofread Message Distribute MessageChapter 5 - 3</p> <p>Adapt to the Audience</p> <p>Get Organized</p> <p>Compose the Message</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>The Revision Process Content Organization Style and tone</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 4</p> <p>Reviewing for Readability Vary sentence length Keep paragraphs short Use lists and bullets Add headings and subheadings</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 5</p> <p>Editing for Clarity Improve sentence style Impose parallelism Correct dangling modifiers Reword long noun sequences</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 6</p> <p>Editing for Clarity Replace camouflaged verbs Clarify sentence structure Clarify awkward references Moderate your enthusiasm</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 7</p> <p>Editing for Conciseness Delete unnecessary words and phrases Shorten long words and phrases Eliminate redundancies Recast It is/There are starters</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 8</p> <p>Evaluate, Edit, and Revise the Work of Others Help the writer succeed Understand the writers intent</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 9</p> <p>Revising with Technology Cut and paste Revision marks Spell checker Thesaurus</p> <p> Search and replace Commenting Grammar checker Style checker</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 10</p> <p>Producing the Message Production quality Professionalism Importance</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 11</p> <p>Multimedia Support Graphics Sound Video Hypertext</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 12</p> <p>Design for Readability Consistency Balance Restraint Detail</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 13</p> <p>Design Techniques White space Margins Justification Typefaces Type styles</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 14</p> <p>Production Technology Templates and style sheets Page setup features Column and paragraph formatting Numbered and bulleted lists Information in tables Photos, images, textboxes, and objectsCopyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 15</p> <p>Proofreading Advice Making multiple passes Using perceptual tricks Focusing on high-priority items Getting some distance Staying focused and vigilant Exercising cautionChapter 5 - 16</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Distributing Messages Cost concerns Convenience Time constraints Security and privacy</p> <p>Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall</p> <p>Chapter 5 - 17</p>