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8/6/2019 Buyer Presentation PFR Use
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Prepared by Chuck YeagerPrudential Fox & Roach * Malvern
Coldwell Banker
Buyer Services Presentation
A look into the program and the benefits
Prudential Fox & Roach
Buyer Services Presentation
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I will bring to bear my companys market leadership on your behalf.
With more than 50 offices and 4,000 agents in three states, with 120 years in this market, nobody has deeper roots and more highlytuned antennae to help you.
I have access to virtually every property for sale in this market, including: all properties listed by Prudential and all other brokers andbuilders, many properties offered For Sale by Owner, and many properties not on the open market yet.
I will negotiate from a position of strength.
In real estate, knowledge is power. When we find the home thats right for you, I will develop a written market analysis of comparablehomes to guide you in developing a buying strategy, including: price, terms, inspections, possession date and personal property.
The strength in negotiation comes from having options. I will make sure you know all of the options available to you.
I will help you navigate the mortgage and settlement processes.
Under my companys roof is the Trident Group ofCompanies with all of the post-ratified-contract services you could ever need.
All the resources you need to secure your mortgage financing, streamline your settlement and insure your investment are right here,right now.
To sum up, I will help you find your perfect home.
Your Value Creation Specialist
My guarantee to you...
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October 5, 2010
Dear :
Thank you very much for giving me the opportunity to present the enclosedproposal for real estate services. I appreciate the time you spent with meoutlining the criteria for your new home.
You will receive competent and professional service when you select meand Prudential Fox and Roach REALTORS to assist you in your search fora new home. We have assisted many families in this area in their searchfor their ideal home. I hope you will select me as your agent in this veryimportant transaction.
This proposal includes information on me and Prudential Fox and RoachREALTORS that will confirm my qualifications.
Very truly yours,
Chuck Yeager, Associate BrokerAgent, REALTOR
Thank You.
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What I Will Do ForYouThink of me as your
single source of information.
Ihave access to virtually every property for sale in this market.Iwill show you the homes that best match your requirements, including:
All homes marketed by Prudential Real Estate members
All properties listed by other brokers through the Multiple Listing Service (MLS)
Properties not necessarily on the open market yet
Even many properties offered For Sale By Owner
To save time and to not duplicate efforts, call me for additional informationon any property you see, whether or not they
are being offered by a Prudential Real Estate sales professional.
Ican obtain important facts about homes you see:
Advertised in newspapers or buyers guides
On the Internet
Open houses
Displaying For Sale signs
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My Company is the Regions
dominant real estate company.
SALES TERRITORY BY STATE AND COUNTY
DELAWARENew Castle
MARYLANDCecil
NEW JERSEYAtlantic, Burlington, Camden, Cape May, Cumberland, Gloucester,
Hunterdon, Mercer, Middlesex, Monmouth, Ocean, Salem, Somerset
PENNSYLVANIABucks, Chester, Delaware, Montgomery, Philadelphia
PRUDENTIAL PATT, WHITE REALESTATELehigh, Northampton* A Prudential Fox & Roach, REALTORS Partnership
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Reputation
Prudential*, with a history of 125 years in financial services, offers a broad range of financial products and services in the U.S. andabroad. Prudentials distinctive Rock of Gibraltar logo and the Prudential name are among the most enduring brands in U.S.
corporate history. The companys long history is a testament to the quality of service it has provided its customers.Commitment to Customer Service
The needs of home sellers and buyers come first. Because the Prudential Real Estate Network is affiliated with the Prudentialfamily of companies, Prudential Real Estate Network members can connect customers through- out the United States with
Prudential professionals who can assist with a lifetime of financial services, ranging from insurance to securities to retirementplanning.
Advanced Technology
Prudential Real Estate has pioneered the most advanced tools in the industry to create solutions to our customers homeselling
and buying needs. A world-class web site, www.prudential.com, is designed with easy-to-use features that enhance thehomeselling and buying experience.
Network Strength
The Prudential Real Estate Network is one of the largest real estate brokerage franchise networks in North America, with morethan 1,700 member offices. Its network of 50,000 sales associates can satisfy your home-
selling and buying needs virtually anywhere in the United States and Canada.High Standards
Not every company is invited to join the Prudential Real Estate Network. It is a highly selectiveprocess, and only those companies that measure up to their demanding criteria may become
members of the Network.
With Prudential Real Estate, you get
the prodigious power of a global brand.
Why Prudential Real Estate can do more to meet your homeselling and buying needs.
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Our major relocation efforts can be a
major benefit for you.
Every day, from every corner of the globe, key executives are relocating in and out of this
economically and culturally robust region. Prudential Fox & Roachs Relocation staff reaches them
before they make their move. No Realtor does a better job at connecting with the relocation market
than Prudential Fox & Roach. The benefit? We often know about homes about to go on the market
well before they actually do. That means you will, too. A list of our relocation clients includes:
AET, Adolor, American Red Cross, AmeriSource, Bergen, Amertek, Astra Zeneca, Astro Power, Atofina Chemicals,
BTGBankers Trust DE, Boeing, Booz, Allen, Hamilton, British Energy, Burlington Coat, Campbell Soup, CGU, CIBA,
Specialty Chemicals,, Catholic Health East Certainteed/St. Gobain, Chase Manhattan of DE, Childrens Hospital of
Philadelphia, Chubb Insurance, Cigna Companies, Commerce Bank CSX Transportation, Data Systems Analysts, Inc,.
Davids Bridal, Decision One, delage, landen, Delaware Investment Advisory, E.I. Dupont Ernst & Young, FMC, Franklin
Mint, E Capital, Glaxo Smith Kline, Home Depot, ING Bank, ISI, Independence Blue Cross/Blue Shield, Inter Digital
Communications, JP
Morgan, Johnson & Johnson, Kendall Confab, L-3 Corporation, Lippincott,W
illiams &W
ilkins,Lockheed Martin, Longshore Simmons, Lowes, Marriott Corporation, MBNA, McDonalds Corporation, Merck, Merrill
Lynch, Mobil Oil, Morgan Stanley Dean Witter, Motorola, Nabisco, Neose Technology, Nycomed, Okidata, PNC, PSE&G,
Pegasus Communications, Penn Engineering, Penn Mutual Insurance, Philadelphia Inquirer, Philadelphia Newspapers,
Pin Point Inc,. Rodel, Inc., Rowan University, SCT, Sanofi,
Shire Pharmaceutical Schlumberger Sarnoff, Suburu of America, Synthes,
Temple University ,Teva Pharmaceutical. The Bank of New York,
DE The Wharton School of Business, Thomas Jefferson University, Tyco,
Healthcare Unisy, University ofPennsylvania, Valero Refinery,
Vanguard, Vertical Net, Visteron, Williams Scotsman, Inc., W L Gore,World Gate Communications
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Theres never been a more buyer- friendly
web site than prufoxroach.com.
Theres never been a more buyer-friendly
web site
With recent upgrades and added features, this is theregions most powerful magnet for homebuyers. Thesite is one of the communication tools Ill use to sendyou real-time updates, and late-breaking listing news.
Open House listings, often the newest and hottest listings, are right on the Home Page.And its easy to find the ones nearest you.
Every Prudential Fox & Roach listing gets a Slide Show, with images that put yourpropertys interiors and exteriors in their best light. Our site also has virtually every listingin the Region, not just our listings.
Exclusive Home Pilot lets buyers save searches and sign up for Instant Updates
You can start your map-driven searches right on the Home Page!
And theres never been a better
search-and-save tool than our exclusive
Home Pilot.
Ill set you up with your personal Home Pilot account. Thatwill allow me to send you overnight listings, bulletins andOpen House alerts. Youll be able to saveyour Home Pilot home searches, youll be able to rank-orderthem, and email them to your family or loved ones anywhereanytime.
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Two great ways we help you get to your
home searches faster and with more data:
1) Home Tour Planner.
Talk about the ultimate Road Trip!The Home TourPlanner lets you enter
listing numbers (up
to five) and well generate a well-thought-
out map and full
set of directions such as the one below...
2)Homes Sold Recently.
Lets say youre searching a particular
neighborhood and a particular price range.
Now you can get a print out of whats sold
there and when.
This is a great source of
comparative data!
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Never has so much home buying
data been available to so many home buyers.
The way we see it, when it comes to
giving you more data and visuals, more
is more.
In addition to vital statistics, youll see:
a slide show featuring multiple full-color
photographs
map and directions to your home searches
neighborhood and school information enhanced financing data, including a mortgage
calculator based on listing prices
you can print a flyer, schedule a showing while
youre still online, even get a mortgage pre-
approval!
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Your needs come first.Finding and buying the right home is a highly personalized process, and it all begins by identifying your needs.
As you think about finding a home, the following
worksheets can help me clarify your needs. Theseworksheets explore areas such as:
The values, interests and priorities you want this move
to support.
The features you are looking for in a home.
How a neighborhood can best match your needs and
lifestyle.
How the homefinding process will need to be tailored
to fit your plans.
The support you expect to receive from me.
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Home Finders Profile
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Looking ahead to the
homefinding process.The following will help identify how finding and buying a home can be an enjoyable experience for you.
1.How far along are you in the homefinding process (just thinking aboutthe possibility of buying a home, or definitely committed to making a
move)? How long have you been looking for a home?
2.Why are you contemplating the purchase of a home at this time?
3.What is your time frame? Is there a definite time by which you mustbe settled in your new home?
4.Who will be included in the homefinding and buying decisions?
5.Have you ever purchased a home before? If so, how many, and how
recently?
6. Thinking of previous homefinding experiences, what were the most
positive features of those experiences? If you have never bought ahome before, what are you looking forward to most in the experience?
7. Were there any unpleasant features of your previous homefindingexperiences that you hope to avoid this time? If you are buying your first
home, are there any problems or concerns you are worried about?
8. How do you plan to handle the financing of your new home? Are youaware of your financing options?
9. What are your expectations of me as your real estate professional?
What specific servicesand support do you expect?
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Your 3 major criteria in selecting a real estate company:
1.
2.
3.
Your 3 major criteria in selecting a Sales Associate:
1.
2.
3.
Whats important to you?
Please share your thoughts with me.
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Your 3 major buyer needs:
1.
2.
3.
Your 3 major concerns about buying a home:1.
2.
3.
Whats important to you?
Please share your thoughts with me.
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Completing your home purchase.
It can take 15 to 90 days, depending on the complexity of the
transaction.
Iwill work closely with everyone involved to help make sure
everything moves ahead as smoothly as possible.I
will...
...explain to you in detail all the steps that will occur, and answer any questions
you might have.
...work with the sellers broker to see that they fulfill their responsibilities under the
contract.
...stay in touch with the settlement officer, title officer, lender and others to help
coordinate their activities and to help keep the transaction progressing.
...communicate with you on a regular basis so that you can stay informed and as
worry-free as possible.
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Finding and buying a home:
The Homefinding ProcessThe homefinding process typically includes many of these
elements.
I will be your resource and guide every step of the way.
Initial Consultation
Determine your priorities and needs Review "agency" choices and select appropriate workingrelationship Discuss financing options
Find the Right Home Sales associate shows you properties based on your criteria Evaluate each property with sales associate Choose the right home
Prepare an Offer Review comparable sales to determine offer price Review progress of loan pre-approval; decide on financing Decide on other terms (inspections, possession date, personalproperty, etc.) Prepare earnest money deposit
Reach an Agreement with the Seller
P
resent your offer Negotiate terms and possible counteroffers Agree upon sales contract with seller
Obtain Financing Find a mortgage company Consult with a loan officerPre-qualification Complete loan application
Obtain loan pre-approvalProvide requested documentation
Complete the Settlement Process Deposit earnest money Review seller's property disclosures Review preliminary title report Roof, termite and other inspections Remove any remaining contingencies
Arrange for homeowners insurance Arrange for home warranty Arrange for movers Final walk-through of property with sales associate Provide balance of down payment and closing costs Sign documents Loan funding Record title Receive keys from sales associate
Move in!
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Once you have found the right offer, the next step is to make a purchase offer to the seller. Its a big step. Here are a
few considerations well discuss together...
Well determine the price you want to offer...
The price the seller is asking may or may not reflect realistic market value.
The best way to determine market value is with a Comparative Market Analysis (CMA) showing similar properties that sold recently, those that are
currently active on the market and those that failed to sell. I will discuss with you an estimate of costs associated with purchasing this property.
Well decide on f inancing...
We will review together the status of your loan pre-approval.
We will work together with your loan officer to explain financing options and help you determine the mortgage plan that best fits your requirements.
Well consider other issues that are important to you, such as...
Items of personal property you want included with the house.
Warranty, inspections, repairs or other home enhancements by the seller.
Closing date and possession.
I will present your offer.
The seller wi ll have three choices: accept your offer as it is presented; reject it completely; or propose adjustments to your offer (make a counteroffer). If there is a counteroffer, you can choose whether to accept it or reject it.
Once you have reached agreement with the seller, you have a firm contract to purchase your new home!
Submitting an Offer.
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A smooth transition to your
new home
4 weeks before your move
Contact and contract with a reputable moving company. Have school records transferred. Arrange to transfer (or take with you) medical, dental and otherimportant records.
Prepare to transfer your homeowners and auto insurance to be sureyou will becovered for any unforeseen disasters. Keep track of moving-related expenses. (Check with your accountantto find out
what expenses will be deductible).3 weeks
Obtain and mail change-of-address cards to the post office,subscriptions, creditcard companies and important contacts.2 weeks
Arrange for final utility reading at your former residence the day afteryour moveand have utilities and phone turned on at your new home the day before youmove in.
Here are some things to consider as you get ready to move into your new property. (Ican suggest
local professionals for many of these services.)
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Smooth Transition #2
Close or transfer bank accounts. Terminate newspaper delivery service. Arrange for transfer of vehicle licenses and driverslicenses. Have an extra supply of prescription medications for thenext four weeks.
We will schedule a final walk-through of the property tomake sure everythingis in order.Week of your move
Keep valuable financial records and personal papers withyou; do not pack themwith the rest of your household goods.
On closing day, the home purchase documents are
recorded and the home is yours. Move in!After you move in
Consider plans for landscaping design, installation andmaintenance.
Review home security requirements and systems. New home furnishings, appliances, and interiordecorating will help makethe house your home.
Enjoy your new home!
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Defining Your Ideal Home.
1. For some people, "home" means a hub of social activity; for others i t might
be a place to retreat from the pressures of daily life.
What does "home" mean to you?
2.Who will be living in your household? Will you often have other family
members or friends visiting for more than a few days at a time?
3. If you wil l be working outside your home, what would you considera
comfortable commute (in time or distance)? Will you be working at home?
4. What are the most important activities for the members of yourhousehold? For example, hobbies, recreation, school, entertaining, religious
or cultural activities.
5. What are one or more features you liked most about homes you havelived in previously? This might include style: floor plan, yard, view, and
neighborhood.
6. What is something you disliked about the house or neighborhood whereyou have lived previously, and that you would want to avoid in your next
home?
7. What are the most important "must have" features of your ideal homeand neighborhood? Why are they important?
The following questions can help you describe the things that are most important to you in your ideal home and neighborhood.
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The home you are looking for...
LOCATION
Convenient to work ____ Convenient to transportation ____
Convenient to schools ____
Convenient to shopping ____
Near recreation facilities ____
Neighborhood ____Other ____
FEATURES (Specify your Preference)
Preferred style (colonial, _____________
ranch, townhome, etc.) _____________
Number of bedrooms _____________
Number of bathrooms _____________
Family room _____________
Bonus/Game room _____________
Fireplace _____________
Home office _____________
Kitchen amenities _____________ Basement _____________
Garage (no. of cars) _____________
Central air conditioning _____________
Lot size _____________
Pool _____________
View _____________
Other _____________
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Why Choose Buyer Representation
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The prices that sellers ask
Competition:
Number of properties available
Their prices and terms
Their location and physical condition
How long theyve been
on the market
Market conditions: Interest rates
Availability of financing
Qualified buyer demand
Prices of recent sales
State of the economy
Seasonal demand
Asking price also may be affected by:
Sellers motivation to sell
Sellers original purchase price
Sellers need for cash
Opinions of others
Physical characteristics of the house:Location
Age
Size of house and lot
Physical condition
Floor plan and style
Many factors affect the price that sellers ask for their houses.
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As your buyers agent, I will prepare a Competitive Market
Analysis with information on properties similar to the one youre
considering. It will describe homes that:
Are currently on the
market
Sold recently
Failed to sell
This comparative data will help you decide whether the
home you like is worth the price.
The Value of a Competitive
Market Analysis
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Financing your home purchase
Unless you are in a position to pay cash, you will need to obtain a home loan(mortgage) to complete the purchase. Iwill assist you in obtaining
the financing that meets your needs.
Being approved for a loan before you submit an offer will put you in a stronger negotiatingposition and can save time in the loan approval process.
I can put you in touch with experienced loan officers at leading mortgage companies. Yourloan officer will be your principal guide through the financing process.
Various financing options may be available to you, including:
Fixed Rate MortgageAdjustable Rate Mortgage (ARM) Government-assisted (FHA or VA) financing Seller-assisted financing
You can expect the lender to ask for standard information regarding your income, expensesand obligations.
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Trident Group
Our Trident Group of companies offers you, the home buyer,
everything you need...
Mortgage financing. Settlement services. Insurance.
All are yours under the Prudential Fox & Roach/Trident Group corporate umbrella.Trident is a group of three companies:
Trident Mortgage
Trident Land Transfer
Trident Insurancecreated with the mission of helping you afford, settle and insure the home of your
dreams once youve found it.
...right nowright here.
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is the first step after your purchase offer is accepted.
The lender may request copies of:
Current pay stubs
Bank statements
Credit card statements
Investment/brokerage firm statements
Loan statements
Tax returns, usually for two years
Your mortgage application can be processed more
easily if you are prepared with these documents.
Applying for a mortgage...
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In Conclusion
IAm Ready To Go To Work For You
Now!
I will provide you with excellent service and support as guaranteed.
I have made a thorough market analysis of your new home.
I have developed a winning search plan.
I will make every effort to find your perfect home.
I have the resources of Prudential Fox & Roach, Realtors