7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

1/63

7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

2/63

GOLD

7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

3/63

Brand:Amia

Agency: Ogilvy, Buenos Aires

Industry: Public interest & Non-profitMedia: Promotion & Event

Market:Argentina

Executive Creative Director: Maximiliano

Maddalena,Javier Mentasti

Creative Director: Juan Pablo

Carrizo,Patricio Elfi

Copywriter: Lucas Antunes,Federico Daz

Art Director: Lucas Antunes,Daniel

Correal,Federico Daz, Toms Duhalde

Director:Ariel Winograd

Watch the videoAMIA BOOTH

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

4/63

Brand: Volkswagen

Agency: BBDO, Sao Paulo

Industry:Automotive & ServicesMedia: Promotion & Event

Market: Brazil

Chief Creative Officer: Luiz Sanches

Creative Director:Andr Kassu, Marcos

Medeiros

Copywriter: Marcelo Nogueira, Marcelo

Pignatari

Art Director: Marcelo Tolentino, Benjamin

Yung Jr.

Director: Fernando Grostein De Andrade

Watch the videoKOMBI LAST WISHES

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

5/63

Brand: Sony

Agency: INTERLUDE, New York

Industry: Media & PublishingMedia: Cyber

Market: United States

Copywriter: Natan Schottenfels

Watch the videoBOB DYLAN LIKE A ROLLING STONE

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

6/63

Brand: Samsung

Agency: 72andSunny, Los Angeles

Industry: Electronics & Audio-VisualMedia: Promotion & Event

Market: United States

Executive Creative Director: Jason

Norcross,Al Patton,Bryan Rowles

Creative Director: Barton Corley, Galen

Graham, Qian Qian

Watch the videoOSCARS SELFIE

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

7/63

Brand: Terre des Hommes-Netherlands

Agency: Lemz, Amsterdam

Industry: Public interest & Non-profitMedia: Cyber

Market: Netherlands

Watch the videoSWEETIE

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

8/63

Brand: Honda

Agency: RPA, Los Angeles

Industry:Automotive & ServicesMedia: Promotion & Event

Market: United States

Chief Creative Officer: Joe Baratelli

Executive Creative Director: Jason Sperling

Creative Director: Zachary Richter

Copywriter: Brenna Humphreys,Tylynne

McCauley

Art Director:Abraham Cortes, Bryan

Evans, Brian Farkas

Director: Mark Tripp

Watch the videoPROJECT DRIVE-IN

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

9/63

Brand: Chipotle

Agency: Creative Artists Agency, Los Angeles

Industry: FoodMedia: Cyber

Market: United States

Language: English

Art Director: Joe Bluhm

Director: Limbert Fabian,Brandon

Oldenburg

Watch the videoTHE SCARECROW

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

10/63

SILVER

7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

11/63

Brand: Volkswagen

Agency: Red Urban, Toronto

Industry:Automotive & Services

Media: Promotion & Event

Market: Canada

Executive Creative Director: Christina Yu

Creative Director: Matt Syberg-Olsen

Watch the videoONCE MORE, THE STORY OF VIN903847

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

12/63

Brand: Cornetto

Agency: Mimofilm, London

Industry: Confectionery & SnacksMedia: Promotion & Event

Market: United Kingdom

Chief Creative Officer: David Alberts

Director: Christian H. Clark, James

Copeman, Ral B Fernndez,Lloyd Lee

Choi,Jamie Muir,Mark Nunneley, FranTorres,Angela Trevino

Watch the videoCORNETTO CUPIDITY

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

13/63

Brand: Cancer Council

Agency: JWT, Sydney

Industry: Public interest & Non-profitMedia: Promotion & Event

Market:Australia

Executive Creative Director: Mark

Harricks, Simon Langley

Copywriter: Sylvianne Heim, Sinead Roarty

Art Director:Alexandra AntoniouDirector: Daniel Askill,Lorin Askill, Joel

Pront

Watch the videoI TOUCH MYSELF

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

14/63

Brand: adidas

Agency: TBWA, London

Industry: Culture, Recreation & SportMedia: Promotion & Event

Market: United Kingdom

Chief Creative Officer: Peter Souter

Executive Creative Director:Andr

Laurentino

Creative Director: Nick Tidball, Steve TidballCopywriter: Steve Tidball

Art Director: Nick Tidball

Photography:Adam Hinton

Director: Walter Campbell

Watch the videoD ROSE JUMP STORE

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

15/63

Brand: 350 Action

Agency: Barton F. Graf 9000, New York

Industry: Public interest & Non-profitMedia: Promotion & Event

Market: United States

Chief Creative Officer: Gerry Graf

Executive Creative Director: Eric

Kallman, Brandon Mugar

Creative Director: Dave Canning, DanTreichel

Copywriter: Dave Canning

Art Director: Dan Treichel

Director: Ted Pauly

Watch the videoCLIMATE NAME CHANGE

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

16/63

Brand: IBM

Agency: Ogilvy, New York

Industry: Professional & Public servicesMedia: Promotion & Event

Market: United States

Chief Creative Officer: Steve Simpson

Executive Creative Director: Susan Westre

Creative Director: Ryan Blank,Anne

Davidson, Mike Hahn, Sam MazurDirector: Gloria Hall

Watch the videoIBM FRACTAL FEST

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

17/63

Brand: World Humanitarian Day

Agency: Leo Burnett, New York

Industry: Public interest & Non-profit

Media: Promotion & Event

Market: United States

Chief Creative Officer: Jay Benjamin

Executive Creative Director: Kieran

Antill, Michael Canning,David

Skinner, Darren WrightCreative Director:Andy Ferguson

Copywriter: Lea Egan, David

Skinner, Darren Wright

Art Director: Kieran Antill,Andre

Gidoin, Marcus Johnston

Watch the video#THEWORLDNEEDSMORE

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

18/63

Brand:Allianz

Agency: Ogilvy, Paris

Industry: Financial & Legal services

Media: Promotion & Event

Market: France

Chief Creative Officer: Chris Garbutt

Creative Director: Baptiste Clinet, Nicolas

Lautier

Copywriter: Salom Jestin,AndrewJolliffe, Charles Henry Joyaut

Art Director: Salom Jestin, Charles Henry

Joyaut

Watch the videoREAL LIFE

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

19/63

Brand: GRAACC

Agency: Ogilvy, Sao Paulo

Industry: Public interest & Non-profit

Media: Promotion & Event

Market: Brazil

Executive Creative Director: Paco

Conde,Roberto Fernandez

Creative Director: Marcos Ribeiro, Fabio

SeidlCopywriter: Camila Kintzel, Carol Saraiva

Art Director: Fabio Natan,Fernando Passos

Watch the videoBALD CARTOONS

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

20/63

Brand: Honda

Agency: Dentsu, Tokyo

Industry:Automotive & Services

Media: TV & Cinema

Market: Japan

Creative Director: Kaoru Sugano

Copywriter: Nadya Kirillova, Sotaro

Yasumochi

Art Director: Orai YuPhotography: Senzo Ueno

Director: TACKOM, Munechika

Inudo, Toshiyuki Nagashima, Taeji

Sawai, Kosai Sekine, Tadashi Tsushima

Watch the videoSound of Honda / Ayrton Senna 1989

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

21/63

Brand: States United To Prevent Gun Violence

Agency: Grey, New York

Industry: Public interest & Non-profit

Media: Promotion & Event

Chief Creative Officer: Tor Myhren, Per

Pedersen

Executive Creative Director: Rob

Lenois,Rob PerilloCreative Director: Jordan Buntain, Tyronne

Schaffer

Director: Cameron Fertitta,Floyd Russ

Watch the videoUNLOAD YOUR 401K

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

22/63

Brand: Nike

Agency: JWT, Mumbai

Industry:Apparel, Clothing & Footwear

Media: Cyber

Market: India

Creative Director: Senthil Kumar

Copywriter: Dhruv Warrior

Watch the videoMAKE EVERY YARD COUNT

Click for full credits Click for all Cannes Lions winners

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7/26/2019 Cannes Lions 2014 Branded Content Entertainment En

23/63

Brand: Mimi Foundation

Agency: Leo Burnett, Paris

Industry: Public interest & Non-profit

Media: Design & Branding

Published: Nov., 2012

Market: France

Language: French

Executive Creative Director: Xavier

Beauregard

Copywriter: Stphane Gaubert

Art Director: Stephanie ThomassonPhotography: Vincent Dixon

Director: Coban Beutelstetter

Watch the videoIF ONLY FOR A SECOND

Click for full credits Click for all Cannes Lions winners

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Brand: Muse de la Grande Guerre

Agency: DDB, Paris

Industry: Culture, Recreation & Sport

Media: Cyber

Market: France

Executive Creative Director:Alexandre

Herv

Copywriter: Jean-Franois Bouchet

Art Director: Emmanuel Courteau,AliceLabau

Watch the videoFACEBOOK 1914

Click for full credits Click for all Cannes Lions winners

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Brand: Nashville Convention and Visitors

Corporation

Agency: VML, Inc., Kansas City

Industry: Transport & Tourism

Media: Promotion & Event

Market: United States

Chief Creative Officer: Debbi Vandeven

Executive Creative Director: John Godsey

Creative Director: Ryan Simonet

Photography: Lyndon WadeDirector: Zach Merck

Watch the videoFOR THE LOVE OF MUSIC

Click for full credits Click for all Cannes Lions winners

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Brand:AT&T

Agency: BBDO, New York

Industry: Professional & Public services

Media: Promotion & Event

Market: United States

Chief Creative Officer: David Lubars

Executive Creative Director: Erik

Fahrenkopf, Lp Tremblay

Creative Director: Peter Albores, HunterFine

Copywriter: Peter Albores

Art Director: Hunter Fine

Director: Werner Herzog

Watch the videoFROM ONE SECOND TO THE NEXT

Click for full credits Click for all Cannes Lions winners

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Brand: BNP Paribas

Agency: Sid Lee, Paris

Industry: Financial & Legal services

Media: TV & Cinema

Market: France

Executive Creative Director: Sylvain

ThiracheCopywriter: Landa, Celine Mornet, Clement

Mornet

Art Director: Stphane Soussan

Photography: Greg White

Watch the video40 years BNP Paribas - Roland Garros /We were there

Click for full credits Click for all Cannes Lions winners

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Brand: Samsung

Agency: 72andSunny, Los Angeles

Industry: Electronics & Audio-Visual

Media: Promotion & Event

Market: United States

Executive Creative Director: Jason Norcross

Creative Director: Jay Kamath, PeterNovosel

Director: Mark Romanek

Watch the videoTHE NEXT BIG THING IS HERE WITH

SAMSUNG + JAY Z

Click for full credits Click for all Cannes Lions winners

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BRONZE

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Brand: Inakadate Village

Agency: Hakuhodo, Tokyo

Industry: Transport & Tourism

Media: Promotion & Event

Market: Japan

Executive Creative Director: Kazuhiro

Suda,Airo Takanohashi

Creative Director: Takahiro Eguchi

Copywriter: Kei Nakamura, Masako ShimizuArt Director: Keita Kojima

Watch the videoRICE-CODE

Click for full credits Click for all Cannes Lions winners

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Brand: Fiat

Agency: Leo Burnett, Sao Paulo

Industry:Automotive & Services

Media: Promotion & Event

Market: Brazil

Chief Creative Officer: Marcelo Reis

Creative Director: Joo Caetano

Brasil,Alexandre Pagano

Copywriter: Juliana Bartorilla,Adriano MatosArt Director: Murilo Melo

Director: Butchers, Juliana

Bartorilla,Adriano Matos, Murilo

Melo, Marcelo Presotto

Watch the videoSTREET TALES

Click for full credits Click for all Cannes Lions winners

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Brand: GRAACC

Agency: Ogilvy, Sao Paulo

Industry: Public interest & Non-profit

Media: Promotion & Event

Market: Brazil

Executive Creative Director: Paco

Conde,Roberto Fernandez

Creative Director: Marcos Ribeiro, Fabio

Seidl

Copywriter: Camila Kintzel, Carol Saraiva

Art Director: Fabio Natan,Fernando Passos

Watch the videoBALD CARTOONS

Click for full credits Click for all Cannes Lions winners

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Brand: San Miguel

Agency: WINK TTD, Madrid

Industry:Alcoholic drinks

Media: Promotion & Event

Market: Spain

Chief Creative Officer: David Amo

Creative Director:Alejandro Herrera

Watch the videoUN LUGAR LLAMADO MUNDO

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Brand: Sainsbury's

Agency: BBDO

Industry: Retail & Distribution

Media: Promotion & Event

Language: English

Executive Creative Director: Paul Brazier

Creative Director: Mike Durban, Tony Strong

Copywriter: Michael Jones,Adam Whitaker

Art Director: Michael Jones,Adam WhitakerDirector: Kevin Macdonald

Watch the videoCHRISTMAS IN A DAY FILM

Click for full credits Click for all Cannes Lions winners

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Brand:Axe/Lynx

Agency: BBH, London

Industry: Beauty & Health

Media: Promotion & Event

Market: United Kingdom

Executive Creative Director: David Kolbusz

Copywriter: Wesley Hawes

Art Director: Gary McCreadie

Watch the videoGENERATION ASTRONAUT

Click for full credits Click for all Cannes Lions winners

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