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Code PaLOUsa 2013
Sponsorship & Exhibition
Prospectus
Be a Major Force at Code PaLOUsa 2013 as a Sponsor and Exhibitor
Building upon our successful events in 2011 and 2012, Code PaLOUsa 2012 will be the destination for hundreds of
the country’s most innovate software architects, programmers, managers, analysts, and testers. From April 25-27,
2013, those thought leaders in the software development industry will convene at the Louisville Marriot Downtown
to share knowledge and best practices, and on April 29th, they will go back to their offices with new services and
products in mind. As a sponsor and exhibitor, you can be sure that your brand will be foremost in their thoughts as
they relate their experiences to colleagues and managers looking for inventive solutions.
As a non-profit, our top priorities at Code PaLOUsa is to provide a forum for the highest level of technical content
available to connect software development professional in an atmosphere that will encourage collaboration. To
draw industry leaders, we have slated sixty-eight, hour-long technical presentation, plus full and half day workshops
with well-known professional in the software development community. Sessions will range from in-depth explora-
tions of Microsoft, Java, Ruby, and other platforms, to high-altitude development sessions, to role-specific sessions
for analysts, testers, managers, and more. We are also lining up exciting keynote speakers to kickoff each day.
At the heart of the conference is our exhibition hall, where you and your team will connect with a vibrant communi-
ty, reinforce your image with influential developers, court new clients, and recruit personnel. The trick is; we need
your help to turn this showroom into an environment that will truly grow the industry and maximize results for both
attendees and vendors. To bring industry leaders together, your company can become a fundamental part of Code
PaLOUsa by sponsoring high-end refreshment lounges, hosting our premier opening reception, and ensuring access
to your brand through high-profile signage, event materials, and advertisement space.
If you would like to be a sponsor and exhibitor at Code PaLOUsa or have any questions or suggestions regarding
these opportunities, I would be delighted to speak with you. You can reach me using the contact information below
or find further details on the conference at www.codepalousa.com.
Best Regards
Chadwick E. Green
Conference Chair, Code PaLOUsa 2013
(502) 509-3381
Invitation to Sponsor
Dates April 25-27, 2013
Location Louisville Marriott Downtown, Louisville, KY
Purpose The Code PaLOUsa software development conference is designed to educate software develop-ment professionals on current and emerging technologies. The sole purpose of this non-profit organization is to host an annual event that brings industry experts together to present the latest information available at the lowest possible cost to our attendees.
Schedule The preliminary schedule includes:
Two conference days with a total of sixty-eight hour-long sessions
A pre-conference day with longer half-day and full-day workshops to provide in depth knowledge on a particular topic
Keynote speech from a leading expert in the technical industry to kick off each conference day
A room dedicated to open space discussions
Meals provided by the conference each day
Tracks Sixty-eight sessions will be held, spread across the following tracks:
Architecture & Design: What does it take to architect and design modern software appli-cations.
Database Platforms and Development: Details about the different database platform options and how to develop for them.
Desktop Development: Information on how to develop applications targeting running locally on Windows, Mac, or Linux desktops.
Developer Tools, Languages, and Frameworks: Get the latest information about tools to help developers develop and the languages and frameworks they use to develop with.
Mobility: All things mobile—platforms, devices, content distribution, social networking, community building, and anything else used in conjunction with mobile devices.
Methodology: Anything pertinent to how modern development methodologies help build software faster, cheaper, and better.
Project Management: Information on how to manage software development projects.
Requirements Management: Requirements are the foundation of good software devel-opment, learn how to produce the highest quality requirements possible.
Software Testing: Formal software testing helps ensure that software development teams deliver the best quality product, learn how to implement the best software testing methodologies.
Web Development: Web services, Ajax frameworks, HTML5, CSS5, and all things related to the browser.
Attendance Highly-enthusiastic software development professionals mostly from the mid-west and south-
east regions of the United States.
Conference Fact Sheet
Attendee Demographics
Premier Diamond Platinum Gold Silver
Cost to Participate (USD) $15,000 $7,500 $5,000 $2,500 $1,000
Conference Inclusion
Opportunity to address the keynote audience 15 Minutes 10 Minutes 5 Minutes
Exhibitor Space (see exhibitor information for more details on space details)
20’ x 8 10’ x 8’ 10’ x 8’ 10’ x 8’ 10’ x 8’
Name and/or logo on the badges
Advertisement in the conference guide Full Page Full Page Half Page Quarter Page Eighth Page
Placement of banners throughout the conference ven-ue
8 6 4 2 1
Recognition as the Premier Sponsor in all press releases and media coverage
Vendor session to allow your company to both explain and demonstrate your products
Room sponsorship which includes logo outside room and log in conference guide identify the room
Sponsor acknowledgement during open comments
Logo included in the pre-session rotating slides
Attendee bag insert. Sponsor may include one (1) item of collateral or one (1) giveaway item. Size restrictions apply. All items must be preapproved by show man-agement.
Complimentary full conference pass 10 5 3 2 0
10% off additional conference passes
Logo featured on event website home page
One (1) time access to the attendee sponsor/exhibitor email or direct mail opt-in list (must use 3rd part, bond-ed mail house)
Logo, URL, and description listed on the exhibitor page of the conference web site
Logo, URL, and description listed on the sponsor/exhibitor page of the program guide
Packaged sponsorships are designed for your organization to maximize your exposure.
Packaged Sponsorships
Pre-conference marketing, including your company logo branding in the conference brochure and program guide (based on deadline of spon-sorship submittal)
Enhanced program guide listing
(shaded call out that includes com-pany logo) for sponsor’s online listing
Company logo on the sponsor recog-
nition signage at the conference
Individual sponsorships allow you to customize your marketing and branding effort to
specific targeted attendees and based on your strategy and budget requirements.
All sponsorships are produced with the quality that you would expect reflected within your brand. Your company logo will be prominent and appropriate within all of these items to gain maximum brand exposure.
Sponsor benefits include:
Network Gala Support Let your brand take center stage before an engaged, excited crowd and make it clear that you are not just any sponsor. As one of only 4 companies supporting the opening night’s recep-tion, you’ll provide high-end spirits such as Smirnoff, Bacardi, Seagram’s, Sauza, Jim Beam, and Grants. Signage, napkins, and promotion during our program will punctuate a lavish evening with your first-class product and your abundant generosity.
Refreshment Lounge Sponsorship
Gain premium, direct exposure by hosting conference attendees for luscious Haagen Daz ice cream, healthy fruit bars, frozen cheesecake pops, assorted soft drinks, bottled water, and coffees. Surround attendees with your company logo and mes-saging while they discuss Code PaLOUsa’s seminars and you can be sure that your product is the conclusion they’ll come to.
Attendee Bag
High-profile and practical, Code PaLOUsa’s official attendee bag will feature your one-color logo next to the conference’s own, ensuring that your brand will be in every session, hotel room, and suitcase, and affiliating your service with one of the indus-try’s fastest growing annual events.
Attendee Notepad
Your logo will make its way to the work desk or dinner table of every conference attendee. A notepad provides weeks, even months of exposure, extending your pitch and reminding pro-spective clients that you are a leader in the industry.
Attendee Pen
Durable and always in-hand, it won’t be long before a new client uses your logo-branded pen to sign on the dotted line. Offering exposure and value, this option will be endlessly useful to thank-ful attendees and can help direct them to your exhibit booth.
Individual Sponsorships
$5,000 each
$7,500 each
$5,000
$1,000
$500
If your are interested in direct contact with highly-motivated, highly-skilled software professionals, then you will want
to exhibit during the Code PaLOUsa conference. The exhibitor hall will be open throughout the day and the conference
features 30 minute breaks between breakout sessions, this provides you ample time to interact with interested
attendees.
Please note that the following exposition hours may be subject to
change. Consult www.codepalousa.com for confirmation on set-up and
teardown hours as well as exhibit hall hours.
Code PaLOUsa 2013 Exhibit Hours:
Exhibit Set-Up:
(exhibits must be show-ready by Friday at 10:30 AM)
Thursday April 25, 5:00 PM to 10:00 PM
Friday, April 26, 8:00 AM to 9:30 AM
Exhibit Show:
Friday, April 26, 10:30 AM to 6:00 PM
Saturday, April 26, 10:30 AM to 5:30 PM
Exhibit Tear-Down:
Saturday, April 26, 6:00 PM to 8:00 PM
Top Reasons to Exhibit at Code PaLOUsa 2013:
Connect with a vibrant community that’s going places in today’s technology market
Generate qualified leads
Reinforce your company’s branding and image with the developer community
Strengthen your company’s relationship with other technology partners
Create and update previous prospect lists
Upsell current customers with new solutions or add on features to existing solutions
Reach new customers
Recruit personnel
See what your competition is offering
All exhibit spaces include:
One 6’ x 2’ table and two chairs
One wastebasket
500-watt/120 volt electrical outlet
One complimentary conference badge (no additional badges for sponsors)
Two expo badges for booth personnel (includes lunch both days of the conference)
Company and product listing in the official conference show guide and event web site
Access to wireless internet
Costs:
Exhibitor Space is included with all of our sponsorship packages. Please contact us if you are interested in alternative arrange-
ments.
Additional Expo Badges (includes lunch both days of the conference) - $50.00
Exhibitor Space Exhibitor Space
Exhibitor Space Frequently Asked Questions
We’re working against budget schedules. Can I commit to sponsorship now but pay closer to the event?
Yes; however, your benefits will not be activated until we receive payment. Moreover, special packages (cocktail party, cabanas, etc.) will
not be held for you. All benefits are first-come, first-served based on the date we receive your payment. Code PaLOUsa is a non-profit
event completely run by volunteers. We simply don’t have the bandwidth to deal with Accounts Receivable.
May I contribute more than the minimum amount for a given sponsorship level?
Yes. This will count towards your total contribution for logo placement and purchase limit for additional opportunities.
I’ve got a great idea for a sponsorship opportunity that you haven’t listed. What can I do?
Contact us and run it by! We’re happy to work with any idea as long as it’s of benefit to the attendees!
Who exactly is organizing Code PaLOUsa?
The Code PaLOUsa conference is organized by a group of developer community leaders who have collectively formed a non-profit organiza-
tion in the state of Kentucky. Code PaLOUsa, Inc. is in the process of gaining recognition by the IRS as a 501(c)6 Business League.
The Code PaLOUsa organizers are completely volunteer, and all monies collected from sponsors go towards the conference and its related
expenses.
What is the Code PaLOUsa mailing address?
Unless otherwise directed, please send all sponsorship-related mail and packages to the Code PaLOUsa Conference Chair:
Code PaLOUsa, Inc. 8900 Woodbridge Meadows Ct. Louisville, KY 40129
Are my sponsorship contributions tax-deductible?
Possibly. Code PaLOUsa, Inc. meets the requirements to be recognized as a Business League falling under IRS section 501(c)6. Note that we
are specifically not a 501(c)3 non-profit charity. You’ll need to get professional tax direction from your own financial staff.
Exhibitor Space How to Sponsor/Exhibit
If you are interested in being a Code PaLOUsa 2013 sponsor and exhibitor using one of our sponsor-
ship packages, please go to http://sponsorcpl13.eventbrite.com and register for your desired spon-
sorship amount. From there you will have the option of paying for your sponsorship by credit card
(using PayPal or Google Checkout), check, or having an invoice sent to you. Upon completion of
your registration, we will send additional information on details such as conference guide advertise-
ments requirements, deadlines, and how to register your exhibitors for their attendance.
If you have any question about the sponsorship packages and/or process, please contact Chad
Green. He can be reached via email at [email protected] or telephone at 502-509-3381.
