Cognos 8 Business Intelligence

Evi PohanEvi Pohan

Agenda

� Needs and Challenges

� What is Cognos 8 Business Intelligence?

� Overview

� Simplified Deployment and Ease of Use

� Complete Range of Capabilities

� Proven Technology

� Summary

Top Reasons Organizations Buy BI

� Respond to users need for data on timely basis

� Speed / Improve decision-making ability

� Decrease cost / Improve operational efficiency

� Better alignment with corporate strategy and objectives

� Increase revenue

� Ensure regulatory compliance

� Share information with customers / suppliers / partners

Source: Gartner Multi-Client Study Nov 2004

• 33% IT intend to purchase, up from 26% last year (Forrester)

• BI #2 on IT spending priority right behind security (Gartner)

� Users with different needs

� Multiple data sources

� Diverse platforms and security systems

� Global deployment, multilingual support

� Many BI technologies deployed

BI Challenges You May Be Facing

What is Needed?

Environment

� Product that is open, flexible, and can leverage existing investments

Coverage

� Ability to meet the needs of all the business users and administrators with a single product

Enterprise Class

� Robust, reliable and scalable software that can be deployed globally

Agenda

� Needs and Challenges

� What is Cognos 8 CPM?

� Overview

� Simplified Deployment and Ease of Use

� Complete Range of Capabilities

� Proven Technology

� Summary

Cognos PM Solutions:Address your core performance management needs

Cognos PM Solution Components

ENTERPRISE BUSINESS INTELLIGENCE

QUERY

ANALYSIS

DASHBOARDING

EVENT MANAGEMENT

CPM FOUNDATION

CRM SALES FINANCE SCM OTHER

REPORTING

ENTERPRISE PLANNING

MODELING & TARGET SETTING

BUDGETING/FORECASTING

FINANCIAL REPORTING

CONSOLIDATION

PLANNING

METRICS MANAGEMENTENTERPRISE SCORECARDING

What is Cognos 8 Business Intelligence?

� Complete range of BI capabilities in a

single product, on a single proven

Web services architecture

� Zero-footprint, Web interface for all

users

� Standardizes the delivery of

information to accelerate and improve

decision-making

� Foundation for performance

management

Cognos 8 Business Intelligence

Simpleone product,

one architecture

Completeall capabilities,

all users, all data

Provenproven technology

from the leader in BI

Scorecards

Query

Analysis

Dashboards

Reports

Event

Management

Agenda

� Needs and Challenges

� What is Cognos 8 Business Intelligence?

� Overview

� Simplified Deployment and Ease of Use

� Complete Range of Capabilities

� Proven Technology

� Summary

Single, Proven Web services SOA

Query, Reporting, Dashboards, Analysis,

Scorecarding, Event Management

Win

UNIX

LINUX

Single query service and single metadata layer

provide consistent results

Single query service and single metadata layer

provide consistent results

Purpose-built, web services are rapid to deploy,

scalable and fault tolerant

Purpose-built, web services are rapid to deploy,

scalable and fault tolerant

Leverages existing assets; open security,

open data access, single open API…

Leverages existing assets; open security,

open data access, single open API…

Zero-footprint, Web UI for all

users; no client

downloads

Zero-footprint, Web UI for all

users; no client

downloads UNICODE support enables on-the-fly

multilingual support

UNICODE support enables on-the-fly

multilingual support

User

Admin

Enables rapid, low cost deployment and maintenance,

and provides you with agility to meet changing business needs

REPORTING & DASHBOARDING ANALYSIS EVENT MANAGEMENT SCORECARDING

Access to Any Data Source

� All capabilities against any combination of data sources (OLAP or relational); removes barriers to usage

� Hides complexity from users and ensures consistency, integrity and accuracy of information

Easy to Use

User

Lowers training and support costs,

and enables broad user adoption

Task-based Web

interface is intuitive and

consistent

Self-service reporting

and analysis speeds

information access

Drill up, down or through

to information for a

guided experience

Tight integration with MS

Office seamlessly fits

everyday usage

Mobile usage for increased

productivity

Language and lingual

support on-the-fly for

user locale

Data complexity

hidden from user

Agenda

� Needs and Challenges

� What is Cognos 8 Business Intelligence?

� Overview

� Simplified Deployment and Ease of Use

� Complete Range of Capabilities

� Proven Technology

� Summary

Cognos 8 BI

All BI Capabilities in One Product

� Portal

� Viewing

� Ad-hoc Query

� Reporting

� Dashboarding

� Full range of BI capabilities needed to improve

decision-making and manage performance

Eliminates need for multiple BI tools,

lowering costs and easing standardization

� Analysis

� Scorecarding

� Event Management

� BI Administration

Flexible Portal Creation and Support

� Single, personalized view to all BI information

� Centralized deployment of MyPages

� Easy integration of:

� Dynamic BI headline showing latest status

� Key metrics

� Search & navigate

� WSRP portlets

� Images

Users can get immediate access to information they need;

increased self-service alleviates IT backlog

Complete Report Coverage

Ad-hoc query

Personalized

Dashboard

Production

Managed

All reporting

needs with a

single product

Web-based Authoring

� 100% Web-based

� Adaptive� Layout automatically adapts

� Group properties to reduce work

� Improves time to create/modify reports

� Report lifecycle

� Enables user and IT collaboration

� Flexibility

� Extensive chart styles and powerful graphic design

� Multi-page, multi-query, multi-source

� Bursting, scheduling and event based deployment

Dimensional Reporting

� Leveraging dimensional awareness:

� Out-of-the-box dimensional awareness

� Automatic drill capabilities

� Select and filter by metadata, member, or dimensional level to personalize information

Users can access the right level of information and

complexity is hidden

Self-Service and Ad-hoc Reporting

� Flexible formatting

� Templates

� Conditional Formatting

� Multiple calculations in group and footer summaries

� Compound filters

� Dimensional awareness Web based interface for ease of use

and broad user access

Dynamic Dashboards

� Simply an extension of reporting

� No dedicated tool required

� High levels of graphic design control and rich chart styles well-suited for dashboards

� Gauges, maps, 3D charts… Single authoring and viewing for reports

and dashboards simplifies dashboard

creation and distribution

Adding Analysis

� Why analysis

� Powerful self-service exploration and discovery

� Start with the big picture discover issues and identify trends

� Quickly assess relative performance and make powerful comparisons

� Follow line of thought with multiple flow-on questions

� Reporting and analysis combined

� Navigate by key business drivers

• Drill up, down or through in any reports or analysis

� User collaboration through the report lifecycle

� Consistent user experience

All the simplicity, all the power, one product

Deep, Comparative Analysis

� Top down exploration and analysis by key business drivers

� Automatic intelligent time trending

� Designed for large data volumes

� OLAP or relational data sources

� Powerful comparative analysis

� Mixed grain analysis

� Simple or compound filters

� Nested top and bottom reports

� Custom sets

� Analysis / reporting lifecycle

� Collaboration and re-use

Makes exploration and

discovery simple and accessible

Actionable Scorecards and Metrics

� At a glance performance with interactive scorecard

� Centralized pool of metrics organizational alignment

� Projects and initiatives for collaboration on actions

� Impact analysis to determine root cause

� Reporting and analysis to understand performance

Improves performance management

by connecting strategy to individuals

The Scorecard & Dashboard Spectrum

STRATEGY MANAGEMENTSTRATEGY MANAGEMENT

REPORTINGREPORTING

DASHBOARD

DASHBOARD

SCORECARD

SCORECARD

Cause & Effect

Strategy Maps

Metric History

Actual & Target

Stoplights

Drill Through

Drill Down

Visualization

Charts

Manage

Measure

Monitor

Aggregate

Busin

ess Activity

Busin

ess Activity

Advanced Business Event Management

� Automated monitoring and

management

� Real Time Alerts

� Within Portal or email

� Automatic launching of business processes

� Qualify events, Escalate actions,

close the loop

� Integration with BPM applications

Provides focus and accelerates time

to action

Tight Integration with Planning

� All BI capabilities against all planning data

� Live plan, published plan, workflow

� Examples:

� Feed plan targets into scorecards for performance alignment

� Event management on plan to manage planning / budgeting process through to completion

Cognos 8 BI provides the foundation

for performance management

� Standardized delivery of planning information

� Planning data united with all other enterprise data sources

Data Integration Services

� Efficient and cost effective way to integrate data for BI

� Ensures quality, integrity and consistency of data for BI

� Superior automated dimensional modeling for high performance BI

� Integrated BI metadata for an end to end solution

Agenda

� Needs and Challenges

� What is Cognos 8 Business Intelligence?

� Overview

� Simplified Deployment and Ease of Use

� Complete Range of Capabilities

� Proven Technology

� Summary

Widely Deployed, Scalable, Extensible

� Large-scale enterprise deployments of ReportNet:

� Large Express Delivery Company: 6,000+ users in over 50 countries

� Large Asset Performance Management Software Company: 12,000+ users across 170 different companies

� Large Energy Producer: 3,000+ users distributed across multiple business units

� Award-winning:

� DM Review Readers Choice for BI 2004

� Best OLAP Tool - SQL Server Magazine Readers’Choice Awards

Cognos BI Leadership

Market Share Leader for BI Tools

Based on 2001 Worldwide revenue IDC 2002

Cognos® Series 7 Receives Top Ranking in

META Spex Business Intelligence ReviewNovember 2002

Independent study finds 80% of Cognos® customers have achieved positive ROI

Cognos® Enterprise Planning Series

Receives leading Ranking in META Spex

BPM ReviewMay 2003

2003 Business Intelligence Market

Leader Quadrant Vendor: Gartner

Magic Quadrant

Cognos® in lead on Meta Spectrum

EBI Leadership Chart March 2003

Cognos Positioned in Leaders Quadrants :( BI Platforms and CPM Suites )

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Cognos. The Magic Quadrant is copyrighted

January 2006 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion and is an analytical

representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner

does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor

selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties,

express or implied, of fitness of this research for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner

report is available upon request from Cognos.

Source: Gartner, "Magic Quadrant for CPM Suites, 2005” N. Rayner, F. Buytendijk, L. Geishecker, November 4, 2005;

Magic Quadrants for Business Intelligence Platforms, 1Q06”, K. Schlegel, B. Hostmann, A. Bitterer, B. Burton , January 9, 2006

Cognos LeadershipIndustry Analysts

Cognos 8 Redefines Cognos’ BI Approach and Raises the Bar

for Integrated BI Platforms.

September 28, 2005

“The release of Cognos 8 BI continues to raise the stakes

for BI standardization. The vendor that can best sell both

the business and IT value of its architecture will be the one

to emerge (and perhaps survive) in a consolidating

marketplace.”

Cognos 8 BI: Another Example of Why Architecture Matters, September 13, 2005

COGNOS DELIVERS INCREASED

PRODUCTIVITY, INCREASED REVENUES,

AND REDUCED OPERATIONAL COSTS

The Real ROI from Cognos Business Intelligence

“So, Cognos 8 has two big advantages over its competitors:

it has a unified architecture, which not all of its rivals do;

and it has Event Studio, which is a major differentiator.”

Unification versus integration, October 4, 2005

COGNOS NAMED THE LEADER IN BUSINESS INTELLIGENCE BY META GROUPMETASpectrum BI Tools & Platforms, 2005

COGNOS ENTERPRISE PLANNING SERIES RECEIVES LEADER RANKING IN BPMMETASpectrum Business Performance Management, March 2005

“With this new release of its business

intelligence platform, Cognos is making it

easier for companies to standardize on its

tools to handle all aspects of business

analytics, reporting, and measurement.”

Research Note: Cognos 8, September 2005

Customer Success: Goodyear

"The enterprise data warehouse team has an objective to provide value faster. And

that’s business value through

providing the data and information

to our users. We see that by using

Cognos 8 BI and the single platformthat we’ll be able to meet that objective.”

Sherry Neubert, Goodyear Rubber and Tire Company

Customer Success: Tyson Foods

“I would say the feature of Cognos 8 BI that we’re

most excited about is the options that we have

around using Cognos Power Cubes as a data

source directly with Reporting. Using the

cubes as data will afford us quite a bit of flexibility

around serving up data dynamically and

quickly in our environment…”

Rebecca Wilson, Director of Enterprise Reporting,

Tyson Foods

Agenda

� Needs and Challenges

� What is Cognos 8 Business Intelligence?

� Overview

� Simplified Deployment and Ease of Use

� Complete Range of Capabilities

� Proven Technology

� Summary

Only Cognos 8 BI Delivers…

� Breadth and depth of BI capabilities in a single product – on a single, modern architecture

� A single query engine and single metadata layer to ensure consistent and accurate results against any data

� Zero-footprint for all users, authors, administrators

� Most powerful event management

� Most tightly integrated solution for Corporate Performance Management

Cognos 8 Business Intelligence is the only choice for BI standardization!

Cognos 8 Business IntelligenceThe Only Choice for BI Standardization

1. Simple – one product, one architecture

2. Complete – all capabilities, all users, all data

3. Proven – proven technology from the leader in

business intelligence