HEC EMBA Executive Campus �

July 7-10, 2008

“Corporate Social Responsibility at the Global Corporation”

July 7 10, 2008Jouy-en-Josas, France

An overview of the Executive Campus

Objectives of the weekjTo develop a shared understanding on how sustainable development issues impact business and identify ways to translate them into actions at the business level To promote a collaborative dialogue on the business case of sustainabilityTo analyze a comprehensive sustainability strategy and how it is y p y gyintegrated into corporate strategy, through the case of Carrefour

The learning frameworkAn integrative “live” case study as red thread Topic and case inputs from Faculty, external speakers and Carrefour executives Team projects on sustainability practices across value chainCross-challenge sessions amongst teamsA set of tailored resources and input materials as well as a toolbox with analysis frameworks

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Program Agenda:Academic, corporate and stakeholder perspectives provided comprehensive inputs for participants

Perspectives from academicsPerspectives from academics and practitioners on trends in corporate social responsibility

An overview of sustainability practices across companies from di erse sectors

NGO perspectives on stakeholder involvement andpartnership developmentTheme

inputs

from diverse sectors

Carrefour Caseinputs andbreakout groups

Contributions from Carrefour on their Sustainability Strategy and parallel input 

Output presentations 

with proposals for

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breakout groups work sessions sessions and Q&A for 

breakout groups

with proposals for Carrefour 

The Carrefour Case:Creating Value through Sustainable Development

Participants’ AssignmentsParticipants Assignments Working on 20 groups, participants discussed sustainability practices regarding four key activities across the value chain

Their mandate

consisted on

proposing

sustainability

initiatives to

management in

relation to each

of the four

areas of

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analysis

Program highlights:Academic and expert perspectives

Business in Society: A strategic perspective on Corporate Social ResponsibilityBusiness in Society: A strategic perspective on Corporate Social ResponsibilityLuis Enriquez, McKinsey & Co

Integrating CSR into the Corporate AgendaJean-Loup Ardoin, Professor of Strategy and Business Policy HEC School of BusinessBusiness Policy, HEC School of Business

•Opportunities for sustainable value creation

•From communication strategy to competitive advantage

•The shareholder vs. thestakeholder view

•A more difficult strategic positioning future scenario

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Program highlights:Carrefour Case Inputs

M. Jacques BeauchetCEO Carrefour France, Member of the

Management Board, Group Carrefour

Carrefour’s Corporate and Sustainability StrategyOpportunities and ChallengesOpportunities and Challenges Embedding sustainability across the organizationMaximizing impact in business and community

Roland VaxelaireDirector of Quality, Riskyand ResponsibilityCarrefour Group

Creating Value through SustainabilityVictoria Kemanian, Director, Latitude, ,

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Program highlights:Carrefour Workshops Inputs

Sustainable Marketing Supplier Relations

EPODE ProgramJean-Michel Borys, Co-Director

Sustainable Marketing Innovation

Supplier Relations

Social Audits ProgramVéronique Discours-BuhotSustainable Development

Director, Carrefour

« AGIR » Sustainable Product LineClaire Bourdon, Product Manager

Carrefour Quality LineThierry Legault, Quality Line Program

Director, Carrefour

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Program highlights:Carrefour Workshops Inputs

People & Culture Measurements and

Carrefour AttitudeRoland Vaxelaire Director of Quality, Risk and Responsibility,

Group Carrefour

People & Culture

Measuring, Monitoring and Reporting

Communication

Carrefour International Foundation

Hélène JessuaSustainable DevelopmentCommunications Manager

Paul Rowsome, Group Environmental Manager CarrefourManager, Carrefour

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Program highlights:Inputs from experts and practitioners

Jean-Michel GauthierPartner, Deloitte

A perspective on Europeanenvironmental regulationPatrick Thieffry, Thieffry & Associates

Insights from the private sector

Understanding stakeholders,addressing the challenges

Building Responsible RelationsJacques Kheliff

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addressing the challengesJean du RusquecAdvisor to CEO, TOTAL

Jacques KheliffVice President, Sustainable Development, Rhodia

Program highlights:The NGO perspectiveThe Questions Raised by the World Social ForumFrancisco “Chicco” WithakerFounder, World Social Forum

Developing PartnershipsDeveloping PartnershipsDominique Royet, Former Director, WWFAssociate Director, Altadev

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Program highlights:Participants’ output presentations to panel

Sustainable Marketing Innovation Initiativesg

S li R l i I i i iSupplier Relations Initiatives

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Program highlights:Participants’ output presentations to panel

Measurements & Communication Trends & Initiatives

People & Culture Issues & Initiatives

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For more information please contact:

Victoria Kemanian

Latitude Ruelle des Halles 2

1095 Lutry ‐ Switzerlandvkemanian@latitudeglobal.com

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www.latitudeglobal.com