DARK KNIGHT

Cross media convergence is more then one company benefits from working in a partnership.

CROSS MEDIA CONVERGENCE

INTERNET www.Ibeliveinharveydent.com

Why so serious.com

On both websites you could unlock things like teaser trailers to watch.

PROMOTIONAL PACKS

“I believe in Harvey dent “

BILLBOARD POSTER

This is normal advertising to put posters up and billboard posters.

TEASER TRAILER

A teaser trailer is released over 6 months before the film has come out. It is important to have teaser trailers so it gets people talking about the film.

FICTIONAL NEWSPAPER

These newspaper were sent to people by email and phone if they sent in a picture of them self dressed as a character.

BAT SYMBOLS ON BUILDINGS

This is extreme advertising to get more people to see the film.

MERCHANDISE

This is cross media convergence. the film is promoting there film through other products to get people to see the dark knight film.

HOW DID WARNER BROTHERS DISTRIBUTE THE FILM “THE DARK KNIGHT” TO ENSURE THAT IT REACHED THE WIDEST AUDIENCE AS POSSIBLE?

Warner brothers distributed the film “dark knight "to ensure that it reached the widest audience as possible by promoting the film in as many ways as possible. They advertised on the internet, they did promotional packs for big fans, billboard posters for any age group to see, teaser trailers to unlock on the website for big fans, fictional newspaper, batman symbols on buildings for any age to see and symbols on merchandises like calippo for the younger audience. They tried to target every audience as possible by doing different ways of advertising.