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INSIDE PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94 Volunteering isn’t just about being a do-gooder — it can help to make your business more attractive and successful PAGE 2 In the past decade, a local startup has grown from a small-time watch company to an international brand PAGE 3 Art meets environmentalism in Encinitas’ “Recycle, Reclaim, Repurpose” exhibit PAGE 11 Encinitas’ sand replenishment efforts have garnered attention PAGE 9 Health care reform might spell trouble for your business PAGE 4 RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023 Routing slip Share Encinitas First with others in your organization: Volume 6, Issue 5 www.encinitaschamber.com May 2010 On May 23, the Encinitas Chamber of Commerce’s A Sporting Life Health Family Festival will take place at the Oak Crest Middle School Upper Field from 10 a.m. to 5 p.m. Skateboarding legend and Encinitas local Tony Hawk is the feature per- former. He will be one of the many world-class athletes participating in the event. Hawk took some time recently to answer ques- tions about his involvement with the event and his feel- ings about the importance of healthy living. For more information about the A Sporting Life Health Family Festival and a complete list of athletes set to appear, activities, ticket information and more, visit www.asportinglife.org. Q. What made you want to get involved with the A Sporting Life Health Family Festival event? Tony Hawk: To support the city of Encinitas and to raise awareness about stay- ing healthy, especially through sports like skate- boarding. Q. As a world-class ath- lete, how important do you feel it is to educate today’s youth about nutrition, diet and exercise? Tony Hawk: It is para- mount to becoming a healthy adult. The No. 1 cause of cancer in today’s youth is childhood obesity. I want to encourage kids to get out there and be active in whatever interests them (even if it is different). Q. What role has healthy living played in your life and now in your own family members’ lives? Tony Hawk: I watched my dad eat unhealthy foods most of his adult life and he suffered greatly from it. It made me want to stay healthy even if I am no longer skating professional- ly (which keeps me healthy by default). If I feel like my kids are spending too much time on the computer, play- ing videogames, or watch- ing television, I will take them outside and do some- thing active like swimming or playing games. By Lillian Cox ENCINITAS Since opening in 1978 Scripps Memorial Hospital Encinitas has worked hard to keep pace with popula- tion growth and rapidly developing technology. Today, Scripps Encinitas is one of five acute-care hospital campuses in the Scripps Health system. In March it was among four Scripps Health hospitals on the state’s list of top California hospitals for deliv- ering quality health care. Earlier this year Scripps Health was named to Fortune magazine’s 13th annual list of America’s “100 Best Companies to Work For.” The Scripps Encinitas campus has 138 beds, more than 1,000 employees, 550 physicians and 250 volun- teers. It boasts North County’s first certified Primary Stroke Center; a segment elevation myocardial infarction (STEMI) receiving center designation from the American Heart Association and the only Commission on Accreditation of Rehabilitation Facilities (CARF)-accredited brain injury program in San Diego, Imperial and Riverside counties. In addition, the hospital has the distinction of being the county’s first World Health Organization-desig- nated baby-friendly birth pavilion and a regionally recognized rehabilitation center. A wide range of specialty services and programs are offered including imaging, intensive care, a Level II neonatal nursery, OB/GYN, cancer/oncology, urology, cardiology, orthopedics, neurology, ophthalmology, Hawk ramps it up for festival My work here is done see Scripps on 16 Health care destination... third in a continuing series ENCINITAS for world-class health care We have it all. By Marshall Weinreb It’s said that time flies when you’re having fun, so I guess that’s why it feels like I took the posi- tion as CEO of the Encinitas Chamber of Commerce five years ago. As I look back on the almost one year since I took over, most of it seems like a blur to me. For the first six months I worked seven days a week and 12 hours a day to create a new and positive direc- tion for the chamber. There were many critical issues that needed attention and I had to pick the top ones to focus on. As I look back now, I am very pleased with the results we were able to achieve and how we created a new standard by which the organization would be judged. To be perfectly hon- est, the effort was much greater than I expected and the long days and 100 mph pace took their toll on me. I was fortu- nate to have a few dedi- cated people work tirelessly with me like Pat Reinhardt, Debbie Caligiuri and most recently Marilyn Phenow, without whom I could not have achieved the outstand- ing results that are now evident. Membership, both new and renewals, has been surging. Our State of the City Awards Dinner was a sold-out, see Done on 19 Legendary local skateboarder Tony Hawk will be the feature performer at the A Sporting Life Health Family Festival on May 23 at Oak Crest Middle School’s Upper Field. Courtesy photo see Hawk on 19 Scripps expands to keep up with growth MARSHALL WEINREB

Encinitas First, May 2010_web

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Encinitas’ sand replenishment efforts have garnered attention campus has 138 beds, more than 1,000 employees, 550 physicians and 250 volun- teers. It boasts North County’s first certified Primary Stroke Volunteering isn’t just about being a do-gooder — it can help to make your business more attractive and successful Center; a segment elevation myocardial infarction (STEMI) receiving center designation from the American Heart Association and the only Commission ❚ see Hawk on 19 PAGE 2

Citation preview

Page 1: Encinitas First, May 2010_web

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PAGE 2

In the past decade, alocal startup has grown

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international brandPAGE 3

Art meetsenvironmentalism inEncinitas’ “Recycle,

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Encinitas’ sandreplenishment efforts

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Routing slipShare Encinitas First with

others in your organization:

Volume 6, Issue 5 www.encinitaschamber.com May 2010

On May 23, the EncinitasChamber of Commerce’s ASporting Life Health FamilyFestival will take place at theOak Crest Middle SchoolUpper Field from 10 a.m. to5 p.m.

Skateboarding legendand Encinitas local TonyHawk is the feature per-former. He will be one of themany world-class athletesparticipating in the event.

Hawk took some timerecently to answer ques-tions about his involvementwith the event and his feel-ings about the importanceof healthy living.

For more informationabout the A Sporting LifeHealth Family Festival and acomplete list of athletes setto appear, activities, ticketinformation and more, visitwww.asportinglife.org.

Q. What made you wantto get involved with the ASporting Life Health FamilyFestival event?

Tony Hawk: To supportthe city of Encinitas and toraise awareness about stay-ing healthy, especiallythrough sports like skate-boarding.

Q. As a world-class ath-lete, how important do youfeel it is to educate today’syouth about nutrition, dietand exercise?

Tony Hawk: It is para-mount to becoming ahealthy adult. The No. 1cause of cancer in today’syouth is childhood obesity. Iwant to encourage kids toget out there and be activein whatever interests them(even if it is different).

Q. What role has healthyliving played in your life andnow in your own familymembers’ lives?

Tony Hawk: I watchedmy dad eat unhealthy foodsmost of his adult life and hesuffered greatly from it. Itmade me want to stayhealthy even if I am nolonger skating professional-ly (which keeps me healthyby default). If I feel like mykids are spending too muchtime on the computer, play-ing videogames, or watch-ing television, I will takethem outside and do some-thing active like swimmingor playing games.

By Lillian CoxENCINITAS — Since

opening in 1978 Scripps Memorial HospitalEncinitas has worked hardto keep pace with popula-tion growth and rapidlydeveloping technology.

Today, Scripps Encinitasis one of five acute-carehospital campuses in theScripps Health system.

In March it was amongfour Scripps Health hospitalson the state’s list of topCalifornia hospitals for deliv-ering quality health care.

Earlier this year ScrippsHealth was named toFortune magazine’s 13thannual list of America’s“100 Best Companies toWork For.”

The Scripps Encinitas

campus has 138 beds, morethan 1,000 employees, 550physicians and 250 volun-teers.

It boasts North County’sfirst certified Primary Stroke

Center; a segment elevationmyocardial infarction(STEMI) receiving centerdesignation from theAmerican Heart Associationand the only Commission

on Accreditation ofRehabilitation Facilities(CARF)-accredited braininjury program in SanDiego, Imperial andRiverside counties.

In addition, the hospitalhas the distinction of beingthe county’s first WorldHealth Organization-desig-nated baby-friendly birthpavilion and a regionallyrecognized rehabilitationcenter.

A wide range of specialtyservices and programs areoffered including imaging,intensive care, a Level IIneonatal nursery, OB/GYN,cancer/oncology, urology,cardiology, orthopedics,neurology, ophthalmology,

Hawk ramps it up for festival My workhere isdone

❚ see Scripps on 16

Health care destination...third in a continuing series

ENCINITASfor world-class health care

We have it all.

By Marshall WeinrebIt’s said that time flies

when you’re having fun,so I guess that’s why itfeels like I took the posi-tion as CEO of theEncinitas Chamber ofCommerce five yearsago. As I look back onthe almost one yearsince I took over, most ofit seems like a blur tome.

For the first sixmonths I worked sevendays a week and 12hours a day to create anew and positive direc-tion for the chamber.There were many criticalissues thatn e e d e dattentionand I hadto pick thetop onesto focuson. As Ilook backnow, I am verypleased with the resultswe were able to achieveand how we created anew standard by whichthe organization wouldbe judged.

To be perfectly hon-est, the effort was muchgreater than I expectedand the long days and100 mph pace took theirtoll on me. I was fortu-nate to have a few dedi-cated people worktirelessly with me like Pat Reinhardt,Debbie Caligiuri andmost recently MarilynPhenow, without whomI could not haveachieved the outstand-ing results that are nowevident.

Membership, bothnew and renewals, hasbeen surging. Our Stateof the City AwardsDinner was a sold-out,

❚ see Done on 19

Legendary local skateboarder Tony Hawk will be the featureperformer at the A Sporting Life Health Family Festival onMay 23 at Oak Crest Middle School’s Upper Field.Courtesy photo

❚ see Hawk on 19

Scripps expands to keep up with growth

MARSHALLWEINREB

Page 2: Encinitas First, May 2010_web

May 6A film festival will be

held from 7 to 9 p.m. May 6at Mustang Center at SanDieguito Academy. Visitwww.sduhsd.k12.ca.us/sdfor more information.

May 6The Cottonwood Creek

Environmental Film Serieswill be held from 7 to 9p.m. May 6 at PacificStation at Coast Highway101 at E Street. Visitwww.encinitas101.org/events for more informa-tion.

May 8-May 9The Mother’s Day

Weekend Artist Studio andGarden Tour will take placeMay 8 and May 9. Visitwww.OffTrackGallery.comfor more information.

May 8The Hutchins Consort

will play a family concert atthe Encinitas Library at 10a.m. May 8. For moreinformation, visit www.hutchinsconsort.org.

May 8The Chocolate Festival

will be held at San DiegoBotanic Garden at 10 a.m.May 8. For more informa-tion, visit www.sdbgarden.org.

May 12A Green Investing

Workshop will he held at 6p.m. May 12 at theEncinitas Library. Formore information, visitwww.cityofencinitas.org.

May 13Steph Johnson and

Chad Cavanaugh will per-form at 6 p.m. May 13 atthe Encinitas Library. Formore information, visitwww.encinitasconcerts.com.

May 14An Artist Sketch Jam

with live music and art willtake place at 7 p.m. May 14at Studio 2nd Street. Formore information, visitwww.studio2ndstreet.com

May 14A play “Taxi Dance” will

be performed by JoePowers and the San Diego

ENCINITAS FIRST • MAY 20102

Calendar

The next Encinitas Chamber of Commerce

SundownerWill be held from 5:30 to 7:30 p.m.

Tuesday, May 18featuring Childish Couture, Champagne

French Bakery & Cafe, Bentley’sSteakhouse and many other award win-

ning shops and restaurants at the RanchoSanta Fe Plaza, 162 S. Rancho Santa Fe

Road. Expect great food, drinks, raffleprizes, speakers and more!

❚ see Calendar on 19

ENCINITAS — AJRecovery Solutions is afull-service collectionagency based in down-town Encinitas. Owner JayHoar says their goal “is tohelp local businesses getthe money they earnedwhen they don’t knowwhere to turn.

AJ Recovery Solutionsbegan in January 2009.They aim to be the mostcost-effective solution tosmall businesses withaccounts receivable prob-lems. “Our services rangefrom calls and collectionletters to litigation andjudgment enforcement,”Hoar said. “We will dowhat it takes to get yourmoney.”

Hoar said that they canusually get started at nocost to the client. “Our feesare based on success,” hesaid. “If you do not getpaid we do not get paid.”

Hoar is also a residentof Encinitas. “As a memberof the community I wantto support the communityand business of Encinitasboth personally and pro-fessionally” he said.

Hoar said that he

Collection agencyhelps businesseswith the tough stuff

Environmental film fest coming to townAJ HOAR

❚ see Collection on 19

Coast Law Group celebrated its ribbon cutting recently with, pic-tured from left, Vanessa Keller of Comerica Bank, chamberambassador; Sara Honadle, environmental liaison; Angel Haag,Encinitas Chamber of Commerce board of directors president;Joan Faust, assistant manager of San Diego Trust Bank andchamber ambassador; Aran Wong, senior associate; RossCampbell, associate attorney; Monika Whisenhunt, executiveoffice administrator/visual coordinator; Seyamack Kouretchian,

partner; Amy Paul, office assistant; Brian Dirkmaat, senior associate; Angela Nalu, associate attorney, Gary L. Sirota,partner (cutting the ribbon); David Peck, partner; Jennifer Bellenger, community liaison/paralegal; Susan Brill, exec-utive assistant; Marco Gonzalez, partner; Livia Borak, associate attorney; Dennis Smith of Taylor Place Real Estate,chamber ambassador; Mary Purviance, senior vice president and manager San Diego Trust Bank; Debbie Caligiuri,Encinitas Chamber of Commerce membership liaison. Children pictured, from left, Jackson Whisenhunt, SofiaGonzalez, Josh Sirota and Carter Sirota. Coast Law Group, LLP is located at the south end of S. Coast Highway 101— a short walk from the surf at Swami’s and across the street from Hansen’s iconic surf shop. The location is fittinggiven the core philosophies of this law firm: surfing, keeping the ocean clean, maintaining and promoting healthylifestyles, and serving the community. From corporate compliance to consumer protection, whether securing permitsfor a new business use or dismantling an existing company, CLG has the expertise to support a broad range of legalneeds. For more information, visit www.coastlawgroup.com. Courtesy photo

COAST LAW GROUP

ENCINITAS — The Cottonwood CreekEnvironmental Film Serieswill be held the firstThursday of the monthfrom May to July at the newLEED-certified PacificStation Project at 687 S.Coast Highway 101.

Join the DowntownEncinitas MainStreetAssociation for a differentfilm each first Thursday.Roll up on or in anythingbesides a gasoline car to theupcoming CottonwoodCreek Environmental FilmSeries in DowntownEncinitas and get a free raf-

fle ticket. Ride a bike, skateboard,

strap on your blades, useyour feet, charge an electriccar, use public transporta-tion and get creative.Hybrid vehicles do notcount.

On May 6, DEMA will bescreening “Food, Inc.” inconjunction with ChipotleMexican Grill.

On June 3 “Tapped” willbe screened.

On July 1 the SurfriderFoundation San Diegochapter will present a nightof local film featuring “TheCycle of Insanity: The Real

Story of Water” by theSurfrider Foundation,“Hold Onto Your Butt” andother short films by MartyBenson and “Riding Waves”by Cyrus Sutton. Each nightwill feature updates from DEMA, the EncinitasEnvironmental Commissionand a free film under thesummer sky.

“Food, Inc.,” the firstscreening, is a film thatinvestigates the roots of ourindustrial food system andits hazards on humanhealth and the environ-ment. What we eat, how itis manufactured and how it

gets to our plate are some ofthe most pressing problemsin society today.

“Food, Inc.” sheds lighton the monopolies of thecorporate and industrialfood system and the effectsthis inefficient and pollut-ing system has on publichealth, animal health andthe environment. Comeenjoy free chips and gua-camole courtesy ofChipotle Mexican Grill, afast food restaurant that iscommitted to the integrityof their food. Hear theirstory of how they still feedthe masses responsibly.

Volunteering a win-win for businessesFrom www.uschambermagazine.com

It’s a common misper-ception that only large cor-porations with deep pocketscan tackle big social prob-lems. But investing in com-munities and improvingsociety — also known as cor-porate social responsibilityor CSR — have becomeincreasingly more attractiveto small and medium-sizecompanies. These compa-nies are discovering thatbeing socially responsible ismore than just a nice thingto do — it’s also good fortheir bottom lines.

According to recent sur-veys, 88 percent of con-sumers say that they would

switch from one brand toanother (all else being equal)if the brand was associatedwith a good cause.

Further, companies thatengage in CSR activities aremore attractive to prospec-tive employees. Seventy-nine percent of people saythat they would prefer towork for a socially responsi-ble company.

One such company isDallas-based Dillon Gage,whose CEO Steve Miller andits 80 employees providetechnical expertise toimprove corn crop yieldsand replace open flamestoves in Latin America.Such stoves cause respirato-ry problems for those oper-

ating them and pose risks tochildren.

Dillon Gage employees“like knowing that theircompany is involved inmaking the world a betterplace and that they canhelp,” says Miller, who in1984 started HELPSInternational.

HELPS is a nonprofit cor-poration that partners withindividuals, businesses, cor-porations, and local andnational governments toalleviate poverty in LatinAmerica.

For Stan Friedman, CSRhas created new businessopportunities for his fran-chising company, RetroTax,which has approximately 20

employees at its headquar-ters in Indianapolis.RetroTax helps other smalland medium-size compa-nies collect tax credits forhiring disadvantagedemployees in distressedcommunities.

RetroTax’s clients get aslice of the $12 billion setaside by the governmenteach year, RetroTax getsmore business, and disad-vantaged employees getmore jobs.

“It makes me feel goodknowing that we’re encour-aging and incentivizingcompanies to place peoplewho might have other-wise been overlooked,”Friedman said.

Page 3: Encinitas First, May 2010_web

By Lillian CoxENCINITAS — Some

people spend a lifetimesearching for an idea to getrich. Others make it lookeasy.

Take Andy Laats andChad DiNenna, founders ofNixon, Inc. After watchingfriends launch successfulshoe, clothing and sunglasscompanies during the late1990s, the duo began con-templating a market nicheto fill themselves.

“I whispered ‘watches’into Andy’s ear while hewas up at Stanford com-pleting his MBA,” DiNennasaid. “We put our headsdown and did our home-work trying to figure outwhy it wouldn’t work andwe realized we might actu-ally be on to something.”

After graduating, Laatsjoined DiNenna. The part-ners incorporated Nixon,Inc. in the summer of 1997and took over an 800-square-foot space in a backalley off Highway 101 inEncinitas.

The Nixon product linelaunched in 1998 with asmall collection of custom-built watches, which weresold in independent surf,skate, snow and fashionstores.

Today the company hasgrown into an extensive

accessories brand with aproduct range that focuseson luggage, headphones,hats, handbags, leathergoods and select soft goods.Products are distributed inmore than 40 countriesworldwide.

In designing their prod-uct line, Nixon has enlistedinput and secured sponsor-ship relations with world-class athletes suchas Tony Hawk, RobMachado, Danny Way,Andy and Bruce Irons,Travis Pastrana, PaulRodriguez, Todd Richards,Lisa Andersen, Elena Hightand LynZ Adams.Musicians Mos Def,Santigold, Little Boots and

Tristan Prettyman have alsocollaborated on the effort.

The company head-quarters is located atHighway 101 and F Streetand accommodates morethan 70 employees.Another 18 employees workin the Carlsbad warehouse.

“We populate most ofthe surf breaks betweenCardiff and Oceansidebefore, during or after workhours,” DiNenna said.“Many of our employeesare lucky enough to walk orbike to work. Those of uswho drive bring the respon-sibility of the coastal surfreport to the rest of thecrew.”

In addition to playing

together, employees spendlong hours at developmentmeetings and discussingbusiness at the localStarbucks.

“Encinitas has alwayssupported us whether it bysupporting the local retail-ers like Hansen’s, K5 orMcGill’s or giving us greatwaves or an amazing placeto skate,” he said. “We areliving the dream by workingand playing in the sameplace we sleep at night.”

Nixon has given back bysupporting nonprofits such as The Rob MachadoFoundation, Tony HawkFoundation, Jr. Achievement

San Diego, MusiCares,Project Blue, The ShecklerFoundation and BoardingFor Breast Cancer.

Laats sits on USD’sSchool of BusinessAdministration board ofadvisors and works withUCSD Connect’sEntrepreneur Club.DiNenna is vice presidentof the Surf IndustryManufacturers Association,or SIMA.

And what’s with thename? The partners claimNixon bears no direct asso-ciation with the disgraced

ENCINITAS FIRST • MAY 2010 3

Local entrepreneurs know what time it is

From left, Andy Laats, president and co-founder of Nixon,Inc. and Chad DiNenna, marketing director and co-founder. Photo courtesy of Nixon ❚ see Entrepreneurs on 19

CARLSBAD — LocalNorth County residentSimon Holt, along withhis mother and father-in-law Michelle and Merv Morris, recentlyannounced the Carlsbadopening of the familyowned-and-operatedFroots — a fresh, healthyalternative to fast foodthat offers smoothies, sal-ads and wraps as well as aselection of soups.Froots also takes the leg-work out of office gather-ings, parties and eventswith quick and easy cus-tom catering.

“Carlsbad is the per-fect location for whole-some, fresh food,” saidSimon Holt, who foundedthe first California Frootsin Encinitas afterresearching franchiseopportunities with hisfather-in-law.

“Froots perfectly com-plements the healthylifestyle of this active,coastal city,” he said.“The new location is sur-rounded by commercialoffices with employeesthat need healthy alterna-tives to fast food and theconvenience of call-ahead ordering and cater-ing.”

Froots features anarray of low-calorie, deli-cious options includingsmoothies made with 100percent fresh fruit and noadded sugar, freshlygrilled wraps and sand-wiches made with all nat-ural Ciabatta bread (withno added preservatives).Kid-friendly favoritesinclude the PB & J wrapand Strawberry Smilesmoothie.

The entrepreneurialfamily has been activelyinvolved in the NorthCounty community thepast 20 years. MervMorris, a title industryexecutive, currentlyserves on the board ofdirectors of the SanDieguito Boys & GirlsClub. Michelle Morris is aprominent mortgage bro-ker for PHH serving manyoffices throughout SanDiego and is engaged inseveral local charities.

“We’re excited thateven in a tough market,our success at theEncinitas location hasprovided the opportunityfor us to expand,”Michelle Morris said.

In true family-friendlyspirit, the owners haveplanned several events tobenefit children in theircommunity, beginningwith School Nights, a pro-gram that engages local

Healthyalternativeto fast foodarrives

❚ see Healthy on 19

Page 4: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 20104

How the newlaw will impactyour bottom lineFrom www.uschambermagazine.com

Now that health care reform legislationwith a true price tag of nearly $2 trillion is thelaw of the land, many small business ownersare asking how they will be impacted. Theanswer is to expect higher costs and moremandates.

Mandates. The new law forces small busi-nesses to provide health insurance whether ornot they can afford it. Beginning in 2014,employers with more than 50 employees willbe required to offer coverage or pay a $2,000fine per employee if just one employeereceives a subsidy to purchase insurancethrough newly created state health insuranceexchanges. A firm’s first 30 employees will besubtracted from this penalty payment calcula-tion.

Even businesses with more than 50employees that do offer health benefits willface a $3,000 fine for each full-time employeewho opts out and receives a subsidy to pur-chase coverage through an exchange. Part-time employees are taken into account as full-time equivalents, defined as working 30 hoursper week. The total employer penalty iscapped at the maximum penalty amount itwould face if it did not offer any coverage at all.An employer plan must cover a specific set ofservices to be determined by the governmentand meet actuarial standards laid out in thelaw.

It is estimated that nearly 220,000 smallbusinesses employing more than 26 millionworkers could be subject to the employermandate. As premiums rise, some businesseswill decide that it makes sense to drop cover-age and pay the fine. The Joint Committee onTaxation estimates that employers will pay $52billion over 10 years in penalties for noncom-pliance. The Congressional Budget Office(CBO) projects that 3 million fewer Americanswill be covered through employer plans in2019.

Exchanges and Tax Credits. By 2014, statesare required to offer insurance exchangeswhere small businesses and individuals canpurchase coverage. Through 2016, theexchanges are restricted to small businesseswith no more than 100 employees, but stateswill have the option of limiting pools to com-panies with 50 or fewer employees. State ben-efit mandates will apply to plans sold throughthe exchange.

From 2010 to 2013, small businesses withfewer than 25 employees who on average earnless than $50,000 per year will be eligible fortax credits paying up to 35 percent of theirinsurance costs. This credit, however, will dolittle to blunt new costs for businesses thatpreviously did not provide coverage. For exam-ple, a company that pays $40,000 a year toinsure its employees will still be faced with

By Tom DonahuePRESIDENT AND CEO

U.S. CHAMBER OF COMMERCE

If you’re ever feeling a littledown about America’s future,inspiration is not hard to find.Just look at the nation’s 27million small businesses andentrepreneurs. These doers,dreamers, and risk takers cre-ate more than 60 percent ofall net new jobs, develop mostinnovations and inventions,and work harder and smarterthan just about anyone in theworld.

They are America’sunsung heroes — working 12to 14 hours a day, strugglingto meet payroll week afterweek, exceeding customerexpectations, and jugglinghundreds of balls at once.They will also be the forcethat turns the economyaround — more than half ofthe 2009 Fortune 500 got theirstart in a bear market or arecession.

The U.S. Chamber isproud to represent theseextraordinary individuals,and we seek every opportuni-ty to shine a spotlight onthem.

Recently, we namedseven finalists for the 2010DREAM BIG Small Businessof the Year Award. Their val-ues and the way they oper-ate their businesses give ournation hope for the future.Here are a few examples:

Scott Riley, CEO ofFintech, an invoice, pay-ment, and data serviceprovider located in Tampa,Florida, explains why hisbusiness is successful: “Ourpeople are all partners. I puta certain percentage of theprofit aside, and everybodyparticipates in that. … It’scritical that everybody’s partof the total picture.”

Steve Anderson, presi-dent of Meier Architecture •Engineering in Kennewick,Washington, attributes thesuccess of his small businessto “quality, availability, car-ing. We’re a very caringgroup. We listen to ourclients. They understandand recognize this and comeback to us because of ourquality and our ability to beresponsive.”

For Beth Tully, owner ofCocoa Dolce Artisan

Chocolates in Wichita,Kansas, one of the mostrewarding aspects of owninga business is “empoweringall of these young people todo what they love to do andto have fun. We work togeth-er to solve problems, and Ithink that’s liberating.”

What allows small busi-nesses and entrepreneurs topursue their dreams, bettertheir lives and communities,and pass on somethingworthwhile to the next gen-eration? It’s free enterprise,the greatest economic sys-tem ever devised. That’s whyit’s so important that wedefend and advance thissystem during these difficulteconomic times.

If you are in business foryourself or want to stand upfor the small business com-munity, please considerattending America’s SmallBusiness Summit, whichbegins on May 17 inWashington, D.C. For moreinformation — or to learnhow you can be an advocatefor America’s job creators —visit www.uschambersummit.com.

Free enterprise brings hope

From www.uschamber magazine.com

The incredible growth ofcomputer technology isopening up a new way to usecomputers, called virtualcomputing, or virtualization.

In its most basic form,virtualization allows onecomputer to act and per-form like many computers.It works by using software tocreate and manage what arecalled virtual machines.Each virtual machine actslike a separate computerand has access to a portionof the real machine’sresources (e.g., hard drivespace, CPU, and memory).

This enables you to saveon the cost of buying addi-tional machines. For exam-ple, many Mac owners use avirtualization program that

enables them to run both OSX (the Mac operating sys-tem) and all of its programs,and Microsoft Windows andits programs, all on the samecomputer. This is possiblebecause modern personalcomputers are powerfulenough to run many piecesof software at the same time.

Virtualization softwarecan also be used to combinethe resources of many com-puters to act and perform asone. This is most often usedin data centers that hostbusiness applications likewebsites, customer relationsmanagement software,billing systems, and inven-tory management databas-es.

Configured correctly, avirtualized environment canhelp you maximize existing

hardware resources and runyour business more effi-ciently. You can add orreplace virtual machinesmore easily than realmachines and better man-age your costs. Many datahosting companies allowyou to pay for just the virtu-al capacity you need, whenit’s needed, rather than buy-ing hardware servers thatmay sit idle at times.

Virtualization can alsohelp you avoid having a sin-gle point of failure—some-thing many businesses arevulnerable to, especiallythose that don’t take back-ups and redundancy seri-ously. A single beefy com-puter may be able to meetall of your business needs—until it stops working. But a

From mainframe to mainstream,tech has ties with business needs

FROM THE DESK OF THE CEOI would like to talk about our school chil-

dren and our three school districts inEncinitas — Cardiff, Encinitas Union and SanDieguito Union HighSchool districts. The cham-ber’s Education Committeehas been working for sever-al months to develop asolid plan to provide sup-port for our local publicschools on many levelsincluding financial sup-port, in-kind support andtechnical expertise. We arealso working to share theaccomplishments of our outstanding studentsand staff and their educational achievementswith the community. I am happy to report thatwe are already having success.

We will soon be helping to produce a series

of news stories on all the good things happen-ing in our schools, as well as the continuingquality of education. In conjunction with theEncinitas Educational Foundation, we will besponsoring a golf tournament on Sept. 10 tobe held at the La Costa Resort and Spa. Thiswill be a fun event and will likely raise consid-erable funds for some much-needed pro-grams.

At our last meeting, the committee decid-ed to begin a few new programs, which willneed support from you, our local businesses.Our goal is to have local businesses become“business partners” with a school or a class-room. There are many ways the businesscommunity can be involved. For example: 1)Teachers are implementing project-basedlearning, which can be fully enhancedthrough local businesses sharing their knowl-edge and expertise. 2) Each school and every

classroom have events and projects during theschool year where in-kind donations and con-tributions can make a significant difference. 3)Students can benefit from direct mentoring,tutoring, internships or reading support froma caring adult. 4) Foundations, such as theEncinitas Educational Foundation, whichactively participates in fundraising activitiesfor the Encinitas Union School District, areinviting representatives from the businesscommunity to join their boards.

The chamber and its committee membersare reaching out to our business communityto ask them to get involved. We hope thatmany of you will feel the pride and under-stand the need to lend your support. As a busi-ness member of the community, your dona-tions of time, talent and resources can and will

MARSHALLWEINREB

859 Second StreetEncinitas, CA 92024

Phone: (760) 753-6041Fax: (760) 753-6270

E-mail:[email protected]

EXECUTIVEBOARD

CEOMarshall Weinreb(760) 753-6041

[email protected]

Angel HaagVice President

Genevieve WingWing Insurance Services

TreasurerMelaini A. Peet

Union Bank of CASecretary

Suzanne Perez SwansonBusiness Blossoms

Florist

BOARD OFDIRECTORS

Vanessa KellerComerica Bank

Maryam RadPositive Place

Montessori School

Lynn BandaSan Diego Union-Tribune

Al DelinoAl Delino Design

Nettie NelsonNettie’s House

Jim SilveiraRancho CoastalHumane Society

MembershipDirector

Debbie Caligiuri

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]

©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

❚ see Tech on 12❚ see Law on 12

❚ see Desk on 16

Page 5: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 5

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Dr. Craig Fitch recently celebrated a ribbon cutting recently forhis dental practice located in the North Coast Health Center.Pictured from left are Marilyn Kovach of Chef Marilyn, chamberambassador; Joan Faust, assistant manager of San Diego TrustBank and chamber ambassador; Mary Purviance, manager ofSan Diego Trust Bank and chamber ambassador; Dr. Craig Fitch,DDS; Elizabeth Alcala, registered dental assistant; Tracey Stricko,registered dental hygienist; Genevieve Wing of Wing Insurance &

Financial Services, chamber Ambassador; Sunshine Smith of Taylor Place Real Estate, chamber ambassador; SuzannePerez Swanson of Business Blossoms and chamber ambassador. Back row from left, Karen Casey, registered dentalhygienist; Sue O’Malley, business manager; Annette “Nettie” Nelson of Nettie’s House, chamber ambassador; KatherineWichmann Zacharias, KSWZ Insurance Services, Five Rings Financial, chamber ambassador. Dr. Fitch offers high-endcustomer care in his cosmetic, restorative and general dental practice making people feel like special guests, not justpatients. His practice is located at 477 N. El Camino Real B 207 in Encinitas. Call (760) 943-1449 for more informa-tion. Courtesy photo

DR. CRAIG FITCH

ENCINITAS — Comeenjoy a delicious mealserved in the Little OaksCafé at the EncinitasSenior Center, 1140Oakcrest Park Drive.

Reservations arerequired and can be madeup until 8 a.m. of the dayyou would like to havelunch, by calling (760)943-2258. For seniors 60

and older the suggesteddonation is $4.

No eligible personshall be denied a mealbecause of failure orinability to contribute.

For those under 60, thecost is $6.

Little Oaks Café is openMonday through Friday

Little Oaks Caféoffers free lunchMay Artist of the

Month at St. Tropez

Encinitas urges grant applicants

❚ see Cafe on 19

ENCINITAS —Applications are now beingaccepted for the city ofEncinitas and Mizel FamilyFoundation CommunityGrant Program. Grants forup to $5,000 are given tononprofit, arts and com-munity organizations tocarry out projects and pro-grams that directly benefitthe residents of Encinitas.

Art exhibits, concerts, a

silent film festival, books forchildren, yoga for seniorsand holiday baskets forfamilies in need are but afew of the worthwhile, com-munity activities that havebeen funded by the pro-gram. City Council has allo-cated $54,000 in fiscal year2010-2011 and the MizelFamily Foundation hasannounced that it willdonate $54,000 in matching

funds, bringing the totalavailable to $108,000. TheMizel Family Foundationhas made dollar-for-dollarmatching donations for thelast three years.

“The generous donationby the Mizel FamilyFoundation is a wonderfulgift to worthy organiza-tions and projects,” MayorDan Dalager said.

The grant program pro-

vides funding in two cate-gories: Civic (social, recre-ation, education, healthand the environment) andArts (visual, performing andliterary arts, and arts educa-tion). Applications areavailable for download atwww.cityofencinitas.org.Look for the link on thehome page, left column,

❚ see Grant on 19

ENCINITAS — NorthCounty resident WendyGauntlett-Shaw will be theArtist of the Month for Mayat St. Tropez Bakery &Bistro.

She has won numerousawards for her work includ-ing some exhibited duringthe Del Mar Fair. She enjoysplein-aire paintings withoils and features intensecolors and graceful shapesof the landscape, reflec-tions in water, as well as theplayful juxtaposition ofobjects in still lives.

She is well-known forher paintings of people andtheir dogs at Encinitasbeaches.

Her newest series is

titled “Painting Women’sSpirit of Hope, a GlobalProject.”

A portion of all sales willgo to St. Tropez’s officialnonprofit Photocharity,which supports a shelterlocated in the HillcrestDistrict for homelessteenagers called TheStorefront.

St. Tropez Bakery &Bistro is located in TheLumberyard at 947 S.CoastHighway 101 in Encinitas.

Local couple a realestate dynamic duo

ENCINITAS — BobChase of Windermere RealEstate’s Chase & Chaseteam knows coastal realestate.

His team offers residen-tial real estate services tar-geted to assist clients inselling or buying primecoastal regional properties.

The husband and wifeteam of Encinitas residentsBob and Sheryl Chasestarted in 2010, with afocus on delivering resultsto help their clientsachieve their real estategoals.

With a combined sixyears experience in realestate, the Chase team canbe defined as “experi-enced, dynamic andresults driven.”

The Chases joined theEncinitas Chamber ofCommerce “to becomeinvolved in the fabric ofthe Encinitas community.”

Chase & Chase brings

to Encinitas successfulbusiness knowledge, ener-gy, empathy and under-standing of issues affectingour community.

Bob Chase said thereare plenty of things thatmake having a business inEncinitas great.

“The local merchants,”he said. “Successful,knowledgeable peers, agreat chamber, greatschools, and of course, ourcoastline.”

The Chases take advan-tage of all that the city ofEncinitas has to offer.

Their favorite things todo here are ocean kayak,golf, dine out at local

Sheryl and Bob Chase of Windermere Real Estate.Courtesy photo

❚ see Duo on 13

The EncinitasChamber ofCommerce,

it just works!

Send usyour news

Encinitas Firstwelcomes your news.

Please send yourpictures, event listingsand business news [email protected] to be considered

for publication.

Page 6: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 20106

The EncinitasChamber of Commercewould like to welcome allnew and renewingmembers.

New members• AJ Recovery Solutions• Ginn Telecom• Global Building, LLC• Robert Chase Real Estate• The Remedy Church• Target Corporation

Renewing members• 2009, Angel Being, LLC• 2008, Best Buy Purchasing,

LLC

• 2009, Cal State San Marcos• 2008, Farmers

Insurance/EichmanInsurance Agency

• 2000, North County Times• 2004, San Diego Wireless• 2007, Schulte Insurance

Agency, Inc.• 2000, Seaside Center for

Spiritual Living• 2000, The Potato Shack• 2008, Work Loss Data

Institute• 1967, Union Bank• 1999, Cardiff Beach House

restaurant

Welcome!

A Special THANK YOU to our long-standingmembers for supporting our ChamberDon Hubard Contracting Co. — 45 years

Encinitas Mortuary — 45 years

New memberplaquessuppliedby:

By Promise YeeENCINITAS — The

Encinitas Chamber ofCommerce dusted off itswebsite and relaunched inMarch with dynamic mediatools that can bump webbrowsers to the site andallow in-depth searchesand viewer feedback.

Planning the websiterevisions started in Julywhen Chamber CEOMarshall Weinreb came onboard. “It started almostimmediately after I took thejob in July of last year,”Weinreb said.

The previous chamberwebsite, designed by TheMedia Collective, listedEncinitas businesses andwas updated bychamber staff.“The website wasdeveloped severalyears back as acontent management sys-tem,” Bill Mattiza, owner ofThe Media Collective, said.“The previous site wasaged.”

The dynamic updatesadded by The MediaCollective now allow usersto watch videos and inter-act with business blogs andFacebook and Twitter appli-cations. “Content is king onthe Web,” Mattiza said.

Small businesses bene-fit by networking on thechamber site and savingthemselves the cost of web-site development. They canuse the chamber site astheir sole online advertisingor add a link to their busi-ness site.

Weinreb credits the cre-ativity of The MediaCollective for the changes.

The Media Collective isan integrated marketing

and advertising agencybased in Encinitas andowned by Bill and JuneMattiza. The companyoperates with a staff of fouremployees.

The company’s servicegoes beyond website designand construction. TheMedia Collective also devel-ops custom software, ana-lyzes Internet competitorsand develops strategies tofield businesses on theInternet.

“Their role was to workwith me to develop and useelectronic technology tocreate a marketing tool forthe chamber and VisitorsCenter that is more in linewith today’s technology,”

Weinreb said. “To createbetter exposure and betteropportunities to increasebusiness.”

The chamber site nowlists businesses with a freshgraphic layout and allowsbusinesses to purchaseadditional online advertis-ing services. “There are fourlevels of advertising oppor-tunity,” Weinreb said.Businesses can buy pageson the website index, andadd graphics and videos tofurther promote their busi-ness.

“They are very good atunderstanding where youwant to go and ultimatelytaking you beyond yourexpectations,” Weinrebsaid.

For more informationabout The Media Collective,visit their website at www.themediacollective.com.

Updates to chamber siteputs local businesses onthe right (web) page

Souplantation’s new Encinitas location recently celebrated a rib-bon cutting. Pictured from left are Sherry Hodges, AssemblymanMartin Garrick representative; John Walker, Boys & Girls Clubboard member; Teri Cohen, Boys & Girls tech. Director; DebbieCaligiuri, Encinitas Chamber of Commerce membership liaison;Julie Caines Boys & Girls Club board member; Davion Sarver,Boys & Girls athletic director; Chris Ann Sarver, Boys & Girls Clubhouse manager; Jessica Casillas; Michael De Luca, Boys & Girls

Club; Suzanne Perez Swanson of Business Blossoms Florist, chamber ambassador; Vanessa Keller of Comerica BankAssistant Banking Manager Center, chamber ambassador; Angel Haag, president of the Encinitas Chamber board ofdirectors; Encinitas Councilman James Bond, Genevieve Wing of Wing Insurance & Financial Services, chamberambassador; Keith Padgett, president/CEO Boys & Girls club; Deputy Mayor Maggie Houlihan; Marilyn Phenow, PRdevelopment director; City Councilwoman Teresa Barth; Marshall Weinreb, CEO Encinitas Chamber of Commerce;Adrienne Sharp, Souplantation marketing manager; and Jim Miller, Boys & Girls Club board member. By combininghigh-quality, farm-fresh and scratch-made foods for a fixed price, Souplantation provides guests with the freedom tocreate their own wholesome meals. Souplantation in Encinitas is now open daily from 11 a.m. to 9 p.m. on weekdaysand 11 a.m. to 10 p.m. on Saturdays and 9 a.m. to 9 p.m. on Sundays. For more information, call (760) 634-2500 orvisit www.souplantation.com. Courtesy photo

SOUPLANTATION

ENCINITAS — It seemsas though one of the best-kept secrets in town has beendiscovered, and this is defi-nitely not something to keepquiet about. The RemedyChurch, a brand newChurch in Encinitas, had itseighth service on EasterSunday.

Families gathered to cel-ebrate Easter with contem-porary live music, an excitingperformance by the flagteam, and creative dramaticpresentations depicting theEaster story in a relevant,contemporary way.

Following the celebrationservice just outside of AdaHarris Elementary Schoolpeople of all ages participat-ed in the exciting Easter festi-val, where there was some-thing for everyone to enjoy.The warm afternoon air wasfilled with live music on theoutdoor stage from localband 2nd Chance, the scentof the delicious free barbe-cued, as well as giggles andscreams from the bouncehouse.

During the Easter egghunt with more than 1,000

candy-filled eggs, no childwent home empty handedand some were even award-ed prizes for finding a “gold-en egg.” Hot dogs, hamburg-ers, grilled barbecue chick-en, chips, brownies,Starbucks coffee, and evenrefreshing sno-cones were allserved for free.

The Remedy Church willbe holding this event annu-ally, along with othersthroughout the year. Formore information, visitwww.theremedychurch.info.

Church Easter celebration entertains all ages

Above, from left, Matthew Evans,Mika Letuligasenoa and RebekahEvans enjoy sno-cones. Right, agiant bounce house got a beautifulsmile from Faith McGeoff. Belowright, from left, Tua Letuligasenoa,Laura Letuligasenoa, Lala,Alexandra Suarez, Brian Evans,Jodi Tanksley and Cally Norrisenjoy the free barbecue food pro-vided by The Remedy Church.Below left, The Remedy Churchhosted an Easter egg hunt withmore than 1,000 eggs. From left,Neria Norris, Tanner Wilson andMateo Quon. Courtesy photos

Page 7: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 7

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garage, laundry & media centers...all designed to suit your space

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Spring CleaningRedefined.

ENCINITAS — SpringPilates Mat Classes for ages14 through adult will run forsix weeks starting onMonday, May 10 throughJune 21, with no class onMemorial Day. The classtime is 7:15 to 8:15 p.m., thecost is $62.50 for residents,and $72.50 for nonresidents.

There are also twoPilates Mat Classes runningon Thursdays for sevenweeks starting May 6

through June 17. The classtimes are 6 to 7 p.m. and 7:15to 8:15 p.m. The cost is$72.50 for residents, and$82.50 for nonresidents. Theinstructor for the classes isSandra Schroeder. Theclasses are held at theEncinitas CommunityCenter, 1140 Oakcrest ParkDrive.

For more information,call (760) 943-2260 or visitwww.EncinitasRecReg.com.

Community Centeroffers Pilates class

ENCINITAS — CaminoDental Group in Encinitasis a full-service dentaloffice with specialties onsite.

Clinton Park DDS andLance Rygg DDS beganthe practice in December2005. Camino DentalGroup practices moderndentistry, which comple-ments their foundation ingeneral dentistry.

“Our commitment tomodern dentistry givesour patients more choic-es,” Dr. Park said.“Modern dentistryincludes digital X-rays(emit 90 percent less radi-

ation), digital recordkeeping, secure onlineregistration, intra-oralcameras, CerecCAD/CAM and muchmore. You can even watcha movie while you’re being

CLINTON PARK DDS

Traditional values meetmodern dentistry atCamino Dental Group

❚ see Dentistry on 18Falcon’s Bodyboard Shop recently celebrated a ribbon cutting.Pictured, from left, are Mario Valdez, a chamber ambassadorand Union Bank financial services offer; Mary Purviance, man-ager of San Diego Trust Bank and chamber ambassador; JustinFaulconer, founder and owner; Cheryl Scott, investor; EncinitasCity Councilwoman Teresa Barth; Angel Haag, president of theEncinitas Chamber of Commerce board of directors; KatherineWichmann Zacharias of KWAC Insurance & Services, chamber

ambassador. Back from left, Encinitas Mayor Dan Dalager; Sunshine Smith of Taylor Place Real Estate, chamberambassador; Encinitas City Councilman James Bond. Encinitas native Justin Faulconer is the founder and owner ofFalcon’s Bodyboard Shop. Faulconer offers excellent customer service and knowledge of a large diverse selection ofhigh-end bodyboards and accessories, which creates a lot of fun for any age. Falcon’s Bodyboard Shop is located at1026 N. Coast Highway 101, (760) 230-2670, hours 10 a.m. to 5 p.m. and www.falconsbodyboardshop.com.Courtesy photo

FALCON BODYBOARD SHOP

Recently the press was invited to get a view of the new Aptera 2E in action at thePremier Jet terminal at Palomar Airport. “Shaped by the wind, the ultra aerodynamic,all-electric 2E gets the equivalent of more than 200 mpg and has a shared purpose

with the environment. The alluring architecture promises a transportation experience like never before. A serene,exotic appeal integrated into a secure driving sanctuary that flies by gas stations to establish an affirmative impacton the world.” Photo courtesy of Charlie Neuman/San Diego Union-Tribune

HOT WHEELS

ENCINITAS — EastVillage Asian Diner landedon the 101 in Encinitas andopened its doors to thepublic on April 5. This is notyour typical Asian restau-rant. East Village is decorat-ed with exposed beams,vintage industrial-stylelighting and flat screen

monitors showcasing oldschool kung fu and the lat-est sports action, all withinan open and airy motif.

“We’ve always wanted aplace in North County tohang out and eat that was-n’t a bar, but was also not aformal restaurant setting,”owners Daniel and Michiru

Bohlen, said. “We’ve beenlooking for a pub-diner!East Village Asian Diner is aspot where locals and visi-tors alike can come andrelax with some good beersand flavorful, healthy Asianfood.”

Daniel Bohlen, a gradu-ate of the French Culinary

Institute in NYC, offersdishes that range fromKorean, Japanese, Chineseto other Asian flavors.Prices are more than rea-sonable and the beers areplentiful.

East Village Asian Diner

New eatery opens doors in downtown Encinitas

❚ see Eatery on 19

Page 8: Encinitas First, May 2010_web

COAST CITIES —MiraCosta College and theSan Diego County Libraryhave teamed up to present“Get Caught Reading:MiraCosta College Night atthe Library,” a speakers series

featuring college faculty dis-cussing a variety of popularliterature and original works.

Keith Meldahl,MiraCosta geology andoceanography instructor,will discuss his book, “Hard

Road West: A Historic andGeologic Tour of theCalifornia Trail,” a look at ourcountry’s western migrationduring the gold rush era of1849 TO 1853, and how geo-logic processes shaped thedramatic landscapes of theAmerican West. Meldahl willspeak at 6 p.m. May 6 at theDel Mar Library, located at1309 Camino Del Mar.

Jane Mushinsky, Englishinstructor, will address thetopic, “Poetry Bites Back: The Literature ofPostcolonialism,” featuring aselection of poetry from WestAfrica and the Caribbean,among other regions, illus-trating some of the effects ofBritish imperialism still pres-ent generations after the fact.Mushinsky’s lecture will beheld at 6:30 p.m. May 11 atthe Encinitas Library, locatedat 540 Cornish Drive.

Holly Ordway, Englishinstructor, will discussauthor C. S. Lewis in a lecturetitled “Further Up andFurther In: C. S. Lewis’sNarnia and More,” in whichshe will talk about Lewis’sworks of science fiction andnonfiction, as well as theNarnia series. This lecturewill be held at 11 a.m. May 15at the Rancho Santa FeLibrary, located at 17040Avenida de Acacias.

All lectures are free andopen to the public. For moreinformation on the lectureseries, contact Cheryl Broomat [email protected] call (760) 795-6612.

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College faculty to speakabout literature topics

MiraCosta College’s SanElijo Campus may be the hid-den jewel among the insti-tutes of higher learning inNorth County. Nestledagainst the bluffs across fromthe San Elijo Lagoon, theCardiff campus offers a fullrange of community collegeclasses serving residents inthe southern portion of thecollege’s district.

Since 1976 when the areaserved by MiraCosta’sOceanside campus expand-ed to include the communi-ties of Encinitas, Rancho

Santa Fe and south to DelMar, MiraCosta administra-tors sought property for apermanent satellite campusmore convenient to resi-dents. After years of beinghoused in a storefront officeand in a former elementaryschool in Del Mar, collegeofficials finally selected the

perfect location for its newcampus. Situated on 42 acreslocated on freeway-closeManchester Avenue inCardiff, the San Elijo Campusopened in 1988 to 2,500 stu-dents — about 1,000 morethan anticipated, providingthe college with tangible evi-dence that the campus wasneeded and welcomed by thecommunity.

Since that opening day,the MiraCosta College SanElijo Campus has continued

Getting to know MiraCosta’scampus here in Encinitas

The Encinitas VisitorCenter welcomes local artistTony Spineto beginningMay 5 and runningthrough May 29.

As a native SanDiegan, Spinetobelieves much of hisstylistic uniquenessas an artist germinat-ed during hissojourns to thebeach. Although hisartistic pathway includesstudy at the Art Institute ofSouthern California inLaguna Beach, he considershis independent acquisitionof understanding art

through his exploration ofthe masters as a major influ-ence in his continual growth

as an artist.Inspired by the

ocean, in color, formand content, Spinetofocuses on creatingworks of art that cap-ture the essence ofthe freedom and flowof the sea, both in thesimplicity of tropical

seascapes, to the flashbackartistic renderings of thesurfers of the past. Througha kaleidoscope of brilliantcolors, his honest, pure styleof meandering dry brush

strokes mixed with a uniqueperspective of naturalobjective form brings newmeaning to his subject mat-ter.

Not limited to tradition-al topics that define theessence of ocean life,Spineto includes works thatillustrate complementarysurfing scenes that illustratecalm reflections brought tolife through his desire to cre-atively meld illusions of theopen, uncomplicated viewsof the life of a surfer in the1960s with the elemental

Visitor Center welcomesMay Artist of the Month

Spotlight on Higher Education

FRANCISCORODRIGUEZ

The MiraCosta College San Elijo Campus, which opened its doors in 1988, serves nearly4,000 credit students, and hundreds more take community education classes each semester.Courtesy photoOriginal artwork by local artist Tony Spineto will be on display at the Encinitas Visitor

Center from May 5 through May 29. Courtesy photo

❚ see Campus on 16

❚ see Artist on 16

TONYSPINETO

Page 9: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 9

ENCINITAS — SteveAceti, executive director ofthe California CoastalCoalition, presented CityCouncil with an award fromThe American Shore andBeach PerseverationAssociation on April 21.

The award recognizesthe efforts of the city to useso-called opportunisticsand to replenish beachsand. The sand originatedfrom the construction site ofPacific Station in downtownEncinitas. The $40 millionmixed-use development at687 South Coast Highway,anchored by a Whole FoodsMarket, will include 47 con-dominiums, restaurants,shops and offices.

The monthlong sandreplenishment programbegan in January 2009 andeventually deposited 37,000cubic yards of opportunisticsand from the excavation of

the development’s parkinggarage on the beach inLeucadia.

Rather than sell the sandto a cement plant, localdeveloper John DeWald saidhe chose instead to give thesand to the city

The process to get thesand from the constructionsite to the beach took morethan a year DeWald said. Adozen federal, state andlocal agencies including the U.S. EnvironmentalProtection Agency, U.S.Army Corps of Engineers,U.S. Fish and WildlifeService, SANDAG and the California CoastalCommission were involvedin granting approval for theproject.

Past recipients havebeen municipalities orcounties that have partici-pated in the more tradition-al “dredge and fill” sand

replenishment projects.“This is the first time theaward has gone to a city foran opportunistic sand proj-ect,” Aceti told the council.

“This is a huge compli-ment to the city,” Aceti said.He also presented the coun-cil and DeWald with sandsamples taken from theproject as mementos of theeffort.

Bob Crane, board mem-ber of local group Sea CoastPreservation Association,lauded the project. “Itunderscores the importanceof the public private part-nership that this type ofproject exhibits,” he told thecouncil.

“Now we actually have amodel we can use in otherplaces,” Crane said. A simi-lar project was undertaken.

“It’s great to be a citizenof Encinitas and get anaward like this,” Crane said.

ENCINITAS — A newwomen’s consignmentboutique opened its doorsMarch 22 in the Henry’sshopping center inEncinitas.

Owner Nathalie Phillipschose the store’s site care-fully because of its centrallocation and the availabili-ty of parking.

Classy Closet is a fami-ly-owned business run byEncinitas resident Phillips.Born in Belgium and raisedboth there and in theCaribbean, Phillips began

her career as an interiorarchitect. She previouslyowned a children’s clothingboutique in Antigua. Withher husband, Matt, andtwo small children, theydecided to plant their rootsin Encinitas.

“Opening a new bou-tique in this economy is

both exciting and frighten-ing,” Phillips said.

She noted that it hap-pens to be the perfect cli-mate for this type of busi-ness. “We offer an inexpen-sive way to shop, a way torecycle and improve on

City receives award forsand replenishment

Great fashion receivesnew life at Classy Closet

The city of Encinitas received an award from The American Shore and Beach PreservationAssociation on April 21. From left, Bob Crane, Sea Coast Preservation Association boardmember, Councilman James Bond, Pacific Station developer John DeWald, CouncilwomanTeresa Barth, Deputy Mayor Maggie Houlihan, Councilman Jerome Stocks, Mayor DanDalager and California Coastal Coalition Executive Director Steve Aceti. Courtesy photo

Off Track Gallery recently cele-brated its new location with aribbon cutting. Pictured are Laura Lowenstein, San DieguitoArt Guild membership chair;Deborah Van Huis, San DieguitoArt Guild Paint Rag editor; RoseMarie Caputo; Diane Goodman;

Paul Richter; Bruce Stewart (cutting the ribbon), San Dieguito Art Guild president;Cheryl Ehlers; Rita Hohweiler-Cecil, San Dieguito Art Guild Wall Art chair; Joan Grine,past San Dieguito Art Guild president; Carol Korfin; and Bobbi Harrington. The OffTrack Gallery is located in the Lumberyard Shopping Center just behind Starbucks andSt. Tropez on Highway 101 downtown Encinitas. The gallery showcases the work ofmore than 100 artists in a range of media including watercolor, oil, pastel, photogra-phy, sculpture, gourd art, glass, ceramics, fiber arts, mosaics, mixed media and hand-made, one-of-a-kind jewelry. The gallery is staffed entirely by volunteers — membersof the San Dieguito Art Guild. The guild, now in its 45th year, is a nonprofit corpora-tion. This, and the fact that there is no paid staff, enables the artists to sell their art-work at prices which are affordable and reasonable. For more information, visitwww.offtrackgallery.com.

OFF TRACK GALLERY

ENCINITAS —Encinitas resident StacyJustin couldn’t havepicked a better place tostart her advertising andmarketing business. Herspecialty of health andfitness is right at home ina city where healthylifestyles and an array ofavailable outdoor activi-ties reign supreme.

Stacy JustinAdvertising started inJanuary 2009. Justinjoined the EncinitasChamber of Commerce toget involved in the com-munity, network and vol-unteer.

Justin said her busi-

ness has a lot to offer thecommunity. “It’s a for-ward-thinking, creativemarketing company forlocal businesses in

Encinitas,” she said.A longtime resident,

Justin loves the area whereshe lives and works. “I’velived in Encinitas for 22years and am proud to callit my home and commu-nity,” she said.

In her free time, Justincan be found enjoyingeverything the area has tooffer. Her favorite things

STACY JUSTIN

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From left, Belmont Village Senior LivingExecutive Director Inan Linton celebrates theopening of the American Heroes Portraits ofService photography exhibit with photogra-pher Thomas Sanders, Encinitas Deputy

Mayor Maggie Houlihan and Belmont Village resident and veteran Dan Chesivoir.Chesivoir’s portrait is pictured in the foreground. The portraits are a permanentexhibition at Belmont Village Senior Living Community of Cardiff. Call (760) 436-8900 to schedule a viewing. Courtesy photo

REMEMBERINGHEROES

❚ see Results on 12

❚ see Closet on 13

Page 10: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 201010

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Page 11: Encinitas First, May 2010_web

ENCINITAS — FarmersInsurance Groups has beenaround for decades. It wasfounded in 1928 and theEncinitas District Officewas established in 1995.Rob Fukutomi wasappointed as the districtmanager of the local officein August 2009.

“As a district office, wepartner with agents ofFarmers Insurance andFinancial Services to ensureour customers receive thehighest standard of cus-tomer experience, toensure product excellencethrough awareness of offer-ings that meet our cus-tomers’ needs, and ulti-mately create sustained

agency excellence that willcontinue to differentiateFarmers as customer-driv-en market leaders,”Fukutomi said.

The Farmers InsuranceGroups operates like a fam-ily. “Working with agents

who are independent con-tractors, our motto is ‘as aFarmers Agent, you’re inbusiness for yourself butnot by yourself,’ Fukutomissaid.

Longtime businessowners and residents knowthe many benefits of beinga member of the EncinitasChamber of Commerce.Fukutomi has another rea-son.

“I am new to the areaand see the chamber as agreat place to network anddevelop some roots in the

ENCINITAS FIRST • MAY 2010 11

LynnSmith

PatrickBoyle

VickyFarinelli

#1 In La Costa since 1982

Greg’s NCA Enterprises recently celebrated a ribbon cutting.Pictured from left are Landee Schmaltz, Cladee Schmaltz, KalliFrampton, owner Greg Nicita, Riley Garcia, Gabe Caligiuri, TedCaligiuri of Coldwell Banker Commercial, Dani Kroeger andAllie Kroeger. The three small children pictured are RubyHammond, Oliver Garcia and Tadee Schmaltz. One of the ele-ments Greg’s NCA Enterprises prides itself on is bringing safe,modern fun zone equipment to local community events. Visit

Greg’s Rides at the Escondido Street Fair on May 16 and the Solana Beach Fiesta Del Sol June 5 and June 6. Visitwww.gregsrides.com or call (619) 698-7916 for more information. Courtesy photo

GREG’S NCA ENTERPRISES

ROB FUKUTOMI

Farmers Insurance a name you know, trust

City hosts 2ndEnvironmentalArt Exhibit

ENCINITAS — The city of Encinitas will present the second annu-al Environmental ArtExhibition at theEncinitas Library throughEnvironment Day on June6. This year’s theme isRecycle, Reclaim,Repurpose. Sixty-eightartists from throughoutSouthern California sub-mitted entries; 29 werejuried into the exhibit.

“The Commission forthe Arts opened the exhi-bition up to all SouthernCalifornia artists toencourage work in thismedia,” said Jim Gilliam,arts administrator for thecity. “The four exhibit cat-egories — wall hanging,free standing, fashion andinvention — are broad-based to allow for adiverse array of recycledartworks.”

“Of the many exhibitsthe city puts on at thelibrary, this one brings themost smiles,” saidEncinitas Librarian Sandy

Housley.“Submitted artworks

are considered ‘environ-mental art’ if they areentirely, or primarily,composed of at least 85percent materials thatwould otherwise havebeen disposed of in wastestreams,” said EricaBuxbaum, chair of theCommission for the Arts.

“We want people tolook at trash in a newway,” said RodneyMcCoubrey, Encinitas

“Captain Lou, The Fobot,” by artist Kris Nelson ofOceanside. Courtesy photo

“Staying on Track,” by artistKathy Miller of San Diego.Courtesy photo

❚ see Exhibit on 13

❚ see Insurance on 12

Page 12: Encinitas First, May 2010_web

ENCINITAS — Souplan-tation, an award-winningrestaurant specializing inmade-from-scratch soupsand salads, raised $10,000for the Boys & Girls Club ofSan Dieguito at its previewfundraiser event held March18 through March 20. Morethan 1,800 guests dined atSouplantation’s new Encini-

tas location and paid just $5for an all-you-can-eat expe-rience, of which Souplanta-tion donated 100 percent tothe Boys & Girls Club of SanDieguito, an organizationdedicated to providing posi-tive activities to develop theeducation, health, self-esteem and character ofyouth.

“Our employees andguests look forward to theseevents because it gives us achance to help the localcommunity. Working withthe Boys & Girls Clubs of SanDieguito has been a reward-ing experience for our wholeteam and we are extremelyproud to have partneredwith them,” said Tatiana

Penix, general manager ofSouplantation.

Souplantation seeks tobe a vital and contributingpart of each community itoperates in. To reach thisgoal, restaurants offer a“Fun-Raiser” programthrough which charities,churches, schools, athletic

ENCINITAS FIRST • MAY 201012

New Life Center for Health & Wellness celebrated a ribbon cut-ting recently. Pictured from left are David Lam; Edward Jonesfinancial consultant and chamber ambassador; Garek Desch;Aboo Nasar, MD board-certified in anti-aging, internal medicineand geriatrics; Kim L. Desch, BSN, NP; Mary Purviance, cham-ber ambassador and manager of San Diego Trust Bank; andSunshine Smith of Taylor Place Real Estate, chamber ambassa-dor. New Life Center for Health & Wellness uses the latest in

diagnostics to uncover your unique health issues. Then they use natural, nontoxic and bioidentical therapies todesign a treatment plan that both treats and prevents illness. They offer integrative medicine, anti-aging, targetednutraceutical therapies, weight management and supportive cancer care as well as general health and disease pre-vention. Stop getting your health advice from the back of a vitamin label … let their experienced team of physiciansand nurse practitioners help you take control of your health. Call (858) 682-4078 for an appointment. New Life centerfor Health & Wellness is located at 700 Garden Road, Ste. 200 in Encinitas. Courtesy photo

NEW LIFE CENTER FOR HEALTH & WELLNESS

From left, David Lam, a chamber ambassador and financial advisor with Edward Jones; Encinitas City Councilman JamesBond; Mary Purviance, a chamber ambassador and senior vice president and manager of San Diego Trust Bank; EncinitasDeputy Mayor Maggie Houlihan; Marilyn Phenow, PR development director; Encinitas City Councilwoman Teresa Barth;Genevieve Wing, chamber ambassador with Wing Insurance & Financial Services; Manual Rocha, Souplantation generalmanager; Jim Miller, Boys & Girls Club board member; Marshall Weinreb, CEO Encinitas Chamber of Commerce; KeithPadgett, president/CEO Boys & Girls Club; and Souplantation’s Tomato Head Mascot. Youth from the Boys & Girls Clubkneeling are Lance Casillas, Jessica Casillas, DJ Sarver and Donavan Sarver. Courtesy photo

Souplantation raises $10K for clubsvirtual machine can berun on many computersat once; if one computerfails, the others can keepthe software running.

Finally, virtualizationcan make it easy to demonew software or changesto existing programs since

each virtual machine isisolated from the others. Ifyou crash one, the otherscan continue to run with-out interruption.

Controlling costs,maximizing your invest-ments, enhancing yourflexibility, and eliminatingredundancy in your oper-ations are all benefits ofvirtual computing.

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$26,000 in unsubsidizedcosts. The tax credit growsto 50 percent of insurancecosts in 2014, but it disap-pears completely twoyears later.

Taxes and Fees. Thebill imposes $569 billionin new and higher taxeson businesses and indi-viduals. New taxes onpharmaceutical compa-nies (beginning in 2011),medical devices (begin-ning in 2013), and thehealth insurance sector(beginning in 2014) will bepassed on to everyAmerican in the form ofhigher prices and premi-ums. Beginning in 2018, a40 percent excise tax willbe imposed on employer-sponsored health premi-ums that exceed $10,200for single coverage and$27,500 for family cover-age.

Upper income earnersare targeted for additionaltax hikes. Beginning in2013, the Medicare payrolltax will increase 0.9 per-cent for individuals earn-ing more than $200,000($250,000 for marriedcouples filing jointly).

That equals an extra$2,250 per year in taxes fora family earning $500,000.Further, income thresh-olds are not indexedannually, meaning thatevery year more taxpayerswill be subject to the pay-roll tax increase.

Those same house-holds will face a 3.8 per-cent Medicare tax appliedto net investment income,which captures incomefrom interest, dividends,capital gains, and someprofits from investmentsin partnerships and S-cor-porations.

In addition, the lawcurtails several positivefeatures of the health caresystem designed to pro-mote individual initiativeand private sector effi-ciency. For example, capson tax-free FlexibleSpending Accounts(FSAs), which are used toreimburse some medicalbills not covered by insur-ance, have been cut inhalf to $2,500, and over-the-counter medicationswill no longer be consid-ered a qualified medicalexpense.

Learn more atwww.uschamber.com/healthcare.

Lawcontinued from 4

community,” he said. “As a district office, we

bring to Encinitas thepresence of the top insur-ance company inCalifornia, offering thosewith an entrepreneurialspirit the chance to beassociated with one of theworlds most establishedinsurance businesses,”Fukutomi said.

Although relativelynew to the area, Fukutomihas quickly figured outwhat makes Encinitasgreat.

“The people are fan-tastic and, of course, thelocation,” he said.

“My family and I are

still getting acclimatedbut we love the beach andthe shopping,” he added.

“At Farmers, our busi-ness is built up by ownersof each individualagency,” Fukutomi said.“Our agents are highlytrained professional whomake certain that yourfamily or business isinsured properly.”

Farmers InsuranceGroups Encinitas DistrictOffice is located at 531Encinitas Blvd. Suite 202.They are open from 9 a.m.to 6 p.m. Monday throughFriday and additionalhours by appointment.

For more information,call (760) 436-2414 or visit farmersagent.com/rfukutomi.

Insurancecontinued from 11

to do in Encinitas are go tothe beach, run, do yogaand eat at restaurants onHighway 101.

One thing Justin wouldlike to let potential clientsknow about her business isthat she will deliver results.

“I can increase revenue

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Stacy Justin Advertisingis open Monday throughFriday from 7:30 a.m. to4:30 p.m.

For more informationabout Stacy JustinAdvertising, call (760) 230-1707 or visit www.stacyjustinadvertising.com.

Resultscontinued from 9

❚ see Souplantation on 15

Page 13: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 13

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artist and member of theorganizing committee.“This show will blow yoursocks off!”

The city will host a freeRecycled Art Workshop forchildren and their parents,

led by artists RodneyMcCoubrey and JeremyWright, from 9 a.m. to noonMay 15 at the library.

To RSVP, call Jim Gilliamat (760) 633-2746.

The workshop is free;the completed artworkswill be part of an outdoorexhibit displayed at the

library.The exhibition will be

held at the EncinitasLibrary, 540 Cornish Drive.

The library is openMonday through Thursdayfrom 9:30 a.m. to 8 p.m.;Friday and Saturday from9:30 a.m. to 5 p.m. andSunday from 1 to 5 p.m.

Exhibitcontinued from 11

restaurants, walkNeptune and talk to theirneighbors.

The Chase & Chaseteam works hard to besuccessful and they touta real estate track record“built on empathy, com-mitment and results.”

Windermere RealEstate is located at 1905Calle Barcelona at TheForum in Carlsbad. Boband Sheryl Chase can bereached at (760) 497-2227 or at thechaseadvantage.com.

Duocontinued from 5

savings.”“I live and work in

Encinitas and the chamberis a great organization tobe part of,” Phillips said ofher reason for joining theEncinitas Chamber ofCommerce.

What’s the best partabout having a business inEncinitas? “You get to see awide variety of people andI live five minutes awayfrom my boutique,” shesaid.

Phillips enjoys going tothe parks and beaches in

Encinitas with her childrenand “getting a bite to eat ina cozy restaurant.”

Classy Closet is aptlynamed, according toPhillips. “My boutique hasa tranquil classy feel to itand the prices are afford-able,” she said. “It is afriendly, classy atmospherewith affordable in-fashionclothes.”

Classy Closet is locatedat 1287 Encinitas Blvd. It isopen Monday throughSaturday from 10:30 a.m. to6 p.m. and closed Sundays.

For more information,call (760) 230-5030 or visitwww.classycloset.us

Closetcontinued from 9

The 27th annual Encinitas Street Fair was held April 24and April 25 on South Coast Highway 101 between D andJ streets. Encinitas residents Rick Ash and Kristen Jacobs

perform as The Cat Family along Highway 101. See more from the event on Page 17.Photo by Daniel Knighton

FAIR PLAY

Page 14: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 201014

By Suzanne Perez SwansonCHAMBER AMBASSADOR

ENCINITAS — TheEncinitas Chamber ofCommerce had a fun andinformative Sundowner onApril 20 in spite of the Aprilshowers. The event washosted by the Elks Lodge inCardiff.

CEO Marshall Weinrebintroduced Exalted Ruler ofthe Lodge Bill Vance,who gave a brief summaryof the Elks mission and pro-grams. Ed Przybysz, secre-tary of the lodge and host,made guests aware of themany activities that areopen to members and thecommunity. Donna Colbertfrom the District Attorney’soffice gave a brief overviewof the Check EnforcementProgram and answeredindividual questions.

Robin Tarr of theJonathan Tarr Foundationentertained the crowd by

dancing a beautiful tradi-tional hula. MarilynPhenow, public relationsdevelopment director of thechamber, reminded theguests of the upcoming ASporting Life event on May23.

Opportunity prizes wereplentiful. The drawing wasfacilitated by Dennis andSunshine Smith of TaylorPlace Realty.

The Pot O’ Gold drawinghad many putting on glassesso that they wouldn’t missthe number on their ticketbut the winner had left earlyso the $125 plus an addi-tional $25 goes into nextmonth’s drawing. The win-ner must be present.

It was a great eveningand many said they will joinus for the next Sundowneron May 18 at the RanchoSanta Fe Plaza hosted byChildish Couture.

See you there.

April Sundowner hosted by Elks Lodge in Cardiff

Deputy Mayor Maggie Houlihan; Genevieve Wing, 3Wings Insurance; Joan Faust, San Diego Trust Bank; Donna Colbert;Chamber of Commerce CEO Marshall Weinreb; and Mary Purviance of San Diego Trust Bank. Photos by Suzanne Perez Swanson

Mayor Dan Dalager and Gloria Curry, ElksLodge coordinator.

Pat and John Reinhardt of ReinhardtInsurance Services.

Encinitas City Councilwoman Teresa Barthwith Bryan Brower of the Elks.

Suzanne Perez Swanson, Business Blossomsflorist, with guest Rock Swanson of BullMoose Energy.

Donna Colbert, area director with theDistrict Attorney’s Check EnforcementProgram, was the guest speaker.

Robin Tarr helps to make the crowd think ofsummer vacations by performing the hula.

Bob Gatinella and Angel Haag, EncinitasChamber of Commerce president.

Bill Vance, exalted ruler, with chamber CEOMarshall Weinreb.

Mrs. Jackie Bond, Encinitas CityCouncilman James Bond and Dr. Kim Kelly.

Shirley Randall and Robin Tarr, JonathanTarr Foundation, with JTF’s new cookbook.

Deputy Mayor Maggie Houlihan; MarilynPhenow, development director for theEncinitas Chamber of Commerce; NettieNelson of Nettie’s House; and MaryPurviance of San Diego Trust Bank.

Sunshine Smith of Taylor Place Realty, sellsOpportunity Drawing tickets.

Page 15: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 15

Souplantation celebrated its ribbon cutting recently for thenew Encinitas location. Sherry Hodges, AssemblymanMartin Garrick’s representative, shakes hands withSouplantation General Manager Manual Rocha, whileother Encinitas Chamber of Commerce members andambassadors and Souplantation personnel look on.Courtesy photo

teams, scout troops andother nonprofit organiza-tions may raise funds byhosting in-store events.The nonprofits are invitedto hold a special event in aSouplantation restaurantand a portion of all eventsales will be donated backto the nonprofit. Therestaurants assist in mar-keting the nonprofit’s eventby creating master flyersfor distribution and pro-motion. In addition, Sou-plantation restaurants areencouraged to participatein the community on alocal level by means deter-

mined appropriate byrestaurant management.

Souplantation inEncinitas is now open dailyfrom 11 a.m. to 9 p.m. onweekdays and 11 a.m. to 10p.m. on Saturdays and 9a.m. to 9 p.m. on Sundays.For more information, call(760) 634-2500 or visitwww.souplantation.com.For more information onthe Boys & Girls Clubs, visitwww.positiveplacesd.org.

Guests can alsobecome a fan of Souplan-tation at www.facebook.com/souplantation andfollow Souplantation onTwitter at twitter.com/souplantation.

Souplantationcontinued from 12

ENCINITAS — In cele-bration of all women forMother’s Day, San DiegoCancer Center andResearch Institute inEncinitas will host TheArtful Bra Expressive ArtsPlayshop for cancerpatients, caregivers andsurvivors from 10 a.m. tonoon May 12. The event isfree with a donation tocover material costs; spaceis limited and reservation isrequired by calling (760)634-6661.

The Artful Bra Playshopis facilitated by co-creatorsAlessandra Colfi, Ph.D.(c)and Nancy Kimerly, M.A.The Artful Bra Playshopprovides participants witha symbolic reflection of thehealing journey while dec-orating, deconstructingand reconstructing brasinto beautiful, meaningfuland “uplifting” art.

Decorated bras as an artform have been used in thepast to increase breast can-cer awareness and as afundraiser. Notably, quil-ters in South Carolina andartists in Idaho andWisconsin have created art

as auction items with theproceeds benefiting localbreast cancer activities.However, using bras as partof expressive healing arts isunique. Participants willbe provided with a bra touse as a blank canvas andto decorate it using a vari-ety of materials; the brascan be transformed intopurses as well. The purposeis to use the bra as a visual,tactile, symbolic containerand “support device” forthe emotional challenges awoman experiences duringher cancer journey and touse as a symbolic vision forthe healing process.

Colfi holds a Masters inFine Arts and is a Ph.D.candidate in expressive artstherapy. Her backgroundin design and fine art iscombined with extensivestudies and applications ofbehavioral science, coun-seling psychology, spiritu-ality and academic men-torship. Colfi has beenusing art and its therapeu-tic effects for more thannine years in private and clinical settings to assist cancer patients,

Alzheimer’s seniors, devel-opmentally and physicallydisabled adults and chil-dren and the general popu-lation.

Kimerly is a breast can-cer survivor and an active volunteer with TheScripps Foundation andScripps Memorial HospitalEncinitas. She has firsthandknowledge of the power ofart therapy in emotionalhealing and how that heal-ing impacts long and short-term physical healing.Kimlery has a master’sdegree in human behaviorand extensive experiencehelping organizations and

individuals increase theireffectiveness.

The Artful Bra Playshopis designed as an event ofcelebration, creativity andhealing; it will be followedby ongoing sessions duringBreast Cancer AwarenessMonth in October and anannual fundraiser to bene-fit cancer patients and sur-vivors is in the works.

For more information,contact Alessandra Colfi at(760) 724-0319. For reser-vations, contact the SanDiego Cancer Center at1200 Garden View Road,Suite 200 at (760) 634 6661or visit www.sdcri.org.

San Diego Cancer Center set to host workshop

ENCINITAS — TheEncinitas Chamber ofCommerce honored localartist and resident DannySalzhandler as the 2010Citizen of the Year during theannual State of the City dinnerfor his consistent commit-ment and dedication as a vol-unteer and philanthropy withprograms and services for the betterment of the com-munity.

Salzhandler is a face andname that resonates through-out the community with hispassion for the 101 ArtistsColony and the Arts AliveBanner fundraiser. Along with Peder Norby, formerexecutive director ofDowntown MainStreetAssociation, Salzhandler start-ed the Arts Alive Banner proj-

ect that features local artists’work on banners that are auc-tioned off to benefit theDowntown MainStreetAssociation. He has beeninvolved from start to finishwith the banner project fromsoliciting artists to contributetheir time and talent to arrang-ing the unveiling of the ban-ners for the city, to hanging thebanners along the Encinitaslampposts so all residents andbusinesses can enjoy.

Salzhandler’s talent as abiosculpturist is also appreci-ated by city officials. In 2006,Salzhandler volunteered tocreate a piece of art that wasgifted by the city of Encinitasto Sister City, Amakusa, Japan.Salzhandler created a work ofart touching on the timelessthemes of water, earth, and

sailing — three elements thatdescribe the Sister City.

“Danny is one of thoseguys that has talent with somuch, and is willing to share itwith Encinitas and others,”Mayor Dan Dalager said. “Heis one of the hardest workers Iknow. He’s always out theregetting his hands dirty, andnot just relying on others to dothe job.”

But those who know himbest are aware thatSalzhandler’s love for the cityextends far more than his lovefor the arts. He also spendstime finding volunteers forcommunity events like theKringle Mingle in Cardiff andlaying down turf and coordi-nating obstacle courses for theDog Days of Summer. He hasalso been known to direct traf-

fic and coordinate booths atthe annual Street Fair. Hehandcrafted the King andQueen Reef crown worn bythe outstanding male andfemale surfers at the RobMachado Surfer Classic.

Recently he hosted a ben-efit to aid his good friend andwell-known jazz musicianSteve White, who was suffer-ing from cancer and lost use ofhis vocal chords.

Salzhandler’s latest petproject is the Rotary Club. “It’ssomething new for me. Theythink up incredible ideas to dofor the community, and theytell me what to do, and whento show up for it. That’s aswitch for me,” Salzhandlersaid. “I love this town — thepeople, the small feel of it.Can’t get enough.”

Citizen of Year named at State of City Dinner

ENCINITAS — TheEncinitas Senior CitizenCommission holds meet-ings the third Tuesday ofeach month at 2 p.m.,excluding dark monthsJuly, August andDecember.

The meetings are locat-ed at Encinitas City HallCouncil Chambers, 505 S.

Vulcan Avenue, Encinitas,CA 92024.

The role of the com-mission is that of an advi-sory body to City Council,advocating for senior serv-ices in Encinitas. All meet-ings are open to the gener-al public. For more infor-mation, call (760) 943-2250.

Encinitas Senior CitizenCommission meetings

C A R D I F F - B Y- T H E -SEA — The first Taste ofCardiff presented by theCardiff 101 MainStreet willtake place from 5:30 to8:30 p.m. May 20 in down-town Cardiff-by-the-Sea including CardiffRestaurant Row and BullTaco in the San Elijo StateCampgrounds.

Cardiff 101 MainStreetinvites the public to enjoyan evening of strollingthrough the beautifulcoastal community whilesavoring the very best ofCardiff’s delectable cui-sine. Seventeen localrestaurants will be whip-ping up divine tastes, andcompeting for votes to winthe 2010 Taste of CardiffGolden Fork Award.Attendees will cast theirvote by stopping into theCardiff 101 MainStreet

office during the event. Ticket holders will

stroll from restaurant torestaurant for a small bitethat captures the uniquetaste of their cuisine. Therestaurants will beginsampling food at 5:30 p.m.and will serve those withtickets until 8:30 p.m., oruntil they run out of food.The three-hour windowallows ticket holders totake their time as theywalk throughout down-town Cardiff and providesopportunities to stopalong the way to enjoy themusic or to have a drink.Tickets are $20 and areavailable, along with a fulllist of participating restau-rants, at tasteofcardiff.com or at the Cardiff 101office located at 124Aberdeen Drive in Cardiff-by-the-Sea.

Event offers a sample ofCardiff’s best eateries

Above left, volunteer and philanthropist Danny Salzhandler was named the 2010 Citizen of the year at the State of the CityDinner held in March. Courtesy photo Above, right, the Encinitas Chamber of Commerce’s board members were sworn in atthe annual State of the City event held in March. From left, board member Vanessa Keller of Comerica Bank; TreasurerMelaini Peet of Union Bank; Vice President Genevieve Wing of 3 Wings Insurance; President Angel Haag, board of directors;board member Nettie Nelson of Nettie’s House; board member Lynn Banda of the Union Tribune; board member Al Delinoof Al Delino Designs; and Mayor Dan Dalager. Not pictured is Secretary Suzanne Perez Swanson of Business Blossoms.Photo by Lillian Cox

COAST CITIES — Forinformation on residentialwater saving and energysaving device rebates, visit:

— Metropolitan WaterDistrict, through May 31,2010: www.socalwaters-mart.com

— State of California,through May 23, 2010:www.cashforappliances.org

— SDG&E, throughDec. 31, 2010: www.sdge.com/residential/rebates.shtml

Water- and energy-saving rebates available

Page 16: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 201016

an ambulatory surgery cen-ter and 24-hour emergencyservices.

Despite having thebusiest emergency roomper bed, per capita in California, ScrippsEncinitas’ ER has one of thetop patient satisfactionscores in the nation.

Patient care involvesimportant outpatient edu-cational programs such assupport groups, healthseminars and trainingrelating to issues such ashypertension, diabetes,nutrition, weight manage-ment and chronic painmanagement.

The hospital also offersamenities such as free valetparking, two tranquil heal-ing gardens, sunlight-filledwaiting areas, privatepatient rooms, pastoralcare and pet therapy.

To maintain the highlevel of quality care, hospi-tal officials, civic leadersand volunteers from thecommunity gathered lastmonth to celebrate the startof a $200 million expansionproject.

The first of two phases iscurrently under way andincludes construction of athree-story parking struc-ture to accommodate a sig-nificant increase of cars onthe campus. A three-storymedical office building willattract new physicians tocare for people throughoutthe growing communities.

In addition, a two-story,70,000-square-foot criticalcare building will be con-structed as a new wing ofthe hospital. This buildingwill house a new emer-gency department with 23

beds, twice the number ofbeds on today’s unit. Thisexpansion will double itscurrent capacity and allowfor new state-of-the-arttechnology and services.

Of the $65 million need-ed from philanthropy, a his-toric $10 million gift wasrecently donated by the Leichtag FamilyFoundation. This has givensignificant momentum toThe Campaign for ScrippsEncinitas, which is thelargest capital campaign ofits kind in the history ofNorth San Diego County.

“Coastal North Countyhas grown dramatically inrecent years, but our hospi-tal has not expanded innearly 20 years,” said CarlEtter, chief executive ofScripps Health Encinitas.

“Despite that, we havemanaged to care for ourpatients at the highest levelpossible that ranks us in thetop 5 percent of hospitals inthe nation. The $10 million Leichtag FamilyFoundation gift to ScrippsEncinitas will afford us theopportunity to expand ourfacility to meet the currentand future needs of ourcommunity.”

A $7.5 million gift wasdonated earlier by theLeichtag Foundation.

“Past gifts have beenvery impactful,” said Dr.Michael Lobatz, immediatepast chief of staff at ScrippsEncinitas who was presi-dent of the communityadvisory board where LeeLeichtag served for manyyears. “The gifts to the

emergency departmentand the women’s birthpavilion have affected thelives of tens of thousands ofpeople.”

Lobatz reports that thelatest donation will be usedto purchase an MRI breastcoil, digital mammagram,anesthesia machine, car-diac echo machine, lapras-copic video tower, EEG,Fluroscan C-arm x-ray usedduring surgery and wirelessmonitors for the emer-gency room.

Funds are also ear-marked for renovations ofthe women’s imagining andoutpatient lab areas.

“Virtually every part ofthe hospital is beingtouched by these gifts,” hesaid. “Hospitals today can’texist without philanthro-py.”

For more informationabout the Scripps Encinitasexpansion plan, e-mailencinitasinfo@scr ippshealth.org, or call (760) 633-6857.

The Encinitas Chamberof Commerce and itsHealthcare Committeeremain committed to pub-licizing the world-classmedical facilities and prac-titioners who work in ourgreat town. We aim to makeit known that we are a des-tination for quality medicalcare. Over the past threemonths we have told astory about our outpatient,clinic and now the inpa-tient side of Encinitas med-ical care. Our plan is to con-tinue telling more positivestories about our medicalcommunity, especiallyabout our local and inde-pendent doctors and someof the human interest sto-ries some of their patientscan share with us.

“For more than 45 years, the physicians and staff at ScrippsEncinitas have cared for the residents of Encinitas and sur-rounding communities,” Carl Etter, Scripps Encinitas chiefexecutive, said. “Coastal North County has grown dramati-cally in recent years, but our hospital has not expanded innearly 20 years. Despite that, we have managed to care forour patients at the highest level possible that ranks us in thetop 5 percent of hospitals in the nation. The $10 millionLeichtag Family Foundation gift to Scripps Encinitas willafford us the opportunity to expand our facility to meet thecurrent and future needs of our community.” Courtesy photo

Scrippscontinued from 1

to grow in size and expand itscurriculum. Students nowenrolled at the campus can inmany cases complete theirdegrees and certificates with-out commuting to the largercampus in Oceanside. With abroad curriculum of generaleducation and other classes,both credit and fee-basedcommunity services classes,the San Elijo Campus hassomething to offer anyoneinterested in learning.

The campus attracts a fairshare of surfers and beach-goers, local high school gradu-ates and others looking toexpand their education with-out leaving the splendor of thecoastal atmosphere theyenjoy. But it’s not all about thekids. The San Elijo Campusalso welcomes hundreds of re-entry students and retireeseach semester, and studentswho are looking to start acareer, find a new career or justenrich their lives.

Attending a communitycollege can be a smart movefor students aspiring to grad-uate from a four-year univer-sity. Not only can the first twoyears of a bachelor’s degree becompleted less expensively,but it can be the best optionfor getting accepted into auniversity. In today’s fiscallychallenging times, manyfour-year schools haveseverely restricted enroll-ment, making it hard for evenstraight-A students to getaccepted right out of highschool. But with MiraCosta’stransfer guarantee agree-ments, students can get intotheir school of choice, guar-anteed. MiraCosta has trans-fer agreements with most UCschools, as well as opportuni-ties for transfer and academic

performance scholarships.MiraCosta graduates whotransfer to four-year universi-ties consistently outperformtheir counterparts who begantheir college educations at theuniversity level.

The San Elijo Campus is inthe forefront providing not justacademic classes, but also inoffering life-enriching, com-munity-based classes andactivities. MiraCosta’sCommunity Services Programoffers fee-based, interestingworkshops, many of which areheld at the San Elijo Campus.Learn a language, hone newcomputer skills, or take a ball-room dance class! These arethe kinds of activities that keepthe mind active and creative,whether you’re a full-time stu-dent, a stay-at-home mom, orretired. The San Elijo Campusalso has a branch of the col-lege’s LIFE (Learning Is ForEveryone) program, a group ofmostly older men and womenwho gather once a week, forinformative lectures and otheractivities.

The proximity of the SanElijo Campus to the lagoonhas naturally led to a connec-tion with the San Elijo LagoonConservancy, a local group ofresidents who meet regularlyat the San Elijo Campus andare dedicated to the preserva-tion and appreciation of thewildlife and waters of thelagoon. Many MiraCostansparticipate in this group, eitheras members or as lecturers.

We welcome you to expe-rience the relaxed environ-ment, beautiful grounds, anddedication to your education-al success that is theMiraCosta College San ElijoCampus. The San ElijoCampus may be hiddenagainst the bluffs, but the jewelshines brightly as it lights theway for student success.

Campuscontinued from 8

freeze frame pictorials thatsurround the primary humanelement with integrity andsoulful feeling.

Spineto is genuinely cog-nizant of the fact that he cre-ates works of art that can onlyminutely express the bound-less and measureless nature ofthe ocean. Yet, he fullyembraces the opportunity tofreely express his vision of themagnificence of the ocean —its beauty, its strength andman’s ongoing desire to ridethe waves.

Artistcontinued from 8

make a significant differenceto keep the schools inEncinitas world class.

There will be more infor-mation to follow, but pleasegive this some thought. If youare interested in gettinginvolved or hearing moreabout this initiative, we inviteyou to join this committee, orcome to our next meeting at 5p.m. May 17, at the EncinitasUnion School DistrictAdministration Building, 101N. Rancho Santa Fe Road.

Deskcontinued from 4

The Boys & Girls Clubs of San Dieguito received the Business of the Year award at the Solana Beach Chamber dinner March 25.Pictured above are Brian Jones, aide for Congressman Brian Bilbray; Marie Joyce, aide for Assemblyman Martin Garrick; KeithPadgett, Boys & Girls Club of San Dieguito president and CEO; and Mark Olson, aide for Supervisor Pam Slater-price. “I proudly

accept the award on behalf of our fantastic staff and board,” Padgett said. Courtesy photo

KUDOS

Page 17: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 17

STREETFAIR

The 27th annualEncinitas Street Fair washeld April 24 and April 25 onSouth Coast Highway 101between D and J streets.Food, arts and crafts ven-dors, four live music stages,a children’s ride, a beer gar-den and more kept thecrowd of thousands busyduring the two-day event.

Photos by Daniel Knighton

Thousands linestreets for annualEncinitas fair

More than 100,000 visitorslined Highway 101 at the27th annual Encinitas StreetFair. Left, Cardiff residentKaili Agyagos, daughter ofDEMA President JamesAgyogos and Murrieta resi-dent Alexa Butts enjoy a ride.

Right,Encinitas

residentKatie

Underwoodshops for

sunglasses.

Above, Encinitas resident D.J. Sarver encountered a littletrouble at the very top of the rock climb and had to abort.Below, local bluegrass musicians Bill Frisbie (right), JamesRust and their band Superstrings entertain the crowd at theLumberyard.

Above, Encinitas resident Eve Weeks dances in front of the stage while members of theCCMA perfom. Right, Solana Beach resident Ally Perlman spins to win a prize in front of aHwy 101 salon.

Page 18: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 201018

10 reasons why you should...

Join the EncinitasChamber of Commerce.

1. Free business listing or chamber website over 200,000 hits a month!

2. Networking opportunities at monthly sundowners!

3. Business profile (story with photo) in chamber newsletter!

4. Ribbon cutting in chamber newsletter!

5. Free 1/2 page ad in Coast News (a $455 value alone)!

6. Ability to participate in many different chamber sponsored events!

7. Your brochures and business cards displayed at visitors center/ chamber office!

8. Ability to advertise your specials or events on the chamber’s weekly e-blasts that goes out to all chamber members!

9. Join the chamber / share common goals!

10.Membership pays for itself & more!memberships start at $125 per year!

Join today, call Debbie at 760.753.6041

treated!”There are many benefits

to modern dentistry prac-tices. “All of this technologyallows us to be more accu-rate and efficient with yourdental care, which enablesus to provide modern den-tistry that’s affordable,” Dr.Park said. And there are alsoecological benefits. “Ourtechnology helps us be envi-ronmentally friendly byeliminating paper charts,reducing radiation andeliminating the wastecaused by traditionalimpression material.”

In addition, CaminoDental Group provides serv-ices for cosmetic care,orthodontics, endodontics(root canal therapy), treat-ment for periodontal dis-ease, and oral surgery.

“We are a preferredprovider for most HMO andPPO insurance plans, offer-ing a new patient exam for$39, X-rays and cleaning forthose without insurance,”Dr. Park said.

Camino Dental Groupjoined the chamber in orderto play an active role in thecommunity. “The EncinitasChamber of Commerce pro-vides a great way to stayconnected and be

involved,” Dr. Park said.“The best part about havinga business in Encinitas is thegreat community that weare able to be a part of andgive back to. The commu-nity is the life blood of anycity, and we are proud to bea part of it.”

What are Dr. Park’sfavorite things to do inEncinitas? “Being with myfamily, enjoying the greatweather and being out-doors,” he said. “I also lovegolf, guitar, basketball, soft-ball and surfing.”

Camino Dental Groupbrings modern dentistry atan affordable price. “Welove our community andlove serving as your neigh-borhood dentist,” Dr. Parksaid.

Camino Dental Group islocated at 1340 EncinitasBlvd., Ste 100 on the cornerof Encinitas Boulevard andEl Camino Real, next toBank of America.

They are open Mondaysfrom 10 a.m. to 6 p.m.;Tuesdays and Thursdaysfrom 8 a.m. to 4:30 p.m.;Wednesdays from 9 a.m. to 6p.m.; and Fridays 7:30 a.m.to 3:30 p.m.

For more information orto schedule an appoint-ment, call (760) 942-3900 orvisit www.CaminoDental.com.

A ribbon cutting was held recently for the Self RealizationFellowship in Encinitas. Pictured are Diane de Matteis;Marshall Weinreb, CEO Encinitas Chamber of Commerce; SisterYogamayee; Deputy Mayor Maggie Houlihan; Vanessa Keller ofComerica Bank, chamber ambassador; Councilwoman TeresaBarth; Siegrid Neal; Angel Haag, president of the EncinitasChamber board of directors; Sarah Guiett, manager of SRFBooks & Gift Store; Susan Duff; Dennis Smith of Taylor Place

Real Estate, chamber ambassador; Sister Sarala, co-administrator of Encinitas Ashram Center; Janet Becker; MargotWatkins, Joan Faust, assistant manager of San Diego Trust Bank and chamber ambassador; Lopa Carey; MaryPurviance, senior vice president and manager of San Diego Trust Bank and chamber ambassador; and Susan PerezSwanson of Business Blossoms Florist, chamber ambassador. Self-Realization Fellowship Books & Gifts is the place togo for distinctive handcrafted gifts from India, musical instruments from tablas to tampuras, and books by SRFfounder Paramahansa Yogananda, his monastic disciples, and others. The store also offers listening stations to sam-ple recordings of spiritually inspiring lectures, chants and music. An interesting selection of historic photographs andartifacts is displayed, and, if you’re eager to learn about yoga meditation and the teachings of Yogananda (who wroteAutobiography of a Yogi at the nearby SRF Hermitage), pick up free literature there. Call SRF Books & Gifts at (760)753-2888 or visit Tuesdays through Sundays, from 10 a.m. to 5 p.m., at 1150 South Coast Highway 101 in Encinitas.Photo by Claudia Henzler of HenzlerWorks

SELF REALIZATION FELLOWSHIP

Dentistrycontinued from 7

COAST CITIES — TheLeague of Women Votersurges citizens to register tovote for the June 8 primaryelection.

Citizens can register inCalifornia if they are aCalifornia resident, aUnited States citizen, atleast 18 years of age on orbefore an election, and notin prison or on parole for afelony conviction. If avoter’s address or name haschanged, or one wishes tochange party affiliation, re-registering is required. Adriver’s license or ID cardwith the voter’s name andcurrent address is required.The voter registration appli-cation deadline is May 24for persons to be eligible tovote in the California June 8primary election and is free.

Voter registration formsare available at libraries,post offices, city clerkoffices, the DMV, or fromthe League of Women

Voters. Voters can check ontheir registration status onthe Registrar’s website atwww.sdvote.com or call theRegistrar’s office at (858)565-5800 or (800) 696-0136.

Voting is a privilege ofcitizenship in the UnitedStates. The League ofWomen Voters encouragesvoters to become informedabout the political processand how it affects their lives.To learn more about theissues and candidates, seethe website, called SmartVoter, www.smartvoter.org/ca/sd/, which displays non-partisan election informa-tion and comprehensivecoverage of candidates, aswell as state and local ballotmeasures. The League ofWomen Voters neverendorses or opposes candi-dates for public office orpolitical parties. For morevoting information, contactthe league at (760) 736-1608.

Citizens urged tobe registered forJune election

Got a businessnews tip?

E-mail info to:[email protected]

Page 19: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 2010 19

7:30 p.m. May 14 theEncinitas Library. Visitwww.etcinfo.net for moreinformation.

May 15The city of Encinitas

5K/1K event will be heldMay 15 as part of theEncinitas Sports Festival.Get more information aboutthe 5K and the festival atwww.encinitasrecreg.com.

May 15Coast Keeper is hosting a

Moonlight Beach Cleanupat 9 a.m. May 15. For moreinformation, visit www.sdcoastkeeper.org.

May 15Lagoon Day will take

place from 10 a.m. to 3 p.m.May 15 at the San ElijoLagoon Nature Center. Formore information, visitwwww.sanelijo.org.

May 15The San Dieguito

Heritage Museum’s 22ndannual barbecue will beheld at noon May 15. Formore information, visitwww.sdheritage.org.

May 16The Encinitas Sprint

Triathlon will take placefrom 6 a.m. to 2 p.m. May 16at Moonlight Beach. Formore information, visitwww.encinitasrace.com.

May 16Carl Verheyen and Steve

Trovato will perform at 1p.m. May 16 at the SanDieguito Heritage Museum.

May 18Words Aloud, an open

mic night, will be held at5:30 p.m. May 18 at theEncinitas Library. For more,visit www.sandiegowriters.org.

May 19Author Cathy Mayer will

give a lecture at 6:30 p.m.May 19 at the EncinitasLibrary. For more informa-tion, visit www.encinitaslibfriends.org/Events.php.

May 19Lux@Night will be held

from 7 to 9 p.m. May 19 atthe Lux Art Institute. The 21-and-older event is spon-sored by Supervisor PamSlater-Price and the countyof San Diego. There is a $5suggested donation at thedoor.

May 20A Taste of Cardiff will be

held from 5:30 to 8:30 p.m.May 20 with more than 15local restaurants participat-ing in downtown Cardiff.For more information, visitwww.tasteofcardiff.com.

May 21Bike to Work Day is on

May 21. For more informa-tion, visit www.icommute

sd.com/Promotions/BikeToWorkDay.aspx.

May 23A Sporting Life Health

Family Festival will be heldfrom 10 a.m. to 5 p.m. May23 at the Oakcrest MiddleSchool Upper Field. Formore information, visitwww.asportinglife.org.

May 23Arts Alive Banner

Auction will be held at 2p.m. May 23 where 101 artistbanners will be for sale atCardiff Town Center. Formore information, visitwww.101artistscolony.com/events/artsalive.aspx.

May 23Coastal Communities

Concert Band will perform aconcert at 2 p.m. May 23 atthe Encinitas Communityand Senior Center. For moreinformation, visit www.cccband.com.

May 25EmbroidMe’s third

annual “hair drive” to bene-fit Locks of Love will takeplace May 25 from 5:30 to7:30 p.m. in the upper park-ing lot of EmbroidMe, 191 N.El Camino Real #202. Fordetails about the event andhair donation requirements,call (760) 943-8022.

May 25“Dirt the Movie” will be

shown at 6 p.m. May 25 at

the Encinitas Library. Formore information, visitwww.cityofencinitas.org.

May 30A Klezmer Concert:

Alexander Gourevitch andFreilachs will take place at 1:30p.m. May 30 at the EncinitasLibrary. Visit www.sdcl.org tolearn more.

ONGOING

Farmers MarketSundays from 10 a.m. to

2 p.m. at Paul Ecke CentralElementary School

Sundays from 2 to 5 p.m.at Flora Vista ElementarySchool

Yoga for SeniorsMondays at 2 p.m. at the

Encinitas Community andSenior Center

Wednesdays at 3 p.m. atthe Cardiff Library, www.silverageyoga.org.

Horseshoe PitchingAge 12 and up, Tuesdays

and Thursdays at 5 p.m. atOakcrest Park. For moreinfo, call (760) 436-5166

Encinitas Library FigureDrawing Group

Will take place from12:30 to 3:30 p.m. Fridaysfrom April 2 to April 30 at540 Cornish Drive. Call (760)942-8738 for details.

Calendarcontinued from 2

bang-up success. The upcom-ing A Sporting Life health andsports fair is expected tobecome an annual celebra-tion of wellness for our chil-dren. I am most proud of theEducation and HealthcareCommittees we have estab-lished, along with the Arts inBusiness program.

It is expected that theEducation Committee willcreate a business partnershipbetween each classroom inour three school districts and alocal business. Through the

Healthcare Committee we areproducing a monthly story inthe newspapers to toutEncinitas as a medical desti-nation of significant credibili-ty, which it hugely deserves.Also, we are sponsoring aseries of monthly panel dis-cussions with the EncinitasLibrary to give the public anopportunity to meet world-class doctors and learn vol-umes about today’s key well-ness issues.

At the end of the day, I amvery proud of today’s EncinitasChamber of Commerce andwhat it is currently achievingand what it stands for. This

town is great and it needs anddeserves a quality Chamber ofCommerce and it now canboast one.

So what’s next? Well, for thechamber it is now time for anew leader. The table is set andthe momentum is strong, sonow it needs an ambitiousand youthful new “sheriff,” asthe current “marshal” feels hehas done his job and mustmove onto something else.

I feel that I achieved what Iset out to do and enjoyed thechallenge.

Now I would like to findanother opportunity, locally Ihope, where I can apply my

energies and lifetime of expe-riences. I have grown to loveand respect Encinitas, andhave made hundreds of newacquaintances, many ofwhom I hope to continue towork with. My expectation isto stay involved with thechamber, especially with theEducation and HealthcareCommittees. We have a newand growing board of direc-tors, whom I expect will takemy vision and grow with it. Itruly feel that I have done all Icould do and feel excited forthe chamber and for my nextopportunity. So for now I mustsay so long, but not goodbye.

Donecontinued from 1

brings a valuable businessservice, and a personalcommitment, to the com-munity.

Besides the obviousperks of having a businessin downtown Encinitas,Hoar is lucky to have anadditional perk.

“The best part of hav-ing a business in Encinitasis that I can walk home forlunch,” he said. “I don’t,but I could.”

One of his favoritethings to do in Encinitas isbodysurf when the wateris warm and the waves arebreaking.

“AJ Recovery Solutionsis here to help small busi-ness solve past due andaccount receivable prob-lems,” Hoar said. “Wework from early to late toget you your money.”

AJ Recovery Solutionscan be reached by calling(760) 230-0100 or by visiting ajrecoverysolutions.com.

Collectioncontinued from 2

former U.S. president.“We were focused on a

name that was recognizablebut which we could build inits meaning,” DiNennaexplained. “The Nixonname also hits some basicvalues in brand naming 101with the ‘consonant-vowel-

consonant’ repetition, the‘Ns’ on each end and the ‘X’in the middle.”

Another bonus was dis-covered later.

“When we realized thatour customers’ parentsprobably hated Nixon, thatmade it even more appeal-ing to us.”

For more information,visit nixonnow.com.

Entrepreneurscontinued from 3

schools by donating a por-tion of that night’s salesback to the participatingschool, in addition to theirinvolvement with local PTAgroups and Boys & GirlsClub.

Both San Diego Frootslocations are open sevendays a week. Call for storehours or to place a cater-

ing order. The Carlsbadrestaurant is located at2675 Gateway Road in theTrader Joe’s ShoppingCenter next to Board &Brew and can be reachedat (760) 476-1300). TheEncinitas restaurant islocated at 127 N. ElCamino Real in the TraderJoe’s Shopping Centerbetween Ralphs and Pick-Up-Stix and can bereached at (760) 436-6300.

Healthycontinued from 3

from 11:30 a.m. to 12:30p.m. For more details, call(760) 943-2257.

Upcoming eventsinclude:

— Friday, May 7: Hot

Fudge BirthdayRecognition Party from 12to 12:30 p.m.

— Monday, May 10:Mothers Day Party from11:30 a.m. to 12:30 p.m.

— Wednesday, May 19:Bingo for Prizes fromnoon to 12:30 p.m.

Cafecontinued from 5

under City News andEvents.

The application docu-ment is a fillableMicrosoft Word form thatcan be saved on the appli-cant’s computer.

Hard copies of theapplication are also avail-able in the lobby ofEncinitas City Hall, 505 S.Vulcan Ave., Encinitas, CA92024.

The deadline to sub-

mit applications is 4 p.m.May 27.

Applications will bereviewed by an evaluationpanel with members offive city commissions.

Recommendations forfunding will be forwardedto City Council; grant allo-cations will be deter-mined at the councilmeeting July 14.

For additional infor-mation, contact the citymanager’s office at (760)633-2610.

Grantcontinued from 5

is fresh Asian comfort foodat its best. With a variety ofdishes such as beef powernoodles, carrot-gingersoup, handmade pot-stickers and grilled Koreanshort ribs, diners are sure

to find their favorite.East Village Asian Diner

is located in the heart ofEncinitas, just South of EStreet at 628 S. CoastHighway 101.

They are open sevendays and late. For moreinformation, visit www.eateastvillage.com.

Eaterycontinued from 7

Q. As a young skatergrowing up in NorthCounty, what decisions didyou make that you feelhelped shape your suc-cess?

Tony Hawk: Stayingactive and focused in mychosen activity. Eventhough skating wasn’tglobally popular, I hadplenty of support in NorthCounty. If I had livedsomewhere else, I wouldhave probably been dis-couraged and given up.

Q. Discipline plays abig role in all top athletes’careers. Can you explainhow discipline has fac-tored into your success?

Tony Hawk: I refused to

give up on a goal (likelearning a trick) even at theexpense of injuring myself.I had to realize my poten-tial no matter what.

Q. What advice do you

have for youngsters whoaspire to achieve successsimilar to what you andyour peers have achieved?

Tony Hawk: Don’t giveup. Setbacks and discour-

agement are simply chal-lenges to see if you havewhat it takes to persevereand succeed. Stay healthy,stay active and enjoy your-self.

Hawkcontinued from 1

Encinitas is known for being ahealth-conscious city, which is why somany world-class athletes work, live andplay here. May 23 is a day for you to findout firsthand how and why well-pre-pared athletes are successful in life.

This is a day for the entire family toeat, play, listen to music and mostimportantly, to be able to hear fromexperts in sports and medicine as to howto lead a healthier life. Yes, we are fortu-nate to have Encinitas’ own legendaryskateboarder Tony Hawk and a few of his

buddies perform on Hawk’s own halfpipe, but there will also be anotheralmost 30 world champion athletes froma myriad of sports there to speak withthe families and to give their own per-spective on how necessary it is live ahealthier lifestyle.

This might just become a signatureevent for our town and many of our localbusinesses will have booths stationedaround the field to help us raise moneyfor local charities. Make sure you comeand support this most exciting day.

A Sporting Life: Changing your healthand well-being through sports

Got a businessnews tip?

E-mail info to:[email protected]

Page 20: Encinitas First, May 2010_web

ENCINITAS FIRST • MAY 201020