June 3 – 5, 2014Dubai, United Arab Emirates

The 15th edition of the International Trade Fairfor Tools, Hardware, Materials and Machinery

www.hardwaretoolsME.com

A solid platform in the Middle East dedicated to the construction industry!

Reasons to Exhibit• The only exhibition of its kind for the hardware, tools, materials and

machinery industry

• Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian Subcontinent and Africa (64 countries in the 2013 edition)

• An ideal location to educate the market with your products as Dubai is a hub for the MENA region, giving you easy access to major players in the construction and infrastructure industries

• A way to monitor competitors and collect market information

• A platform for brand exposure and recognition

Show figures 2013223 Exhibitors (13% increase)

450+ Brands

3 Country Pavilions: India, China and Taiwan

3,141 Trade Visitors from 64 Countries

Hardware+Tools Middle East once again will deliver three days of a quality exhibition with companies displaying their product ranges to regional buyers.

This is your chance to meet the buyers that matter to your business and expand your market share in the region.

Reach your target buyers at the show!

Visitor Overview Visitor ProfileHardware+Tools Middle East puts you directly in touch with the buyers from the region.

3,141 visitors from 64 countries attended the show throughout the three days.

93% of the visitors were involved in the purchasing process

Top visiting countries outside the United Arab

Emirates: Saudi Arabia, Oman, Iran, India, and Bahrain

A 74% UAE

B 9% Gulf Countries (excl. UAE)

C 4% Middle East (excl. GCC)

D 4% Africa

E 7% Asia

F 2% Rest of the world

A

B

C

D

FE

Regional breakdown of visitors

Manufacturers

Wholesalers / Retailers

Distributors

Importers / Exporters

Trade Agents

Contractors

Engineers

Facility Managers

Architects / Designers

Property Developers

Consultants

Maintenance Supervisors

Government

Project Managers

Oil & Gas Companies

Construction Companies

“This is my third day visiting Hardware+Tools Middle East

as I need time to meet with different suppliers. Most of

my objectives were met at the show and I believe that this

year was better than last year with more exhibitors and a

wider variety of product ranges.”

Koelner Rawlplug M.E., UAE,

Emad Alsabe, Sales Manager

Visitors’ main areas of interestTOOLS

Hand Tools 49%Power Tools 47%Measuring & Detection Tools 28%Air Tools 24%Hydraulic Tools 22%Speciality Tools 18%Fasteners 18%Magnetic Tools 15%

HARDWARE

Building Hardware 41%Screws 17%Locks & Accessories 16%Abrasives 16%Fittings 15%Nails & Rivets 15%Nuts 15%Door Hardware 14%Adhesives 13%Paints & Painting Products 12%Furniture Hardware 12%Sealants 12%Anchors 12%Consumables 12%Window Hardware 11%Lacquers & Varnishes 7%

MACHINERY

Cutting Machinery 13%Welding Machinery 13%Drilling Machinery 12%Workshop Machinery 11%Safety & PPE Products 10%Aluminium Working Machinery 9%Woodworking Machinery 9%Cleaning Machinery 7%Moulding Machinery 6%Soldering Machinery 6%CNC Routing 6%Lathes 5%Components & Parts 5%Automation & Robotics 5%Design Software 4%

MATERIALS

Iron & Steel Materials 14%Metal 11%Scaffolding 11%Plastic & Rubber Materials 11%Ladders 11%Doors 10%Aluminium 10%Wood Materials 10%Windows & Gates 8%Floors & Flooring 9%Lifts 6%

“This is my first visit to Hardware+Tools Middle East. I was invited by my friend who

visited this show before and I can now see that it’s a very good trade fair. I am here to

look for hand tools and other products and one of the most interesting products that

grabbed my attention was the laser machine that’s displayed by one of the exhibitors,

it’s really impressive….”

Tamoueen Corporations, Saudi Arabia, Hilmi Anwar Al-Jishi, Owner

“This is not my first visit to the show.

My main objective is to look for some

tools, and I definitely found lots of

tools that grabbed my attention and

interested me. I will definitely come

and visit Hardware+Tools Middle East

again next year.“

Synergy Project Management LLC,

Nigeria,

Quadri Layeni, Project Manager

Visitors at Hardware+Tools Middle East 2013

Consultants

Al Najem Engineering Works United Arab Emirates

Areej Landscaping United Arab Emirates

Dubal United Arab Emirates

Epo Consultants JLT United Arab Emirates

Facade Solutions United Arab Emirates

GBS United Arab Emirates

HO K United Arab Emirates

Leonard Electro Mechanical Co LLC United Arab Emirates

Metito Overseas Ltd United Arab Emirates

RME Middle East United Arab Emirates

Contractors

Al Baddad Holding United Arab Emirates

Al Fusaifesa Bldg Materials Trading United Arab Emirates

Al Murjan Electrical Installations LLC United Arab Emirates

Al Raida Electro Mechanical Contracting Co LLC

United Arab Emirates

Al Rawahy Est Equipment Rental United Arab Emirates

Al Shihhe Industry Co LLC United Arab Emirates

Alfouz Services Co Bahrain

Algeco United Arab Emirates

ALICO United Arab Emirates

Areej Landscaping United Arab Emirates

Brayan Group United Arab Emirates

Concorde Corodex Group United Arab Emirates

Empower Technical Contracting United Arab Emirates

ETA Ascon United Arab Emirates

Geco Mechanical & Electrical Ltd United Arab Emirates

Masterminds Electromechnical Works United Arab Emirates

Nile Electromechanical work United Arab Emirates

Plastic Powder Coating Co LLC United Arab Emirates

Rad International Road Construction United Arab Emirates

Safety International General Trading& Contracting Co

Kuwait

Servetech United Arab Emirates

Ses Electro Mechanical LLC United Arab Emirates

Shafa Construction United Arab Emirates

Target ETS Lebanon United Arab Emirates

Tulipa Landscaping LLC United Arab Emirates

WT Contracting United Arab Emirates

Zorba Interior Decor Co LLC United Arab Emirates

Engineers

A to Z LLC United Arab Emirates

Abdollahi Merchant Islamic Republic of Iran

Abdulla Hassan Switchgear Industry LLC United Arab Emirates

ACC Gulf LLC United Arab Emirates

ADS United Arab Emirates

Al Musairiey Interested Machine Saudi Arabia

Al Najem Engineering Works United Arab Emirates

Anasco Technical Services LLC United Arab Emirates

Anoop Plastic Products Trading Est United Arab Emirates

Apex Trading Co LLC United Arab Emirates

Arwani Trading Co LLC United Arab Emirates

Ayande Sazan Islamic Republic of Iran

Ayhaco Gypsum Products Manufacturing United Arab Emirates

Cater Quip LLC United Arab Emirates

Chalmers Engineering Co LLC United Arab Emirates

Concorde Corodex Group United Arab Emirates

Dafoos Group of Companies United Arab Emirates

Du United Arab Emirates

Dubal United Arab Emirates

EGA United Arab Emirates

Equitech Fabricators United Arab Emirates

Euro Gulf Engineering Industries FZE United Arab Emirates

Huwaei Tech United Arab Emirates

INMA United Arab Emirates

Kandi International Co Ltd United Arab Emirates

Khat Al Nus United Arab Emirates

Lin Scan United Arab Emirates

Mitsubishi Heavy Industries Ltd United Arab Emirates

MTS LLC United Arab Emirates

Nukhbat Al Awaiel United Arab Emirates

Remarkable Machinery Co FZC United Arab Emirates

RME Middle East United Arab Emirates

Sabat International Metal Construction LLC United Arab Emirates

Saudi Aramco Shell Refinery Co Saudi Arabia

Schneider Electric United Arab Emirates

Serck Heat Transfer United Arab Emirates

Shun Tian International FZCO United Arab Emirates

Stone Machine Co Ltd United Arab Emirates

Tanfeeth Technologies LLC United Arab Emirates

Wem Technical Services LLC United Arab Emirates

Managers

Al Shirawi Facilities Management LLC United Arab Emirates

Alwisaam Alrafee Trd Oman

Brayan Group United Arab Emirates

Crete Colours International United Arab Emirates

Dereyeh East Ventures United Arab Emirates

Iber Gulf United Arab Emirates

Government

Dubai Chamber United Arab Emirates

Dubai Civil Defence United Arab Emirates

Dubai Electricity & Water Authority United Arab Emirates

Dubai Health Authority United Arab Emirates

Dubai Municipality United Arab Emirates

Dubai Police United Arab Emirates

Dubai School of Government United Arab Emirates

Dubai Silicon Oasis Authority United Arab Emirates

DWC Jordan

Etisalat United Arab Emirates

Ministry of Interior United Arab Emirates

Nad Al Sheba Palace United Arab Emirates

Royal Commission SA Saudi Arabia

RTA United Arab Emirates

Saudi Electricity Co Saudi Arabia

Oil & Gas

Altor United Arab Emirates

Arabian Oilfield Supply Co FZE United Arab Emirates

Dafoos Group of Companies United Arab Emirates

Fursan Al Emarat General Trading LLC United Arab Emirates

Kwik Steel Structures United Arab Emirates

PCT Group Ltd United Arab Emirates

Lin Scan United Arab Emirates

Maxer Oil & Gas Equipment Trading LLC United Arab Emirates

Maysan Industrial Equipmet Co United Arab Emirates

PCT Group Ltd United Arab Emirates

RAY International Oman

Remarkable Machinery Co FZC United Arab Emirates

Safety Services Group United Arab Emirates

Schlumberger Technical Services United Arab Emirates

Servetech United Arab Emirates

Sigma Enterprises Co LLC United Arab Emirates

Zadco United Arab Emirates

Wholesalers / Distributors

A One Tools Trading LLC United Arab Emirates

Aspect Qatar

Abid & Ali Asgar General Trading LLC United Arab Emirates

Abu Talib Building Materials Trading LLC United Arab Emirates

ACE Hardware United Arab Emirates

Al Bawardi Tools & Hardware Saudi Arabia

Al Fozan Hardware Co Saudi Arabia

Al Muntaha Palace Est Saudi Arabia

Al Rajeh Trading & Cont Est Kuwait

Al Zaim Bldg Mat Trading United Arab Emirates

Albirco Trading Co LLC United Arab Emirates

Ali Asger & Brothers LLC United Arab Emirates

Alutrade LLC United Arab Emirates

Bolt Master Bldg Materials Trading LLC United Arab Emirates

Broadway Hardware LLC United Arab Emirates

Century Hardware United Arab Emirates

Cosmos Projects Trading Co WLL Bahrain

Danube Building Material United Arab Emirates

Dynamik Powertools United Arab Emirates

Ebrahim Hardware Kuwait

Euroboor FZE United Arab Emirates

Fleifel Group Jordan

Fujairah General Trading Enterprises LLC United Arab Emirates

Giti Abzar Islamic Republic of Iran

Global Hardware Est Kuwait

Halai Trading Co LLC United Arab Emirates

Jamnadas Khimji Partners Trading LLC United Arab Emirates

KFUPM Saudi Arabia

KHK Scaffolding & Formwork LLC United Arab Emirates

Koelner Rawlplug Middle East FZE United Arab Emirates

Komatsu 14 Islamic Republic of Iran

Lemco Trading Co LLC United Arab Emirates

Marasy for Cement & Steel Est Jordan

Mazaya Aluminium Saudi Arabia

Midas Safety United Arab Emirates

Nehmeh Corporation LLC Qatar

Nihon Mesh Kogyo UAE FZE United Arab Emirates

Royal Desert General Trading LLC United Arab Emirates

S M Building Material Trading LLC United Arab Emirates

Sabbagh & Shami Jordan

Safinat Group Dubai United Arab Emirates

Saudi Future Co Saudi Arabia

Technical Center for Industrial Tools Saudi Arabia

Technical Ind Tools & Equipment Est Jordan

Exhibitors’ Feedback

223 exhibitors from 9 countries showcased over 450 international brands at Hardware+Tools Middle East in 2013

Exhibitors’ primary reasons for exhibiting at the show

Figures in %

Initiating new business relations

Attaining sales deals

Cultivating existing business relations

Obtaining an overall impression of the market situation

Presenting innovations / new developments / products

Raising the profile of the company / organisation

Preparing sales deals

Exchanging experience / knowledge

Comparing competitors

Other

0 10 20 30 40 50 60 70

26

24

21

19

13

9

1

26

19

62

MACHINERYCleaningMouldingDrillingCuttingWeldingSolderingSafety & PPE ProductsComponents & PartsAutomation & Robotics

TOOLS

Power Tools & AccessoriesHand Tools & AccessoriesAir Tools & AccessoriesMeasuring & Detection Tools & AccessoriesHydraulic Tools & AccessoriesSpeciality Tools & AccessoriesMagnetic Tools & Accessories

Products on display:Design Software

CNC Routing

Lathes

HARDWARE

Building Hardware

Consumables

Construction & Building

Materials

“This is our first time here and the response has been good. Visitors were mostly

end customers and some really worthy distributors. We will come back next year

because it is a useful show.”

Kangaro, Rakesh Sharma, Duty Manager (Exports)

The approximate total value of business done by exhibitors at the event

Figures in %

Under $10,000

$10,000 - $50,000

$50,000 - $100,000

$100,000 - $500,000

Over $500,000

0 10 20 30 40

30

17

2

5

8

A 81% Satisfied / Extremely Satisfied

B 19% Not satisfactory

A

B

Satisfi ed with the attainment of their objectives at the fair

A 86% Certainly

B 14% Probably not

A

B

Will you exhibit again at this exhibition in 2014?

“We are here to explore the markets of the Middle East.

We have met some customers. This is a good meeting

point for all our Middle East customers and we can also

use the show to find new ones. I believe the show has

been fruitful and we will definitely come back.”

Deeps Tools, Rajdeep Jain, Managing Director

“We came here because we have some agents and we

wanted to support them, but also we wanted to meet

new customers and we certainly have. This year is better

than ever. We have to do some negotiating but we

believe this will turn into good business for us.”

Golden Tools Trading LLC,

Mohammed Nami, Managing Director

“For us it was the first time exhibiting in the Middle East

and our expectations have been met. That means we

had visitors from the entire region and from not expected

countries e.g. Africa. For sure we will think very seriously

about participating next year with a bigger stand.”

Alnatec,

Ihab Al-Naimi, Director of Sales &

Business Development

We grow with your success!

Free Marketing ToolsPromotion Digital Portal is a simple online tool that includes a variety of FREE marketing activitiesthat can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand. Some of the main tools are:

Personalised E-cardSimple steps can be taken to create your personalised electronic invitation that includes your logo and company details, within a few minutes. It allows you to invite your clients using Hardware+Tools Middle East branding, yet with your personal touch.

Web bannersDifferent sizes of Hardware+Tools Middle East web banners can be downloaded to integrate into your homepage or your online advertisements to highlight your presence at the show.

PRUse the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience.This is an easy way to ensure maximum media coverage – in local newspapers and online.

Sponsorship opportunitiesThis is a great opportunity for a company to separate itself from its competitors and stand out!As an exhibitor, you can make an outstanding appearance at Hardware+Tools Middle East 2014 by benefiting from our various sponsorship opportunities. Contact us to maximise your return from the show!

FairconstructionHardware+Tools Middle East is pleased to introduce its high quality service to our exhibitors exclusively, starting at USD 89 per sqm.

The Fairconstruction department at Messe Frankfurt includes 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!

In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact fairconstruction@uae.messefrankfurt.com for further information.

The Hardware+Tools Middle East Team values your presence at the show.To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. Make the best of it!

Reserve your space now!

A

B

Major Presence Discount: Any single exhibitor booking at least the following no. of m2 is entitled to the indicated discounts:

72m2 or above - 5% of Space Rental 90m2 or above - 10% of Space Rental 120m2 or above - 15% of Space Rental

New Product Launch: 5% discount if you are launching a product at the show

Space Only (A)

Choosing the space only option will give you plenty of opportunities to represent your individual company image by getting a stand contractor to create an individual design for you.

Cost: Starting from USD 395 per m2. Includes editorial entry in the official show catalogue. Space only stands are required to be a minimum of 21m2.

Shell Scheme (B)

Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9m2), editorial entry in the official show catalogue.

Cost: Starting from USD 454 per m2.Shell Scheme stands are required to be a minimum of 9m2 and a maximum of 21m2.

Epoc Messe Frankfurt GmbHP.O. Box 26761, DubaiUnited Arab EmiratesTel. +971 4 389 4500Fax +971 4 358 5522hardware-tools@uae.messefrankfurt.comwww.hardwaretoolsME.com

A modern cityWith state-of-the-art infrastructure, including 7 free trade zones, 4 seaports and 2 international airports, out of which the new cargo airport is directly linked to the major Jebel Ali Free Zone and Port, Dubai is not only a hub for small traders, but also offers first class logistics facilities to connect worldwide freight. Quotas or other trade barriers are non-existent and the market is served by more than 170 shipping lines and 120 airlines. The UAE was ranked 5th as the world’s preferred trade and logistics hub in 2012 for ease of trading across borders, by the World Bank.

With its strategic location, tax-free living and consistently strong economic outlook, Dubai is the ideal base for multinationals and other companies targeting markets in the wider Middle East, Africa, the Indian Subcontinent and Central Asia. It now ranks among the world’s top ten business destinations, with 56% of the world’s 280 largest companies having an office presence in the Emirate.

Messe Frankfurt is one of the world’s leading trade show organisers with 536.9* million euros in sales and 1,833* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly athardware-tools@uae.messefrankfurt.com

*2012 figures

About the Organiser