League/LSCConference Call

Wednesday, April 21, 2010

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Contents• Top LSC’s• Credit Union Agreement Status• League Best Practices• League Marketing • What’s New

– Shop America

– AutoNation

– Sprint Free Guarantee

• Updates– New IIA Logo

– ELS Vacation Destination

– CompleteTax for 2011

– Sprint Savings

– FTD Mother’s Day Offer

• Open Discussion• 2010 LSC Communication Schedule

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Top LSC’s January – March 2010

Auto Sales Sprint Supporting Credit Unions

Texas 5,664 New Jersey 19

Florida/Alabama 2,188 California/Nevada 17

California/Nevada 1,822 Michigan 16

New York 1,748 Louisiana 13

Pennsylvania 1,656 Illinois 13

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Credit Union Agreement Status (Thru 4/19/10)

Program Big Ticket Sprint Member Rewards

Sign-Up Level 1858 N/A 1845

Endorsement Level 359 742 297

Total Supporting CU’s 2217 742 2142

It’s not too late for credit unions to send in agreements!

Eligible Payment Period

2nd – 4th Quarter 3rd – 4th Quarter 4th Quarter

Agreement Deadline

April 30, 2010 July 31, 2010 October 31, 2010

CU’s currently at the endorse level for Big ticket need to provide their Quarterly Newsletter article and insure the new trademarked IIA web banner is prominently displayed on their CU home page.

• Due by 4/30/2010• E-mail to InvestInAmerica@CUcorp.com

League Best Practices

The Tennessee Credit Union not only promotes the League’s endorsement of IIA and Sprint through their web site but asked their Board of Directors via a letter to cascade their support among credit unions.

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The California Credit Union League developed a Sprint Marketing Plan for 2010 to map out their strategy for maximizing Sprint CU partners.

League Best Practices

The Credit Union League of New Mexico has launched their new website which promotes the Invest in America program on their home page.

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The e-Newsletter of the Credit Union League of Connecticut regularly promotes Invest in America and in this issue Sprint specifically.

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League Marketing Updates

• New: Free IIA and Sprint Banners for leagues (with signed agreements) use at Annual Meetings– Each banner is 33.5” x 87.7” – Banners will be shipped from Image-Tek end of April– Booth materials and hand sanitizers are available upon

request

• In order to satisfy league marketing requirements for 1st Qtr. payments, leagues must submit copies of published informational articles and solicitation letters – Due by 4/30/2010– E-mail to InvestInAmerica@CUcorp.com

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What’s New

• Coming in May, 2010 – ShopAmerica On-line Mall• Savings from over 1,200 leading on-line merchants!

– Members can shop by merchant or search by product– Members receive an average of 3% cash back on each

purchase– Merchants also offer daily specials

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What’s New

• Coming Soon: AutoNation Pre-Owned Vehicle Program

– Available on all used vehicles regardless of make or model– Member saves an average of $2,000 off published no-haggle price– Exclusive credit union financing– Unique concierge service sets appointments for test drives, vehicle inspection

and shepherds member through financial transaction (available in most markets)– Available at over 200 AutoNation dealerships in Alabama, Arizona, California,

Colorado, Florida, Georgia, Illinois, Maryland, Minnesota, Nevada, Ohio, Tennessee, Texas, Virginia, Washington

– Unique website with over 30,000 units in inventory including photos and member pricing

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What’s New“Free Guarantee”

•Sprint offers “30 Day Satisfaction Guaranteed or Money-Back”

– Refund device – Waive early termination fee– Waive restocking fee– Refund taxes and surcharges– For complete details visit: www.sprint.com/guarantee

•To ensure your Sprint incentive payment, be sure you have the correct Sprint web banner. For complete details visit : http://www.lovemycreditunion.org/Sprint_Web_Banners_482.html

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• New Invest in America Logo – We’re Trademarked!

• We updated the logo with a new tag line to help clarify and define the brand.

• Review the logos and web banners you are using, if they do not have this new logo please replace it with the new version which can be found at: http://www.lovemycreditunion.org/Marketing_Materials_148.html

Updates

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Updates

Equity Lifestyle Vacation Destinations

• The ELS discount will end on April 30, 2010• After four months only 14 inquiries and 0 sales reported• Remove any reference to the ELS discount in your

marketing efforts and remind your credit unions to do the same

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UpdatesCompleteTax • Now is the time to start soliciting credit unions to use

CompleteTax in 2011

• Why CompleteTax vs. TurboTax?– Exclusive 30% credit union member discount providing a 56%

discount over comparable TurboTax products– TurboTax is owned by Intuit, a competitor in the financial

services market– The same software trusted by more CPAs and tax professionals– Lower price and higher discount than TurboTax– Great cross marketing opportunity for investing refunds in credit

union savings products– Endorsing leagues and credit unions share in the revenue– Marketing support provided by CompleteTax and Invest in

America

• For complete details visit:  http://www.lovemycreditunion.org/CompleteTax_449.html

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UpdatesSprint Savings• $50 Million saved by member’s participating in the Sprint Credit Union Member Discount

Program!

• July is the last month for credit unions to utilize inserts and earn incentives for the 2009/2010 contract year

• Inserts must be ordered by June 11, 2010

• Newly enrolled credit unions will earn a 25% incentive by using inserts in their July mailing

Sprint Promotions• Members receive a free car charger with the purchase and activation of a new Sprint phone

from March 1 through May 31, 2010

 

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FTD Sweetens Deal With Mother’s Day Offer

• Special offer valid through May 15, 2010

• 25% off each item including: Flowers, Plants,Gift Baskets, Chocolates and more!

• Members encouraged to use their credit union credit/debit card

• For complete details visit http://www.lovemycreditunion.org/FTDs_Credit_Union_Member_Discount_384.html

Updates

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST– April 21

– July 14

– October 13

• Access Information– Phone: 888-742-8686

– ID: 9691663

• Monthly updates via PowerPoint Presentation will be emailed on:– May 19

– June 16

– August 18

– September 15

– November 17

– December 15

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards