League/LSCIIA Update

Wednesday, January 19, 2011

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Contents

• Top LSC’s• Credit Union Agreement Status• What’s New

– CMG/Liberty Mutual– IIA Value Proposition– New Credit Union Agreements– Sprint Exclusivity– Military Program

• Updates– Sprint/Best Buy Campaign

– New Simplified DIRECTV Offer

– CompleteTax/CUTS

• 2011 LSC Communication Schedule

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Top LSC’s January – December 2010

Auto Sales Sprint Supporting Credit Unions

Texas 21,111 Tennessee 61

Florida/Alabama 8,584 Pennsylvania 59

Pennsylvania 5,963 Illinois 56

California/Nevada 5,741 California/Nevada 54

New York 4,985 Missouri 35

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Support StatusProgram Support Grows!

12/09 12/10 Increase 12/09 12/10 Increase

Big Ticket 2,125 2,407 282 46 46 -

Sprint 542 1,205 663 28 38 10

Member Rewards

NA 2,324 2,324 NA 27 27

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• 3rd Quarter Endorsing Credit Union and League checks will be mailed at the end of January

Credit Unions States / Leagues

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What’s NewCMG/Liberty Mutual• IIA partnered with CMG to provide Members Auto and Home insurance

• Insurance underwritten by Liberty Mutual, valid in 49 states (Excludes Alaska)

• Credit unions already partnered with CMG – Nothing changes, members simply have additional access point

– Commissions on policies written thorough IIA will still earn the same commissions for Credit unions and Leagues

• Credit unions not partnered with CMG– Sign up to make insurance available to your members via IIA

– Commissions will not be paid to credit unions that do not have a contract with CMG

• Provides a channel members prefer: 63% of insurance buyers look for internet access to quotes*

• Members receive a discount of up to 10%

• Generates additional not interest income for the credit union with no additional expense

* To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify***ComScore Auto Insurance Report, March, 2009

*** Discounts are not available in all states and discounts may vary by state. The insurance offered is not a deposit and is not federally insured or guaranteed by your credit union

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IIA Value Proposition

• In 2011 IIA will focus its efforts to bring value to credit unions by supporting their core services

– Grow and retain members & drive member loyalty with IIA an exclusive credit union member rewards program

– Generate more auto loans with GM Preferred pricing– Grow credit/debit card transaction volume with ShopAmerica and more than

1,200 merchants– Generate non-interest income with Sprint’s wireless services

• When visiting with your credit unions and discussing IIA, please reinforce these values and benefits of supporting IIA

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What’s NewCredit Union IIA Agreements

• Agreements will be simplified to one level of support

– Letters will be sent this month to participating credit unions who have agreement anniversaries in 1st quarter 2011.

– Credit unions will be paid through the quarter of their anniversary date.

• Incentive dollars will be put back into national marketing efforts for more efficient use of funds

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What’s NewGM Loan Pre-Approval

• Developing loan pre-approval solutions for credit union members on GM credit union micro site

• Easily directs members via web link back to credit union for loan pre-approval

– Increase loan volume– Demonstrates commitment from GM

• IIA to inform credit unions of opportunity

– Communication to be sent in January– Solicit participation– Obtain and manage link information

Find a Credit Union tab added below Find a Dealer

GM Credit Union Micro Site

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What’s NewGM Military Focus• Developing loan pre-approval solutions for

active and reserve military personnel (excludes retirees) on GM Military site

• Credit unions with large military-based membership segments can have link from the GM Military Discount micro site to their loan approval system (Not exclusive to credit unions)

• IIA is seeking your help to identify potential CUs. Please e-mail list of CUs in your state to: www.InvestInAmerica@CUsolutionsGroup.com

– Please include:

• Credit union name and contact e-mail address

• Approximate percentage of membership in active or reserve service

• IIA to follow-up with CUs for link information

GMMilitaryDiscount.com

Find a Credit Union tab added below Find a Dealer

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What’s NewNew Sprint CU Agreement• Necessary due to marketplace competition trying to duplicate the Sprint program

– T-Mobil

– Verizon

• To keep the Sprint program viable and share incentives fairly among credit unions, it is necessary to adjust the agreement to include two tiers of incentives:

– Exclusive -100%

– Non-exclusive - 50%

• All other marketing requirements remain intact

• CUs with agreements dated January 1, 2011 or later will receive a new agreement this month

– Their original start date will not change

• Existing CUs as of December 31, 2010 will receive an addendum, in April, to take effect for the new contract year in October 2011

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UpdatesSprint/Best Buy

• Partnering with Best Buy in the Northeast region to provide 10% off on accessories to credit union members – in store only– CT, DE, MA, NH, NJ, NY, PA & RI

• ValPac insert will reach over 7.3 million households– February - 6.9 million households– March – 440 thousand households

• If successful, a national program will be considered

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UpdatesNew DIRECTV Offer

• New simplified program offers greater savings to members

• $100 discount for new activations as follows: – $60 discount by way of $5 off each month for the first twelve months (same

as today)– $40 rebate that CU Growth Solutions will administer

• Provides more cash in members hand

• Eliminates need for credit unions to identify member accounts to make deposit

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UpdatesTax Filing

• IIA preferred partner, CompleteTax – Credit union members receive a 30% discount– Basic package is free, others start at $13.95– Plus 3 offers to file your Federal forms free: Unemployment , Balance Due,

and Switching from a competitor

• Shop America also offers two additional preparation programs with cash back

– FreeTaxUSA – 25% cash back– TaxCut (by H&R Block) – 11% cash back

• Credit union newsletter article available at: http://www.lovemycreditunion.org/Marketing_Materials_148.html

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Future League Communications

• League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST*

– January 19, 2011

– April 13, 2011

– July 20, 2011

– October 19, 2011

• Access Information

– Toll free: +1 (866) 816-1627– Conference ID: 1177265367

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards