League/LSCMonthly Update

Wednesday, November 11, 2009

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Contents• Top LSC’s• What’s New

– FTD– CU Benefits– Chrysler– Complete Tax

• Sprint• News of Interest• GM Member Survey • On-Line Media• Creative• Follow-up• Overcoming Objections• League Communication Schedule

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Top LSC’s

Auto Sales Sprint Supporting Credit Unions

Texas 28,837 Michigan 206

Michigan 17,760 California/Nevada 42

Florida/Alabama 13,645 Texas 36

California/Nevada 10,634 New York 32

Pennsylvania 10,233 Florida 30

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What’s New

• FTD.com• Beginning November 1, 2009• Members receive 20% discount on:

– Flowers– Plants– Gift baskets– And more

• Web site encourages members to use their credit union credit or debit card

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What’s New

• Beginning November, 2009• Bundled discounts on medical and lifestyle

products and services • Discounts from 5% – 70%• Examples include:

Medical Discounts Lifestyle Discounts

• Dental Care • ID Theft

• Vision Care • Financial Helpline

• Medical supplies • Legal Services

• Mail order pharmacy • Fitness

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What’s New

Chrysler’s Back! • Chrysler Returns with Affiliate Rewards

Preferred Pricing for Credit Union Members– November 3 – 30, 2009

– Members save thousands with Preferred Pricing on Chrysler, Jeep, Dodge and Ram Truck

– Members must obtain a Chrysler control number via lovemycreditunion.org

– To get full program details visit http://www.lovemycreditunion.org/Chrysler_172.html

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What’s New

• CompleteTax• Beginning December 1, 2009• 30% Credit Union Member Discount• Easy-to-use consumer tax prep software for federal and

state Individual tax returns via the Internet• The same software trusted by more CPAs and tax

professionals• Lower price and higher discount than TurboTax• Turbo Tax is owned by Intuit, a bank• Great cross marketing opportunity for “use your refunds to

reinvest through your credit union”

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Sprint

2009/2010 Contract Year• The Sprint contract year runs from October 1, 2009 through September

30, 2010

Sprint Quarterly Mailing Inserts• The deadline to order your January 2010 quarterly insert is December

7, 2009

• New Credit Unions for the 2009/2010 contract year that did not schedule an October 2009 insert mailing need to schedule a January 2010 insert in order to receive their 75% marketing incentive 

Sprint Marketing Materials• Sprint marketing materials are currently being updated

• Updated marketing materials will be available in December

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New Product Launches Aid GM Sales Increase• GM reported their first U.S Sales gain in 21 months

• New product launches are off to a very strong start

– Camaro has outsold the Ford Mustang five months in a row

– Terrain and Equinox have added a third shift at the plant to meet demand

– LaCrosse is attracting younger buyers with one-third under 55

– SRX sales are up nearly 300% over the prior model

– Average transaction prices are up compared to the models they replaced

• Consumer Digest 2010 Automotive Best Buy Awards recognized 15 GM vehicles, the most of any manufacturerSource: GM Press Release

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Chrysler Group LLC Looks to Future

• Chrysler Group LLC reported a 6% sales increase over September 2009

• Chrysler Group LLC was profitable on an operating basis in September 2009

• Chrysler’s cash reserves have improved from $4 billion to $5.7 billion since the company emerged from bankruptcy in June 2009

• The redesigned 2011 Jeep Grand Cherokee will be available in the Spring of 2010

Sources: Chrysler Group LLC October Sales Press Release, www.time.com, November 4, 2009

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GM Member Survey Results• 43% previously owned a competitive brand vehicle and

almost a quarter (23%) owned a foreign brand• 84% agreed that the Credit Union Member Discount

was very important in their decision to purchase a GM vehicle

• 80% feel that the Credit Union Discount strengthened the value of their Credit Union

• 53% consider their Credit Union to be their primary financial institution

• 49% financed through their Credit Union• Only 10% learned about the discount through their

Credit UnionSource: The Credit Union Member Discount from GM Satisfaction Survey - October 2009

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Online Media Campaign Results

Display and Search Results 9/11-11/1/09• Online advertisements generated 48 million impressions contributing

towards 392 GM authorization code requests• Web search actions generated 4 million impressions and 184

authorization requests

On-Line Survey Results• 47% lift in consumers likeliness of buying a new vehicle in the next

three months• 27% lift in consumers likeliness of considering GM for their next new

vehicle purchase

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Creative

Revised lovemycreditunion.org Home Page New Chrysler Creative Available to IIA Participating

Credit Unions

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Follow-up

• Marketing Materials Fulfillment:– Free printed marketing materials are available to promote

the Chrysler and GM discounts– 695 credit unions have ordered free marketing kits– 1,250 credit unions have not responded– Your credit unions can still order inserts for January

mailings; order deadline is December 1, 2009

• Please insure your Credit Unions are taking Advantage of These No Cost Materials

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Overcoming Objections• Credit Union: Do I have to promote all the partners/incentives under

the Invest in America program?

• Response: Not at all. You can pick and choose the incentives you want to promote, when you want to promote them.

You may choose to promote the auto discounts while you are running an auto loan promotion and promote the moving & storage discount during the spring & summer when more people tend to move or when you are running a mortgage promotion.

We have created specific materials for the various programs, so you can pick and choose different focuses or you can use the materials that promote the concept of Investing in America.

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Overcoming Objections• Credit Union: I don’t like to put vendor links on our web site, because I

don’t want it to look cluttered.

•  Response:   That’s one of the reasons we have just one site where your members can access all the partners/incentives that are part of Invest in America.

Your credit union can add just one banner or link to the home page and/or various other sections of the site. The concept is to promote member savings while supporting American companies. So you don’t need to put different links or logos all over your site.

A simple banner (already developed and free to all credit unions @ www.LoveMyCreditUnion.org) with a description of what the IIA program is, should work just fine. You can use the same banner throughout the site, so it will become familiar to your members.

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Future League Communications• League Conference Calls 1st

month of each quarter (Wednesday’s at 3 pm EST)

– January 13, 2010– April 14, 2010– July 14, 2010– October 13, 2010

• Access– Phone: 888-742-8686– ID: 9691663

• Monthly updates via PowerPoint presentation– 2nd Wednesday each month– Available on line

• IIA Newsletter (First Friday of every month)– December