League/LSCMonthly Update

Wednesday, May 19, 2010

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Contents• Top LSC’s• Credit Union Agreement Status• League Best Practices• What’s New

– Shop America

– AutoNation Commercial Agreement

– 1st Qtr League Payouts

– CompleteTax Marketing Survey

• Updates– Moving Days

– Online Marketing Campaign

– CompleteTax for 2011

– LMCU.org Traffic Results

• 2010 LSC Communication Schedule

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Top LSC’s January – April 2010

Auto Sales Sprint Supporting Credit Unions

Texas 7,264 California/Nevada 20

Florida/Alabama 2,917 New Jersey 19

California/Nevada 2,279 Illinois 17

New York 2,159 Pennsylvania 17

Pennsylvania 2,130 Michigan 16

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Follow Up With Your Credit Unions

Program (Thru 5/16/10) Big Ticket Sprint Member Rewards

Sign-Up Level 1,863 N/A 1,849

Endorsement Level 373 781 313

Total Supporting CU’s 2,236 781 2,162

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• Help make sure your Big Ticket endorsing credit unions are paid by

reminding them to:• Provide a copy their Quarterly Newsletter articles • Insure the new trademarked IIA web banner is prominently displayed

on their CU home page• Materials were due by 4/30/2010• E-mail to InvestInAmerica@CUcorp.com

• It’s not too late for credit unions to send in agreements to qualify for 3rd and 4th quarter payouts. Agreements are due by 7/31• Agreements available at:

http://www.lovemycreditunion.org/Invest_in_America_Contracts_487.html

League Best Practices

The Hawaii League uses their weekly email newsletter to educate credit unions on IIA revenue sharing and encourage endorsement level enrollment. http://www.hcul.org/email/bpfiles10/0506BPiia.pdf

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The California and Nevada Credit Union League conducted an Invest in America webinar to fully explain the program’s benefits for both credit unions and their members.

http://www.ccul.org/marketing/buserv/2010/04investinamerica10.html

League Best Practices

The Utah League of Credit Unions website homepage includes an Online Vendor Showcase. The showcase highlights the Big Ticket offers from GM and Chrysler. They also rotate messages with Sprint, & Member Rewards

http://www.utahleague.com

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What’s New

• Coming May 24 – ShopAmerica On-line Mall• Savings from over 1,200 leading on-line merchants!

– Click – The ShopAmerica logo from www.LoveMyCreditUnion.org

– Shop – Members easily shop their favoritemerchant , search by product or take advantage of daily on line specials

– Save – Each time a member earns $10 or more in cash back a check will automaticallybe sent to them

• Details at: http://www.lovemycreditunion.org/ShopAmerica_585.html

• Marketing Materials at: http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html 

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What’s New

• AutoNation Pre-Owned Vehicle Program– Available on all used vehicles regardless of make or model– Member saves an average of $400 off* published no-haggle price– Exclusive credit union financing– Unique concierge service sets appointments for test drives, vehicle inspection

and shepherds member through financial transaction (available in most markets)– Available at over 200 AutoNation dealerships in Alabama, Arizona, California,

Colorado, Florida, Georgia, Illinois, Maryland, Minnesota, Nevada, Ohio, Tennessee, Texas, Virginia, Washington

– Unique website with over 30,000 units in inventory including photos and member pricing

* Used vehicles are unique and subject to market variations and prices will be adjusted to reflect these variations. These adjustments may affect the average monthly discount.

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What’s New

• Leagues Earn Over $83,000 in First Quarter Big Ticket Income– Checks will be sent to each league when payment is

received from manufactures following a compliance audit – To ensure proper credit, forward copies of quarterly

newsletter articles to InvestInAmerica@cucorp.com– Materials were due by 4/30/2010

• Credit union commission pool exceeds $325,000. – Endorsing credit unions will receive their portion of the fund

when payment is received from manufacturers– Credit unions earning $50 or more will receive a check– Funds for credit unions earning less than $50 will be held and

added to future earnings until the total reaches the $50 threshold

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What’s New

Promote CompleteTax for the

2011 Tax Season• Now is the time for credit unions to consider CompleteTax for

the 2011 tax season• Credit unions and LSC’s will soon

receive a marketing piece designedto inform credit unions on the benefits of offering CompleteTax over Turbo Tax

• In June, credit unions will receive a CompleteTax survey to gauge the level of credit union support for the 2011 tax season

• LSC’s are asked to share this information and encourage credit union participation

• Details at: ttp://www.lovemycreditunion.org/Invest_in_America_CompleteTax_451.html

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Encourage Credit Unions to Market “Moving Days” Promotion•Spring and summer are the most popular times to move as members look to get settled in before the school year starts•On May 6, credit unions received a “Moving Day’s” campaign e-mail and text for a similar e-mail to send to their members•Credit unions should be encouraged to utilize thisE-mail, Allied Van Lines specific web banners or other marketing materials (found at: http://www.lovemycreditunion.org/Allied_Marketing_Materials_369.html)

Updates

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Online Marketing Campaign

CUcorp Will Utilize $1.4 Million in Marketing Funds During the 2nd Qtr to Promote IIA and Sprint!•Objective:

– Increase consumer brand and program awareness– Increase traffic on www.LoveMyCreditunion.org– Create incremental sales for our partners

•Online campaign will include:– Display advertising– Search– Targeted direct marketing via e-mail

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UpdatesLoveMyCreditUnion.Org Traffic Results (Jan-April 2010)• 1,081,351 Visits• Top Ten Most Visited Pages:

1. Home

2. GM Save

3. Chrysler Save

4. Online Media Landing

5. Overall Save

6. Find a Credit Union

7. Auto Buying Articles

8. GM Lease Participating Credit Unions

9. GM FAQs

10. Join a Credit Union

• States With the Most Visits:1. Michigan

2. California

3. New York

4. Pennsylvania

5. Texas

 

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Partner Save Page Visits Jan – April 2010

GM 78,679

Chrysler 24,797

Sprint 9,454

CU Benefits Express 7,552

FTD 6,080

DIRECTV 4,517

CompleteTax 3,197

Allied 1,265

LoveMyCreditUnion.Org Traffic Results (Jan-April 2010)

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST*– April 21

– July 14

– October 13

• Access Information– Phone: 888-742-8686

– ID: 9691663

• Monthly updates via PowerPoint Presentation will be emailed on:– May 19

– June 16

– August 18

– September 15

– November 17

– December 15

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards