League/LSCIIA Update

Wednesday, April 20, 2011

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Contents• State Participation

• Credit Union Agreement Status

• What’s New– CUTS

– Web/Lobby Video

– Vendor Marketing Support

• Updates– Credit Union Agreements

– GM Loan Application Link

– AutoNation Direct Markets

– GM Authorizations Requested Report

– Sprint Earns JD Power Award

• 2011 LSC Communication Schedule

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State Participation – Big Ticket and Member RewardsAs of March 31, 2011

Percent of Participating Credit Unions

GM PTD Sales as a % of Participating Membership

Michigan 88.7% Arkansas 5.22%

Delaware 70.4% Vermont 2.40%

Missouri 56.3% Wyoming 1.81%

Nebraska 51.4% Texas 1.76%

Pennsylvania 51.0% Louisiana 1.53%

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State Participation - Sprint As of March 31, 2011

Percent of Sprint Participating Credit Unions

Credit Unions Added Year to Date 2011

Michigan 69.9% Nebraska 18

Hawaii 42.7% Texas 12

Delaware 40.7% Michigan 11

Tennessee 36.0% Ohio 10

Missouri 33.1% California 8

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Program Support Grows!

12/10 3/11 Increase

Big Ticket 2,407 2,526 119

Sprint 1,205 1,349 144

Member Rewards 2,324 2,443 119

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• 4th Quarter Endorsing Credit Union checks will be mailed next week

• 4th Quarter Endorsing League checks are in the mail

Credit Unions

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WHAT’S NEW

CUTS Performance Marketing is now part of CUSG!

• CUTS was acquired by CUSG in January 2011 to significantly expand the Invest in America program– More discounts for your members: Discounts from best-in-class

merchants such as Intuit (TurboTax), Jackson Hewitt, etc. will be added to Invest in America

– More resources to increase the effectiveness of your programs: The San Diego based staff will be the IIA Client Relations Team. They will focus on helping credit unions implement and market the program to optimize results

– Increased reach and efficiencies: A single source for turnkey product discount programs designed specifically for credit unions. The over 1,000 credit unions that partnered previously with CUTS will be transitioned to the Invest in America program.

Link to Press Release

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What’s NewWeb/Lobby Videos

• Many credit unions have asked for digital media that can be used on their web site or digital lobby displays

• Two new videos for use in promoting Sprint and Member Rewards are now available with the Marketing Materials– Designed to be used

with or with out sound

• Two options available– Videos for embedding in

CU’s web site– Downloadable High Res

version for digital lobby displays

http://lmcu.cubetvonline.com/FP3/index.php?channel=44

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What’s NewVendor Marketing Support

• Sprint and DIRECTV want to support you by participating in credit union events such annual meetings and lobby days by providing local representation

– Credit unions should email IIA at info@LoveMyCreditUnion.org if they are interested in having a Sprint or DIRECTV representative attend their event

– IIA will coordinate with Sprint and DIRECTV to provide a representative where possible

• CUSG representatives are available to present IIA and Sprint at League educational events

– Interested leagues should contact their IIA National Business Consultant or e-mail info@LoveMyCreditUnion.org

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UpdateCredit Union IIA Agreements

• Agreements will be simplified to one level of support - Participation– Letters will be sent this month to participating credit unions who have

agreement anniversaries in 1st quarter or 2nd quarter 2011 terminating the Endorsement level of support

– These credit unions will be paid through June 30, 2011– The remaining credit unions will receive notice at least 30 days prior to their

anniversary date and be paid through the quarter of their endorsement anniversary date

• Leagues will receive a copy of the letter and a list of affected credit unions in their state

• Going forward incentive dollars will be put back into national marketing efforts for more effective use of funds

• Sprint agreements are not affected

• League agreements are not affected

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UpdateGM Loan Pre-Approval

• GM is providing an opportunity for participating credit unions to have a link to their loan page and application from the GM Credit Union Discount micro site

• Easily directs members via web link back to credit union for loan pre-approval

• IIA will manage the link information– E-blast to credit unions to obtain link

information– Monthly updates with additions and

changes

Find a Credit Union tab added below Find a Dealer

GM Credit Union Micro Site

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UpdateAutoNation Direct• Expanding into Arizona, California, Georgia, Nevada and Washington

State in April 2011

• Affected states should attend April 27 webinar (2pm EST) to learn more

• Access instructions were provided in previous e-mail

• Offer includes:– Up front pricing with discounts up to 15% from publicly published prices– Certified pre-owned vehicles include a 135-point inspection, 3-day/150 mile

(whichever comes first) money back guarantee and a 60-day Unlimited Millage Limited Powertrain Warranty

• White Glove Service throughout the entire process– Online, over the phone or at the dealership– Unbiased, expert information for members to make an educated purchase decision– Delivery at credit union or dealership (takes less than an hour)– Direct members back to credit union to arrange financing– Provide a positive Member experience

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UpdateGM Authorization Requested Report

• Accessible from Partner Center

• Refreshed weekly for more timely leads

• Identifies members requesting a GM code

• Exportable to Excel for easy use

• Includes street and e-mail addresses

Hot leads credit unions can use to follow up with members!

Credit Union First Name Last Name Address City State Zip Email Registration Date

Status

Sample Credit Union George Smith 39832 Spacely Dr Novi MI 48188CUMember@YAHOO.COM 3/19/2011Requested

Sample Credit Union Jane Jones 25797 Coggswell Southfield MI 48178CUMember@ATT.NET 3/18/2011Requested

Sample Credit Union Judy O'Hara 45090 Rosy Lane Farmington MI 48170CUMember@HOTMAIL.COM 3/16/2011Submitted

Sample Credit Union Elroy Reed 8203 Astro Dr Wayne MI 48185CUMember@COMCAST.NET 3/12/2011Requested

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Sprint Named JD Power Customer Service Champion for 2011• One of only 40 companies to have earned this distinction this year

across 12 major industries

• Sprint is one of 7 telecommunications companies and one of only 3 wireless companies to be recognized

• Customer Service Champions succeeded in meeting or exceeding benchmarks in all five customer touch points including people, presentation, product, process and price

• Customer Service Champions do more than just deliver on the expectations of their customers-they exceed those expectations, and, in the process, satisfy customers and raise the standard for their entire industry

• For complete details on Sprint’s J.D. Power Customer Service Award click here or see the full story under the ‘Latest News’ on the WWW.LoveMyCreditUnion .org home page

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Future League Communications

• League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST*

– July 20, 2011

– October 19, 2011

• Access Information

– Toll free: +1 (866) 816-1627– Conference ID: 1177265367

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards