League/LSCIIA Update

Wednesday, November 17, 2010

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Contents

• Top LSC’s• Credit Union Agreement Status• What’s New

– Black Friday Promotions– 2011 Complete Tax

• Updates– 2010 GM Private Offer Reminder

– Sprint

– Biz Kid$

• 2010 LSC Communication Schedule

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Top LSC’s January – October 2010

Auto Sales Sprint Supporting Credit Unions

Texas 17,827 Tennessee 56

Florida/Alabama 7,233 Pennsylvania 55

Pennsylvania 5,064 Illinois 53

California/Nevada 4,802 California/Nevada 42

New York 4,268 Missouri 32

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Support StatusProgram Support Grows!

12/09 10/10 Increase 12/09 10/10 Increase

Big Ticket 2,125 2,386 261 46 46 -

Sprint 542 1,072 530 28 35 7

Member Rewards

NA 2,303 2,303 NA 27 27

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• 2nd Quarter Endorsing Credit Union checks mailed week of 10/4

• 2nd Quarter Endorsing Credit Union checks mailed week of 10/11

Credit Unions States / Leagues

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What’s NewBlack Friday Promotions

• Shop America – 11/26 through 11/29

– Shop America offers on-line access to over 1,200 merchants, most of which will offer Black Friday/Cyber Monday specials in addition to their cash back offer

• DIRECTV – 11/26 through 12/5– Savings up to 70% first years subscription– SHOWTIME and starz free for three months– HD Access– HD and HD DVR Upgrade with Choice Xtra or above– Plus additional Black Friday Discounts

• Promotion– Special web banners available at: http://www.lovemycreditunion.org/Marketing_Materials_148.html– Link to new Black Friday landing page http://www.lovemycreditunion.org/Black_Friday_627.html – Leagues and credit unions will receive e-mail announcement the week of 11/15

• Black Friday promotions provide credit unions the opportunity to increase member credit/debit card transactions

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What’s NewTax Filing

• IIA preferred partner, CompleteTax – Credit union members receive a 30% discount– Basic package is free, others start at $13.95– Plus 3 offers to file your Federal forms free: Unemployment ,

Balance Due, and Switching from a competitor

• Shop America also offers three additional preparation programs with cash back– FreeTaxUSA – 25% cash back

– TurboTax – 7.5% cash back

– TaxCut (by H&R Block) – 11% cash back

• Credit union newsletter article available at: http://www.lovemycreditunion.org/Marketing_Materials_148.html

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UpdateGM Private Offer Reminder to Members

Status• 217 credit unions signed-up targeting over

1.5 Million members!!!

• $1,000 private offer stackable with most

GM incentives

• Avalanche is no longer an eligible

vehicle for the private offer – an e-mail will be sent to all

participating credit unions and leagues

Encourage Credit Unions to Send Private Offer Reminders

• As we get closer to the hot Thanksgiving Holiday shopping

period, it is highly recommended that credit unions follow-up

with their targeted members

• Email, letters or postcards can be used

• New math boxes have been provided by GM which include

current national cash incentives on the eligible vehicles

• Best Practices can be found under Follow-Up Communications

at: http://www.lovemycreditunion.org/GM_Private_Offer_625.html

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Updates

Credit unions earn $4.5 million during the 2009 – 2010 contract year• 789 participating credit unions will share in this pool• Checks will be mailed in December

Special offer through January 8, 2011• Motorola i1 for only $149.99, the first push-to-talk smart phone powered by Android and

only from Sprint! Find a new promotional flyer at: http://www.lovemycreditunion.org/Sprint_Marketing_Materials_283.html

• For additional details visit: http://www.cusaver.com

Credit union members have saved over $74 million• Are your credit unions providing this discount to their members?

• Reach out to your credit unions supporting other IIA programs but not • Sprint and make sure they are aware of this tremendous opportunity

• Act now so they can earn 75% of their marketing incentive next year

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UpdateBiz Kid$

• Many credit unions and leagues answered the call to support Biz Kid$

• Over $300,000 was donated by supporting credit unions and leagues

• When combined with the CUcorp donation, over $1 million was donated to support the 2011 production year

A special thank you to all our supporting leagues and credit unions!

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST*– January 19, 2011

• Access Information– Toll free: +1 (866) 816-1627– Conference ID: 1177265367

• Monthly updates via PowerPoint Presentation will be emailed on:– December 15

– Beginning in 2011, this deck

will be updated on a

quarterly basis only to coincide

with the conference calls

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

New Access

Instructions