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Giving Tuesday, December 2, 2014, raised nearly $46 million for charity over a 24-hour period. Connect360 is proud to be a partner of the Giving Tuesday movement and we were honored to offer our services pro-bono to support the cause through broadcast PSA production and distribution along with extensive social media promotional efforts.
CONNECT360 HELPS MAKE AN IMPACT FOR GIVING TUESDAY
Today is #GivingTuesday!Celebrate giving and kick-off the
holiday season by helping to make a difference. Be part of
www.givingtuesday.org
Black Friday, Cyber Mondayand now #GivingTuesday! Join the
world for #GivingTuesday, a global day of giving www.givingtuesday.org
We are thrilled to be a proud partner of the #GivingTuesday
movement! See how you can help make a difference www.givingtuesday.org
C360 TWITTER, FACEBOOK & BLOG PROMOTIONConnect360’s broadcast quality digital download center
PLACEMENT ON PSA CONNECT:
RADIO STATIONSTV
STATIONS
NATIONAL BROADCAST DIGITAL DISTRIBUTION
:60 :30 :15 spotsTV & RADIO PSA
PRODUCTIONSERVICES PROVIDED TO THE MOVEMENT
HIGHLIGHTS National TV placements via FOX Network & CNN Airport Network Airings in top 25 markets including Los Angeles, Chicago, Dallas, Boston & Seattle 54% of TV airings took place during key viewing timeframes: Early Morning (5 am-9 am), Daytime (9 am-4 pm), Early Fringe (4 pm-8 pm) and Primetime (8 pm-10 pm) 46% of TV PSA airings & 69% of radio PSA airings were in top 100 media markets
llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll$124,684 Media Value
3,618,950 Impressions
2,523 Total Airings
RADIO RESULTSllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll$569,624 Media Value
96,216,583 Impressions
3,883 Total Airings
TV RESULTSIMPACT