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L E A D G E N E R A T I O N
Marketing has changed.
Build your customer base.All businesses need customers in order to grow. Lead generation is a unique way to attract potential customers to your business. Every day, people research your products and services online before they make a purchase. Strategically placing your products in front of people who are already in the market, focuses your marketing efforts on the right audience. These prospective customers are past the “Awareness” and “Interest” stages in the purchase funnel and are considering a purchase. for your products and services.
The right offer can open the door to a lifetime customer. This diagram uses the dentistry industry as an example to show how offering a free dental check-up can lead to increased value.
C H E C K - U P
C A V I T Y F I L L I N G
I N V I S A L I G N / B R A C E S
FREE
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C L E A N I N G & X - R A Y
T E E T H W H I T E N I N G
M O S T P O P U L A R
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The value ladder
Our team will build ad campaigns that target internet users who are interested in your products. There are three core parts to lead generation; ads with an offer, a landing page with a single focus, and emails. Our lead generation program provides you with immediate notifications of new leads, so you can quickly follow up with the prospect. We will also use the leads to build an email marketing list for future use. An email list can be leveraged to increase revenue and nurture customers into repeat customers.
Landing page design
Google display ads
Facebook ads
Email campaigns
Remarketing
Lookalike targeting
Lead forwarding
Landing page design
Google display ads
Facebook ads
Lead forwarding
Landing page design
Google display ads
Facebook ads
Email campaigns
Remarketing
Lead forwarding
$1,495 $995$1,295
Three Month Twelve MonthSix MonthLead Generation Plan Monthly Cost Lead Generation Plan Monthly CostLead Generation Plan Monthly Cost
changeyourmarketing.com/leadgeneration
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate 7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
Social Media Ads
SUBMIT
Name
Phone
Opt-In Page “Landing Page”
CTA “CALL”
Order Confirmation Page “Thank You Page”
Email Drip Sequence
CTA “CALL”
Immediate7 Days
CTA “CALL”
3 Days
CTA “CALL”
Social Media Click Funnel Illustrations
NameEmailPhone
Name Email Phone
Traditional purchase funnel
P U R C H A S E
E V A L U A T I O N
I N T E N T
C O N S I D E R A T I O N
I N T E R E S T
A W A R E N E S S
P U R C H A S E
Q U A L I F Y
S O C I A L M E D I A C A M P A I G N
L A N D I N G P A G E T H A N K Y O U P A G E
L E A D F O R W A R D I N G
E M A I L D R I P S E Q U E N C E
Optimized conversion funnel
Generating exclusive leads
For more than a century, the purchase funnel has served as a model to help
describe a consumer’s journey from first being aware of your product or service
to taking action and making a purchase.
With this funnel, conversions have a longer timeline. Also, not all
consumers that start at the top will filter all the way down to purchase.
With all the digital marketing choices available, it can be difficult
to know where to start.
Ad set #1
Ad set #2
Ads
Opt-In Page Order (Confirmation Page)
Immediate 3 Days 7 Days
Email Spreadsheet
With the dawn of digital marketing, websites, and e-commerce, a new marketing model has emerged. The conversion funnel tracks a consumer’s journey through internet advertising, search results, and email marketing, to a qualified lead and sale.
In concept, this funnel is more like a straight pipe. It’s structured to be more precise and faster in conversions. The consumers are inherently qualified, and the choices and paths are narrowly focused on leading to a specific action.
Before the internet, the best way to generate leads was through mail targeted offers based on demographics. Today, we can use the same concept but reach those people online where they spend most of their time. By using lead generation, you can be more confident you will reach the people who are looking for your products and services.
L E A D G E N E R A T I O N
• Single focused marketing• A set amount of expected
leads as the objective• Incorporates ads, landing page,
and email marketing
