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Marty Latman - [email protected]
Overview
• My Opinions• What is Networking? • Places to Network • How big should a network be?• My Tool Bag• Elevator Pitches• Personal Cards• Approaching People• Communications• Summary
Marty Latman - [email protected]
My Opinions
• Being in transition is permanent, “landing” is only temporary
• Keys to Successful networking:– “ABC” – Always be connected– “ABP” – Always be positive
Marty Latman - [email protected]
What is Networking?
• Relationship Building• We network all the time
– Personal Network– In-transition Network– Business Network– Combined Network
• It is NOT - “Hi, how are you; give me some names and leads”
• You seek “AIR” – Advice, Information, Referrals• Be a “giver” – Open a “bank account”• Need a “Support System”• “Practice makes perfect”
Marty Latman - [email protected]
Where can we Network?• Volunteer Groups• Networking Groups - www.LandingExpert.com – Google searches• Family functions• Seminars• Charitable Events / Galas• Family sports – soccer, baseball, basketball• Chambers of Commerce• Alumni Groups• Industry Associations• Professional Associations• Social Networking Sites• Everyday opportunities – cleaners, hair salon, mailman, grocery,
church
Marty Latman - [email protected]
How big should a Network be?
• Quality vs. Quantity - >500??• “Although it is good to know a lot of people, it is much
better to know a lot of people who know you”• Think big – not small• Coworkers, family, friends, others• Linkedin system is a good source• Networking Groups• Follow-up with members – cards, articles of interest• Networking is continual – not just when you are in-
transition• Out of sight – out of mind
Marty Latman - [email protected]
What’s in my tool bag?
• Positive attitude – Who wants to be with depressed people?
• Dress for success• Elevator Speech• Name Tag – LARGE PRINT• Personal business cards• One page profile• Resumes – 1, 2, multi- pages• Linked-in Profile• References• Cover Letters• Thank you letters
Marty Latman - [email protected]
Elevator Pitches
• Let’s go “Fishing”
• Short, clear, concise and consistent
• Not resume regurgitation
• Be a Teaser!
• Targeted to the audience you are with
• Tag line – intrigue – future talks
• WWW.15SECONDPITCH.com
Marty Latman - [email protected]
Personal Cards
• Professional Quality
• Use both sides
• Executive Summary
• Always keep them available
• Give them out
• Not Vista Print commercial
Marty Latman - [email protected]
Approaching People
• Make others “Winners”
• Elevator pitches – should be targeted to different audiences
• How can you help them?
• Clear, concise and consistent messages
• “Telephone Game”
Marty Latman - [email protected]
Communications with others
• Ask a person for their preference
• Always Professional
• E-mails – Signature– Email address– Phone numbers– Address– Spelling / grammar
Marty Latman - [email protected]
Summary
• Relationship building = Successful networking• Networking requires organization and follow –up• Networking requires having the proper tools• Jobs are temporary – networking is permanent• Networking is as easy as “ABC”
– “ABC” - Always be connected– “ABP” – Always be positive
Marty Latman - [email protected]
Marty Latman - [email protected]
Tips on Working the Room
IMA
January 19, 2012
Marty Latman - [email protected]
Marty Latman - [email protected]
Summary
• Let’s Prepare• What do I wear ? What do I bring?• Positioning• Introductions• Conversations• Body language• Moving on• Follow-up• Conclusion
Marty Latman - [email protected]
Marty Latman - [email protected]
Let’s Prepare
• What is my objective?– Who is in-charge? – Can I get a list of attendees?– Who will be attending?– Who do I want to meet?– How many people do I want to meet?– Who can I introduce to whom?– Who can introduce me to others?
Marty Latman - [email protected]
Marty Latman - [email protected]
What do I Wear? What Do I Bring?
• Dress for Success– Be unique – colorful – tasteful - noticeable
• Bring your “tool box” with the following:– Personal cards– Pens and paper– Name Badge– Elevator pitch– Questions you want to get answered– Topics to discuss
Marty Latman - [email protected]
Marty Latman - [email protected]
Positioning
• Arrive early• Wear name tag• Be near door, bar, food area• Don’t sit down alone• Keep one hand free – avoid drink / food• Try to face the entrance way to see new
arrivals• Break away from the people you know
Marty Latman - [email protected]
Marty Latman - [email protected]
Introductions
• Meet more people than fewer• Initiate handshakes• Repeat your name• Repeat the name of the person you meet• Be a good listener – do not “SELL”• Look for the “wallflowers”• Focus on relationships – What do we have
in “common”
Marty Latman - [email protected]
Marty Latman - [email protected]
Conversations
• Resist interrupting• Use active listening skills• Look at the leader of the “group”• Do not talk about “I” or “me”• Refer back – “as you were saying…”• Focus on being interested vs. being interesting –
ask questions• Try to find things in common• Repeat people names• Always be “positive”
Marty Latman - [email protected]
Marty Latman - [email protected]
Body Language
• Be Relaxed• Keep head level – Don’t fidget – Stand Straight• Maintain an approachable expression• Nod your head – make eye contact• Pause and listen• Be sensitive to the space of others• Smile• Look interested
Marty Latman - [email protected]
Marty Latman - [email protected]
Moving On
• Apportion your time based upon attendees• Excuse yourself
– I need to say hello to someone I see– I have to refresh my drink– I have to make a phone call
• Exchange business cards• Keep one hand free to shake hands• Nice to meet you – I will call you• Follow-up 1 – 3 days
Marty Latman - [email protected]
Marty Latman - [email protected]
Follow-up
• Send thank you cards or thank you emails
• Follow up with anything you promised
• Call to continue the conversation
• How can you help?
Marty Latman - [email protected]
Marty Latman - [email protected]
Conclusion
• Plan ahead strategically• Set your goals for the event• Be relaxed• Bring your “tool box”• Listener vs. talker• Be a giver• “ABP” – Always be positive• “ABC” – Always be connected
Marty Latman - [email protected]
Marty Latman - [email protected]
Contact Information
• Marty Latman
• 201-919-2607 – Cell
• 201-337-7554 – Home
• Email: [email protected]
• http://www.linkedin.com/in/martylatman