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Media Information 2017
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www.yachtingmonthly.com
For the cruising sailor
Editor’s wElcomE
Join forces with the most trusted and respected media brand in boating. Yachting Monthly is the mainstream, mid-market magazine and website for amateur cruising sailors. Above all, we strive to be useful and relevant to our readers, who range from coastal cruisers to ocean voyagers and from novice crew to expert skippers. We’ve earned their respect over many years, through the quality of our content and by campaigning to look after their interests.
Yachting Monthly is the first port of call for advice on sailing skills, boat-handling and seamanship; reviews of new and used boats and all the latest gear; guides to cruising grounds, ports and anchorages; real-life sailing adventure stories and news that’s relevant to boat owners. We’ve got the most experienced and trusted test team in the business. Our contributors include most of the top sailing writers and pilot book authors in Europe.
We’re proud of our heritage – 110 years at the heart of the sailing community – but Yachting Monthly continues to innovate. We launched the first educational sailing app and we’re currently building the first large-scale database of yacht anchorages on the Internet.
Demographic •Gender–93%male•ABC1–83%•Mainwageearner–80%•Averageincome–£87,100•Memberofyachtclub–68%
Magazine •4hoursspentreading•16.2yearsaverageperiodtheyhaveread
themagazine
Boat ownership •84%readersownaboat•74%ownaboatthatis37ft/11morlarger•47%ownaboatlessthan20yearsold
Boat purchase intention•36%readersintendtoreplacetheirboatin
thenext12months
Cruising •93%areactivelyinvolvedinsailingofwhich… –43%havesailed500-2000milesinthepastyear
Internet usage•94%usetheinternetathome•46%usetheinternetatwork•48%onaboat,ofwhich
–84%fromalaptop–69%fromasmartphone–52%fromatablet
Editor
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about our rEadErs
Brand ReachYachting Monthly’s reader satisfaction, trust and approval ratings are the best in the boating sector – and among the highest you’ll see anywhere in the publishing industry.
We retain our readers for longer than any other boating magazine. Yachting monthly’s print circulation has outperformed the market consistently for the last five years.
We’ve got the most experienced and respected test team in the industry - Our ‘sailing skills’ articles are used for teaching by sea-schools and sail-training establishments in the UK and abroad –including the Royal Netherlands Navy.
Global Reach (regions of residence) UK 88%Europe 8%RestofWorld 2%US 1%
ABCCirculationJanuary2015–December2015–22,199
Web stats Newsletter 8.8KPageimpressions 125KUnique’s 54KMobile 15KTablet 11KDesktop 28K
SocialFacebook 9KTwitter 24KYouTube 32K
rEGular coNtENt
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Expert on board –weputanexpertonareader’sboattoexplainanddemonstratesomeusefulsailingtechniques
Practical seamanship–step-by-stepboat-handlinginstructions
Skipper’s tips–adigestofusefuladvice
Pilotage–aguidetoapopularsailingareaAnchorages–fourmini-guides
Cruising–real-lifesailingstoriesandadventures
Group gear test–unbiasedcomparativereviewofnewsailingproducts
New and used boat tests –rigorousreportsforprospectivebuyers
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issuE tHEmEs*
ISSUE copy dEadlInE on-SalE
January2017 4November2016 8December2016
February2017 15November2016 5January2017
March2017 30December2016 2February2017
April2017 31January2017 2March2017
May2017 24February2017 30March2017
June2017 17March2017 27April2017
July2017 21April2017 25May2017
Summer2017 19May2017 22June2017
August2017 16June2017 20July2017
September2017 18July2017 17August2017
October2017 11August2017 14September2017
November2017 8September2017 12October2017
December2017 6October2017 9November2017
January
•Newgearpreviewfor2017(METSshowreport)•Skills:copewithemergencies•EnglishChannel;Seychelles
February
•Personalsailingkit•Skills:sail-handling•Biscay;Caribbean
March
•Newboats2017(Düsseldorf&Londonshows)•Skills:getinandoutofamarina•Keepyourboatabroad
April
•Starttheseason–fittingoutguide•Skills:anchoring•Scotland;TheNetherlands
May
•Safetygear•Skills:managingacrew•Summercruiseplanner
June
•Navigationkit•Skills:copewithoutcrew•EnglishChannel;Baltic
July
•Sails–buyer’sguide•Skills:inshorepilotage•NorthSea;Spain
Summer
•Deckhardware•Skills:offshorepassage•Portugal;Ireland
August
•Kitforextendedcruising•Skills:getthemostoutofacharterholiday•Mediterranean;Wales
September
•SouthamptonBoatShowpreview•Skills:sailtrimming•WheretokeepaboatinBritain
October
•Buying/sellingaboat•Skills:seamanship•CrosstheAtlantic
November
•End-of-seasonmaintenanceguide•Skills:makesailingeasierandmorefun•France;YMTriangleRace
December
•Christmasgiftsforsailors•Skills:manageayachtrefit•Scandinavia;Mediterranean
coPY datEs
* Subject to change
oNliNE advErtisiNG
UnIqUE USErS
54k
paGE IMprESSIonS pEr Month
125k
Leaderboard£750 per month for 30k impressionssize: 728px x 90px Max file size: 40Kb
MPU£750 per month for 30k impressionssize: 300px x 250px Max file size: 40Kb
Double MPU£900 per month for 30k impressionssize: 300px x 600px Max file size: 40Kb
Billboard£1,050 per month for 30k impressionssize: 970px x 250px Max file size: 40Kb
caMpaIGnS avaIlablE
Sent to 8,000 subscribers each month• 650px x 75px banner• 120px x 120px logo box• 50 words of text which can include a separate hyperlink£450 per issue or £1,175 for any three across a 12 month period
ExclUSIvE SponSorShIp of thE yachtInG Monthly E-nEwSlEttEr
Sent to 23,000 subscribers every Tuesday• 640px x 70px banner• 280px x 250px logo box• 50 words of text which can include a separate hyperlink£400 per issue or £1,000 for any three across a 12 month period
ExclUSIvE SponSorShIp of thE ybw.coM E-nEwSlEttEr
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PRINT ADvERTISING RATES Full COlOuR
DISPlAy
Insidefrontcover £4,575
Insidebackcover £3,910
Outsidebackcover £4,575
Doublepagespread £6,260
Fullpagefacingeditorial £3,910
Fullpagerunofpaper £3,130
Halfpagefacingeditorial £2,590
Halfpagerunofpaper £2,010
Quarterpagerunofpaper £1,090
1/8pagerunofpaper £640
bROkERAGE
Fullpage £2,530
Halfpage £1,310
Quarterpage £760
CHANDlERy
Fullpage £2,530
Halfpage £1,310
ClASSIFIED
Fullpage £2,200
Halfpage £1,250
Quarterpage £705
1/8page £385
1/16page £195
series discounts:6-11 insertions – 5%, 12 insertions – 10%
ONlINE RATES CPM
Billboardheavyweightcampaign £1,050
DoubleMPUheavyweightcampaign £900
MPUheavyweightcampaign £750
Leaderboardheavyweightcampaign £750
Newsletter £450
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CONTACT JOb TITlE TElEPHONE NO. EMAIl
MichaelBeattie CommercialManager +44(0)7803722007 [email protected]
SimonSpong SeniorMediaAdvisor +44(0)7816443436 [email protected]
TammyMattinson SeniorMediaAdvisor +44(0)7950189102 [email protected]
ChrisWilson MediaAdvisor +44(0)7989428596 [email protected]
SamuelShaw MediaAdvisor +44(0)7970615618 [email protected]
ClASSIFIED ADvERTISING
JamesLeaver SeniorSalesExecutive +44(0)1252555306 [email protected]
PRODuCTION
PeterBurton AdvertisementProduction +44(0)2031482688 [email protected]
advErtisiNG coNtacts
DISPlAy FIxED SIzES
(in mm) blEED (h x w) TRIM (h x w) TyPE AREA (h x w)
DPS 306x434 300x428 275x400
Fullpage 306x220 300x214 275x188
HalfPage(Vertical) 306x110 300x104 275x91
Halfpage(Horizontal) 153x220 147x214 135x188
1/4page 135x91
1/4page(Horizontal) 65x188
1/8page 65x91
1/8page(Strip) 30x188
Formoreadsizespleaseseehttp://specle.net/uk/time-inc-uk/yachting-monthly
tEcHNical sPEcificatioN
PaYmENt iNformatioNTHERE ARE THREE METHODS THAT MAY HELP YOU:
1. by CHEQuEPlease make payable to Time Inc SEND TO:Andrew James-JonesYachting MonthlyPinehurst 2, Pinehurst RoadFarnborough Business ParkFarnboroughHants GU14 7BF
2. by CREDIT CARD Please phone through the card information to:Andrew James-Jones+44 (0) 1252 555302Name:
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3. by bANk TRANSFER Our bankers are:National Westminster Bank plcPO Box No: 122581 Princes StreetLondon EC2R 8PA
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Please be aware that you are responsible for any bank charges made by your bank.
Please email a copy of the transaction directly to (yachting Monthly): Andrew James-Jones [email protected]
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