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This is a portfolio of all my assignments I created in COMM130 (Visual Media).
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Brett Silva
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VISUAL MEDIA
StationaryBrochureEvent AdWeb PagePhotodesignLogosFlierMontage
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Brett Silva
Description:You are asked to design a new logo and stationery items. Create a new logo, then design a business card and letterhead.
Date: 11/08/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe IllustratorAdobe InDesign
Objectives:• Use the basic tools in Illustrator & InDesign.• Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Don’t use photos or live trace.• Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay. Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.• Apply typography rules, keeping small copy.• Keep designs simple with light watermarks and drop shadows and plenty of white space.• Include contact information: name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.
Process: Much like last project I started my process by formulating a plan of what info was needed to be conveyed to the audience. I made various sketches and ideas for different types of logos. From the sketches, I chose a final layout that implemented elements of design well. I then began the digital sketch in Adobe Illustrator. Once they where complete I made the format for the letterhead and the business cards in InDesign.
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Brett Silva
Description:You are asked to design a new logo and stationery items. Create a new logo, then design a business card and letterhead.
Date: 11/08/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe IllustratorAdobe InDesign
Objectives:• Use the basic tools in Illustrator & InDesign.• Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Don’t use photos or live trace.• Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay. Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.• Apply typography rules, keeping small copy.• Keep designs simple with light watermarks and drop shadows and plenty of white space.• Include contact information: name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.
Process: Much like last project I started my process by formulating a plan of what info was needed to be conveyed to the audience. I made various sketches and ideas for different types of logos. From the sketches, I chose a final layout that implemented elements of design well. I then began the digital sketch in Adobe Illustrator. Once they where complete I made the format for the letterhead and the business cards in InDesign.
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Brett Silva
Description:Your employer wants you to design a full-color, duplex, folding brochure to help promote the company product, service or location. The purpose of your brochure may be informational or advertising. You may choose ANY topic. You may use any folding brochure design you want and any size you want. Use all three programs you have learned to create your brochure.
Date: 12/06/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe Photoshop, InDesign and Illustrator
Objectives:• Set up and align a two-sided, folded document.• Create an original, new logo and use it in a brochure.• Incorporate quality images. Incorporate at least four quality images, not including the logo. One should be clipped in Photoshop and text- wrapped in InDesign so the text follows the cutout shape of the image.• Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders.• Trim for a full bleed and print in duplex (two-sided) color.
Process: I designed a logo in Illustrator. I came up with the logo “Torches” for a fictitious company whoe sells fine are silhouette lamps. I found additional images for the brochure and edited them in Photoshop. I designed the brochure layout in InDesign.
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Brett Silva
Description:You are applying for a job with a company that is looking for an individual who knows photography and how to design in Photoshop. The company has requested a sample of your work. You will create a full-bleed, 8.5 by 11, photodesign that includes an original, new (since this week’s activity) quality image, a consistent color scheme based on that image, some text, and a few design elements.
Date: 10/19/2014
Course/Instructor:Comm 130 Section 12Ben Pingel
Program(s)/Tools: Adobe PhotoshopMicrosoft Word
Objectives:• Learn basic photography skills.• Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.• Use a digital camera to take a quality image, then download it.• Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing.)• Size and crop the image, then place on an 8.5×11 page layout.• Use layers to design text, and repeating graphic elements in Photoshop.• Print with full-bleed margins. Trim only 1/8”(0.125) from all four sides.
Process: I started the flyer design by choosing a color theme that I thought might be nice to work with. Since I desgned this in Fall, I thought that gold, orange and brick would be good choices. I gathered photographs of Fall-themed objects and then began sketches for the layout. I utilized Photoshop to create my final ad by recreated my sketch, adding the typography and included cropped photos.and the use of typography.
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Brett Silva
Description:A potential employer requests a web page to review. They’d like to see one of your logo designs with a description of the design process as well.
Date: 11/22/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe InDesignBrackets (for coding) & Web Browser
Objectives: • Size and optimize an original logo as a .png for a web page so the long side is 300 – 500 pixels.• Write content to describe the process of creating your logo and how it appeals to a target audience. (Minimum of 200 words. Include rationale for colors, appeal to target audience, design skills, etc,)• Acquire a working knowledge of HTML. (Include all required tags – Doctype (provided), html, head, title, meta charset (provided), body, h1, h2, p, ol or ul (with li tags), img, hr, and a link to blog)• Acquire a working knowledge of CSS. (Customize the provided CSS provided to format the HTML to complement the logo design. Change at least the following: The h1 text color & background color, font colors for the paragraphs & list items, the background color, font families and add at least one css comment.)• Identify hex colors to match logo, using Photoshop color picker.• Open the HTML page in a web browser and capture a quality screen shot with .5 inch margins for printing.
Process: I started by creating some sketch designs for my web page. When designing the webpage, I took into account the principles of color theory, typography, balance/alignment, proximity, and rhythm. I created the logo featured on this project in InDesign and used the shape tool, pen tool, direct selection tool, pathfinder and type tool. This assignment also required coding to display the final version. I have a previous history of coding, so using CSS and HTML wasn’t too difficult.
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Brett Silva
Description:You work for the local company (fictional or nonfictional company), who is sponsoring a benefit event (you pick the event) for a benefactor (of your choice). You have been asked to design a color flier to promote the event. The budget is tight, and your boss doesn’t want to pay an outside firm. The only computer software at your disposal is Microsoft Word. Use your scanned image (s) from “P2-Event Ad Activity: Scanning” and an appropriate color scheme to create an event ad to promote a fundraiser that targets a specific audience.
Date: 10/11/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe PhotoshopMicrosoft Word
Objectives:• Comprehend image sizing (how pixels and inches work together)• Find, scan and import a high-quality image.• Create a full-bleed design.• Choose a color scheme and typeface(s) that work for your message and audience.• Learn to use only Word design features without using any Adobe programs, including Photoshop.
Process: I started the flyer design by scanning my images and then on a separate paper making sketches of base elements. In my sketches, I tried to focus on design principles such as alignment, grouping, use of whitespace, focal point & flow, typography, repetition & rhythm, and gestalt. After I was satisfied with my sketches I utilized Microsoft Word to create my ad. I recreated my sketch, added the typography and included cropped photos. The final design came about after several revision sessions based off of critique meetings.
Motorcycle Awareness Ride
February 29, 2015. 5:00 PM Main Street, Salt Lake City, UT (300 N to 2100 S)
Sponsored by Totalruckus.com Proceeds go to Motorcycle Safety
Exhibits Bike Show with awards
After-ride food carts
Local Ride $5
Safety Demonstrations
Family-friendly event
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Brett Silva
Description:A company/individual approaches you and asks you to design their logo. They ask you to research what type of logo would best communicate their brand. They also ask you to design three completely different variations for their business.
Date: 11/01/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe Illustrator
Objectives:• Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Do not imitate existing logos or use previous designs.• Use only the Illustrator tools to create and draw your logos. (No Illustrator pre-fabricated flares, symbols, etc.. No photos or live- tracing. You may use an image or drawing as a guide to trace it with the pen/pencil, but delete the image before submitting.)• Gather opinions from at least ten people about which logo appeals most to them.
Process: I started my process by formulating a plan of what info was needed to be conveyed to the audience. I made Various sketches and ideas for all different types of logos, typeface, shape, illustration, etc. I choose from the ones that I thought where a good representation, but showed diversity in how you would look at them. I then began digital sketches of them. I had to adjust the digital sketches to have more visual appeal and to follow design principles.
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Brett Silva
Description:Your employer asks you to create a news flier in InDesign. She gives you the information, a logo, and one image to use. She asks you to create a new layout that will be attractive and more inviting to read.
Date: 10/02/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe InDesign
Objectives:• Apply the design principles and use appropriate typography.• Incorporate basic InDesign skills to improve basic flier layout.• Retrieve image and logo from links on this page.• Create a project folder with image, logo and InDesign document to keep links in InDesign intact.
Process: The application Adobe InDesign was used to create this flier. Text copy and logo/photo images were provided by the “client” (AKA, instructor). I developed a flier based on the specificcations provided by the client. As designer, I needed to have strong use of the following principles of design: alignment, grouping, use of whitespace, focal point & flow, typography, repetition & rythm, and gestalt. The final design came about after several revision sessions based off of critique meetings and a standard critiquing process (the four-step critique model).
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Brett Silva
Description:You are in charge of creating a spiritual poster montage using images and type. You can use a scripture, a quote, a thought, whatever you choose, but it must be spiritual in nature. Choose two or more images. Create this montage by using a layer mask to blend images, just as you did in the activity this week. Remember that montages have intermingled pixels and no hard edges.
Date: 10/25/2014
Course/Instructor:Comm 130 Section 12 / Ben Pingel
Program(s)/Tools: Adobe Photoshop
Objectives:Use the FOCUS design process with strong focal point and flowUnify a layout with a consistent theme and dominant spiritual messageLearn to blend two or more images together gradually, using masksDemonstrate more advanced Photoshop skills for layout with multiple elementsUse a mask to apply a filter to one part of the imageApply typography principles (titles, quotes, events or scriptures…your choice)Format type: Legibility; Small copy & Title with varying text size. Theme word(s)Select good quality images
Process: I chose to use a favorite passage of scripture that had lots of imagery as my spiritual message. Choosing a passage with imagery allowed me to pair it with good photos. I used Photoshop to create this montage image. Tools that I relied on within the program were photo masks and filters. Blending masks with differing opacities became crucial to creating a strong final image.
