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PortfolioLANA STRATHEARN
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ContactLana [email protected]
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TABLE OF CONTENTSPhotodesignMontageFlierBrochureLetterheadEvent
AdLogosWeb PageBusiness Card
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PHOTODESIGNDescription: Inspirational dance poster
Process (Programs, Tools, Skills): I took a photos of my friend
Kendall dancing on the Kirkhall stage. I then brought the photo
into Photoshop, edited it how I liked it, and started designing. I
wanted to put a dance quote with it, and felt like the words, Dance
like nobody is watching went perfectly with the photo of her on
stage with no one in the audience. The warm analo-gous color scheme
was an easy decision because it went perfect-ly with the colors in
the photograph.
Message: Dont be afraid to dance! or to do what you love, and do
it all out.
Audience: Mainly dancers, but it could also be for youth/young
adults who need some motivation to be themselves or do hard
things.
Top Thing Learned: The main things I learned in photoshop was
basic positioning and coloring, and cloning.
Color scheme: Analogous- Orange, Red, and Burned
Fonts: Snell Roundhand RegularAvenir Next Condensed
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MONTAGEDescription: Montage of a photo I took ontop of R
mountain, and the original bush replaced with a picture of a
burning bush I found online.
Process (Programs, Tools, Skills, Steps taken while designing):
Editing and designing done in Photoshop. I used layers and a lot of
masking and cloning to make the new bush/tree look like it belonged
on that mountain top in my photo.
Message: There is beauty all around us, even in the most com-mon
things and we will see it if we open our eyes and look to God.
Audience: Spiritual and deep thinkers.
Top Thing Learned: I finally can say I am very comfortable with
layers and masking now! It was so confusing to me before, but now I
have the hang of it and find it fun! I am excited to continue to
learn in Photoshop, where before I was intimidated.
Filter / Colorization used and where it was applied: I selected
the tree and decreased the saturation to make the colors less
vibrant.
Color scheme and color names: Triad- blue, red, and yellow
Title Font Name & Category: Kingthings Typewriter (slab
serif)
Copy Font Name & Category: Kingthings Typewriter (slab
serif)
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FLIERDescription: Black & White promotional flier to promote
a Graduate Leadership Conference.
Process: First I created sketches of different layout options
for this flier. I then designed my flier layout from my favorite
one of my sketches. I added a grey background to my title and used
repetition at the bottom of the flier with the same grey strip. I
focused on making this flier simple so that the audience can
clearly and quickly grasp what the flier is trying to say.
Message: I am trying to help recent graduates who have the
desire to become strong leaders in their goals and aspirations in
business.
Audience: Recent graduates who are interested in being
leaders.
Top thing learned: I learned the importance of
simplification
Title Font Name & Category: Minion Pro Old Style
Copy Font Name & Category: Ariel Sans Serif
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BROCHUREDescription: A Brochure for a Tour Australia guided
travel vacation group!
Procress: Oh my, what a lengthy process. Illustrator for my new
logo, then lots of searching online for ideas, inspiration, and
photographs. I sketched different ideas on paper. I used InDe-sign
to make my brochure, and tried many different layouts and styles. I
rotated pictures and text boxes, moved pictures around, switched
the brochure, font, text box a million different colors. Wrapped
text. Different fonts. Used photoshop to crop out the Australia
country picture.
Message: Come on vacation to Australia through Tour Austra-lia
where we will show you all the best places to go, and help your
experience be the best!
Audience: everyone interested in traveling and sight seeing.
Younger and more adventurous generation.
Top thing learned: Importance of sketching, planning, and
designing first.
Color scheme: complementary- blue and yellow
Font: Avenir
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Front
BACK
Opening flap
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LETTERHEADDescription: A business card and stationary for Lana
Rose Pho-tography
Process (Programs, Tools, Skills): In Illustrator I designed the
logo for Lana Rose photography using the pen tool and pain-brush to
draw a simple rose and write Lana Rose in my own handwriting. This
way I felt it was very personal and very much me. After countless
drawing my name and rose with the paint tool, I touched it up using
the pen tool. I changed the business card quite a few times, with
many different directions I couldve taken with it, but mostly
focused on simplicity and making my message as a photographer
clear. The stationary was a lot of drawing as well as playing
around with opacity and positioning.
Message: My photography business is classy but fun.
Audience: younger generation
Top Thing Learned: How to design a business card! Fonts, looks,
logo making (I felt a lot better about this logo than my last
one)
Color scheme and color names: monochromatic- red
Title Font Name & Category: Plumeria- sans
Copy Font Name & Category:Plumeria- sans
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EVENT ADDescription: A color flier to promote a fundraiser
event
Process (Programs, Tools, Skills, FOCUS principles):I started by
scanning a number of monkey images from a National Geo-graphic
magazine, and editing and aligning it in Adobe Photo-shop. In Word,
I played around different designs for a lot longer than I had
anticipated, trying a whole bunch of different things. I ended up
keeping it simple with a photo of a monkey cover-ing the whole
background bleed of the poster. I then chose a font that best
seemed to fit with the event and photograph, and continued to
design from there. I used repetition of colors as I decorated the
poster with a line under the title, and decorative circles on the
right side.
Message: Spend one-on-one time with monkeys at the zoo
Audience: All ages; animal/monkey lovers.
Color scheme and color names: skin color orange, cream white,
brown.
Top Thing Learned: Choose a direction to go, and stick with it-
instead of picking 3 directions and trying to do them all at
once
Title Font Name & Category: Cambria (Old Style)
Copy Font Name & Category: Apple Symbols (san serif)
Scanned images used, sources, original sizes, location of
scanner used:
Photo from National Geographic magazine, half a page 57, scanner
in Library Commons.
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LOGOSDescription: Logo for my portrait photography business
Process (Programs, Tools, Skills): Illustrator- shapes, fonts,
pen tool, colors
Message: Lana Rose, photographer.
Audience: Younger generation people who are or could be
inter-ested in getting their photos professionally taken.
Top Thing Learned:How long it takes to design a logo, and how
much thought and doodling it takes. Also, the importance of
sketching before hand.
Color Scheme and Color Names: Analogous- blue, purple
Title / Body Font Names & Categories: Arual Light, sans
serif
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Lana Rose
Lana Rose
Lana Rose
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WEB PAGEDescription: A webpage presenting my photography
logo
Process (Programs, Tools, Skills): I used the material we
learned in class, and from the slideshows online to figure out the
CSS and HTML coding to make this website. I used TextWrangler to
bring everything together and work on my website. I was con-stantly
saving every change and checking the html online to see what my
webpage looked like. If I did the whole thing without checking, it
wouldnt have looked anything like I expected at the end. This took
patience and time. Also creativity with color scheme, placement,
and font choice.
Message: My logo is a logo for my photography business, and is
fun but elegant looking.
Audience: Younger generation.
Top Thing Learned: I feel more comfortable with coding now! Now
it just takes consistency so I can remember what I have
learned.
Color scheme and color hex(s): monochromatic- red
Title Font Families & Category: Times New Roman and Slabo
27px/Arial
Copy Font Families & Category: Oldstyle and sans serif
Changes made to the CSS: I changed the background color to
black, the border and heading background to a pink color that goes
with the red. I changed the colors of the fonts and cen-tered and
re-cropped my logo.
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BUSINESS CARDDescription: A business card for my personal
photography business
Process (Programs, Tools, Skills): I made a new logo which
seemed to best fit my style and personality, and then sketched out
many different options, and then used illustrator to design. I
found one of my favorite photos Ive taken, and used it to show-case
my work on my card.
Message: I am a classy and modern portrait photographer.
Audience: Hip, younger generation.
Top Thing Learned: The importance of sketching everything out
first, so I had an idea and something to go off of. Although,
things still dont usually go as planned! Simplicity is also key, it
always looked best when I kept it simple.
I redesigned this logo, because I knew I could make it better
once I had finally figured out how to use the programs and had more
design ideas.
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832.444.3295
[email protected]
