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Brand new interactive portfolio from talented Art Director - George Hedon. Inspirational and versatile mediums covered in a sleek and modern presentation. Have a look!
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COUNTRIES WORKED IN:
AustraliaEnglandSerbia
GEORGE HEDONPORTfOlIO
“I like your mantra. Everything communicates.
Great storytellers leverage every touch point, every emotion and sensation that they can, and it all fits together as though it all comes from one place, one person, one ethos. The best brands also recognize the different between logic and magic and if they have to choose between the two, they always opt for magic.”
ScoTT BEdBury
‘COmmUNICATION IS A PRIORITy. PERCEPTION IS EvERyTHING. DESIGN IS THE KEy.’
ClIENTS //
PHIlIP mORRIS, SONy PS2, PUmA THE BlACK STATION, THE BODy SHOP HQ, ORANGE, TElENOR, INSTITUTO CERvANTES, PEPSICO, SUPERfUND BASKETPlUS, NCR, BBC KIDS, SPlENDER, COSTA TRAvEl, TONy&GUy, WEIfERT, PODRAvKA, APPlE AUSTRAlIA, fIRST CHOICE, JESS GREy, DmC CHAmPIONSHIP, BEACONS lIGHTING, NEO TOKyO, All IN 1PRODUCTS, PATTISSERIE CONCERTO, JACKAl PICTURES, CITy Of BUDvA, lEvI’S, ENTERTAINmENT RIGHTS, JAZAS, lOGICCA, TElSTAR BAKERy, ARTS&CRAfTS GAllERy, COEPm...
ClIENTS //
PHIlIP mORRIS, SONy PS2, PUmA THE BlACK STATION, THE BODy SHOP HQ, ORANGE, TElENOR, INSTITUTO CERvANTES, PEPSICO, SUPERfUND BASKETPlUS, NCR, BBC KIDS, SPlENDER, COSTA TRAvEl, TONy&GUy, WEIfERT, PODRAvKA, APPlE AUSTRAlIA, fIRST CHOICE, JESS GREy, DmC CHAmPIONSHIP, BEACONS lIGHTING, NEO TOKyO, All IN 1PRODUCTS, PATTISSERIE CONCERTO, JACKAl PICTURES, CITy Of BUDvA, lEvI’S, ENTERTAINmENT RIGHTS, JAZAS, lOGICCA, TElSTAR BAKERy, ARTS&CRAfTS GAllERy, COEPm...
‘HE IS lIkE An ElEcTrIcITy. conSTAnT And crEATIvE.’
PROJECT //
The most successifulagency in Serbia2006
ClIENT //
leo Burnett Serbia
INfO //
Print Ad
ART DIRECTOR //
George Hedon
PHOTOGRAPHER //
George Hedon
120PEOPLE
1
CHAllENGE //
Present the agency as a winner.
120
PROJECT //
SingStar Rocks!
INfO //
Eu Branding campaign
ClIENT //
Sony PS2
2
CHAllENGE //
develope illustrations in four posters that will communicate the Singstar rocks! brand essence.
ART DIRECTOR //
chriss Hilton
DESIGNER //
George Hedon
PROJECT //
Experience Adventure
INfO //
BTl
ClIENT //
Philip morris
ART DIRECTOR //
George Hedon
PHOTOGRAPHER //
Milos nadezdin
3
CHAllENGE //
connect nature with action.
PROJECT //
7sec Team
INfO //
BTl
ClIENT //
Philip morris
ART DIRECTOR //
George Hedon
DESIGNER //
Sara kujundzic
COPyWRITER //
Marko vulinovic
4
CHAllENGE //
racing at its finest detail.
PROJECT //
Catalogues
INfO //
Alexander McQueennuAlA96HrSMihara
ClIENT //
Puma HQ
ART DIRECTOR //
Wai lee
DESIGNER //
George Hedon
5
ABOUT //
Worked on four different brand lines, developing wholesale catalogues and illustrations.
PROJECT //
Usce Shopping Center
INfO //
Pitch
ClIENT //
mPC
ART DIRECTOR //
George Hedon
COPyWRITTER //
Jordan cvetanovic
6
CHAllENGE //
develope strong advertising based on pre-designed logo.
PROJECT //
Assos
INfO //
Pack redesign
ClIENT //
Philip morris
ART DIRECTOR //
George Hedon
DESIGNER //
Sara kujundzic
7
CHAllENGE //
upgrade packaging to suit 24-35 yo.
PROJECT //
Design your Adventure
INfO //
BTldigital
ClIENT //
Philip morris
ART DIRECTOR //
George Hedon
COPyWRITER //
Janko Pavlovic
8
CHAllENGE //
Allow people to interact with brand by designing their own adventure.
PROJECT //
Nutrio
INfO //
Food Packaging
ClIENT //
Rio
ART DIRECTOR //
George Hedon
9
CHAllENGE //
create new and fresh nutricious brand.
Brusnica&MedBrusnica&Med
PROJECT //
virginia Slims UNO
INfO //
Alicia keys Invite
ClIENT //
Philip morris
ART DIRECTOR //
George Hedon
COPyWRITER //
Janko Pavlovic
10
CHAllENGE //
Invite people to concert without telling them about performer.
PROJECT //
Own the Cards
INfO //
digital- Website- Game Application
ClIENT //
CP – Development
ART DIRECTOR //
George Hedon
IllUSTRATOR //
George Hedon
11
"Hey Steve, how have you been?"
PLAY WITH FRIENDS.
CHAllENGE //
Invent friendly poker game.
"Hey idiot hurry up and play."
WOUlD yOU RATHER PlAy WITH STRANGERS
OR WITH YOUR FRIENDS?
PLAY WITH STRANGERS.
PROJECT //
logos
INfO //
Brand in making.
ClIENT //
various
ART DIRECTOR //
George Hedon
12
DESCRIPTION //
Published by rockport Publishers in logo lounge 5 and Master library.
PROJECT //
Select & Win
INfO //
BTl
ClIENT //
Philip morris
ART DIRECTOR //
George Hedon
3D DESIGNER //
Zoran Jovanovic
COPyWRITER //
Janko Pavlovic
13
CHAllENGE //
Invite people to bid for their winner.
PROJECT //
AIDS
INfO //
Promotional campaign 360for 10th Anniverseryof fight against AIdS
ClIENT //
Jazas
ART DIRECTOR //
George Hedon
DESIGNER //
Srdjan Milanovic
14
CHAllENGE //
communicate freedom by introducing a consequence.
BUT ALWAYS WITH A CONDOM!
PROJECT //
City Comparator
INfO //
digital
ClIENT //
CD – Development
ART DIRECTOR //
George Hedon
IllUSTRATOR //
George Hedon
15
CHAllENGE //
Make a portal that will activate people.
PROJECT //
White House Project
INfO //
Solo Exhibition
ClIENT //
Selfserved
ARTIST //
George Hedon
PR //
Marija Mladjenovic
16
ABOUT //
The WHP project brings photography, architecture and design into a distinctive fusion of analytical socio-geographical mapping of the city, focusing on details and aesthetics of the image making - setting the trend of the city.
While finishing the “Swinburne - National School of Design” in Melbourne (Honours of Design), he has took part in organizing one of the biggest creative gathering in southern hemisphere - AGIdeas, the international designers conference (over 2500 attend).
In 2005 he arrived in London, where he worked for variety of blue chip clients such as: Sony Entertainment, Puma The Black Station, The Body Shop HQ, Orange Telecom, BBC Kids, Optus, NCR to name a few. Presently he is working as an Art Director in the branch of one of the biggest advertising agency in the world, Leo Burnett Serbia, where he takes care of Philip Morris Serbia account.
Patience and persistence in constant expressing and evolving, lead him towards the idea that was formulated as the White House Project in 2003. WHP project reassembles and at the same times combines different aspects of his personality, tendencies, and aspirations.
Form, Color, Shape, Photography, Music, Architecture… He is using all media to communicate.
Communication is a priority.Perception is everything.Design is the key.
I intend to create situations.New situations.
About: : Djordje Joksimovic
Please click here!
WHP POll RESUlTS:
TAkE A BrEATHconSTAnT PlAyGroundunTITlEd PuBlIc MEMoryWAS I BorEd?ABSEncEolyMPIc lAndScAPEScAMPInG ouTToTAl WAr IMorE ForMAlToTAl WAr II
Please click here!
NAmE //
George Hedon
CONTACT //
[email protected]+381 64395 6793
CURRENT POSITION //
Art Director
THANK yOU //