SE District PRSA Conference

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2012 PRSA Southeast District ConferenceWednesday-Friday, Sept. 19-21, 2012 Chattanooga, Tenn.

PROGRAMMING UPDATEPrepared by Kevin S. Trowbridge, Programming Committee Chair

April 3, 2012

PLENARY & KEYNOTE SPEAKERS

Lee Rainie, Director of the Pew Research Centers Internet & American Life Projecto Networked Communication: Its the Norm, Not Just an Option

or The Emerging Information Landscape

Nicole Goldman, Senior Vice President of Marketing & Publicity, The Jim Henson Companyo Respect, Engage, Respond: A 50-Year-Old Recipe for Fostering Brand Loyalty

Sally Falkow, President, Social Allyo Session Title TBD, but will feature content from her forthcoming book titled Social MediaIntelligence: How to Extract Actionable Insights from the Fire Hose of Online

Conversations (expected Summer 2012)

PRE-CONFERENCE WORKSHOPS

Lights, Camera & Action! or The Gumbo Soup of Media TrainingMedia Training Workshop, including Train-the-Trainer Instruction

o Joseph V. Trahan, III, APR, Fellow PRSA, President & CEO, Trahan & Associates Accreditation in Public Relations Bootcamp

o Facilitated by PRSA Lookout Chapter Accreditation Chair Christina Siebold, APR, andChristie Kleinmann, APR

BREAKOUT SESSIONS

Online Call for Presentations yielded 41 submitted proposals, including the following titles/topics:o #PRDefined and Redefined by Social Mediao Brand Marketing, Integration and the Power of the Human Networko Master Your Metricso Nobody's Going to Read That: Telling your story in a world short on time and attention

spano One Million of Your Closest Friends: How to Manage a Massive Communityo Pinterest and Quora and LinkedIn, Oh My!o Evolution of local news as millions abandon cable TVo The Importance of Relationships in an Emerging Crisiso Counselors Are Made, Not Born: How to Grow Into a Counselor, Not Just a Tacticiano Building Engagement and Communities in Facebooko Play it Down: Connecting with Teens in a Tech-Savvy Worldo 6 Simple Steps to Manage Morale (or, Being the Company Cruise Director)o The Local is Global: British Petroleum's Deepwater Horizon oil spill, Sierra Leone's

Revolutionary United Front Rebellion and the intersection of media, framing, glocality andpublic relations


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o Relationship 101: Today's Toolboxo Successful Communications Strategies in Reaching & Engaging the Next-Generation

Latinoo PR: Pre-Research, the First Step Toward Authenticityo Take command of your companys website: Website management for PR proso

Tweeting Away a Storm: Crisis and Social Mediao Beyond recipes and wedding planning: how you can maximize Pinterest for Organizationso PR: Changing Culture and Getting Resultso Why and How to Effectively Market to Women in Today's Economic Climateo Advancing Your Brand On a Shoestring Budgeto The Golden Rule in Today's Communicationso Advocating and Advancing Ethics in the Age of Me: Best Practiceso The Titleless Leadero Advocacy vs. Communications: Match Made in Heaven or Rocky Marriageo From the Classroom to the Board Room: Best Practices of Real World PR for Budding

Professionalso

It Take LessThanUThink to Reach College Studentso Crisis as Opportunity: Leveraging the positive in a crisis of valueso The Importance of Being Prepared as a PR Professional: TVA's Response to the Kingston

Ash Spillo Creating Opportunities from a Crisiso Creating Connections: Using CSR Strategies in the Sports Environmento New School Social Media In an Old School Business Modelo Academic and Nonprofit Partnerships: Turning Me to a Weo The Business Etiquette Connectiono Making the Milestone Memorable: Prepare, Plan & Execute Anniversary Events.o No Budget...No Problem. PR for Associations and Their Members on Less Than a

Shoestring Budgeto The Authentic Relationships of Women and their Moneyo Game Changers: Women Defining the American Marketplaceo Those Difficult Talks: Finding Your MoJo in Delicate Discussionso Employee Engagement & Social Media on a Low-Fare Budget

Most proposals have been reviewed and rated by Programming Committee Members. Ratings are being compiled and sessions categorized for comparison against topics of interest as

noted on the Pre-Conference survey (administered in August 2011).

Acceptance/invitations with a required commitment response will be sent to applicants (i.e.,presenters) in priority order based upon ratings.

Sessions will be scheduled as commitment responses are returned from presenters.TENTATIVE EVENT SCHEDULEOriginally, the conference schedule included 21 breakout sessions on Thursday and Friday. Due to thevolume of high-quality presentation proposals (rated highly by the reviewers), we are proposing to offersome breakout sessions on Wednesday afternoon as noted on the following schedule:


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2012 PRSA SOUTHEAST DISTRICT CONFERENCE PROGRAMMING

Time Session(s)

Wednesday, Sept. 19

8 a.m. Pre-Conference Registration9 a.m. Pre-Con Workshop 1 Pre-Con Workshop 2 N/A

12:30 p.m. Lunch for Pre-Con Workshop Attendees

1 p.m. Early Registration

2:00 p.m. Breakout Session 1 Breakout Session 2 Breakout Session 3


4 p.m. Registration Resumes

7 p.m. Reception and Opening Remarks

Thursday, Sept. 20

7:30 a.m. Late Registration

7:30 a.m. Networking Breakfast

8:30 a.m. Morning Plenary

9:45 a.m. Breakout Session 7 Breakout Session 8 Breakout Session 9

11 a.m. Breakout Session 10 Breakout Session 11 Breakout Session 12

12:30 p.m. Networking Lunch

1 p.m. Afternoon Plenary

2 p.m. Breakout Session 13 Breakout Session 14 Breakout Session 15


4:30 p.m. Free Time

6 p.m. Dinner in the Scenic City

Friday, Sept. 21

7:30 a.m. Networking Breakfast (no speaker)



11 a.m. Breakout Session 25 Breakout Session 26 Breakout Session 27

12:15 p.m. Lunch Buffet

12:30 p.m. Luncheon Plenary

1:30 p.m. Farewell

Documents

SE District PRSA Conference