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Slide deck for the Lunch & Learn Teleseminar: Social Media 101 With Regina Walton - Sponsored by FCN & NAGC. (August 18, 2011)
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2. Types of Social Media
3. Microblogs - Microblogging is a form of blogging where users provide brief updates and publish them on microblogging sites. Youve probably heard of Twitter. Microbloggers can submit their updates via the web, social media platforms (often referred to as clients), via text messages, instant message or even email. 4. RSS - RSS is a syndication format that allows websites and blogs to distribute their content as feeds to users.Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator (like Google Reader), access the feed. Users can sign up for as many feeds from different websites as desired and then access and manage those feeds all at once using their RSS reader. 5. Types of Social Media
6. Podcasts - A podcast is digital audio that is distributed via the Internet for playback on a users computer or portable media device a mp3 player such as an iPod. 7. Bookmarking and Social News(digg, reddit, de.li.cious) - Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers). Social news sites allow users to submit web pages and articles and have other users vote on them.The links with the highest number of votes usually get featured on the site's front page. 8. Types of Social Media
9. Video Sharing -Video sharing allows users to upload and share videos to video sharing website such as YouTube. Other users can watch the videos, comment on them, share them with other users and even embed them on their own websites and blogs. 10. Types of Social Media
11. Location services These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location. 12. Let's stop here for some questions. 13. Types of Social Media
14. Location services These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location. 15. Let's stop here for some questions. 16. Tech Websites
17. Read Write Web:http://www.readwriteweb.com/ 18. The Next Web (I used to write for them):http://www.thenextweb.com/ 19. Smart Brief Social Media:http://www.smartbrief.com/socialmedia/ 20. Social Media Examiner:http://www.socialmediaexaminer.com/ 21. TechCrunch:http://techcrunch.com/ 22. GigaOm:http://gigaom.com/ 23. (Tons more (listed randomly)) 24. Thought Leaders
25. Jeremiah Owyang:http://www.web-strategist.com/blog/ 26. Liz Strauss:http://www.successful-blog.com/ 27. Chris Brogan (I don't read him much, but he's really popular):http://www.chrisbrogan.com/ 28. Gary Vanerchuck:http://garyvaynerchuk.com/ 29. (Tons more.Of course, some better than others.) 30. The Big Four
31. If possible, make sure it's not one-way.
Twitter Chat schedule on Google Docs the list that I brought up which has Twitter chats listed in alpha order by hashtag. ( #ReachInt ) 32. The Big Four 33. The Big Four
34. This spreads the word to your followers on Twitter. 35. It causes a ripple effect and that helps more people hear about it 36. Old format (still used a lot)
37. The Big Four
38. Use an @reply by using the @ symbol followed by the other person's username. 39. Why? When you use an @reply, the other person will see your post, even if he or she doesn't follow you. 40. The Big Four
41. You cannot send a direct message to a user who is not following you Weiner he thought he was sending a DM. 42. The Big Four
Pages businesses or organizations
43. Types:
44. Wiki-like pages 45. The Big Four
46. The Big Four
47. Forums 48. Business/organization profiles 49. Questions 50. The Big Four
51. Help!!! (aka platforms or clients)
52. Seesmic:http://www.seesmic.com 53. TweetDeck:http://www.tweetdeck.com 54. These sites help you manage your accounts from one location.They're evolving and getting better as they go.Twitter recently bought TweetDeck.
55. Help!!! (aka platforms or clients) 56. Best Practices
57. Assign people to manage 58. Have a policy very important 59. Have conditions sets the tone 60. Wash, rinse, and repeat - (I use this a lot)
61. Example: FB questions vs. SurveyMonkey Let's stop here for questions, Round 2 62. Case Studies
63. The White House 64. The White House 65. The White House
66. Twitter:http://www.twitter.com/whitehouse 67. Flickr:http://www.flickr.com/whitehouse 68. MySpace:http://www.myspace.com/whitehouse 69. YouTube:http://www.youtube.com/whitehouse 70. Vimeo:http://www.vimeo.com/whitehouse 71. iTunes:http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=299652047 72. LinkedIn:http://whitehouse.linkedin.com/ 73. Foursquare:https://foursquare.com/whitehouse 74. On Foursquare!
75. On Foursquare!
76. Internal Revenue Service 77. Internal Revenue Service
78. http://twitter.com/#!/irsnews 79. http://twitter.com/#!/irsenespanol 80. http://twitter.com/recruitmentirs 81. http://twitter.com/yourvoiceatirs YouTube
82. http://www.youtube.com/IRSvideosASL 83. http://www.youtube.com/IRSvideosMultilingua Facebook Page (wonder who it's anchored to?)
Let's stop here for questions, Round 3 84. Thank you!!!
85. LinkedIn:http://linkedin.com/in/reginawalton 86. Email:reginawalton at gmail dot com