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UGC Sponsored Two-Day National

Conference on “Industry-Institution

Partnership in Higher Education :New Directions and Paradigms” 

on Feb 17-18, 2011

 Jointly Organised by 

SGC & AMUCT, Mangalore

“ Industry Institution Partnership in Commerceand Management Education”  

Prof Chowdari Prasad, TAPMI Manipal 

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February 18, 2011

Shree Gokarnanatheshwara College,

Gandhinagar, Mangalore - 575003

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7/11/2013 Management Education 3

HARVARD BUSINESS SCHOOL

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Indian Management Gurus – 

CK Prahalad & Sumantra Ghoshal

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DEEPAK JAIN & TARUN KHANNA

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Lalu, V Govindarajan, Arindam Chaudhuri, Sam

Pitroda and Adesh Jain

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Why Management?

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Evolution Of Management Thought

1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

Systematic

management

Administrative

management

Quantitative

management

Systems

theory

Current and

future revolutions

Scientific

management

Human

relations

Organizational

behavior

Bureaucracy

Classical Approaches Contemporary Approaches

Contingency

theory

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Who are they? MBAs?

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MANAGEMENT :

WHAT IT MEANS?• A COLLECTIVE NOUN TO REFER ALL THOSE

PEOPLE AT THE TOP OF AN ORGANISATION;

•

A SYSTEM OF AUTHORITY TO WHOM CERTAINRIGHTS AND PRIVILEGES ARE GIVEN TO A GROUPOF PEOPLE

• REFERS TO PARTICULAR ACTIVITIES LIKESCIENTIFIC MANAGEMENT, OR TO A SPECIALCLASS OF PEOPLE – MANAGEMENT VS LABOR

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ADMISSION TESTS &

COACHING CENTRES• CAT (IIMs)

• CART (R A I)

• MAT (AIMA)

• XAT (SLRI)

• NMAT (Narsee Monjee)• SNAP (Symbiosis)

• IBSAT (ICFAI Hyderabad)

• ATMA

•

GMAT• CET – Mumbai, AP, etc

• KMAT - Karnataka

• Career Forum

• Career Launcher

• TIME

• Career Planner

•

IMS

• Professional Tutorials

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Different Types of Management

Institutes/Business Schools in India• IISWBM (April 25, 1953)

• IIMs – Eleven…..(4 new) 

• IIFT, NEW DELHI

• MDI, GURGAON

•

XLRI, JAMSHEDPUR• IRMA, ANAND

• MICA, AHMEDABAD

• EDII, AHMEDABAD

• NAARM, MANAGE, HYD

•NIBM PUNE, NEIBM...

• IPE, HYDERABAD

• IIFM, BHOPAL .....

• ISB, Hyderabad

• UNIVERSITY DEPTs

• IITs , NITs – DEPTs

• IISC., BANGALORE

•

GREAT LAKES CHENNAI• NIRMA, AHMEDABAD

• ICFAI, HYDERABAD

• SYMBIOSIS, PUNE

• NMIMS, MUMBAI

•SP JAIN, TAPMI, IMI, IIPM

• ALLIANCE.....................

• BHARATIDASAN .........

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Some more…. 

• IGNOU, NEW DELHI

• INSTITUTE FOR

PETROLEUM MGT,

GUJARAT

• INDIAN SCHOOL OFMINES, DHANBAD

• CANARA BANK SCHOOL

OF MGT, Bangalore

• TATA INSTITUTE OF

SOCIAL SCIENCES

• NITIE, MUMBAI

• UNION BANK SCHOOL OF

MGT, BLR

• MIT-SOG, PUNE (T N

SESHAN, EX-CEC)• VAIKUNTH MEHTA

NATIONAL INSTT. OF COOP

MGT, PUNE

• Indian Institute of Health

Care Management &

Research, Jaipur/Bangalore

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Balancing Act?

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Management Degrees/Diplomas :

Different Types• MBA, MBM, MFM, MMM, MHRM,…… 

• GLOBAL MBA

• EXECUTIVE MBA

• FELLOW PROGRAM / PH.D.

• PGDBA (Business Admn)

• PGDBF (Banking & Finance)

• PGDBM (Business Mgt)

• PGDEM (Entrepreneurship Mgt)

• PGDFM (Forest Management)

• PGDPM (Plantation Mgt)

• PGDHM (Hotel Management)

•

PGDRM (Rural Management)• PGDM (Management)

• PGDIM (Insurance Management)

• PGPRM (Retail Management)

• PGDM (Health Care)

• AGRI BUSINESS MGT

• ADVERTISING MGT

• BUSINESS, BANK MGT

• COMMUNICATION

• EVENT, EX-IM MGT

• FISHERIES,

• FOREST MGT

• HOSPITAL ADMINISTRATION

• HOTEL MANAGEMENT

• INFORMATION, INSURANCE

• PHARMACEUTICAL MGT

•

PLANTATION MGT• PETROLEUM MGT

• RETAIL MANAGEMENT

• RURAL MANAGEMENT

• TRANSPORT MGT

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Is Management a Music Band?

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MANAGEMENT - COURSES• ASSET MANAGEMENT

•BANK MANAGEMENT

• BRAND MANAGEMENT

• BUSINESS MANAGEMENT

• CHANGE MANAGEMENT

• EXPORT IMPORT MANAGEMENT

• FINANCIAL MANAGEMENT

• GENERAL MANAGEMENENT

• HUMAN RESOURCES MANAGEMENT

• MARKETING MANAGEMENT

• PRODN & OPERATIONS MANAGEMENT

• PERSONNEL MANAGMENT

• PERFORMANCE MANAGEMENT

• PORTFOLIO MANAGEMENT

•

PRODUCT MANAGEMENT• RETAIL MANAGEMENT

• RISK & INSURANCE MANAGEMENT

• SALES & DISTRIBUTION MGT

• STRATEGIC MANAGEMENT

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Some more …….. 

• Change Management

• Crisis Management

• Customer Relationship Mgt

•

Defence Management• Funds Management

• Issue Management

• Inventory Mgt

• Knowledge Mgt

• Materials Management

• Project Management

• Supply Chain Management

•

Talent Management• Total Quality Mgt

• Travel & Tourism Mgt

• Treasury Management

• Wealth Management

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About TAPMI, Manipal

• Founded as MIM in 1980 by Shri T A Pai

• Later known as TA Pai Management Instt

• First Program commenced in 1984

• Currently celebrating Silver Jubilee….. 

• New / Modern Campus in January 2009

•

World class facilities in Library / IT / Hostels… • Other programs – e-Gov., MESM., Healthcare

• Over 2,500 Alumni in high places all over world

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Commerce & Management Education

• Economics is mother of Management domain

•

Education in Commerce deals with Economics,Commerce, Accounting, Statistics, Banking

Taxation, Costing, Marketing, Sales, etc

• Management Education has grown into almost

all spheres in Business and Industry / Services

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Management Education

• IISWBM offered earliest in Mgt. Edn., in 1953• Indian Institutes of Management – Calcutta and

Ahmedabad followed by Bangalore initially… 

• Later Lucknow, Indore, Kozhikode and Shillong

• Now, Rohtak, Ranchi, Raipur and Trichy… 

• Bodies like AICTE, Departments of Higher

Education, Assn’ of Indian Universities (AIU),AIMS, AIMS-International, AMDISA, EPSI, DEC

(Distance Education Council), UGC., etc… 

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B-School Rankings•

Magazines…Outlook, Business World, BusinessToday, Business India, The Week, Career 360,

Indian Management, CSR., Business Barons, etc..

•

Market Research Agencies…Neilsen, IMRB.,• Credit Rating Agencies…DnB., CRISIL, etc., 

• Newspapers….Business Standard, Indian Express,

Dainik Bhaskar,• E-portals : mbauniverse.com; Silicon India.com;

pagalguy.com; mbapursuit.com;

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Admissions to MBA / PGDM

• Announcement of CAT, MAT, XAT, GMAT etc.,

• Application – eligibility, fee, submission, online

and offline, expenses as also time / decision

• Preparation – Time, Expenditure, Coaching … 

• Shortlisting – dates, parameters, calls for GDPI

• Selection – payment of fee – residential ??

• Resigning from jobs, availing of Bank Loans, etc

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Contemporary Curriculum

• Universities typically freeze syllabus, books,examination pattern, etc.

• Autonomous PGDM Institutions offer

contemporary curriculum in consultation withthe Industry Experts – HRM, Finance, Marketing,

IT and other areas at senior level

• Course system (Semesters /Trimesters or Terms),continuous evaluation, letter grade system

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Entry of Foreign Universities?

• Recent phenomenon

•

Reputation?

• Admission Criteria? Curriculum, exams pattern?

• Employability, fee structure, cultural gaps, etc.

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At Cross Roads?

• Recent Notification of AICTE (Dec 2010)

• Various issues under discussion

•

Unilateral decision not collaborative?• Even the Corporates have not been taken into

confidence

•

Privatisation, Liberalisation and Globalisation?• Thanks for your attention.

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