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8 WAYS YOU COULD BE USING
BETTERBecause sometimes it's not who you know, but who knows you.
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CHOOSE YOUR PROFILEPICTURE STRATEGICALLY
CUSTOMIZE YOUR URL(AKA YOUR VANITY URL)
CREATE A KEYWORD -SATURATED HEADLINE
CREATE A THOROUGH,KEYWORD-SATURATED SUMMARY
ADD SKILLSETS ANDGET ENDORSEMENTS
ADD PROJECTS(ESPECIALLY IF YOU FREELANCE)
PAIR EACH POSITION WITHA WRITTEN RECOMMENDATION
GO NETWORK & FOLLOW-UPON LINKEDIN
A picture speaks a thousand words.
Adding an industry relevant photo speaks
thousands more (and could result in 14
times more profile views)! Whatever you
do, ensure this photo is a positive
representation of your personal brand.
(ENDORSEMENTS)
When you first create your LinkedIn
profile, the default URL is a random slur
of numbers. In order to create a more
SEOfriendly profile, customize your URL
to make it easier for others to find you
(you'll rank higher in Google too)!
Your headline on LinkedIn is the first
thing people see. By default, it will
appear as your current/last position.
Instead, add the most important
information about you as a professional
(plus industryrelevant keywords).
See a pattern here? As with your
headline, your summary is another
section that you can benefit from by
including keywords (specifically those
most commonly searched by your
industry's potential employers).
Your connections on LinkedIn can
endorse your skills (which is one of the
simplest ways to gain credibility within
your network). The more endorsements
you have for a skill, the more likely you
are to show up on a search for that skill.
Doing so allows you to include a URL,
creating an inbound link to your website/
online portfolio/etc. This section is great
for collaborative works, as you can
hyperlink the profiles of your team as
well.
Once upon a time, LinkedIn required
three written recommendations for each
position listed. Although it is no longer a
requirement, it is still in good practice to
include at least one, as it only adds
credibility to you and your work.
As much as you tailor your LinkedIn
Profile, resume or online portfolio, it only
amounts to so much if you don't make
meaningful facetoface connections. Go
out, meet new people, and followup with
them on your social networks!
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