Your LogoIssue Introduction Page 1
Value of Clear Communication
Ihr Logo
Kindness, Wisdom, Love
Shared Value = corporate policies and practices that
enhance the competitiveness of a company while
simultaneously advancing the social and economic
conditions in which it operates – Michael Porter
Focus and Definition Page 2
Ihr Logo
One Step Closer to the Dream
How CPV helped my personal mission
Presentation on Shared Value
ECPV JULY2014 – Mike Kon
Enrique Alejandro Velez
Report Opening Page 3
Your LogoBackround and Directional Make-up Page 4
Personal Journey Towards Contribution
Canada = Embracing Immigration is a National
Advantage
HSBC = First exposure to East meets West in
global organization
Experience in many industries in many functions
Current role: Dual Function = Dual Learning
New Business Development – Sales
Education and Training – Operations
Globis MBA = KEY SUCCESS FACTOR
Your LogoCurrent Company Priduct Lineup Page 5
ACT Systems Inc – Corporate Training
Vision = “...play a role in
the globalization of
Japan...”
Mission = “...support HR
development in the
corporate and then the
general market...”
Entry point is English
Goal is a total solutions
package
StarsQuestion marks
Higher market share (potential)
Hig
he
r m
ark
et g
row
th (
po
ten
tia
l)
Cross-culture
Diversity
Globalization
Communicative
Business
Skills
Business
EnglishTest Preparation
English
Conversation
Dogs Cash cows
Overall
Skills
Business / Language / Culture
Your LogoACT Systems Shared Value Page 6
How has ACT Systems changed? TREND = free content
TREND = WEB 2.0 (many to
many participation)
DEFENSIVE STRATEGY =
best practice operations
through compliance, due
diligence
AGGRESSIVE STRETEGY
= customer insight on
unspoken needs through
loss-leaders, niche products,
free services
Dynamic website (Free online lessons,
Videos, Articles, Learning Community)
Cross-functional Kaizen Teams
Idea Brainstorming Forum
Your LogoPhilosphy and Social Values Page 7
Corporate Philospohy and Leadership Style
Strong corporate culture
based on shared values –
John Kotter and James
Haskett, HBR
“Companies with purpose
outperform the general
market 15:1” – Jim
Collins, Good to Great
Make meaning, the money will follow Guy Kawasaki
Your LogoProduct Mix and Value Proposition Page 8
How do we make a dent in the universe?
Vision = Mutual Understanding
Mantra A = Promote a common
mindset of Communication
Citizenship
Mantra B = Provide an IT
solution bigger than any
language or culture barrier
Complete Empowerment
Culturally adjusted
Language barrier-free
StarsQuestion marks
Higher market share potential
Hig
he
r m
ark
et g
row
th p
ote
ntial
Cross-culture
Diversity
MOOC
Seminars
Facilitation
Dogs Cash cows
Mindset
Training
Curation
Your LogoSocial Value Actualization Page 9
Actualizing Social Values of ClearCrossCulture
Proactive Approach
Mindset Training
IT Licensing
MANY to MANY
Web 2.0 Community
Dynamic Platform
Knowledge Curation
ALL to ALL
Global Compliance
International Law
ISO / 6 Sigma
Best Practices
Self-governing
Social Watchdog
Curation Ethics
Social Strategy of ClearCrossCulture
Your LogoHere comes your footer Page 10
Values to the stakeholders?
NPO / NGO partners
Employees
Government
Private customers
Online
Face-to-Face
Communities
“We found that the only
way to drive our
sustainability objectives
forward is by entering into
a dialogue with
stakeholders” - Irene Dorner,
CEO HSBC Bank USA
Your LogoProfit Arm and NonProfit Arm Business Model Page 11
Sustaining the Shared Value - Monetization
Profit and Non-Profit Symbiosis:
Direct interest from Enterprise and
private sector
Curation Community participation
leads to Sales Pipeline Network
NPO and NGO contributions lead to
business opportunities for training
and licensing services for Profit Arm
Donations from Sponsors (private
and public) keep the initiative
financially viable
Your Logo
10-steps for Gaining Traction
① List up and rank related social entry
points (war, global supply chain,
international education, global
medical teams, OECD education)
② List up related companies for
partnership, sponsorship, donations
③ Approach companies for interview,
information exchange on social
initiatives
④ Listen to their business needs
(Marketing, PR, HR, CSR) and assess
unspoken needs
⑤ Explain the social issues we are
aligned with / passionate about
⑥ Prepare and submit a proposal based
on a fit with their overall needs
⑦ Participate in developing the
implementation plan
⑧ Offer and anticipate to handle most
administrative legwork if possible
⑨ Assist in measuring and reporting
outcomes
⑩ Provide recognition for the
contributions in ways they prefer
(Kotler, Lee CSR – A Marketing
Approach to Winning Corporate
Funding)
Business Development Plan Page 12
Your LogoRecent Contributions Page 13
What ClearCrossCulture has done so far
ICA Japan – Developing
infrastructure in poor
countries
JEFO – Moving expiring
goods from Tohoku to
Myanmar and Philippines
TFF-NPO – making
Suginami Ward more foreign-
friendly
FaceBook group for
collaborators
Collective
Collaborative
Communicative
Your LogoWhere Value is Created Page 14
How CCCC Facilitation Can Create Value
Change the way management communicates with the
employees
Transparent and Broadcasted
Participatory and Useful
Change the way individuals communicate to anyone in
the WHOLE world
improve the message (content and order)
Improve the way (active listening and speaking)
Your LogoCuration Innovators Page 15
Significance of Curation in Social Stewardship
Ashoka – promoting change
through social
entrepreneurship
CancerCommons –
accelerate the learning cycle
or patients, doctors, and
researchers
Early Adaptor MOOCs –
assist schools and teachers
curating and creating free
online education
Your LogoClosing Page 16
This material has been prepared for
Globis School of Managenment –
Corporate Philosophy and Social
Values class with Masahiko Kon for
the July 2014. The material is the
intellectual property of Enrique Velez
(IMBA 2014)
“What we call the
beginning is often the
end. And to make an
end is to make a
beginning. The end, is
where we start from”T.S. Elliot
Changing the way the
world communicates –
Building relationships
along the way
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