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Page 1: Creating a Professional Brand That People will Remember Using LinkedIn PCA11

Creating A Professional Brand That People Will Remember Using

Marc Miller - @[email protected]

Page 2: Creating a Professional Brand That People will Remember Using LinkedIn PCA11
Page 3: Creating a Professional Brand That People will Remember Using LinkedIn PCA11

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

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Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

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What is a Brand?

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Your Brand

The thoughts and feelings when people hear your name or look

at your photograph?

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Your Brand

“Your brand is what people say about you when you’re not in the

room.” Jeff Bezos

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What do you check before you meet with a client for the first

time?

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Word Cloud Websites

http://www.wordle.net

http://www.tagcrowd.com/

http://careerpivot.com/tag/li-brand

http://www.wordle.net/
http://www.tagcrowd.com/
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
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Resources for Keywords

Job Descriptions

Recommendations

Testimonials

Corporate Websites

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LinkedIn Picture

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LinkedIn Headline

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LinkedIn Headline

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LinkedIn Headline

Headline120 Characters

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LinkedIn Headline

Headline120 Characters

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LinkedIn Summary

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Brand Story

2000 Characters

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http://www.linkedin.com/in/mrmiller
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Action Items1. Develop a list of words and phrases that brand you

2. Have a picture taken of you that properly brands you

3. Write a LinkedIn Headline that properly brands you

4. Write your brand story

5. Check your public LinkedIn profile

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New LinkedIn ProfileEliminated Most Applications

Attachment of Rich Media to most sections

Recommendations shown with each position

Endorsements

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Linkshttp://www.wordle.net

http://www.tagcrowd.com/

Slides

http://CareerPivot.com/Resouces

http://careerpivot.com/tag/li-brand

http://www.wordle.net/
http://www.tagcrowd.com/
http://www.tagcrowd.com/
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
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Career Pivot ContactTwitter - @CareerPivot

http://www.Facebook.com/CareerPivot

http://www.LinkedIn.com/in/MrMiller

http://careerpivot.com/tag/li-brand

http://CareerPivot.com/Resources

[email protected]

http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
http://CareerPivot.com/Resources
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Creating A Professional Brand That People Will Remember Using

Marc Miller - @[email protected]

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Action Items1. Develop a list of words and phrases that brand you

2. Have a picture taken of you that properly brands you

3. Write a LinkedIn Headline that properly brands you

4. Write your brand story

5. Check your public LinkedIn profile

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Linkshttp://www.wordle.net

http://www.tagcrowd.com/

Slides

http://CareerPivot.com/Resouces

http://careerpivot.com/tag/li-brand

http://www.wordle.net/
http://www.tagcrowd.com/
http://www.tagcrowd.com/
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
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Career Pivot ContactTwitter - @CareerPivot

http://www.Facebook.com/CareerPivot

http://www.LinkedIn.com/in/MrMiller

http://careerpivot.com/tag/li-brand

http://www.amazon.com/dp/0988700506/

http://careerpivot.com

[email protected]

http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://careerpivot.com/tag/li-brand
http://www.amazon.com/dp/0988700506/
http://www.amazon.com/dp/0988700506/
http://careerpivot.com/
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LinkedIn Headline

Headline120 Characters


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