Download pdf - Digital Shoreditch 2012 Festival Guide

FESTIVAL OVERVIEWMeet the DS TeamTech ToolsDay Format

PROGRAMME

OPEN HOUSE

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INSPIREINNOVATECAREERCAPITALIDENTITYHACKGROWTHNEXTBRANDSPLAYSUMMIT

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DS Big Top186 Shoreditch High StShoreditchE1 6HU LondonEmail: [email protected]: http://digitalshoreditch.com

Welcome to Digital Shoreditch 2012!

Wow! Almost 300 speakers across 40+ events, what can I say? The good will and energy we’ve encountered from all quarters gives us the con�dence we’re on to something incredible.

We wanted an event that brought everyone together. To help propel our little corner of the world to the forefront of the global stage. And our amazing community delivered. The content was crowd-sourced from the community, voted on by the community and it’s the community that stepped up to put on the other 80% of the events at DS this year.

So, a big, super massive, over sized thank you to everyone who pulled in to make this second year so much more than last. You are just wonderful!

Together we’re building a future where we are the world's number one destination for digital creativity. A future where our collective is the �rst and best place to commission amazing projects. A future where we’re the top destination for the best creative and technical talent. And a future where our community delivers an in�nite pool of the smartest programmers, the most visionary strategists, most daring creatives and the most astute entrepreneurs and investors.

You are this future - and together we’re making it a reality. It’s exciting times!

So here’s to our collective e�orts to transform the future of our digital economy.

Have a wonderful festival this year. Make sure you join us on http://digitalshoreditch.com

Thank you to those who helped make it possible

MEET THE DS TEAM

KAM STAR

ANNAHWOOTTEN

JAMESALLSOPP

AMANDAPOWESLAND

ENDAFKERFOOT

SILVIA BOBLEA

MARIUSMARITZ

3

STEVEPRICE

DigitalShoreditch.comThe best source for the latest o�cial DS2012 news is the site. Check out what’s happening on each of the days and discover who is attending.

DAY FORMAT

Interaction

You’ll see that each day has a very full agenda of speakers. That won’t mean death by powerpoint. It does mean that our speakers will give you a short taster of ideas earlier in the day so that you can choose who you want to sit down with for a more indepth roundtable discussion.

Matchmaking

You might lock eyes with your ideal (business) partner within seconds of entering the room. But just in case that doesn’t happen we’ll be giving you a helping hand. Once you register for a ticket we can suggest people to hook up with on the day based on your business objectives and the stu� you tweet about. When you arrive at any of our events we’ll take your photo and stick it up, you can add more info on the kind of person you’re looking to meet. This dating wall approach was a huge success at Digital Shoreditch 2011.

Networking

We make sure that there is plenty of time each day for structured and unstructured networking, in 1-1s and small groups. Digital Shoreditch is all about building fruitful relationships. You will walk away with new friends, not just a bunch of handouts.

DS2012 Schedule AppGet the o�cial schedule in your pocket. Use Lanyrd’s iPhone app from the App store or visit m.lanyrd.com to give you festival information on the go.

Twitter #ds12Use our o�cial hashtag while at the event. Get the word out about whats happening at DS2012 about sessions, workshops and parties.

Get INTRO AppThe o�cial and best way to connect with people at Digital Shoreditch. You can get the app by typing ‘INTRO’ into itunes App Store.

DS2012 Schedule

PRESENTED BY

You can view current 2012 programming by signing into ds2012.lanyrd.com with your twitter account. Discover more sessions, panels, workshops and keynotes than ever before.

TECH TOOLS 4

Brain in a Bag ShowIn this short presentation you'll �nd out how you can teach a bunch of clothesline and loo roll to behave like your neurons.Jonathan Black - Project Co-ordinator, Queen Mary, University of London

INSPIRE21st MayA day for young people looking for a future career in digital, with stories and workshops from the most outstanding people in this area.

monday

BIG TOP PROGRAMME

Featured Speakers

Peter McOwan Dwain Reid

How to get kids interested in coding. How to deliver a solution which bene�ts kids *&* schools *&* businesses that need coders.

Paul Brannigan - Proactive

Coding for Kids - Where Are the Grass Roots?

David Wortley Chris Arnold

Graham Hodge Marianne Forrest

Jennifer Sheridan Torsten Stauch

Paul Brannigan

Starts at 9:00am - Ends at 3:30pm

Shortcut to SuccessEverybody has the key skills needed to be successful, but not everybody knows how. In this session Dwain will discuss the “Shortcuts to Success”.Dwain Reid - Founder, Stuconnect

Robots & Avatars Learning ExperiencesCutting-edge training for emerging creatives from diverse sectors & backgrounds mixing a set of skills linked to Avatars & Virtual Worlds, Robotics & Tele-presence.Leanne Hammacott - body>data>space

Maths & Computing Magic ShowWitness some amazing magic tricks and explore the maths and computing secrets behind them. Peter McOwan - Vice Principal, Queen Mary, University of London

The Future is 3D: Hands on Design & MakeA range of A1 technologies equipment for students and teachers to try, allowing you to design in 3D, scan in 3D and print in 3D.Martin Stevens - CEO, A1 Technologies Ltd

ArtDoodle Live - Fancy Painting a Moustache on the Mona LisaEncouraging children of all ages to create their very own paintings alongside works by classic and contemporary artists using a mobile canvas.Jennifer Sheridan - Founder/CEO, Togeva

Pensioner and iPad - When Man and Machine CollideThis is a stand-up comedy session using iPad technology to entertain and educate audiences about digital technology past, present and future.David Wortley - Immersive Technology Strategies

WhimsichordThe WHIMSICHORD is a wearable interactive musical instrument that will react to the movement and touch of users (or Movicians) responding with sound.Di Mainstone - Artist, Inventor, Dave Meckin - Queen Mary University London

Exhibition; Tesselations and Repetitive Structures in JewelleryAn exhibition of Jewellery made with 3D printing techniques and digital technologies. Marianne Forrest - Senior Lecturer, London Metropolitan University

I Know Me - A MusicalA special pre-transmission screening of a musical developed for BBC Learning. This has been developed for & with young people with learning di�culties.Martin Wright - Director, Gamelab London

INSPIRE PROGRAMME5

For more info & speaker bio’s visit: digitalshoreditch.com/inspire

HIGHLIGHTEDSESSIONSArt Doodle Live: fancy painting a moustache on the Mona Lisa with your mates?

Jennifer Sheridan, Founder/CEOTogeva

BT Apprentices will demon-strate how data is being transmitted using optical �bres – the thickness of human hair!

Michael McKeaveneyHackney UTC in partnership with BT

Exhibition; Tesselations and Repetitive structures in Jewellery

Marianne Forrest London Metropolitan University

Is the web killing o� original creative ideas?

Chris ArnoldCreative Partner, Creative Orchestra

Pensioner and iPad - When Man and Machine Collide

David Wortley, CEOImmersive Technology Strategies

Robots and Avatars Learning Experiences- Developing your digital skills through creativity!

Leanne Hammacottbody>data>space

PROGRAMME CONTINUED

BT Apprentices Will Demonstrate How Data is Being Transmitted Using Optical Fibres - The Thickness of Human Hair!

Michael McKeaveney - Hackney UTC in partnership with BT

I Am CreativeAre you 13-19 years old? Are you looking to work in the creative communications industries? Do you want to work on live creative briefs from some of the top brands in the UK? And fancy winning a prize while you are at it?

By taking part, I Am Creative can help you to understand how the creative communications industries really work, while at the same time developing your skills and the portfolio you need to gain employment.

David Holloway - Chief Executive, I Am Creative

Creative Apps Generation with AppShedStudents make an app that is pertinent to their love of fashion or sport or a favourite band or actor… the possibilities are endless. Students become creators of technology, not just consumers. Every student leaves with a huge sense of achievement, having been able to produce something tangible they can share with others.

Torsten Stauch CTO, Rob Sturgess CEO - AppShed

Photo MosaicsChoose photos of Ge�rye Museum objects from around the world and use hundreds of your own image ‘tiles’ to create a fabulous mosaic using digital software. Suitable for young people aged 13+

* This workshop is part of the London 2012 Cultural Olympiad programme Stories of the World, and was programmed by the Ge�rye Museum’s Youth Advisory Panel.

Anna Darron - Lead Facilitator, Ge�rye Museum

INITION Demonstrates 3D PrintingShoreditch-based 3D technology and production specialists Inition have teamed up with Bits from Bytes to showcase their a�ordable 3DTouch 3D Printer.Robert Je�ries - 3D technical Specialist, Inition

Is the Web Killing o� Original Creative Ideas?Brief the average young creative and the �rst place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others.Chris Arnold - CEO, Creative Orchestra

Requires RSVP http://digishoreditchcampus21.eventbrite.com

Inspire Networking Dinner - 6:30pm - 8:30pm @ Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

INSPIRE PROGRAMME 6

How Content Powers Social Conversations

Graham Hodge - Head of Branded Content, LBI

Unlikely CombinationsThis session highlights a wide range of activities and opportunities that exist to support business within a modern university, from world leading research, business development and consultancy to collaborative working, student internships and community partnerships.

Ali Campbell- Senior Lecturer, Queen Mary University of London,Adam Stark- Co-Founder, CodasignIllugi Eysteinsson - Owner, Kreative Katalyst

INNOVATE22nd MayInnovate is for businesses who want to leverage the amazing talent and knowledge that is locked in local universities.

tuesday

BIG TOP PROGRAMME

Featured Speakers

Maggie Philbin Ali Campbell

Maggie looks back on her experiences as a Tomorrow's World reporter for clues in the technology she showed for the very �rst time.

Maggie Philbin - BBC Journalist

KEYNOTE

Illugi Eysteinsson Jennifer Sheridan

Jo Twist Stuart Battersby

Mark Levy Jo Kotas

David Grayson Matthew Clark


Pre-conference breakfast meetup hosted by UCLAn informal business brie�ng and networking session. A chance to explore the bene�ts of University collaboration both now and in the future.Hosted by Timothy Barnes - Executive Director of UCL

Better ConversationsHow can businesses and universities talk more e�ectively with each other to solve business problems?

This interactive workshop aims to expand, develop and generate innovative and original concepts and seeks to identify ways to break down barriers to business and university collaborations.

Sara Jones - Senior Lecturer, City University LondonStephen Clulow - Founder, Action for Innovation

ExhibitionResearch Councils UK (RCUK) invest £3bn annually in research in Universities and the Public Sector. The Digital Economy is a key RCUK strategic research theme.RCUK Digital Economy

ExhibitionThe Centre for Digital Music is a world-leading multidisciplinary research group in the �eld of Music & Audio Technology.Centre for Digital Music

ExhibitionCreated & is written and edited by Paul Curzon, Peter McOwan and Jonathan Black of the School of Electronic Engineering & Computer Science of QMULComputer Science for Fun (cs4fn)

ExhibitionqMedia is a new Queen Mary research initiative, bringing under a single umbrella*the Centre for Digital MusicqMedia

ExhibitionThe unique 4 year Ph.D. programme and 1 year Masters by Research are built around core courses in advanced research methods, interaction design & digital media .Media and Arts Technology PhD Doctoral Training Centre

INNOVATE PROGRAMME7

For more info & speaker bio’s visit: digitalshoreditch.com/innovate

PROGRAMME CONTINUED

ExhibitionDi creates interactive costume and theatre. Musical prosthetics, kinetic couture, wearable gra�ti, and sensory-skins are just some of the devices that Di has fashioned.Di Mainstone

ExhibitionA platform which enables brands & corporations to identify and engage with their community of consumers in online interactive media such as Twitter & Facebook.Chatterbox

ExhibitionThe membership organisation for providers of business advice, training and resources to new entrepreneurs and small businesses in London.Capital Enterprise

Women in TechThe panel will include short presentations from academics, business women, feminist organisations and educators. We expect the outcomes of these debates will be further developed through Creative Works London, a new AHRC funded London based centre which aims to bring together academics and the cultural and creative industries through joint research, people swaps and a creative vouchers scheme, which will provide resources.

Sophie McDonald - MzTEK, Jennifer Sheridan - Togeva, Jo Twist - UKIE, Nela Brown & Al James - Queen Mary University of London

What Works?Successful collaboration between business and universitiesTechnology hubs gain enormous bene�ts from e�ective engagement between Universities and Companies; Stanford University in Silicon Valley, Cambridge University in Silicon Fen. Shoreditch has world-class research institutions on its doorstep – how can we enable the exchange of expertise, resources and ideas that will help drive Tech City, London and the UK to the next level in digital innovation?

Collaboration between universities and SMEs has often �own under the radar. So, what works?

Kam Star - PlayGen, Stuart Battersby - Chatterbox Analytics, Mark Levy - Last.fm , Jo Kotas - The Meme Partnership, Dave Grayson - Fluent Interaction, Dave Cox - Lean Mean Fighting Machine, Matthew Clark - United Visual Artists, Audrey Bowerman - Transport for London

Networking DrinksA chance to meet with your peers in business, University and the local community. An opportunity for you to explore your collaboration ideas.Provided by Digital Shoreditch


Innovate Networking Dinner - 6:30pm - 8:30pm @ Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

ExhibitionArt & technology lab for women focusing on sharing knowledge and developing interactive media projects through collaboration with other universities and industry.G.Hack

INNOVATE PROGRAMME 8

Featured Speakers

Kam Star Adam Stark

Sara Jones Stephen Clulow

Hannah Collins Dave Cox

Timothy Barnes Sophie McDonald

Nela Brown Al James

John Spindler Peter McOwan

InnovateInnovate is for businesses who want to leverage the amazing talent and knowledge that is locked in local universities.

In cooperation with

Wednesday 23rd May

Aimed at �nal year students, graduates and those looking to move jobs. Job seekers will bene�t from mentoring sessions, portfolio reviews and guidance o�ered by premier agencies, brands and start-ups.

Taking place at the Big Top at Hackney House. The main 'big top' tent will be the exhibitor hall where you'll meet premier agencies, start-ups and brands, there'll also be a 'little top' tent, �lled with how-to sessions, workshops and CV surgeries, so you'll have plenty to do.

Plus over 40 other employers looking for creative talent

Wednesday 23rd May

CAREERDS2012DS2012DS2012DS2012CAREERCAREER

CEO PanelCharles Armstrong - CEO, Trampoline Systems, Tom Allason - CEO, Shutl, Scott Button -CEO Unruly Media, George Berkowski - CEO, HAILO

CAPITAL24th MayFor startups and funders. Whether you’re an angel or a VC, if you’re new to funding or an old hand with lots of experience.

thursday

BIG TOP PROGRAMME

Featured Speakers

Marcus Stuttard Simon Acland

A Vulture is For Life, Not Just For Christmas

Simon Acland -Author “Angels, Dragons and Vultures”

KEYNOTE

Simon Walker Jason Ball

Anil Hansjee Je� lynn

Scott Sage Scott Button

Tom Allason Bill Mayon-White


Starting-Up the Copenhagen WayWhat can you learn from the way the Danes do business? - How do you change your perspective on startup habits? Christian Lanng - CEO and co-founder, Tradeshift

PixelPin "Pictures Replace Passwords"There are real advantages when you are on a mobile or tablet device that does not have a keyboard.Brian Taylor - CEO, PixelPin Ltd

How to Build a Legendary BusinessHow do Legendary Businesses avoid disasters? How Legendary Business owners avoid meltdown; How to make your business Legendary?Obi Orgnot - CEO, OrgNot Ltd.

Hackney Hear: Using Audio On LocationHow can smartphones help content providers and technologists come up with new creative ways of telling stories through sound?Francesca Panetta - Director, Hackney Productions CIC

Taking the Pulse of Investment in the UK Digital Media SpaceWhat are the pros and cons of selling my business? What deal structures exist and how do I know what's right for my business?Damian Ryan - Managing Partner, Mediaventura

Get Funded 2012Pitches from the hottest digital startups.

Digital Shoreditch

Introducing Robot CorpHow do you take a message and turn it into a game? If you're a game designer, what are the best practices for working with nonpro�ts?Michael Veitch - Co-Founder, Robot Corp

Introlabs - PitchINTRO is a business networking app and matching platform that connects you to the people you're looking for nearby.Anthony Erwin - CEO, INTRO Labs

Present.me – Bringing Online Presentations to LifeWhat is the story behind Present.me? What issues does Present.me solve? How does Present.me work? What is the Present.me business model?Charlie Simpson - Founder, present.me

CAPITAL PROGRAMME 10

For more info & speaker bio’s visit: digitalshoreditch.com/capital

HIGHLIGHTEDSESSIONSGET Funded 2012: Pitches from the hottest digital startups.

GET Funded 2012 Digital Shoreditch

We Make Stories; investing in digital storytelling

Alex Clarke, Publishing DirectorPenguin

London Stock Exchange Presentation

Markus Stuttard, Head UK PM & AIMLondon Stock Exchange

Taking the pulse of investment in the UK Digital Media space

Damian Ryan, Managing PartnerMediaventura

Making best use of your Information Assets

Bill Mayon-White, Senior ResearchLondon School of Economics

Fund Raising for your digital start-up in these interesting times

Rose Lewis, PartnerPembridge Partners Ltd

Present.me – bringing online presentations to life

Charlie Simpson, Founderpresent.me

PROGRAMME CONTINUED

Taylor Wessing WorkshopLooking at Legal documents for seed investment, Share issues and IP basicsSimon Walker - Partner, Christopher Je�ery - Partner, Ann Casey - Partner, Sian Skelton - Senior Associate.

London Stock Exchange PresentationAccess to capital: An introduction to AIM and the public markets.

Marcus Stuttard - Head of UK Primary Markets, Head of AIM, LSE

Crowd FundingSeedrs CEO Je� Lynn will walk attendees through the bene�ts of the di�erent types of crowdfunding and will answer questions about raising and investing capital online.Je� Lynn - Co-founder and CEO, Seedrs

Making Best Use of Your Information AssetsThis workshop will give you a chance to work through the challenges of IA identi�ca-tion and management, and to get some one-to-one support. Bill Mayon-White - Senior Research Fellow, London School of Economics

Fund Raising For Your Digital Start-up in These Interesting TimesWhat is a typical funding journey How to choose the right type of investors and how best to approach them What needs to be place to ensure you close a deal.Rose Lewis - Partner, Pembridge Partners Ltd

We Make Stories; Investing in Digital StorytellingWe Make Stories. Penguin has been investing in creative talent for over 75 years. We love storytellers and know that a story can be told in many, many ways.Alex Clarke - Publishing Director, Penguin

Can European VCs Ever Make Money?With funds consistently failing to return money to their investors, is there a future for European VCs, or is the European ecosystem simply not sustainable?Milo Yiannopoulos - The Kernel, Sentinel Media Ltd

Announce Winner of Company PresentationsWinner announced of the Digital Shoreditch Capital day Investment Game which runs throughout the day.Digital Shoreditch Team

Evening Drinks - Hosted by Digital Shoreditchin association with Taylor Wessing & Blick Rothenberg

Meet and greet like minded individuals over evening drinks.


Capial Networking Dinner - 6:30pm - 8:30pm @ Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

Funding PanelJason Ball - Early Stage Investor, Qualcomm Ventures Europe, Anil Hansjee - Angel and Advisor, Scott Sage - Associate, DFJ Espirit, Jenny Tooth - Director, Angel Capital Group

CAPITAL PROGRAMME11

TaggedTagged is a one-o� intervention specially created for IDENTITY day at Digital Shoreditch. On the day, visitors will be invited to tag one another using physical tags.Dr Mitra Memarzia - Artist, Educator and Consultant

IDENTITY25th MayExplore the spaces that connect us as individuals and, collectives within the digital world.

friday

BIG TOP PROGRAMME

Featured Speakers

Margaret He�ernan Lindsey Clay

For more info & speaker bio’s visit: digitalshoreditch.com/identity

Identity Parade: Public and Private Relationships with TellyLindsey Clay - Managing Director, Thinkbox

KEYNOTE

Emilie Giles Tony Fish

Lauren Dyer Dr Mitra Memariza

Holly Clarke David Erasmus

Adam Graham Andrew Ravenscroft

Starts at 1:00pm - Ends at 10:50pm

TESTIMONIESWe are inviting people to give us their testimony through a video interview which will be uploaded to a bank of stories told by those who have participated in the project.Lorenzo Belenguer - Lead Artist, TESTIMONIES

I.dentit.Y is from I to You and Presents New Models for Engagement and MarginWe all have di�erent & deep rooted opinions on how data & identity are connected.Tony Fish - Author “My Digital Footprint”

Social Good Through Social MediaIs there anything wrong with the current method of donation? What opportunities are there for using social media?

David Erasmus - CEO and Founder, Givey

I Share, Therefore I AmChildren are growing up through these online personas, with a recorded history on a Timeline... might it be time to let them be Anonymous?Holly Clarke - Group Head of UK Operations Team, Unruly

SPOGO - Can Digital Get You Physical?Bringing together the resources of Sport England & the Fitness Industry with some pioneering digital brands & some enthusiastic marketing folk.Richard Pearey - Project Director, SPOGO

Online Consumers are the Hero of Their Own Epic Adventure.As a character in someone's narrative, a brand is amongst the privileged. They are competing with attention from family and friends.Adam Graham - CEO, Weapon7

RadioActive: Identity, Internet Radio and Social MediaRadioActive is inspired by musical revolutions as varied as the birth of blues, punk, hip-hop and acid-house, and Orson Welles's notion of the 'con�dence of ignorance'. Andrew Ravenscroft - Professor of Education, University of East London

The importance of Identity in Creating Persuasive User JourneysUnlocking group behaviours that may sit across age groups, earning power or household size is the key to developing persuasive destinations that drive audiences.Andy Farmer - Strategy and Planning Director, Cimex

Digital IdentitiesA talk about digital identities and will present C E L L an interactive installation commissioned for Alpha-ville Festival 2011.Keiichi Matsuda - Interaction designer

IDENTITY PROGRAMME 12

HIGHLIGHTEDSESSIONSRadioActive: Identity, Internet Radio and Social Media

Andrew RavenscroftUniversity of East London

Sneak Innovation Into Your Company in 5 Easy Steps

Ramsey KhouryCEO, Head London

MzTEK Tinker Space

MzTEK TEAMMzTEK

I.dentit.Y is from I to You and presents new models for engagement and margin

Tony FishAuthor “My Digital Footprint”

Tagged

Dr Mitra MemarziaArtist, Educator and Consultant

SPOGO - Can digital get you physical?

Richard Pearey, SPOGO

Cross Pollination. The digital drive between production and agency

Lauren Dyer, Head of New BusinessSuperglue

PROGRAMME CONTINUED

MzTEK Tinker SpaceAttention women of Digital Shoreditch! We're running a drop-in workshop and are inviting you to come and get techy with a crafty twist!MzTEK Team

Digital Identity MappingThis 30 minute session will help you create a unique roadmap for your Digital Identity based on the way you think .Abhay Adhikari - Manager, Digital Footprints

BEING TIBETIt's simple : a global, multi media project for Tibet, with events held across the world, all in one day - uniting everyone in one 24 hour period.Gaynor O'Flynn - Director, Beinghuman

Net./wars: Who owns you online?"Information is the oil of the 21st century" Mark Getty has said – and the insight led him to found one of the world's biggest digital picture agencies.Wendy M. Grossman - Freelance writer

Physical Presence In A Digital AgeThis session will focus on a couple of case studies, which will (hopefully!) result in a hearty conversation around digital versus physical interaction.Dana Gornitzki - Creative Director, mAnic Inc

Sneak Innovation Into Your Company in 5 Easy StepsHow can I be more in�uential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos?Ramsey Khoury - CEO, Head London

Cross Pollination. The Digital Drive Between Production & AgencyThe importance of a good relationship between production, agency and client to ensure the best end result for compelling viral content.Lauren Dyer - Head of New Business, Superglue

SalonSalon is taking its heady mix of science, art, psychology to E2.

Margaret He�ernan - CEO, Simon Warren - Photographer, Kerry Daynes - Consultant Chartered Forensic Psychologist - Salon London

East End Film Festival on 'IDENTITY'Join the East End Film Festival at Digital Shoreditch for a cinematic exploration of identity in the digital age.East End Film Festival

Global Movements Fuelled by Social MediaAn open discussion will be held around the potential and limitations of social/ digital media in creating/ amplifying change in individuals and communities.Ilka Noggler - Digital Media O�cer, Women for Women international


Identity Networking Dinner - 6:30pm - 8:30pm @ Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

IDENTITY PROGRAMME13

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Growth In The UKAccelerate your company’s growth in the UK – hints, tips and case studies giving you all you need to penetrate and expand in the UK domestic market.James Webb - Commercial Director, Propel & Dan Richardson - Integrity

GROWTH28th MayThis event is for established entrepreneurs and organisations with ambition to expand their market and unleash their potential for growth.

monday

BIG TOP PROGRAMME

Featured Speakers

David Kent Nilesh Shah

A discussion on how the UK structure �ts in with the structure of the parent and the UK commercial activities.Nilesh Shah - Partner, Blick Rothenberg

Structuring a UK Business and Salary Structure

Chris Je�ery Je� Cao

Sam Michel James Webb

John Davies Christian Lang

Scott Phillips


Expanding Into Other Markets?Real life stories telling you how best to grow overseas, from expert interactive sessionsJe� Cao - London & Partners, Sam Michel - Chinwag, John Davies - UK Trade & Investment

Structuring Your UK Business Tax E�cientlyHow the UK structure �ts in with the structure of the parent & the UK commercial activities. Plus, learn how other overseas companies manage their UK business.Melissa Thomas -Senior Manager, Blick Rothenberg

Taylor Wessing: IP BasicsA round table on what every start-up needs to know (and every investor expects).

Sian Skelton - Senior Associate, Technology, Taylor Wessing

Privacy - The Next Marketing Battle�eld?How do you di�erentiate your brand from everyone else and increase customer retention? Marcus Sta�ord - CEO, Informed Choices

Taylor Wessing WorkshopsDiscussing privacy issues for online startups - what needs to be done in the early days as well as technology and employement law.Chris Je�ery , Paul Callaghan , Toby Ryland , Mark Barron ,

Research & Development In The UKFind out about the great tax advantages for R&D expenditure in the UK and whether your activities could qualify.Toby Ryland - Partner, Blick Rothenberg

Structuring An E�cient Salary Package For UK EmployeesDiscussion around standard bene�ts and stock plans. Plus, learn how best to structure arrangements for any overseas nationals coming to work in the UK.Mark Abbs - Partner, Blick Rothenberg

Knowing Your MarketFind out what about what free information is out there to help you make the right business decisions.Jeremy Hare & Julie Simpkin - British Library

Bootstrapping For Scale - How Not To Suck At Being LeanHow can I prepare for scale without spending? What techniques are out there that I can use that will make me a better developer?Martin Buhr - Founder, Loadzen.com

For more info & speaker bio’s visit: digitalshoreditch.com/growth

GROWTH PROGRAMME15

Dan Richardson

HIGHLIGHTEDSESSIONSHow To Get Free Publicity For Your Business In The Media

Mary MurtaghMary Murtagh Media

Taylor Wessing: IP Basics

Sian Skelton, Senior Associate, Technology, Taylor Wessing

Communicating Your Startup Story And How To Go About It

Richard Garnett, Co-founderPresent.me

Bootstrapping For Scale - How Not To Suck At Being Lean

Martin Buhr, FounderLoadzen.com

Structuring A UK Business And Tax Advantages

Toby Ryland & Nilesh ShahBlick Rothenberg

How European Startups Are Changing The Face of Ecommerce

Scott Phillips, FounderRise Art

Digital Problem Solving For A Sustainable World...

Madeleine Lewis, Senior Sustainabil-ity Advisor, Forum for the Future

PROGRAMME CONTINUED

The Tale of A European Startup And The Move To AmericaWhat are the key considerations when making the move? - Why should you move to America today? - New York or San Francisco?Christian Lanng - CEO Tradeshift

Planning For SuccessWhy is it important to plan? What if I don’t plan? Are plans set in stone? How can I make time to plan e�ectively? Sharon Palazzo - Director, Hothouse Biz Ltd

How To Get Free Publicity For Your Business In The MediaWhat do journalists want? How do I get my business featured in the media? How do I write a press release? Mary Murtagh - Mary Murtagh Media

How European Startups Are Changing The Face of EcommerceHow subscription businesses are building competitive businesses in crowded spaces. How social discovery and social commerce are changing buyer behaviour online .Scott Phillips - Founder, Rise Art

Structuring A UK Business And Salary StructureA discussion on how the UK structure �ts in with the structure of the parent and the UK commercial activities.

Nilesh Shah - Partner, Blick Rothenberg

Digital Problem Solving For A Sustainable World...How can digital play a role in creating a sustainable world? How can we collaborate on big, global challenges? Madeleine Lewis - Senior Sustainability Advisor, Forum for the Future

London & Partners Speed Pledging SessionHosted by Pru Ashby and Elizabeth VarleySolving problems and issues in real timePru Ashby - Chief Connections O�cer, London & Partners

Evening Reception, Hosted By London & Partners6:00pm - 8:30pm- Supported by Propel@ The Brickhouse on Brick Lane in the heart of Tech City


Growth Networking Dinner 6:30pm-8:30pm @Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

Gearing Up For ChinaThe opportunity for Brands entering the Chinese online market place - key challenges and opportunities

Scott Muir - MD, Regroup Media

GROWTH PROGRAMME 16

Keynote Speech - What’s the future for electric cars?designing a vehicle that can be used, re-fuelled and enjoyed without any additional hassle for the driver. What are the conditions we need for success?Andrew Gilbert - EVP, European Innovation Development, Qualcomm

NEXT29th MayThis is a day about tomorrow. A day about exploring the next big thing ideas in creativity and technology.

tuesday

BIG TOP PROGRAMME

Featured Speakers

Jeremy Silver Andrew Gilbert

Apple, Android, Facebook - Appy ever after or is there life beyond the App Store?Jeremy Silver- TSB

KEYNOTE

Colin Smith Paul Crook

Nicole Yershon Ben Scott Robinson

Tim Caynes Julian March

Greg Williams Nigel Flack


The future of Ultrabooks and softwareUltrabooks of today and tomorrow, new opportunities for apps and software development. Reaching customers through Intel AppUpColin Smith - AppUp E-Commerce Manager, Intel Corporation

The future of story tellingHow will the multiple platforms and media now available to us a�ect the way that we tell stories? Will it allow us to tell di�erent kinds of stories?Greg Williams - Executive Editor, Wired, Condé Nast

The electric vehicle market: what are the ingredients for success?This session will look at some of the more unexpected factors that a�ect the electric vehicle market. Anthony Thomson - VP Business Development and Marketing at Qualcomm

Business transformation in the real world ... I would not have started from here!To understand how to transform/apply technology in the best way. Paul Crook - Strategic Value Creation VP -IBM

Cirque de Mobile – a showcase of tomorrow's weird and wonderful mobile technologyHow consumer and brand engagement is changing and its future direction.Ben Scott Robinson - Creative Director, We Love Mobile

Designing the Mobile Wallet What is a mobile wallet? Why would anyone want one? What are the user experience considerations when designing a mobile wallet?Tim Caynes -User Experience Designer, Flow Interactive

Bridging the physical and virtual worlds, thanks to the mobile contactless technologiesHow to make cities smarter thanks to digital tools such as NFC tags?Damaris Homo - Business Development Manager, Connecthings

In�ight Mobile: Pushing your knowledge base and boundaries to achieve resultsApplying your strengths & passion to your aspirations result in new opportunities?Lawrence Kitson - Design Lead, Interaction, ustwo™ studio

On demand reporting and analytics with Big DataHow can modern analytic systems be used with big data processing tools such as Hadoop, Hive & Pig to bring on-demand/custom reporting over very large data sets?Matthew Cooke - Founder, Unruly Media

NEXT PROGRAMME17

For more info & speaker bio’s visit: digitalshoreditch.com/next

HIGHLIGHTEDSESSIONSBusiness transformation in the real world ... I would not have started from here!

Paul Crook, Strategic Value VPIBM

Location-based open data: how to get it and how to use it

Ian Holt, Programme ManagerOrdnance Survey

Designing the Mobile Wallet - What are the UX considerations?

Tim Caynes, UX DesignerFlow Interactive

Open Design - science engagement

Robert PhillipsProduct Designer, Brunel

OgilvyOne UK

Nicole Yershon, Innovative SolutionsBrian Jensen, Head of Innovation

The electric vehicle market: what are the ingredients for success?

Anthony Thomson, VP Business Development, Qualcomm

Cirque de Mobile – a showcase of tomorrow's weird and wonderful mobile technology

Ben S Robinson, Creative DirectorWe Love Mobile

PROGRAMME CONTINUED

Open design - science engagementEngaging with a wider audience, widening participation, the ability to bounce concepts o� a wider audience and predictions of how this could work in the future.Robert Phillips - Product Designer, Brunel

Smile Machine ShowcaseWe like to say we’re two thirds tech and one third creative - a good balance we think. We’d like to tell you a bit about us and what we do.Nigel Flack - Founder, Smile Machine.

Taylor WessingLaw for creatives - IP and Privacy/Data Protection & Regulatory Issues with app stores.Patrick Clark - Partner, Technology, Jamie O'Brien - Associate, Technology, Sian Skelton - Senior Associate, Technology, Taylor Wessing

Building A City, The Agile WayWhat is agile? How can agile approaches help deal with change? How can agile approaches help create what's actually needed rather than what's speci�ed up-front?Richard Stobart - Director, Unboxed Consulting

How mobile and tablet have changed digital marketing foreverAlistair Crane - CEO, Co-Founder, Adam Levene - Head of Strategy, Grapple Mobile

Location-based open data: how to get it and how to use itThis presentation will cover the access to public location-based open data, made available from Ordnance Survey. Ian Holt - Programme Manager, Ordnance Survey

The Birth of The Health ConsumerHow information access and digital technologies are changing the way we manage our health.Bruno Cepollina - MD, AnalogFolk

The museum of socialHow online social behaviours existed pre-digital and what we can learn from them.

Rob Trono - Digital Creative Director , Publicis Chemistry.

OgilvyOne UKA talk about their experiences of how, more than ever before, new collaboration, innovation & disruptive business practices are the way forward for brand marketersNicole Yershon - Innovative Solutions & Brian Jensen - Head of Innovation

ARnav - Augmented Reality navigationHow to get navigation directions to chosen point in the easiest and most intuitive way.

Adam Mencwal - Founder, ARnav ( part of GammaRebels)

The Convergence PanelPaul Bennun- Somethin' Else , Mike Bennet - Oil Studios, Paulina Bozek -INENSU, Simon Moss - ImageBrief, Jeremy Silver- TSB, Julian McCrea- Portal Entertainment

NEXT PROGRAMME 18

BIG TOP PROGRAMMEFeatured Speakers

Rob Trono Anthony Thomson

Robert Phillips Matthew Cooke

Damaris Homo Paul Bennun

Michael Bennett Paulina Bozek

Alpesh Doshi Cate Trotter


Kjetil Olsen Alex Haw

ITV News: Dropping the DeadlineThe new itv.com/news is the culmination of a technology project and the output of a massive newsroom transformation. What's happened & how did they do it?Julian March - Head of Digital Media, News & Sports

The future is now, comedy is evolving, and the BBC is dedicated to entertaining audiences beyond the TV screen, and �nding the stars of tomorrow.

Jon Aird - Producer, BBC Comedy

BBC Comedy and Future Funny: We Love Digital

The Cutting Edge of Social Media Who's ahead in social media and what can I learn from them? Which tools can help my business take the lead in social media?Cate Trotter - Head Of Trends, Insider Trends

Using Social graphs to personalize user experienceUse of social graphs - a network of relationships - to understand users better and tailor user experiences.Alpesh Doshi - Founder, Fintricity

The Shape Shifters - blending virtual / physical bodiesHow do we envisage a future world of work using collective collaborations through blended virtual and physical space?Ghislaine Boddington - Creative Director, body>data>space

Smart SpaceHow is the digital revolution a�ecting the fabric of our built space? What spatial opportunities do digital integration, information, fabrication and feedback o�er? Alex Haw - Director, Atmos

Architecture 3.0 - how technology is taking the world of design into a whole new dimensionHow this technology is changing HOW we design the buildings you occupy.Krigh Bachmann - Associate, Gensler

Build and Run a Startup in The Human CloudA discussion on the wide range of cloud-based tools and online services that can help startups reduce overhead and maximise their growth potential.Kjetil Olsen - Vice President Europe, Elance

Calling all festival goers and contributors.- Talk: from Google + and latest features.- Session: My robot campanion- Discussing: Dissecting the Gloop: Anatomy of an Away 3D project on Mobile.

EVENING PARTYWe’ve got the snacks and drinks in, so come join us for the NEXT evening meetup.

Requires RSVP http://hoxtonmix-ds2012.eventbrite.com


Next Networking Dinner - 6:30pm - 8:30pm @ Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

NEXT PROGRAMME19

NextThis is a day about tomorrow. A day about exploring the next big thing ideas in creativity and technology.

6:30pm - 10:00pm - Hosted by Hoxton Mix

Big Bold and not BoringPatou will show some of Ogilvy's best work for clients such as IBM, Louis Vuitton, Perrier and Coca-Cola to illustrate how Big Brands are moving forward.Patou Nuytemans - EAME Chief Digital O�cer , Ogilvy & Mather UK

BRANDS30th MayBranding, Marketing, Advertising and Social! Showcasing the best that London has to o�er in all sectors from consumer goods to the government.

wednesday

BIG TOP PROGRAMME

Featured Speakers

Mark Earls Alex Barclay

The future of customer engagement - and why it’s all about tapping into herd instinctsMark Earls - Author “HERD”

KEYNOTE

Omaid Hiwaizi Jeremy Waite

Charles Eklund Mathew Hawn

Omid Ashtari Dan Best

Kam Star Patou Nuytemans


Are you really engaging your customers?Jeremy will outline how you measure what counts, & also how you convert likes into real value for your organisation.Jeremy Waite - Head of Social Strategy, TBG Digital

Converting customers through playPure behavioural economics and science of persuasion in a playful guise. I'll examine key principles & some clever case studies of uplifting conversion through play. Kam Star - Chief Play O�cer, PlayGen

Marketing to Generation YPractical tips, stats and ideas for digital marketing to the urban, up and coming, trendy audiences.Mark Malone- Managing Director, Grape Digital

Digital Marketing: The art of tapping into human behaviourIn this session, Andy Hewitt will discuss the power of understanding human behaviour placing it at the heart of a marketing strategy.Andy Hewitt - Head of Propositions, Global Dawn

Facebook Fatigue: What are the next big things in social media?This talk will use a case study approach to describe how to design and then deliver games as a service.Christophe Mallet - Social Media Strategist, Carve Consulting

Ad Crafting UpdatedWhat if advertising could evolve to a non-linear narrative that your communities can empower on their own? Isabelle Quevilly - Strategy Director, venturethree

Marketing strategies for engaging the digital generationWhat's hot now and in the coming years? Great case studies to back up the theory!

Damian Ryan - Managing Partner, Mediaventura

Newness, otherness and snake oil: locating the return on invest-ment from social media.How can you evaluate social media using existing frameworks?Anthony Tattum - Managing Director, Big Cat Group

The Curator Generation: Driving Brand Engagement with Tumblr, Pinterest and InstagramHow brands leverage the power of these platforms while generating business.Hassan Mirza - Social Media Consultant, HeyHass.com

BRANDS PROGRAMME 20

For more info & speaker bio’s visit: digitalshoreditch.com/brands


Isabelle Quevilly Mark Malone

Lindsey Grieg Andy Hewitt

Christophe Mallet Damian Ryan

Matt Morrison Stephen Pirrie

Paul Mallet Matt Morgan


Tammy Weis Chris Wistow

Building a Fan Base and Learning how to Interact with themLearn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Mat Morrison - Head of Social Media, Starcom MediaVest Group

Mother - featuring Ikea and BecksJacob White -Senior Strategist & Sara Tate - Head of Brand & Business - Mother London

KEYNOTE

Socially conscious media for the socially savvyHow did a digital frog help save the rain forest? How do you coax Polar Bears cross Platform?Matt Morgan - MD, Moonshine Media

TOTAL DIGITAL 2.0How do I work out the Return on investment of digital marketing activity? How do I manage multichannel digital activity for my brand?Paul Mallet - Managing Partner & Strategic Director, Brass Digital

How can social media engage your audience? Do's & Don'tsThere are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This is about what do about thatLauren Dyer - Head of New Business, Superglue

Social media, apps & cookiesBuilding brand trust with digital privacy - Who cares about data privacy? How important is it? What can you do with your data? Lindsey Greig - DataGuidance, Simon McDougall - Promontory

From 0 to 100,000 users in 1 hourHow do I start planning for an online community? - What are the bene�ts of growing an online community? - How do I increase my user base?Leon Tong - Director, BrightLemon

Adaptive web design - Does size matter?What is adaptive web design? What's the di�erence between adaptive & responsive? Is a mobile �rst strategy always best? Matt Gibson - Production Director, Cyber-Duck

Artists �nd an innovative new way to make money thanks to CueSongsHow can I reduce the headache of music licensing? Tammy Weis - Account Manager, CueSongs

Startups & Branding - Where's the Meat?Why 'pretty' is NOT good branding. How to save money by good planning and strategy. Why (social) technology changes the game for business brand strategy.James Bridgman - Creative Director, Silverleaf Limited

Digital media and youth: how to �nd, engage and grow an audience of 18-24s who care about your brand

James Eder - Commercial Director & Co-Founder, Studentbeans.com

BRANDS PROGRAMME21

Brands Branding, Marketing, Advertising and Social! Showcasing the best that London has to o�er in all sectors from consumer goods to the government.

HIGHLIGHTEDSESSIONSBig Bold and not Boring

Patou Nuytemans, EAME Chief Digital O�cer - Olgivy & Mather UK

Are you really engaging your customers?

Jeremy Waite-Head of Social StrategyTBG Digital

Converting customers through play

Kam Star, Chief Play O�cerPlayGen

Blacker Hat Facebook Analysis

Mat Morrison, Head of Social MediaStarcom MediaVest Group

From 0 to 100,000 users in 1 hour

Leon Tong, DirectorDirector, BrightLemon

The Brand Graph: Dynamic audience mapping through social media data

Francesco D'Orazio, CIOFACE

Why I Didn't Share Your Fabulous Content, The Science Behind Social Video

Dan Best, Planning DirectorUnruly Media

PROGRAMME CONTINUED

The art of tapping into human behaviourHow can businesses utilise this knowledge to encourage a deeper engagement that actually triggers purchases, by adopting behaviour-changing techniques? Andy Hewitt - Head of Propositions, Global Dawn

Who knows Your Target Audience Best?Who should make the content for your brand's social channels? ATL? PR? Digital Agency? Or should it be the team listening to/researching the conversation?Tom Ollerton - Marketing Director, We Are Social

Why I Didn't Share Your Fabulous Content, The Science Behind Social VideoWhat makes great social video advertising?Dan Best - Planning Director, Unruly Media

Growing a Business in ShoreditchHow has being located at the heart of the UK tech scene and being surrounded by an ecosystem of world best developers/agencies/creatives bene�ted Last.fm.Chris Wistow - Commercial Director, Last.fm

Is there a terminal velocity for youth and digitalWhat's the right balance in terms of intensity and frequency of digital engagement, and considering the interests of brands and youth?

Omaid Hiwaizi - Planning Director, SapientNitro

The Brand Graph: Dynamic audience mapping through social media dataDetails of the tools used to mine the data as well as plenty of interactive data.Francesco D'Orazio - CIO, FACE

Mother - featuring Ikea and BecksWhat we loved and what we learned in 2012Jacob White -Senior Strategist & Sara Tate - Head of Brand & BusinessMother London

EVENING PARTYDrinks & NetworkingProvided by Eventbrite & Techlightenment

Network over a few cocktails to �nish of the day. Make new connections and interact with like minded people.

Starts at 6:00pm - Late


Brands Networking Dinner 6:30pm-8:30pm @Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

Web Analytics: A Clearer Path to Online SuccessWhere do I start with Web Analytics? My Analytics data is overwhelming - what can I do to get meaning from it?Stephen Morgan - Director, Squiz Web Experience Management

BRANDS PROGRAMME 22

Developing for games as a serviceThis talk will use a case study approach to describe how to design and then deliver games as a service.Alex Dale - CMO, King.com

PLAY31st MayA fun �lled day on play. Covering the art, science, business and the future of games and gami�cation.

thursday

BIG TOP PROGRAMME

Featured Speakers

Kam Star Alex Dale

How games and playful interactions are evolving and what are the biggest opportunities.Kam Star - Chief Play O�cer, PlayGen

KEYNOTE: The Rise & Rise of Play

Tom Chat�eld Martha Henson

Chris Quigley Phil Stuart

Daniel Wood James Allsopp

Mark Sorrell Mike Hawkyard


Mechanics as the MessageHow do you take a message and turn it into a game? If you're a game designer, what are the best practices for working with nonpro�ts?Clay Ewing - Game Designer, DataPlayed

Game Design: Art, Science, or Secret?Is there a perfect process, or processes, for designing games? Using real-world design examples learn how to make game experiences better, by designChris Lowthorpe - PhD Researcher and Lecturer, University of Abertay

Angry GovernmentHow government can learn from Angry Birds, discussing the importance of gaming in promoting greater engagement in governance & democracy.Chris Quigley - CEO, Delib

Building Massively Multi-Platform, Multi-Player GamesDuring the talk Nick will explain the thinking behind the technologies used, the challenges faced and some of the solutions adopted.Nick Brown - CEO, Boss Level Games

More than just fun This talk highlights the power of 'games with purpose' and how they can be used to engage audiences on subjects like death, drug-addition and mental health.Phil Stuart - Creative Director, Preloaded

Back To the Good Old Tangible WorldFrom the Mind-controlled Scalextric to EELS, a 3D projection mapping multiplayer game.Riccardo Giraldi - Creative Director, B-Reel

How we got millions of people to play our games & learn stu�What's the key to creating fun but genuinely engaging games on factual and even controversial subjects? Martha Henson - Wellcome Collection

Mobile devices & apps - terms of use, getting the details rightWorkshop hosted by Taylor Wessing.

Taylor Wessing Team

Gami�cation for EnterprisesA table top session about gami�cation for business and enterprises.

James Gardner - Spigit

PLAY PROGRAMME23

For more info & speaker bio’s visit: digitalshoreditch.com/play

HIGHLIGHTEDSESSIONSDeveloping for games as a service

Alex Dale, CEOKing.com

How we got millions of people to play our games and learn stu�

Martha HensonWellcome Collection

The Next Great Industry to Be Disrupted by The Internet - Televison

Richard Kastelein, MDAgora Media

More than just fun

Phil Stuart, Creative DirectorPreloaded

How do I in�uence you?

James Allsopp, Design DirectorPlayGen

The publishers are dead?! Lessons from digital game distribution

Joost Rietveld, consultantStrategy Guide UK

What do current trends in how games are designed and played impact on the evolution of must

PlayGen, Bossa Studios, Plumbee, We R Interactive, Playniac

PROGRAMME CONTINUED

Will Broadcasters lose out with Smart TV and Mobile?What is the future of broadcasters? How do social networks play a part in the television space?Craig Smith - Share the Match

Games and Entertainment - Playing with TVA panel session exploring the rami�cations of these trends for the games space.Mark Sorrel - Somethin' Else, Richard Kastelein - Agora Media, Jo Twist - UKIE, Rob Davis - Playniac, Dan Mayers - We R Interactive Ltd

Please don't kill me!This explains why people often fall into this trap and demonstrates the rewards brands like LEGO have reaped by instead helping the player to succeed. Mike Hawkyard - Strategy Director, 4T2

How do I in�uence you?I'll take you through how certain behaviour heuristics can e�ect how we consciously and unconsciously perceive the digital environment.James Allsopp - Design Director, PlayGen

Table top session from INTELDiscover Intel’s AppUp platform.

INTEL Team

Innovative �nance – crowdfunding and video gamesHow does crowdfunding operate in the UK & how can it work for your games business? Daniel Wood- Head of Communications and Public A�airs at UKIE

Teli�cation - What Games Can Learn From TVWhat can games learn from television to help them �nd a larger and more mainstream audience, as well as �nd whole new areas to exploit?Mark Sorrell - Development Producer , Somethin’ Else

The Next Industry to Be Disrupted by The Internet - TelevisonWhat is the next big thing? How will TV and the Internet intersect? What's Connected or Smart TV? What's Social TV? What's Multiplatform Engagement?Richard Kastelein - MD, Agora Media

TV Beyond the HastagHow do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community?Barry Pilling - Founder, Telegraph Hill

Privacy Issues for on-line startupsWorkshop on creative law from Taylor Wessing.

Taylor Wessing Team

Drawing is at the Heart of Game DevelopmentA passionate plea to put traditional drawing centre stage in the education system. Why is drawing important to the games industry?

Michael Powell - Programme Leader, De Montfort University

PLAY PROGRAMME 24

BIG TOP PROGRAMMEFeatured Speakers Starts at 9:00am - Ends at 6:30pm

The Future of Games - will everything become part of a game that we’re permanently playing?Tom Chat�eld - Author “Fun Inc”

KEYNOTE

Endaf Kerfoot

Richard Kastelein

Raf Keustermans

Mario Herger Jonathan Hassell

Jo Twist

Joost Rietveld Chris Lowthorpe

Nick Brown

The Fly in the UrinalHow can we harness the urge for play to make the world a better place? How to design gameful applications.Endaf Kerfoot - Thinker in Chief, Games for Brands

Publishers are dead! Lessons from digital game distributionLessons learned from working with & studying an independent games developer that faced the fundamental choice of self-publishing its content vs. contracting.Joost Rietveld- Researcher / consultant, Strategy Guide UK

Personalised Music and GamingWhat can make content relevant to peoples lives? How can we make digital content have real value again? Robert Thomas - CCO, RjDj

Enterprise Gami�cation: Exploiting your users through funIn this talk I will show how game mechanics already in�uence corporations and how they can engage employees and make them enjoy their work.Mario Herger - Senior Innovation Strategist, SAP Labs

uKinect- gesture recognition gamesUsing Microsoft's Kinect technology the Gamelab team have developed the �rst stages of a gesture recognition system game for kids with learning disabilities.Jonathan Hassell - Professor, Gamelab London

Quanti�ed Self for non-tech geeksIs Quanti�ed Self going to become mainstream? How to attract the non-tech geek? Does uMotif have an interesting approach?Bruce Hellman - Creative Director, B-Reel

Where is the next revolution in Games and Playfulness going to come from?Henrique Oli�ers - Bossa Studios, Raf Keustermans - Plumbee, Kam Star - PlayGen, Rob Davis - Playniac, Dan Mayers - We R Interactive

The Ukie Play Day Party will be fully interactive and includes Johan Sebastian Jousting courtesy of Wild Rumpus , 100 player co-operative game Renga by wallFour as well as a gaming arcade by Replay Events .

EVENING PARTYUkie PartyHosted by Ukie in association with PlayGen


Play Networking Dinner - 6:30pm - 8:30pm @ Google CampusJoin fellow Digital Shoreditch entrepreneurs for a networking dinner, because we believe that your success requires the aid of others.

PLAY PROGRAMME25

PlayThe playful future! Games, gami�cation today & tomorrow. Bringing together and showcasing cutting edge adventures in play.

Requires RSVP http://play-ds2012.eventbrite.com

Barry Pilling

Rob Davis

Integrating digital tech into real world marketing experiencesGreat examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies.Matt Law - MD, AnalogFolk

SUMMIT1st JuneThe day is aimed at the owners of businesses in digital shoreditch, the movers and shakers who make our community the special place it is.

Friday

BIG TOP PROGRAMME

Featured Speakers

Matt Law Colin Strong

Digital Shoreditch Festival 2012 Opening Keynote, Just a quick word!Kam Star - Digital Shoreditch

KEYNOTE

Cli�ord Boobyer Gintare Karalyte

James Temple Matt Gypps

Windahl Finnigan Alex Sibille

Costas Michalia Kam Star


Lesson of jam sandwiches for service developers & marketeersHow do you take a message and turn it into a game? If you're a game designer, what are the best practices for working with nonpro�ts?Colin Strong - MD, GfK NOP Technology

Virtual identities - The future of digital brandingHow to brand and position digital businesses and online brands? How to e�ectively build brand equity in a startup digital business?Cli�ord Boobyer - Managing/Creative Director, Firedog Creative

Who called the cab? Or how apps change the everyday As technology becomes friendlier and easier to use, new opportunities (and unexpected challenges) arise.James Temple, VP & Ilia Uvarov Creative Director - R/GA

Future Shorts: World's biggest pop-up �lm festivalNew generation festival model, anyone anywhere can set up their own �lm festival and be part of a powerful global community.Gintare Karalyte - Global Producer, Future Shorts Ltd

Future of Fashion - How can technology enhance & accelerate fashion start-ups and companies?The fashion sector is being transformed by technologyJonas Altman - Enterprise Business Director, London College of Fashion

Noise By Numbers - What's a tag? Are Joy Division atmospheric or depressing? What is witch house?New terminologies and genres burst into the music scene every week. Matthew Hawn - VP Product, Last.fm

How We Work Better CollaborativelyHow can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?Tom Hall - Head of Partnerships, Pearson

Welcome to the PartyHow to sell your services and work collaboratively with as apart of an eco-system with other agencies and technical partners.Windahl Finnigan - Head of User Experience, Capgemini

How to be pixel perfectThe aim of this showcase is to bring to everyone’s attention the PPP™ document and to give pixels the care and attention they deserve.Matt Gypps - Designer, ustwo™

For more info & speaker bio’s visit: digitalshoreditch.com/summit

SUMMIT PROGRAMME 26


Dave Birss Simon Willison

Graeme Evans Steve Karmeinskey

Simon Walker Dan Sutherland

Jay Cooper Alex Watson

Benjamin Davies Ilia Uvarov


Peter Haydock Azeem Azhar

Top tips for getting new clientsHow to ensure consistent growth. - How to get your team motivated to contribute to the pursuit of new business.Alex Sibille - MD, The Future Factory

Race for Apps Winners Announcement - award ceremony for 2012 competition winners.Race for Apps

AWARDS

Connecting the dotsHow to �nd and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.Costas Michalia - Creative Director, Crab Creative

Leadership in the digital ageWhat can we learn from our new creative way of running businesses? What do our new leaders need to watch out for? Peter Haydock - Director, Organisation Science & Research

How to have a creative ideaWhat is a creative idea? • How do you come up with one? • Can everyone be creative? • What is the secret of being a truly great creative?Dave Birss - Founder, Additive

The Tech CommandmentsA compelling session that sets the agenda for tech and digital growth in the UK.

Julian Blake, C21 Media, Simon Willison, Lanyrd.com Alastair Mitchell, Huddle, Azeem Azhar, PeerIndex, Mike Wilson, Ditto TV

East Meets West: London; the Global Digital EconomyWhat/Where is the digital economy; How can the Digital Economy support a Sustainable Society?Graeme Evans - Chair of Design, Brunel

Why we started City Meets TechWhy/how it started, what we've done so far and what we hope to achieve. Can we get more money into start-ups at the early/seed stage?Steve Karmeinsky - CoFounder, City Meets Tech

Enabling Digital ShoreditchThis talk, delivered by the CEO and owner of Carrenza, will discuss what we are doing and the bene�ts this will o�er to organisations in Digital ShoreditchDan Sutherland - CEO, Carrenza

Tech City - Is Government Helping or Interfering?Is 'Tech City' helpful? Do digital entrepreneurs need government help? What makes the most di�erence to you as a business owner or founder.Rob Whitehead - Deputy Director ( research), Centre for London

Why do business clusters work in remote working world?We look at how this is the case and back up our argument through social data. Why location is still important for creativity, opportunity and sanity.Jay Cooper - Managing Director, BLOOM Worldwide

Summit The day is aimed at the owners of businesses in digital shoreditch, the movers and shakers who make our community the special place it is.

SUMMIT PROGRAMME27

HIGHLIGHTEDSESSIONSThe lesson of jam sandwiches for service developers and marketeers

Colin Strong, MDGfK NOP Technology

Future Shorts: World's biggest pop-up �lm festival

Gintare Karalyte, Global Producer Future Shorts Ltd

Noise By Numbers - What's a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so

Matthew Hawn, VP ProductLast.fm

Welcome to the party

Windahl Finnigan, Head of User ExpCapgemini

Law For Creatives / Creative Law

Joanne Frears, Consultant SolicitorJe�rey Green Russell

Digital Economy Sustainable Society Project (and funding opportunities)

Graeme Evans, DirectorCities Institute

Crowd sourcing £5m for Shoreditch in 2 months

Benjamin Davies, FounderIndependent Shoreditch

PROGRAMME CONTINUED

Tech City PanelGraeme Evans - Cities Institute, Dan Sutherland - Carrenza, Rob Whitehead - Centre for London, Jay Cooper - BLOOM Worldwide, Steve Karmeinsky - City Meets Tech, Ian Dowson - William Garrity Associates

Law For Creatives / Creative LawHow do I protect my ideas? How to I protect my brand? What do I do if someone has used my pitch/material without my consent?Joanne Frears - Consultant Solicitor, Je�rey Green Russell

Taylor Wessing Table TopLegal documents for seed investment. Share issues to be considered when setting up a company and setting up share option plans.Taylor Wessing Team

Why We started City Meets TechWhy/how it started, what we've done so far and what we hope to achieveQuestions answered : Can we get more money into start-ups at the early/seed stage.Steve Karmeinsky - Founder, City Meets Tech

Digital Economy Sustainable Society Project A table top session that will be presenting funding opportunities for companies in the Digital Shoreditch community.Graeme Evans - Director, Cities Institute

Race for Apps Winners AnnouncementA competition to crowd-source mobile apps from the digital community for visitors and business people coming into the local area during the 2012 Games.

Finding your wayExploring hackney & east London, its hidden gems & headline attractions.

Categories

Making ConnectionsLink up with like-minded people and organisations, collaborate and share.Citizen JournalismGot a story or picture? Need a story or picture? Build your own media channels.Fun and GamesApps which excite and engage users through the use of play.Wild CardMiscellaneous - However still has to appeal to visitors to the local area.

Crowd sourcing £5m for Shoreditch in 2 monthsIn the run up to the Olympics we are aiming to 'crowd source' £5m for Shoreditch businessesBenjamin Davies - Founder, Independent Shoreditch

SUMMIT PROGRAMME 28

How Deep Knowledge is regenerating Digital LondonThe question asked, was this sustainable? can it grow or is it a "�ash in the pan" of one big cash burn. The results were surprising.Ian Dowson - Principal, William Garrity Associates Ltd

Closing Keynote: To end Digital Shoreditch 2012.

Digital Shoreditch Team -

Audiences, where would we be without them? Now that audiences are watching on multiple screens, what are they doing on their phone while they watch TV?

ConnectedUK - AUDIENCES

Tues 22nd

17:30 - 20:30 CONNECTEDUK1 Wimpole StLondonW1G 0AE

This event requires a RSVP http://connecteduk.eventbrite.co.uk

Create a 30-second jingle in 30-minutes! Co-create in competing teams with composer Stuart Wood; rhyming words and making music to create a commercial, in half an hour!

Create a 30-Second Jingle in 30 mins at Hoxton Works!

Wed 23rd

18:30 - 20:00 B1 Hoxton Works 128 Hoxton StLondonN1 6SH

This event requires a RSVP http://create-a-jingle.eventbrite.co.uk

Curated by James Hust (head of digital at Figtree Creative Network) we invite you to explore, push, dig, tweak, hack, kick, create and collaborate.

Digital Shoreditch & Figtalks

Wed 23rd

19:00 - 21:00 FigTree, 10 Northburgh House, Northburgh StEC1V 0AT

This event requires a RSVP http://digitalshoreditch�gtalks.eventbrite.co.uk

Vitamin T and Chinwag cordially invite you to join use at the Lounge & Terrace of the Light Bar for an unashamed VIP celebration of Digital Shoreditch 2012.

Vitamin Talent and Chinwag's VIP Invitation for You

Wed 23rd

18:00 - late Light Bar233 Shoreditch High StreetE1 6PJ

This event requires a RSVP [email protected]

OPEN HOUSES & WORKSHOPSExplore, Discover, InteractShoreditch businesses invite the Digital Shoreditch community to visit their studios, wander through their spaces and discover their world, create new connections, gain & share new ideas, & tempt their creative juices!

OPEN HOUSE PROGRAMME From 21st May - 1st June

With the Digital Shoreditch Community

Covering a wide spectrum of topics, & in the formats of showcases, hands-on workshops, parties & networking, the Open Houses are aimed at a wide spectrum of creatives, techies, entrepreneurs& businesses that would like to discover & connect with new companies within the Tech-City Hub.

The course will guide you through the initial design stages of an audio processing app, and will then introduce you to a powerful music-making toolkit for iOS.

Making Interactive Music Apps for iPhones & iPads

Tues 22nd

19:00 - 21:00 SPACE 129-131 Mare St London E8 3RH

This event requires a RSVP http://codasign.com/may-2012-iOS-music-apps

OPEN HOUSES PROGRAMME29


5 speakers, 5 presentations, 5 minutes, 5 discussions, 5 strategies. How can design, digital and business work successfully together?What can design, digital and business learn from each other?

Rewire High5

Thurs 24th

18:00 - 20:30 Google Campus4-5 Bonhill StLondonEC2A 4BX

This event requires a RSVP http://rewirehigh5.eventbrite.com

The meetup will focus on how the sale, supply, production and review of food is being in�uenced by the digital technology.

Silicon Hackney: Food That Starts Online

Thurs 24th

19:00 - 21:00 The White Building, Unit 7Queens YardWhite Post Lane London, E9 5EN

This event requires a RSVP http://siliconhackneyfood.eventbrite.co.uk

Come and join us for a social video quiz with an east-end twist at our new Unruly HQ! This is a chance to put your social video knowledge to the test in return to win prizes!

A Very Unruly Pub Quiz

Thurs 24th

19:00 - 21:00 Unruly42-46 Princelet StLondonE1 5LP


You’re invited to the second annual qMedia Open Studios event, an interactive showcase of creative technology in conjunction with the Digital Shoreditch Festival.

qMedia Open Studios

Fri 25th - 27th

17:00 - 22:00 Queen Mary Uni327 Mile End RdLondon E1 4NS

This event requires a RSVP http://qmedia.eventbrite.com/

Silicon Drinkabout is a regular after work drinks for startups every Friday 'round the Silicon Roundabout! Founded by Mind Candy, and organised by @Digital_Sizzle.

Silicon Drinkabout

Fri 25th

19:00 - 01:00 Corbet PlaceTruman Brewery15 Hanbury St E1 6QR

This event requires a RSVP http://www.silicondrinkabout.com

Join Atticus Finch on their great sunny balcony for drinks and food. We will show case a selection of work including our recent visuals for Snow Patrol's Fallen Empires tour.

'Welsh Valley Roof IV' Networking Event

Thurs 24th

17:00 - 20:00 Atticus FinchUnit 7 - 7APlough YardEC2A 3LP

This event requires a RSVP noelia@atticus�nch.tv

Surface with Vlad Tenu and Momentum Engineering invite the inquisitive to re�ect with us on conditions of complexity and potential.

Surface_Digital Momentum

Thurs 24th

18:00 - 21:00 Surface51 Scrutton St LondonEC2A 4PJ


OPEN HOUSES PROGRAMME 30


A taste of City’s Continuing Professional Development course in Digital Marketing. Learn about the role of the web sites, search engine optimsation, and digital marketing tools.

Digital Marketing Workshop

Fri 25th

10:00 - 16:00 City University College BuildingSt John StreetEC1V 0HB

This event requires a RSVP http://citydigitalmarketing.eventbrite.com

This course will build on your basic knowledge to develop sophisticated templates for a multi-page document.

Adobe InDesign Level 2

Sun 27th


This event requires a RSVP http://indesign2q2.eventbrite.co.uk

An interactive session exploring some of the tools and rationale used by companies and entrepreneurs who remain competitive by innovating con�dently in an age of massive uncertainty.

Creating Growth and Opportunities

Mon 28th

16:00 - 17:00 City UniversityNorthampton SqLondonEC1V 0HB

This event requires a RSVP http://citycreategrowth.eventbrite.com

Can a partnership with a university help your business grow? Come to City University London’s ‘Grow your business’ event to �nd out how we can work together to deliver best opportunities for both partners.

Grow Your Business With City

Mon 28th


This event requires a RSVP http://citybusiness.eventbrite.com

Join Forum for the Future, Wayra and O2 to �nd out more about this huge business opportunity – sustainability, also known as impact investment.

Impact Digital

Mon 28th

18:00 - 21:30 Rich Mix35 - 47 Bethnal Green RoadLondonE1 6LA

This event requires a RSVP http://impactdigital.eventbrite.com

This course will give you the knowledge and con�dence required to create basic layouts and PDFs.

Adobe InDesign Level 1

Sat 26th


This event requires a RSVP http://indesignq2.eventbrite.co.uk

This time we are going back to our roots and have good, old geeky and useful services being presented.

MiniBar Monthly Meetup

Fri 25th

18:00 - late City University College BuildingSt John StreetEC1V 0HB

This event requires a RSVP http://meetup.com/minibar/events/33782702



Following on from the success at last year’s Digital Shoreditch Festival, Inition will be showcasing its current ground-breaking experiential 3D productions, 3D technologies and R&D.

Inition 'Future of 3D' Open Studio for Digital Shoreditch

Tues 29th - 30th

15:00 - 19:00 Inition23 Curtain RoadLondonEC2A 3LT

This event requires a RSVP http://inition3dopenstudio.eventbrite.co.uk

Using the most innovative digital wares we can get our hands on, the brew will be rocking it, 80’s style with an arcade emporium of your favourite classic video games.

Old Skool Video Games and Craft Beer Social

Tues 29th

17:00 - 20:00 The Brew77 Leonard St LondonEC2A 4QS


Experience how digital media can be analysed via usability testing. City Interaction Lab have a host of cutting edge technologies which can be used to evaluate how people interact with digital content.

Behind the Scenes of a Usability and Creativity Lab

Tues 29th

14:00 - 17:00 City University College BuildingSt John StreetEC1V 0HB

This event requires a RSVP http://interactionlabtours.eventbrite.com

Continuing on from his recent lecture on Alan Turing and breaking Enigma, Professor David Stupples will discuss how we can protect ourselves from Internet fraud and invasion of privacy.

The Legacy of Alan Turing

Tues 29th


This event requires a RSVP http://cityturinglegacy.eventbrite.com

Inition, a pioneering creative 3D technology and production company, are opening the doors to their Shoreditch Demo Studio to provide a workshop on 3D scanning and 3D printing technologies.

Inition 3D Printing and 3D Scanning Workshop

Weds 30th

10:30 - 12:30 Inition23 Curtain RoadLondonEC2A 3LT

This event requires a RSVP http://inition3dworkshop.eventbrite.co.uk

This session is produced by Unthinkable Consulting and the Barbican Centre. It's for digital media practitioners and innovators from all sectors interested in the practice of collaboration.

The Secrets of Successful Collaboration

Tues 29th

17:30 - 20:30 Barbican CentreSilk StreetLondonEC2Y 8DS

This event requires a RSVP http://bit.ly/DScollaboration

Come and collaborate with us to create a digital tool that will help UK businesses innovate better, and the TSB to make better investment decisions.

Putting Sustainability at the Heart of the UK Economy

Tues 29th


This event requires a RSVP http://bit.ly/DSsustainability

OPEN HOUSES PROGRAMME 32

http://bit.ly/DScollaboration

http://bit.ly/DSsustainability


http://digitalshoreditch-videoadvertising.eventbrite.co.uk/

MOO.COM is having an open house! Tours will be held at 11am, 1pm, 3pm, and 5pm, but feel free to come any time to see Big MOO in action and pick up some MOO goodies.

MOO.COM Open House - tours, drop in sessions, and more!

Weds 30th

10:00 - 20:00 MOO.COM32-38 Scrutton St (REAR) LondonEC2A 4RQ

This event requires a RSVP http://moodigitalshoreditch12.eventbrite.com

AppsJunction invites YOU to its popular networking event where developers and people with ideas come together in a friendly casual atmosphere.

Appsjunction Demo & Pitch Night & Networking

Weds 30th

18:30 - 21:00 Innovation Warehouse1 East Poultry AvLondonEC1A 9PT

This event requires a RSVP http://appsjunction.co.uk/events/63396352

A relaxed evening for digital creatives and the start-up community to come together and pretend we're working whilst watching brilliant short �lms, hearing from their creators while talking shop and making important business connections.

An evening of networking and cinema

Weds 30th


This event requires a RSVP http://www.meetup.com/startupcinema

f you are interested in video advertising and want to know how to make the most of your campaigns and media spend, join us at our Open House event, brought to you by Brainient & Albion.

Brainient & Albion Open House

Thurs 31st

09:00 - 11:00 2.05 The Tea Building56 Shoreditch High StreetLondon, E1 6JJ

This event requires a RSVP http://bit.ly/brainientalbion

Want to know how to make a banner? Want to know how to make a mobile app? Want to know how to make a website? Want to know how to make the most of social media for marketing?

See how we Shine!

Thurs 31st

11:00 - 17:00 Moonshine Media53 New Oxford St LondonWC1A 1BL


An introduction to brightsolid and our new o�ces. Come and meet our team at this informal drinks reception.

brightsolid - connecting people and places

Weds 30th

17:30 - 19:30 brightsolid The Glebe, 6 Chapel PlaceRivington StreetEC2A 3DQ

This event requires a RSVP http://www.eventbrite.com/event/3434989145

The technology that underpins the new connected home will be vital, it will need to please the audience with its simplicity, thrill the advertiser with its opportunity and inspire the creatives with its potential.

ConnectedUK: PLATFORMS

Weds 30th

17:30 - 20:30 CONNECTEDUK1 Wimpole StLondonW1G 0AE

This event requires a RSVP http://connecteduk.eventbrite.com


Notes

Notes

REGENERATIONDELIVERY

Andrew SissonsHead Regeneration Deliveryon 020 8356 2310 and [email protected]

Duncan RayShoreditch Town Centre Co-ordinatoron 020 8356 4687 and [email protected]

Ian FreshwaterHackney Wick Town Centre Co-ordinatoron 020 8356 3898 and [email protected]

Cory DefoeDalston Town Centre Co-ordinatoron 020 8356 8274 and [email protected]

Hannah DalgleishHackney Central Town Centre Co-ordinatoron 020 8356 7748 and [email protected]

Anne MalcolmVisitor Economy Officeron 020 8356 2211 and [email protected]

ackney Council’s Regeneration Delivery team supports and enables businesses and educational, creative, and leisure industries to operate more easily

in the borough.

The team acts as a conduit between your organisation and the Council, providing practical help with finding premises, planning, mean time use, and linking up with key partners.

Hackney’s town centres include Shoreditch, Dalston, Stoke Newington, Hackney Central and Hackney Wick. For more information, please contact:

H

HACKNEY

42-46 Princelet Street, London, E1 5LP

Our team has in-depth experience in the following areas.

�� Technology & Telecommunications

�� Internet, Media & Entertainment

�� Intellectual Property

�� Funding

�� Mergers & Acquisitions

�� Employment

�� Tax

�� Share Options

Expert legal advice and support at your doorstep

Book your free appointment online at www.taylorwessing.com/twtechfocusor call us on 020 7300 7000.

Taylor Wessing is a leading international law firm with a dedicated office in Tech City.

Feel free to drop by and meet our team of legal experts at:

Follow�us�on�Twitter��@twtechcity

Shoreditch Business Centre 64 Great Eastern Street London EC2A 3QR

Our�online�portal�for�Tech�companies

www.taylorwessing.com/twtechfocus© Taylor Wessing LLP 2012

www.taylorwessing.comEurope > Middle East > Asia

PromptEfficientTechnically Excellent

Specialists in assisting UK and international entrepreneurial businesses to succeed. Blick Rothenberg’s Tech City

team supports companies during their critical set-up and development stages.

www.blickrothenberg.com/techcityukBlick Rothenberg is authorised & regulated by the Financial Services Authority to carry on investment business.A list of partners is available for inspection at 12 York Gate.

Proud to sponsor Digital Shoreditch

Guide - Portrait.indd 1 03/05/2012 12:49:58

Out nOw On PC / MaC. also available on iPhone, iPad, iPod touch and android devices.

Every week you complain that your manager doesn’t know what he’s doing. But can you do better?

• Discover the world’s most realistic and awarded football management simulation

• Prove your football knowledge and strategy in over 50 national leagues

• Control every aspect of the club from tactics to media interviews

• Victory or defeat? Glory or dejection? It’s down to you!

tHE unDISPutED KInGFHM ONLINE

tHE DaDDYNUTS

© Sports Interactive Limited 2011. Published by SEGA Publishing Europe Limited. Developed by Sports Interactive Limited.© SEGA. SEGA and the SEGA logo are registered trademarks or trademarks of SEGA Corporation. Football Manager, Sports Interactive and the Sports Interactive Logos are either registered trademarks or trademarks of Sports Interactive Limited. All other company names, brand names and logos are property of their respective owners. The Swoosh Design is a registered trademark of Nike, Inc. and Nike International Ltd. in various countries throughout the world. Apple, the Apple logo, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of Apple Inc. Apple Store is a serive mark of Apple Inc.

www.footballmanager.com

Our agents have personal insight and experience in design, technology and marketing, so we really understand the challenges our clients face with their freelancers—we know you need specialised talent, quickly and with as little fuss as possible. Our focus on personalised service means that we don’t just make matches, we are agents who truly understand both our client’s and our talent’s needs.

So our philosophy at Vitamin T is very simple: To personally place the best creative talent in the best freelance jobs with the best companies. Since we’re massive fans of anything creatively or technologically driven, this sort of thing comes naturally to us.

Whether it’s a contract or a contract-to-hire position, our agents know the right way to connect with the type of skilled talent you need. We actively recruit talent who are using emerging technologies and producing amazing work.

There are a lot of staffing agencies out there.

Click wisely.

Ring us at 020 7299 0155. Livechat us at our site vitamintalent.co.uk, Email us [email protected]. Or drop in to see us if you’re in the neighborhood at 279 Tottenham Court Road London,W1T 7RJ, United Kingdom!

(And yes, connect with us on Twitter twitter.com/vitamint_uk, Facebook facebook.com/vitamintuk, and LinkedIn linkedin.com/vitamintuk!)

ready to get connected?

You’re Invited to the second annual qMedia Open Studios event, an interactive showcase

of creative technology in conjunction with the Digital Shoreditch festival. Join us for exhibits, performances, installations and hands-on activities including

Opening Reception 25 May 5pm

• new musical instruments• 3D audio in our ambisonic studio

• interactive video and touch tables• electronics hack days (Sat. & Sun.)

25-27 May 2012

Playing the magnetic resonator piano

Watch our three minute film about qMedia, made at last year’s open studios — http://vimeo.com/40678645

Mile End Road

Bancroft Road

Queen’sBuilding

Mile End Tube ›‹ Stepney Green Tube

Engineering

QMedia Open Studios

›Booking Information for opening reception, Friday 25th

Book your place for this free event online at: http://qmedia.eventbrite.com/

If you have any questions regarding this event or would like to discuss any special requirements, email [email protected] note that tickets will not be issued for this event. No booking is required for Saturday and Sunday.

Directions to qMedia Open StudiosWe’re on Mile End Road between Stepney Green and Mile End underground stations. You’ll see us behind the glass facade of the Engineering foyer, 50m from Bancroft road to the west and 50m from the Queen’s Building driveway and garden to the east.Engineering Building, Queen Mary University of LondonMile End Road, London, E1 4NSwww.qmul.ac.uk/about/howtofindus/mileend/

Friday 25th May 5-10pmSaturday 26th May 12-6pmSunday 27th May 12-6pm

An audience of avatars, taken at Open Studios 2011

Interact with us at Digital Shoreditch Festival 2012 Qualcomm Halo will be attending the festival on May 29th 2012. Come along & hear more about our Wireless Electric Vehicle Charging (WEVC) technology & business.

www.qualcommhalo.com

QUALCOMM and Qualcomm Halo are registered trademarks of QUALCOMM Incorporated in the United States and may be registered in other countries. Other product and brand names may be trademarks or registered trademarks of their respective owners.

3596 Qualcomm_Halo_DigiShoreGuide_A5_Ad_AW.indd 1 03/05/2012 13:55

There’s never been a better time to visit Tech City than during Digital Shoreditch. On Monday 28th May 2012, UK Trade & Investment’s (UKTI) Tech City Investment Organisation (TCIO) is partnering with Digital Shoreditch to host the Festival’s ‘Growth Day’.

Supported by London & Partners, Growth Day will reveal key insights and demonstrate through live case studies how you can maximise the support available to help you establish your business in Tech City and turbo-charge your growth here in the UK, throughout Europe and beyond to the rest of the world.

During the day there will opportunities to participate in interactive sessions covering topics including Sales, Marketing, Branding and Routes to Finance. You could also be short-listed for the Growth Day Awards which will be announced during London & Partners’ Evening Reception.

For further information and to register to attend Growth Day, please visit http://growth-ds2012.eventbrite.com

To round off Growth Day in style, London & Partners, supported by Propel, the London-based digital recruitment agency, would like to offer our Growth Day delegates the opportunity to attend an evening reception. The event will take place at The Brickhouse, located in the historic Old Truman Brewery - an iconic landmark in Tech City - on the world famous Brick Lane. The evening will be a celebration reception with live entertainment, Growth Day Awards and will be a night not to be missed.

To register your interest in attending London & Partners’ evening reception, please email [email protected]

For further information on Tech City, please visit our website at www.techcityuk.com or follow us @techcityuk

We look forward to welcoming you to Tech City soon.

COME AND BE PART OF THE FASTEST GROWING TECHNOLOGY, DIGITAL AND CREATIVE CLUSTER!

TECH CITY

With professional advisers across 96 international markets, UK Trade & Investment is the UK Government Department that helps UK-based companies succeed in the global economy and assists overseas companies to bring their high quality investment to the UK.

The aim of the Tech City Investment Organisation (TCIO) is to support the growth of the tech cluster in East London, helping to make it Europe’s centre of innovation and the location of choice for tech and digital companies and investors. We aim to attract new international companies and investors to East London, and to provide support to Tech City companies seeking to expand internationally.

London & Partners is the official promotional organisation for London. Our company attracts and delivers value to business, students and visitors.

We’reAcademic excellence for business and the professions

Skilled graduates able to move into technology jobs in the area

Students to work with your company through projects, placements and internships

Continuing professional development Innovative short courses

Undergraduate and postgraduate degrees

Consultancy on business growth and digital innovation

Access to pioneering, academically excellent research

Attend public lectures and networking events

Mentor our students

Let us know how City can best help you

Cutting edge facilities

Introduction of new up to date skills

www.city.ac.uk/digitalshoreditch

[email protected]

STUDEN

TS

BUSINESS

PROFESS

IONS

COMMUNITY

CONNECTIONS

EDUCA

TION

Ultrabook™UltrabookIntroducing

Ultra responsive. Ultra stylish.

Ultrabook™ • Inspired by Intel

Where ideas take off

For further information on AIM, please contactone of our business development managers:UK companies +44 (0)20 7797 3429International companies +44 (0)20 7797 4208or visit www.londonstockexchange.com

Digital Shoreditch_A6_Aim_Layout 1 08/05/2012 11:25 Page 1

MAKE CONNECTIONSSEARCH FOR FUNDING

TEST YOUR DIGITAL INNOVATION

email [email protected] or call 0300 321 4358

Get in touch with our friendly team

www.innovateuk.org

The Worlds Most TalentedGame Designers and Developers

*Inventors of the incredible gami�cation toolkit

Warning!

We may cause

extreme overload

of great ideas!

[email protected]

= 180 people

4328People to attend

Beers ordered

litres

That’s enough to �ll a largepool

Items printed26,000You could decorate 4 big houses with that amount!

The phone rang on average

40times

If one phone call is equal to a 7.5 miles. You would be able to travel from London to Paris.a day

Sessions being deliveredat Digital Shoreditch 2012

= 11festivalsessions

868Companies& Studios

We have support from

40Sponsors &

Partners

Our website has seen an increase in visitors

50%

0%

Gro

wth

Feb March MayApril

2000%

Our social status is currently

50%malefollowers

50%femalefollowers

4,183followers

Age groups following us18-20 1%

25-34 48%

21-24 16%

35-44 27%

45-54 3% 55+ 5% fans

1,707

Types of eventsFilm

Games

Media

Mobile

Music

Social

Web 50%

18% 16%

16%

62%

25%13%

In Shoreditch 2011

We found 1003 companies

Contactus @ [email protected]

www.digitalshoreditch.com

020 7749 3742

See you at our monthly meetings!