Download pptx - Evaluation part 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?Evaluation, Part 1

Dancing

Lip Synching

Bright Colours

Straight CutsCostumes

Make-up

Fast editing

Meaning or Message

Instruments

Conventions of the music video

Use of music video conventions in my video

Lip Synching This is something I use a lot of in my video, and takes up about half

of the video. The lip synching is only used within the house setting, and only in one position within the house. This is due to the fact I wanted to show how the girl feels trapped, that the only restraint she has is herself, the message behind the video.

Costume The girl in my video throughout only has one costume, a cream lace

dress. This is because I wanted to show that she had been trapped inside for a long time as lace is often associated with being old fashioned. The fact that its cream and well kept also shows that despite being inside for so long she is longing to leave, and so gets dressed up for the occasion. She knows she will leave on day, and so takes care of it.


Make-up This is a key convention used in my video. During the musical

introduction of the song various stages if the make-up is shown. The final creation continues to be shown throughout the lip-synching of the video. The make-up is of a cloudy blue sky featuring a rainbow. The make-up is there to clearly show the connection between the song its self, ‘Under the Sky’. It also clearly shows that she dreams of leaving and being outside.


Instruments Instruments do not appear in my music video. This is because I

wanted to force the audience to focus on her face while she was lip-synching, to reflect the fact she feels trapped to the audience. I also wanted the audience to clearly understand how much she wants to be outside, that its all she thinks about. Even when in the video she looks through a book she imagines being outside. If an instrument was used this may have belittled this.


Bright Colours These only appear in half of my video, the half when she is outside.

This is because I wanted to show the darkness of her life when inside the house, even the face paint comes across as dark. When she is outside, it is much brighter, but with the setting being in a forest its only really green and brown, showing that despite her first step she still needs to work harder. Her hair also changes, within the house it’s a more duller orange colour, while outside it is more vivid, again showing this idea of dark and light.


Editing The speed and of editing in my video changes. In the beginning it is

slower to reflect the mood of the video I wanted to convey. At first she is scared to leave, but longs to. She then gets the courage up to leave it gets faster, and when she does leave there are a few longer shots to show she is savouring the experience. It is also edited to the beat at the start and half way through, which is not very fast nor slow. It also regularly cuts back to the lip synching for a few seconds at a time.


Transitions The style of editing in my video uses mainly straight cuts like

a lot of music videos. However, I also use several fades. This is to clearly show that these parts are within her imagination and not real.


Dancing I do not use dancing in my video. This is because I felt that the

music didn’t have a beat to dance to, it is more of an emotional song than one that can be danced to.


Messages and meaningsMost music videos will have a meaning or message, be it

linked to the song or not. My video is clearly linked to the song, and while the song seems to tell a story of a relationship and the message to realise when to leave, my video ultimately has the same end message of leaving but it shown by a girl getting the courage to leave the house.


Some parts of my video are directly influenced from others

The make-up somewhat resembles that of Peter Gabriel’s in his video ‘Sledgehammer’. This is where I got the idea for the make-up in the first place, I though it fitted with my song.

The constant and only use of close-ups when lip-synching comes from Sinead O’Connor’s video ‘Nothing Compares 2u’. I chose this as I wanted to show the emotion clearly of the girl. At first in my video she seems somewhat undetermined, but as the song progresses, and she becomes more desperate, her emotions start to show through more and more.

The outfit and house setting comes from Birdy’s music video ‘Skinny Love’. This show seems to also suggest that the girl is trapped and does this well, and I wanted to recreate this in my video.

Comparisons to other videos