LinkedIn: Building Your Personal Brand
Georgie Brown Co Founder & Managing Partner Big Couch Media Group@georgiannebrown
"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head
marketer for the brand called You.“-Tom Peters, Management Guru
Forbes Magazine 1997www.bigcouchmedia.com
Staggering Statistics
• 364 million members – first quarter 2015• Fortune 500 CEO’s are on
LinkedIn • Companies aggressively using
LinkedIn as a recruitment tool for talent • 2.7 million companies have
company pages on LinkedIn
www.bigcouchmedia.com
• Stay connected to colleagues and business associates • Receive notifications when connections change jobs or gets a
promotion • Connections will also see your updates in their news feed
www.bigcouchmedia.com
• Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling?
www.bigcouchmedia.com
Connect
• Aggressively connect with current and former colleagues, clients and business associates
• Write a personal note
• 2 million Groups on LinkedIn
• Actively engage – become a thought leader
• Group participants get 4x the profile views
Groups
www.bigcouchmedia.com
LinkedIn Publishing
• Establish as a thought leader
• Followers alerted when published
• Automatically feeds to Twitter
www.bigcouchmedia.com
Summary
• LinkedIn is a great opportunity to build your PERSONAL BRAND – due to its massive reach • Put your best foot forward with your profile
to reflect the quality and credibility of your PERSONAL BRAND • CONNECT!• Use the robust tools and engage with the
active LinkedIn social community to build your PERSONAL BRAND • HAVE FUN!
www.bigcouchmedia.com
“Your brand is what people say about you when you leave the room”
- Jeff Bezos, Founder Amazon
www.bigcouchmedia.com
Recommended