Maximising Your Brand on LinkedIn

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  • 1.Maximising your brand on LinkedIn Alex Charraudeau Media Solutions LinkedIn The Recruitment Agency Expo 26th February 20142013 LinkedIn Corporation. All Rights Reserved.#STAFFING

2. Alex Charraudeau Ex-recruiter 6 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedInLinkedIn @alexCharraudeau Google+ 2013 LinkedIn Corporation. All Rights Reserved.#STAFFING 3. Agenda 1.Recruiting in 20142.Social Recruiting3.Build4.Engage5.Recruit2013 LinkedIn Corporation. All Rights Reserved.#STAFFING 4. Times are changing 5. The best recruiters act like marketers5 6. 6 7. The means by which messages get from one individual to another. An idea, practice, or object that is perceived as new by an individual or other unit of adoption. Rate of adoption is the relative speed with which an innovation is adopted by members of a social system. 8. Victory has made you weak.Oh, you think darkness is your ally. But you merely adopted the dark; I was born in it, moulded by it. I didn't see the light until I was already a man, by then it was nothing to me but blinding! 9. BuildRecruit13Build your brand, your platform and talent poolsPick up leads, make placement and hire staff 10. BuildEngageRecruit123Build your brand, your platform and talent poolsDemonstrate why they should do business with youPick up leads, make placement and hire staff 11. Effective Efficient 12. 1Build Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants do? What are your values?A brand is simply an organization, or product or service with personality 13. 1Build Build the foundations. Position your brand across employees and your company. Rich media gets 100% more engagement. 14. 1Build Build landing pages. Build conversion points. Make it uniform and unified. 15. 2Engage What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?99% of advertising doesnt sell much of anything 16. 2Engage Over 2 billion updates are seen weekly across LinkedIn. 88% of members would follow a company. Followers are 2.5x more likely to recommend your business. 78% of company followers are more likely to respond to an InMail. 17. 2Engage Paid Your followers, fans, members, connections will see your content.Earned They may spread this further through social amplification if the content is relevant and engaging.Organic To reach a wider audience, or to push your message out at scale quickly consider advertising. 18. 3Recruit How are you picking up leads? How are you attracting candidates? How are you making placements?Are you demonstrably helping the organisation achieve its strategic objectives? 19. 3Recruit 20. 3Recruit123 21. 3Recruit 50%30% 16%No Engagement Engaged with with Your Brand Your Brand16%No Engagement Engaged with with Your Brand Your Brand 22. Review 5 tips for a social recruiting1. 2. 3. 4. 5.Build your brand Build your foundations Engage with your audienceConvert clients, candidates and internal hires - Recruit Analyse, review, improve2013 LinkedIn Corporation. All Rights Reserved.#STAFFING 23. Thank YouLinkedIn @alexCharraudeau Google+ 2013 LinkedIn Corporation. All Rights Reserved.#STAFFING