2. Agenda Introduction Brand Identity Brand Hierarchy Competition Associations Research Results Recommendations Q&A 3. A World-Wide Network 101 Million users in 200+ countries Source: www.vincos.it 4. User Population
5. 41% = Age 35-54 6. 41% work at companies with over 10,000 employees 7. Industries: Finance, High Tech & Medical 8. Functions: Sales, Administrative, Academics & OperationsSource: Gigya, LinkedIn Ad Platform 9. Social Media Web Traffic 0.26 % of total Internet traffic 10. Brand Hierarchy CORPORATE FAMILY INDIVIDUAL MODIFIERS Source: LinkedIn Membership Comparison 11. Networking Management vs. Job Hunting Finding a Job Network Management 12. Associations User Personality/Brand Imagery Attributes Polished Formal Easy to Use Inexpensive Corporate Convenient/ Accessible Business Professionals Online tool Social Network Successful LinkedIn Connections Job Search Staying in Touch Recruiting Source of Information New Contacts Benefits Usage Occasion 13. User Image: Stereotypes Class of 2011: What if social media were a high school? Source: FlowTown.com 14. Value Dimensions 15. Survey Respondents
16. 80% = Age 25-34 17. Functions: mostly education (MBA)Source: Gigya, LinkedIn Ad Platform 18. Awareness Levels 19. Value Elements: LinkedIn Rank 20. Value Elements: Overall Ranking 21. Job Search vs. Network Expansion
In both cases every single attribute surveyed was important (greater rating than 5 on average).
22. Only 2 attributes had differences: 23. Job searchers want effectiveness 24. Networkers want a large number of users