Workforce Solutions WorkshopPut Twitter and Facebook to Work for your Business!

June 3, 2010

Georgetown Chamber of Commerce

Prior to Setting up Facebook

• Who owns the personal page?• Who will take care of it?

Set up your Facebook Page

Set up your Facebook page

Set up your Facebook page

Set up your Facebook page

Set up your Facebook page

Set up your Facebook page

Set up your Facebook page

Set up your Facebook page

Personalize your page

Personalize your page

Personalize your page

Privacy

Privacy

Privacy

Privacy

Privacy

Privacy

Privacy

Privacy

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Create your business page

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http://www.facebook.com/pages/create.php

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Create your business page

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Create your business page

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Navigating your pages

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Find friends

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• Search– name– school– employer

• Browse groups• Browse pages

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Find fans

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• Invite your friends• Ask friends when you’re out and about• Add a “like” box to your web site

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Content: the conversation

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• Show your personality• Respond to fans quickly• Ask people their opinions• Never trash the competition• Promote fans

– watch their news, publicly compliment– offer congratulations– offer opinions

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Content: the marketing angle

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• Offer Facebook exclusive offers– Come in today and say the secret word

and get a free cupcake– Facebook Friday — let us know you’re a

fan on Friday and get a free tshirt

• Ask for feedback– Which of these 3 menu items should we

add?– How can we improve your experience?

Prior to Setting up

• Selecting a Name• Profile picture• Profile statement• Website link

Let’s go do it

Twitter Guidelines

• Fill out your bio

• Link to your website, even if the best you can do is Linkedin or Facebook

• Upload an avatar - picture is best

• Be honest, but not too specific, about your location

• Pay attention - watch the conversations before you jump in

• Look for opportunities to answer questions and offer information

• Don't brag about how many followers you have

• Don't ask for followers

• Don't publicly thank every new follower. DM is ok, as long as it's not automated, and has some real content.

• Make sure your @ replies have content, so others can make sense of them, e.g., Rather than "Agreed", say "Agreed, I'm going to miss #LOST too”

• Don't retweet yourself

• #Don't #hashtag #every #word

Some More for Twitter

Our sample Tweet• Wow. Excellent summary of the story of #LOST from one of the

writers http://bit.ly/93M1Yn

• d @JulieGomoll - so… did you like the ending?– Only JulieGomoll will see this@JulieGomoll Great summary - thanks!

– Only people following you *and* @JulieGomoll can see this reply

– If you want all your followers to see your reply, simply put something before the @. Most common is a period: .@JulieGomoll Great summary - thanks!

• RT @JulieGomoll Wow. Excellent summary of the story of #LOST from one of the writers http://bit.ly/93M1Yn– Everyone can see this

Continued…

• The writers of #LOST did a great summary http://bit.ly/93M1Yn (via @JulieGomoll)

– You're using @JulieGomoll's link, but your own words

– (via @JulieGomoll is also fine)

– If you've edited a Tweet, it's not a Retweet, it's a via

– If anyone does a search on #LOST, these tweets will be in the results

• HT = Hat Tip– You want to credit someone with a tip or a lead, but it wasn't in a Tweet

– The tacos are indeed out of this world at Taco Deli (HT @JulieGomoll)

• OH = Overheard– OH at the drive thru: "No, you can't have 42 apple pies." Wonder if it's an

inventory issue or a rule.

• FTW - For The Win!

And just a few other things…

• What in the world do you tweet about?• How often should you tweet?• Find a Twitter client you like

– 19 Twitter Desktop Apps Compared– http://mashable.com/2009/06/27/twitter-

desktop-apps/

• Who do I follow to start with?• Let’s start using #gtowntx

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Questions?