Facebook v Twitter

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    Catherine Dwyer, PhD.Dept. of Information Technology

    Seidenberg Summer ScholarsJuly 14, 2010

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    Facebook Twitter

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    http://www.facebook.com/http://twitter.com/http://twitter.com/http://www.facebook.com/
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    Social network service Launched: 2004 Founders: Mark Zuckerberg, Eduardo Saverin,

    Dustin Moskovitz, Chris Hughes Status: private 2008 est. revenue: 300 million US$ Members: ~400 million Sources of income: Banner ads, referral

    marketing, Casual games No. Employees: 1000+ in California, Ireland,

    and South Korea

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    mobile social network service, microblogging Launched: 2006 Founders: Jack Dorsey, Evan Williams, Biz

    Stone Status: private 2009 est. revenue: $400,000 Q3 Members: ~75 million Sources of income: currently no ads (starting

    soon), some income from mobile market,selling data

    No. employees: 141

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    Median age Facebook: 38.4 Median age Twitter: 39.1

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    Top news stories about Facebook

    Canada Privacy Comm. Forces

    Facebook to Make Privacy Changes8

    http://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfmhttp://www.priv.gc.ca/media/nr-c/2009/nr-c_090827_e.cfm
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    Top news stories for Twitter

    Twitter and Iran Twitter and Haitian Earthquake

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    http://www.cbsnews.com/8301-500803_162-5094660-500803.htmlhttp://mashable.com/2010/01/12/haiti-earthquake-pictures/http://mashable.com/2010/01/12/haiti-earthquake-pictures/http://www.cbsnews.com/8301-500803_162-5094660-500803.html
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    Needing cash, took $200 M investment fromRussian media company, Digital SkyTechnologies (May 2009)

    Worlds largest server of digital photos, runsinto performance issues when loadingnewsfeed (.5 sec, load ~ thousand entries)

    Changed default status of profile updates to

    public and searchable via Google This makes FB more like Twitter, however it

    attracted inquiry by the FTC

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    Facebook is considered more private thanTwitter, yet Facebook has many more privacyproblems than Twitter

    Both have users that tend to use their real

    name Facebook began as a walled garden,

    meaning you had to climb over the wall toshare, and what you shared stayed in the

    garden Twitter has always made tweets public, and

    this clarity makes managing Twitter simpler

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    Why use Facebook? Connect to friends and family, create digital

    identity, share digital content

    Why use Twitter?

    Build connections by interest

    Develop reputation based on your postswithin specific domains

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    Most public companies recognize they need apresence on both Facebook and Twitter

    This has made it easier for backlashes andnegative publicity related to lead to angryposts/tweets

    Example: H&M Slashes Discarded ClothesRather Than Donate Them

    Rises to #2 on Twitter trending topics Customers post angry messages on H&M's

    Facebook page

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    http://www.nytimes.com/2010/01/06/nyregion/06about.htmlhttp://www.nytimes.com/2010/01/06/nyregion/06about.htmlhttp://www.walletpop.com/blog/2010/01/07/unsold-clothes-destroyed-at-h-and-m-until-twitter-roared/http://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.google.com/hostednews/afp/article/ALeqM5is50N4JbbfxkgLwfj1s83n9bMkUAhttp://www.walletpop.com/blog/2010/01/07/unsold-clothes-destroyed-at-h-and-m-until-twitter-roared/http://www.nytimes.com/2010/01/06/nyregion/06about.htmlhttp://www.nytimes.com/2010/01/06/nyregion/06about.html
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    Mobile and Mobile Apps Video

    Ability to take real time assessment of newsand events

    Will blend more with news, because news hasalways been social (people want to talk aboutwhats new)

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    Cathy Dwyercdwyer@pace.eduTwitter: ProfCDwyer

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    mailto:cdwyer@pace.edumailto:cdwyer@pace.edu