Transcript
Page 1: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Alone in the Nest: How to Manage Twitter as a Solopreneur

Instructor: 

• Ginny Cooper, Principal of The Cooper Group | @ginnycooper

Page 2: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Thank You to Our SponsorsANCHOR SPONSORS

EXHIBITOR

PLATINUM SPONSORS

SILVER SPONSORS

BOOTSTRAP SPONSORS

Please visit our Sponsors and Exhibitors during the breaks!

Page 3: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Hotel Nikko San Francisco | November 18, 2010

Anchor Sponsors

Thank You to Our PartnersRESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER

NON-PROFIT PARTNER

ASSOCIATION PARTNERS

MEDIA AND OUTREACH PARTNERS

Page 4: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest

How to Manage Twitter as a Solopreneur

Page 5: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

facebook fanatic

Alone in the Nest - How to Manage Twitter as a Solopreneur

Web Ninja

Sales Guru

Marketing

Master

PR Superstar

Human Resources Manager

Chief Twitterer!!

Graphic

Designer

Extraordinai

reSavvy Accountant

IT Genius

Page 6: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Is Twitter right for me???

You should be on Twitter!

– PR Person

Decide If TwitterIs Right for You

Page 7: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Strategy: Conduct Research

p q Strategy: Use Logic

Page 8: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

What am I really

worth???

Manage ReputationGenerate LeadsGrow BusinessContribute

Page 9: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Strategy: Employ Good Business Practices

Strategy: Keep Your Objectives in Mind

Strategy: Personalize Twitter

Page 10: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Who am I following??? Who’s

following me???

Why???Create a Strategic PlanFor Twitter

Page 11: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest - How to Manage Twitter as a Solopreneur

Surprise! We just did that!

A Strategic Plan consists of:

Objectives – what the program is designed to do

Strategies – ways that the program will cause the objectives to be achieved

Tactics – actions that will be taken to implement the strategies

Page 12: TWTRCON SF 10 Workshop: Managing Twitter as a Solopreneur

Alone in the Nest

Questions About How to Manage Twitter as a Solopreneur???