The world’s largest professional network: 300 million strong

Build a compelling “branded” profile

Grow a powerful network

Leverage the power of your network

How are Recruiters Sourcing/Searching Profiles? ( a n d w h y n o t M o n s t e r a n y m o r e )

Your LinkedIn™ headline can be used to promote your brand statement, core marketing message, most enticing expertise. Succinctly showcase your specialty, value proposition or your “so what?” Speak directly to the audience you want to entice. Be specific. Include the important key words. Be creative.

• Consumer Marketing Expert with a focus on Strategy, Promotions and Campaign Management

• 13+ years Accomplished Marketing & Business Development Executive / Technology, Social Media & SEO / SEM Savvy / Team Leader

• Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing

Create an elegant url that may be added to the heading of a resume,

a signature of an email or a business card.

LinkedIn™ now allows for the import of rich content files (PowerPoint etc.) or links (Websites, YouTube etc.) to many sections including the “Summary”.

Two or three easy-to-read, impactful paragraphs that highlight successes or accomplishments.

Focus on the overall brand.

May be written in the first person.

Succinctly describe who you are.

Bullet strengths.

Quick hit of key skills.

Manage endorsements.

Review suggested auto-completed skills.

Drag and drop to reorder.

Drag to just under “Summary” (my opinion).

Same or different than the resume?

It depends.

An important “catch all” section.

Emphasize key accomplishments.

Link to the Web.

Give credit to fellow team members.

You can be among the first to know about the company’s new developments, business opportunities and job opportunities.

Recruiters are looking in Groups. Become an expert in discussions. Help grow your network. Enhance your brand with logos. Groups for what you do, where you

worked and where you went to school.

Four or five strategically-requested recommendations that paint an overall picture of you and your brand.

Be clear about which aspects of your brand you would like the recommendation for when making the requests.

LinkedIn™ is good at telling you who knows who and you never knows who or how they know them.

Send invites from email address books Web-Based

Use LinkedIn™ as a contact manager tool

Advanced People Search – LinkedIn™ is not Networking … it is a Roadmap for Networking – Connecting the dots

between your first level and second level.

Now the real work begins! Make the Calls; set up the Meetings!!