Pitching Essentials by Can Ertugrul

Crowdsourced pitching advise

COINflip Ventures

We are flipping around the way early stage

investments are made

“… most angel investors probably lose money on their deals… very few investments make money…”

* An unknown investor from the Valley

56% of Angel investments exit at a loss*

* According to 2009 BBAA report

Why?

„We simply cannot predict…“

http://www.bvp.com/portfolio/antiportfolio

PRODUCT DEMO

We make at least ½ of all our Angel Investments successful *

* In average, instead of 56% Angel investments exiting at a loss in average, so at least +6% R.O.I.

COINflip Ventures

%

BIZ MODEL

Participants in Startup Events Austria

Available Risk Capital per Capita*

170 $

75 $

1.9 $ 5.6 $

* Estimations based on reports by EVCA (no significant increase expected)

Israel USA EU Austria 2005 2012

increasing demand BUT low supply

2011

COINflip Ventures

+ They do NOT have what WE have

COINflip Ventures

They spend too much time listening tp pitches and trying to predict the future

No expensive Due Diligence

BUT our BIGGEST unfair advantage is

something else

Board of Investors Board of Advisors

Thomas Tiroch

John Zerihoun

Vlad Stan

Benjamin Rohe

Bernhard Thalhammer

Lukas Hudecek

Matej Flacnik

Marco Vitula

Lukas Fittl

Thomas Tödtling

Roman Pable

Schien Ninan

Mark Tuttle

+ The Unknown Investor from the Valley

+ Colette Ballou

200+ events / year

Startup Acquisition Costs

We are flipping around the way early stage

investments are made

We are flipping around the way YOU get money

Backup Slides

Founders: 30+ startup events / year

Investors Board: 70+ events / year

Advisory Board:

100+ events / year

Daily Vists

Nov 31 Dec 1

20,000

10

Google Futurelytics

Just-a-flip-away.com

Going Forward

Today Dec `12 Jan `13 Q1 `13 Q2 `13

Seed Phase

Term Sheets

Public Beta

Full Launch 10 Investments

50 Investments

Crowdsourced pitching advise

1. Most important topics for structure

2. Tipps for slide creation & preperation

3. Tipps for delivery

1.Structure

One Suggestion

In an ideal scenario, if you have enough time, you want to mention (only) the most important things

of following topics….

[Move Details to Backup Slides for Q&A]

0. One-Liner

1. Problem

2. Solution & Product

3. Market & Potential

4. Team & Skills

5. Business Model & Going to Market

6. Competitors & Unfair Advantage

7. Facts, Figures & Traction

8. What do you need? (Outlook)

9. Backup Slides

2.Preperation

From 57th International Advertising Festival in Cannes

Slides as visual aids

"If you can't explain it simply, you don't understand it well enough." - Albert Einstein

Core

What is the core of what you do?

"I am sorry I have had to write you such a long letter, but I did not have time to write you a short one” - Blaise Pascal

K.I.S.S. the Core

Be or make it unique

K.I.S.S. the Core

Prepare for audience

YOU

3.Delivery

You want to win!

Engage audience

Confident, not arrogant

Hold eye contact

Use plain & clear language

Lessons Learned

Colette

Dave

Pitchers who are roasted

Watch video of „Roasted“ session at http://pioneersfestival.com/video-library/

General Feedback (last 4 mins) is very valuable

stARTistsCANdo

Can Ertugrul