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chapter 1
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why brand should go digital?
www.hm
www.hm
10 11
chapter 1
www.hm
www.hm
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why brand should go digital?
www.hm
www.hm
12 13
chapter 1
www.hm
www.hm
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why brand should go digital?
www.hm
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chapter 1
www.hm
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why brand should go digital?
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chapter 1
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why brand should go digital?
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chapter 1
www.hm
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Audience
MediaConsumption
Strategy
Measurement Measurement
INBOUND
Customer
Costumer’s Journey
Influencerand advocates
Content
Measurement
CR2M
Customer’s Database
DatabaseMapping
Loyalty Program
Tools for Sharing
OUTBOUNDWHAT
MEASUREMENT
HOW
WHERE
WHO
why brand should go digital?
www.hm
www.hm
20 21
