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Laura Moreno Cabanillas Entrepreneur and Growth Hacker Introduction to Growth Hacking and 3 Techniques to Attract More Customers

Introduction to growth hacking and three techniques to attract more customers

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In this presentation I am going to show you: I'm going to show you… - What is Growth Hacking - Who is a Growth Hacker - What is a Growth Hacking Funnel - 3 techniques you can implement to start growth hacking If you want to - Grow your mailing list. - Get people interested in what you have to offer them. - Convert your visitors in your customers and get referrals through them. - Expand your exposure and gain more loyal customers. This presentation is for you. Consultations: https://clarity.fm/growthhackingcoach/

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Page 1: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno CabanillasEntrepreneur and Growth Hacker

Introduction to Growth Hacking and 3 Techniques to Attract More

Customers

Page 2: Introduction to growth hacking and three techniques to attract more customers

What I’m going to cover

What Is Growth Hacking? Who is a Growth Hacker? What Is The Growth Hacking Funnel? 3 Growth Hacking Techniques

Page 3: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno CabanillasFounder & CEO, Avanza GrowthFounder & Shareholder, Avanza: Business in Turkey and Brazil

I am an entrepreneur with 15+ years of experience in Growth Hacking, Business Development & Sales.

I have advised Fortune 100 companies in their international strategic growth and now I consult and teach startup companies grow exponentially following growth hacking techniques.

Page 4: Introduction to growth hacking and three techniques to attract more customers

ARE YOU?

Page 5: Introduction to growth hacking and three techniques to attract more customers

ARE YOU?

An Entrepreneur?

Page 6: Introduction to growth hacking and three techniques to attract more customers

ARE YOU?

An Entrepreneur?

A Marketer?

Page 7: Introduction to growth hacking and three techniques to attract more customers

ARE YOU?

An Entrepreneur?

A Marketer?

A Growth Hacker?

Page 8: Introduction to growth hacking and three techniques to attract more customers

ARE YOU?

An Entrepreneur?

A Marketer?

A Growth Hacker?

An Alien maybe??

Page 9: Introduction to growth hacking and three techniques to attract more customers

ARE YOU?

An Entrepreneur?

A Marketer?

A Growth Hacker?

An Alien maybe??

Page 10: Introduction to growth hacking and three techniques to attract more customers

you can learn to growth hack!

Who ever you are, …

Page 11: Introduction to growth hacking and three techniques to attract more customers

Why are you here?

Page 12: Introduction to growth hacking and three techniques to attract more customers

Why are you here?

I wanna Gain Traffic

Page 13: Introduction to growth hacking and three techniques to attract more customers

Why are you here?

I wanna Gain Traffic

I wanna Generate Leads

Page 14: Introduction to growth hacking and three techniques to attract more customers

Why are you here?

I wanna Gain Traffic

I wanna Generate Leads

I wanna Build my audience

Page 15: Introduction to growth hacking and three techniques to attract more customers

Why are you here?

I wanna Gain Traffic

I wanna Generate Leads

I wanna Build my audience

I wanna GROW my company

Page 16: Introduction to growth hacking and three techniques to attract more customers

What ever you want, …

Growth Hacking is for you!

Page 17: Introduction to growth hacking and three techniques to attract more customers

What is

Growth Hacking?

Page 18: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

It is the science of achieving

incredible growth with non traditional

strategies

Page 19: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

It describes the use of technical

skills and creativity to develop and implement marketing

strategies that get real users.

Page 20: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

It combines technical, sales, marketing, design and

customer experience to GROW a product, service or platform.

Page 21: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

Growth Hacking is doing everything you possibly can to help the company

grow.

Page 22: Introduction to growth hacking and three techniques to attract more customers

Are you a …

Growth Hacker?

Page 23: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

A Growth Hacker is someone that uses

unconventional marketing

techniques, focusing on data, to grow a

company

Page 24: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Page 25: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Page 26: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Entrepreneurial

Page 27: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Entrepreneurial

Data Driven

Page 28: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Entrepreneurial

Data Driven Risk Taker

Page 29: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Entrepreneurial

Data Driven Risk Taker

Curious

Page 30: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Entrepreneurial

Data Driven Risk Taker

Curious

Passionate Learner

Page 31: Introduction to growth hacking and three techniques to attract more customers

Again, are you a…

Growth Hacker?

Creative

Entrepreneurial

Data Driven Risk Taker

Curious

Passionate Learner

Analytical

Page 32: Introduction to growth hacking and three techniques to attract more customers

Do you have …

Page 33: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com

A Burning desire for Growth?

Page 34: Introduction to growth hacking and three techniques to attract more customers

The Growth Hacking Funnel

Page 35: Introduction to growth hacking and three techniques to attract more customers

Acquisition

Activation

Retention

Referral

Revenue

The Growth Hacking Funnel

Page 36: Introduction to growth hacking and three techniques to attract more customers

Acquisition

Activation

Retention

Referral

Revenue

The Growth Hacking Funnel

Get visitors!

Page 37: Introduction to growth hacking and three techniques to attract more customers

Acquisition

Activation

Retention

Referral

Revenue

The Growth Hacking Funnel

Get visitors!

Sign in visitors!

Page 38: Introduction to growth hacking and three techniques to attract more customers

Acquisition

Activation

Retention

Referral

Revenue

The Growth Hacking Funnel

Get visitors!

Sign in visitors!

Entertain visitors!

Page 39: Introduction to growth hacking and three techniques to attract more customers

Acquisition

Activation

Retention

Referral

Revenue

The Growth Hacking Funnel

Get visitors!

Sign in visitors!

Entertain visitors!

Ask 4 their friends!

Page 40: Introduction to growth hacking and three techniques to attract more customers

Acquisition

Activation

Retention

Referral

Revenue

The Growth Hacking Funnel

Get visitors!

Sign in visitors!

Entertain visitors!

Ask 4 their friends!

Ask them to pay!

Page 41: Introduction to growth hacking and three techniques to attract more customers

Growth Hacking Techniques

Page 42: Introduction to growth hacking and three techniques to attract more customers

Growth Hacking Techniques

#1

Page 43: Introduction to growth hacking and three techniques to attract more customers
Page 44: Introduction to growth hacking and three techniques to attract more customers

Become the

TOP influencer in your industry

Page 45: Introduction to growth hacking and three techniques to attract more customers

Instructions- Join 50 groups in LKD - 60 minutes

- Sign up for Hootsuite Pro account – 20 minutes & 10$/month

- Create a Hootsuite Team with those groups

- Program once a month daily posts on those groups – 120 minutes

(Attention!! No links to the groups. Never, ever!)

Page 46: Introduction to growth hacking and three techniques to attract more customers

Growth Hacking Techniques

#2

Page 47: Introduction to growth hacking and three techniques to attract more customers

Growth Hacking Techniques

#2

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SHARE everything

Page 49: Introduction to growth hacking and three techniques to attract more customers

InstructionsSumoMe

- In your WP theme, download the SUMOME app – 10 minutes

-Add the widgets to your website – 20 minutes

NextScripts

-In your WP theme, download and install NextScripts – 20 minutes

- Automatically post everywhere your new content

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Growth Hacking Techniques

#3

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Growth Hacking Techniques

#3

Page 52: Introduction to growth hacking and three techniques to attract more customers

Learn to Scrap Websites

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Instructions- Go to www.import.io – 20 minutes

- Start learning how to find useful information for you on other websites – 240 minutes

- Additionally take the Udemy course on Web Scraping

Page 54: Introduction to growth hacking and three techniques to attract more customers

Thanks!

Page 55: Introduction to growth hacking and three techniques to attract more customers

Laura Moreno CabanillasEntrepreneur and Growth Hacker

Consultations: https://clarity.fm/growthhackingcoach/